Prife operates in the health and wellness MLM nice. The company claims it was founded in Malaysia in 2021.

Established in 2021 with headquarters in Kuala Lumpur, Malaysia, Prife International has rapidly gained global acclaim.

Now, we are a global network marketing company operating in more than 80 countries and regions worldwide including the United States, Europe, Africa, Asia, Australia, New Zealand and others.

Steven Lai is credited as Prife’s founder and President.

Note I was unable to verify the “more than 37 years of extensive experience in the network marketing industry” claim.

He served as the Executive Director of a renowned network marketing company, generating billions of US dollars in annual turnover.

This could be due to language-barriers but the fact that nothing Lai was purportedly involved in prior to Prife on raises a red flag.

Read on for a full review of Prife’s MLM opportunity.

Prife’s Products

Prife has no retailable products or services.

Prife affiliates gain access to a range of products with dubious health claims attached.

Prife’s flagship products, iTeraCare, appear to be hairdryers with purported “terahertz wave frequency”.

Terahertz wave frequency is found between far infrared and microwave, with a wavelength of between 0.03mm to 3mm.

IONShield is a purported personal filtration device you wear around your neck.

Prife claims their IONShield product can protect wearers from smoke, haze, bacteria & viruses and industrial and environmental pollution.

7Wonders is a water filter Prife markets as a way to unlock “health miracles” through “healing properties found in water”.

iTera-Bio is a foot spa that “activates the cellular energy” and a bunch of other stuff:

There’s also iTera-Bio Lite, a foot massager that… does the same stuff:

Other products marketed by Prife include:

  • Arowave essential oils
  • Ti-ResT – “combines the essences of Tiger Milk Mushroom, Antrodia Camphorata Mushroom, Cordyceps Sinensis, and pomegranate, a traditional Asian remedy that is beneficial for respiratory health and immunity”
  • LifeMeal – “nutritional drink packed with 15 healthy ingredients”
  • EMF Shield – “protect yourself from the harmful effects of non-ionizing EMF (Electromagnetic Field) radiation”
  • ProBio-Gem – probiotic supplement
  • Redfores – “feminine Foam Wash which powered by the Natural Anti-Infective Strength of Mangroves Essence (SATEERA)”
  • Renew Patch – non-transdermal plastic patches that Prife claims “promote[s] increased energy, vitality and longevity”
  • KH Alfalfa – alfalfa supplement
  • MintBliss – peppermint essential oil
  • Nattokinase Bacillus Natto – natto supplement
  • Tengpin Tea – tea from Taiwan
  • Diamond Life – deer antler and cordyceps supplement
  • Premium Golden Clam – clam supplement
  • OxyTap – water oxygenator
  • Takara Patch – a “detox patch” applied to the foot
  • Aqua3 – “nourishing body cream”
  • Envy-Spec – blue light filter glasses
  • Sacha Inchi Nuts – sacha inchi (mountain peanut) supplement
  • Agarwood Perfume – “agarwood essential oil is blended with perfume”
  • Agarwood Oil – agarwood essential oil
  • SpringLife – “miraculous cell nutrient solution” made out of silicon
  • Scalar Energy – a watch, bangle and plastic disc purportedly made with “scalar technology”
  • Aurora Optics Sunglasses – sunglasses with “negative ions on glasses’ temples (and) frame”
  • Luxe Beau – “luxurious anti-aging skincare”
  • HydraCare Socks – “helps prevent and address cracking or peeling, softens dead skin, and improves the texture of rough skin on the feet”
  • NXGEN – magical never-ending source of “terahertz irradiation”
  • CellFood Plus – seawater and seaweed drops
  • 6 In 1 Instant Coffee – maca, ginseng and ganoderma mushroom coffee

Note that Prife does not provide any product pricing on its website.

Prife’s Compensation Plan

Prife fails to provide consumers with compensation details on its website.

The following analysis is based on Prife compensation documentation provided by Prife affiliates in the Philippines and US.

Prife pays commissions on recruitment of affiliates and any subsequent product purchases (assumed, see review conclusion).

Recruitment Commissions

Prife affiliates pay $320 to $3200 when they sign up. This fee is used to pay a commission to whoever recruited them:

  • recruit a Silver tier affiliate and receive $20
  • recruit a Gold tier affiliate and receive $60
  • recruit a Diamond tier affiliate and receive $200

Residual Commissions

Prife pays residual commissions via a binary compensation structure.

A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):

The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).

Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.

Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.

Prife restricts residual commissions from the fourth binary team level. This effectively means Prife affiliates must build a downline of thirty affiliates to qualify for residual commissions.

Prife pays residual commissions as a percentage of sales volume generated across the binary team from the fourth level.

  • recruitment of a Silver tier affiliate into the binary team generates 200 GV
  • recruitment of a Gold tier affiliate into the binary team generates 600 GV
  • recruitment of a Diamond tier affiliate into the binary team generates 2000 GV

GV stands for “Group Volume”. It is how Prife tracks sales volume per affiliate recruited.

Specific residual commission rates are determined by how much a Prife affiliate spent when they signed up:

  • Silver tier affiliates earn an 8% residual commission, capped at $300 a day
  • Gold tier affiliates earn a 10% residual commission, capped at $900 a day
  • Diamond tier affiliates earn a 12% residual commission, capped at $3720 a day

Matching Bonus

Prife pays a Matching Bonus via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Prife caps the Matching Bonus at six unilevel team levels.

