next-level-africa-logoThere is no information on the Next Level Africa website indicating who owns or runs the business.

The Next Level Africa website domain (“”) was registered on the 29th of March 2014, with a “Noel Adams” of “Concrete Cleaning NSW” listed as the owner. An address in New South Wales, Australia is also provided.

Further research reveals Concrete Cleaning NSW is registered in Australia via the ABN 15 966 592 911. Cullen Troy Adams is listed as the owner of the business, with the relationship between Cullen Adams and Noel Adams not immediately clear.

noel-adams-ceo-smada-world-next-level-africaNoel Adams (right) does have his own Next Level Africa affiliate website, on which he provides some additional information about his role within the company:

My name is Noel Adams I am the CEO of Smada World Pty Ltd Next Level Africa is owned by Smada World.

Smada World looks to be some sort of parent entity, set up on the domain “” (also registered to Adams). Various parts of the Smada World website also redirect to WIX, a free-hosting platform.

Read on for a full review of the Next Level Africa MLM business opportunity.

The Next Level Africa Product Line

Next Level Africa has no retailable products or services, with affiliates only able to market Next Level Africa affiliate membership itself.

Bundled with Next Level Africa affiliate membership is access to a crowd-funding platform, through which affiliates receive payments from other affiliates.

There is also mention of a cryptocurrency coin exchange on the Smada World website, however this doesn’t appear to have anything to do with the Next Level Africa MLM business opportunity.

The Next Level Africa Compensation Plan

The Next Level Africa compensation plan sees affiliates pay $16.50 for a matrix position and get paid to recruit new affiliates who do the same.

Recruitment commissions in Next Level Africa are tracked through a 3×6 matrix.

A 3×6 matrix places an affiliate at the top of a matrix, with three positions directly under them (level 1):


These first three positions form the first level of the matrix, with level 2 generated by splitting each of the three positions into another three positions each.

Subsequent matrix levels, down to six in this instance, are generated in the same manner.

Commissions are paid out as levels in the matrix are filled, with a fee required to be paid in order to unlock each level of the matrix.

  • level 1 (costs $16.50) – pays $10 per position filled (3 positions, $30)
  • level 2 (costs $25) – pays $20 per position filled (9 positions, $180)
  • level 3 (costs $125) – pays $100 per position filled (27 positions, $2700)
  • level 4 (costs $1250) – pays $500 per position filled (81 positions, $40,500)
  • level 5 (costs $2500) – pays $1000 per position filled (273 positions, $273,000)
  • level 6 (costs $17,000) – pays $7000 per position filled (729 positions, $5,103,000)

Note that these are annual fees, with the idea being that each affiliate pays annual fees to receive a cut of fees paid by recruited affiliates in their matrix.

An “auto-upgrade” feature is available, which uses funds from an existing level to buy into the next level. This in effect turns the Next Level Africa matrix into a cycler.

Joining Next Level Africa

Affiliate membership with Next Level Africa is tied to how many matrix levels an affiliate wishes to qualify for.

Qualification on level 1 costs $16.50 a year and qualification across all six matrix levels $20,916.50


In addition to running what is obviously a recruitment-driven pyramid scheme, Next Level Africa also seem to be engaging in virtual currency money laundering:

Packages can only be purchased with Next Level Africa Coins (NLC).

NLA has secured Next Level Africa Coins for $1USD + 10% fee per coin for Purchasing NLA Packages.

When Members withdraw NLC from their cwallets they will be converted back to USD by trading on the coin exchange.  (NLA has arranged that members will have a Guaranteed Minimum Value of $1USD per coin buyback).

Unless Next Level Africa are diverting funds in the crowd-funding platform into whatever pool they are keeping affiliate fees in, paying out anything more than a 1:1 ratio will only escalate the inevitable collapse.

As far the matrix goes, the whole NLC points tie-in means that anyone self-funding additional matrix levels with real money is charged an extra 10% per level (they have to convert their real funds into the NLC virtual currency first).

I suspect the use of NLC is an attempt to mask the flow of money within Next Level Africa, making recovery upon collapse all the more difficult (bank records won’t necessarily match actual activity within the company).

The crowd-funding platform meanwhile is neither here nor there, serving as nothing more than an additional gifting layer through which affiliates can send eachother money.

Do note through that participation in the gifting side of Next Level Africa is mandatory for affiliates earning beyond the second level of the matrix.

As with all recruitment schemes, once recruitment of new affiliates dries up Next Level Africa’s matrix payments will begin to stall.

This will play out by way of affiliates at the bottom of the company-wide matrix struggling to recruit new affiliates. This means they don’t get paid and when the time comes to renew their annual fee/fees, they aren’t going to.

Those above them stop getting paid and do the same, and eventually enough people have pulled out to trigger an irreversible collapse.

The annual payment nature of Next Level Africa makes it difficult to predict when the scheme might collapse, as everyone is paying fees on a different 12 month rotation.

What with the added obfuscation of NLC points and the fact that the system they are issued through might evaporate at any time (affiliates lose access to real funds the moment they convert them to NLC), the fraud potential in Next Level Africa sits pretty high.

Certainly higher than your regular garden variety matrix-cycler scheme.