How many levels a Prife affiliate earns the Matching Bonus on is determined by how much they paid in fees when they were recruited:

  • Silver tier affiliates earn a 10% match on level 1 (personally recruited affiliates), 5% on levels 2 to 4, 4% on levels 5 to 7, 3% on levels 8 to 10 and 2% on level 11
  • Gold tier affiliates earn a 10% match on level 1, 5% on levels 2 to 4, 4% on levels 5 to 7, 3% on levels 8 to 10, 2% on levels 11 to 13 and 1% on levels 14 to 16
  • Diamond tier affiliates earn a 10% match on level 1, 5% on levels 2 to 4, 4% on levels 5 to 7, 3% on levels 8 to 10, 2% on levels 11 to 13 and 1% on levels 14 to 21

Level Pairing Bonus

The Level Pairing Bonus pays a bonus when an newly recruited affiliate tier is matched on both sides of the binary team on the same level.

A match can be two recruited affiliates at and tier (e.g. Gold and Gold, Silver and Silver etc.). Note that only one Level Pairing Bonus is paid out per binary team level.

The Level Pairing Bonus is paid out as 40% of GV generated when an affiliate tier is matched:

  • a Silver match is 40% of 200 GV
  • a Gold match is 40% of 600 GV
  • a Diamond match is 40% of 2000 GV

Joining Prife

Prife affiliate membership costs between $320 and $3200:

  • Silver – $320 for one iTeraCare classic device
  • Gold – $960 for one iTeraCare Premium device or three iTeraCare classic devices
  • Diamond – $3200 for one iTeraCare Pro device or ten iTeraCare classic devices

A $30 monthly fee is payable to earn on all MLM commissions.

Prife Conclusion

Prife is a clearcut pyramid scheme. Newly recruited affiliates sign up and pay a fee, which is used to pay whoever recruited them.

There are no retail sales and god knows how the rest of Prife’s products fit into the compensation plan beyond the initial recruitment packages.

This isn’t mentioned in Prife’s compensation documentation. I’m guessing though that each products has a GV amount attached to it, which is paid out via residual commissions (binary team).

Getting back to Prife’s recruitment packages, nobody needs ten iTeraCare devices – let alone a single hairdryer for $3200. This is obvious inventory loading which, if present, is a strong indication an MLM company operates as a pyramid scheme.

And on that note, Prife’s product range is a combination of whitelabeled Alibaba products and supplements of mostly unknown origin.

While there’s plenty of kookiness on offer, let’s focus in on Prife’s flagship iTeraCare hairdryers.

One of the main pillars of success for Prife is the superiority of its i-TeraCare product. Its flagship product i-TeraCare, offers incredible health benefits with a focus on Terahertz technology.

Make no mistake, all these devices do is blow hot hair around. Whether that leaves you feeling warm and fuzzy inside is down to a heating element. Prife’s iTeraCare devices have not been independently tested.

This is evident by way of the Philippine FDA issuing an iTeraCare “medical device” warning in May 2024.

The FDA verified through post-marketing surveillance that the abovementioned medical device product is not notified and no corresponding Product Notification Certificate has been issued.

All concerned establishments are warned not to distribute, advertis, or sell the said violative medical device product until the Product Notification Certificate is issued, otherwise, regulatory actions and sanctions shall be strictly pursued.

Prife hasn’t submitted their iTeraCare products as medical devices so that the associated marketing claims are tested, because all they’re doing is buying consumer grade goods from Alibaba (or equivalent).

Prife’s iTeraCare Pro device is flogged to newly recruited affiliates for $3200. You can get the exact same device shipped to you directly for $269.

Prife’s other iTeraCare devices are available direct to consumer from the same manufacturer:

I also couldn’t help but notice a decent amount of Prife’s products aren’t available in Canada.

Perhaps the company has already run into regulatory problems there (or seeing as the products are generic consumer goods, perhaps they’ve already raised red flags).

Believe it or not, Prife running a pyramid scheme and selling Alibaba products at a massive markup isn’t the worst thing about the company.

Prife launched during the COVID-19 pandemic and its marketing reflects this.

Naturally with Prife making illegal unsubstantiated medical claims to market its products, so too does its affiliates.

In the Philippines Prife affiliates are marketing “wanding services” as a “self-healing mechanism” to treat psoriasis, and Parkinson’s disease.

In Ghana Prife affiliates are opening up “medical centers”:

On the frontend Spintex Medical Center patients are promised treatment for all manner of ailments. The backend of the business sees Spintex Medical Center recruits its patients into Prife:

As appalling as what is being done in the open is, spare a thought for the illegal Prife marketing going on behind closed doors:

Malaysia unfortunately has a pretty poor record of dealing with MLM related fraud. So don’t expect much there.

Especially when Prife is mostly targeting victims outside of Malaysia. As of November 2024, SimilarWeb tracked top sources of website traffic to Prife’s website as the US (72%), Vietnam (12%), the Philippines (7%) and Malaysia (4%).

If you’re wondering why this nonsense hasn’t popped up on the FDA’s or FTC’s radar yet, that same month SimilarWeb tracked just ~18,000 monthly visits to Prife’s website.

If the illegal medical claim marketing continues (and it’s been there since launch so why wouldn’t it?), hopefully a regulatory investigation is triggered.

Between Prife’s anti-consumer due-diligence decisions, running a pyramid scheme and illegal unsubstantiated medical claims,  and Steven Lai’s unhealthy obsession with only appearing in public wearing a fedora…

…as an MLM company Prife is an easy hard pass. At the very least if you want to try Prife’s overpriced hairdryers, purchase them directly from the factories in China.

At worst you’ll be out a few hundred dollars, which sure beats the alternative.