It’s a Lifestyle Outlet Review: Tava reboot pyramid
It’s a Lifestyle Outlet fails to provide ownership or executive information on its website.
It’s a Lifestyle Outlet’s website domain (“itsalifestyleoutlet.com”), was registered on March 14th, 2024. The private registration was last updated on March 15th, 2025.
Further research reveals It’s a Lifestyle Outlet “relaunch” marketing material from September 2025:
Featured in the promo above are Kenny and Chante Lloyd.
The Lloyds made a name for themselves as co-CEOs of Tava, a LaCore Enterprises MLM company.
Following a copyright infringement lawsuit filed in 2023, Tava collapsed later the same year or early 2024.
With respect to the copyright infringement lawsuit, there have been no case docket updates since May 2025.
After Tava collapsed the LLoyds began promoting Govvi. That doesn’t seem to have worked out, which brings us to It’s a Lifestyle Outlet’s launch.
Why the Lloyds fail to disclose ownership on It’s a Lifestyle Outlet’s website is unclear.
As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.
It’s a Lifestyle Outlet’s Products
It’s a Lifestyle Outlet markets Tava’s former supplement range:
- Vale30 – “promotes healthy digestion”, retails at $49.99 for a bottle of 32 servings
- Vacia Detox Tea – “designed to gently and effectively cleanse your body of everyday impurities”, retails at $49.99 for 30 single-serve sachets
- Flare – “keep your energy running high with flare energy capsules”, retails at $49.99 for a bottle of 30 capsules
It’s a Lifestyle Outlet’s Compensation Plan
It’s a Lifestyle Outlet pays commissions on the sale of supplements to retail customers and recruited promoters.
It’s a Lifestyle Outlet Promoter Ranks
There are nine promoter ranks within It’s a Lifestyle’s compensation plan.
Along with their respective qualification criteria, they are as follows:
- Dreamer – sell five It’s a Lifestyle products
- Believer – generate $1000 in downline sales volume
- Manifester – generate $2500 in downline sales volume
- Transformer – generate $5000 in downline sales volume
- Empower – generate $12,500 in downline sales volume
- Visionary – generate $25,000 in downline sales volume
- Mogul – generate $50,000 in downline sales volume
- Icon – generate $125,000 in downline sales volume
- Superstar – generate $250,000 in downline sales volume
Note beyond recognition there doesn’t seem to be and compensation associated with It’s a Lifestyle Outlet promoter ranks.
Residual Commissions
It’s a Lifestyle Outlet pays residual commissions via a unilevel compensation plan.
A unilevel compensation structure places a promoter at the top of a unilevel team, with every personally recruited promoter placed directly under them (level 1):
If any level 1 promoters recruit new promoters, they are placed on level 2 of the original promoter’s unilevel team.
If any level 2 promoters recruit new promoters, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
It’s a Lifestyle Outlet caps payable unilevel team levels at four.
Residual commissions are paid as a percentage of supplement sales across these four levels as follows:
- level 1 (personally recruited promoters) – $20
- level 2 – $4
- level 3 – $3
- level 4 – $1
Joining It’s a Lifestyle Outlet
It’s a Lifestyle Outlet promoter membership is $49.99.
It’s a Lifestyle Outlet Conclusion
Analysis of It’s a Lifestyle Outlet’s MLM opportunity starts with the question, “What happened to Tava?”
If Tava organically collapsed (i.e. no retail customers and recruitment dried up), It’s a Lifestyle Outlet having the same products puts a question mark on viability.
BehindMLM didn’t review Tava so I can’t comment on its compensation plan. What I can tell you is It’s a Lifestyle Outlet has been set up as an autoship recruitment scheme.
From Tava’s compensation plan documentation;
Please note: Affiliates must place at least one product order each calendar month in order to remain eligible for commissions.
Forcing promoters in an MLM opportunity to purchase products is a strong indication of a pyramid scheme. It reduces It’s a Lifestyle Outlet to “sign up, buy product(s) to qualify for commissions and recruit others who do the same”.
It’s still possible It’s a Lifestyle Outlet has more retail customers and recruited promoters ordering products, but this is unlikely with forced promoter purchases.
One other thing I’m not clear on is who makes It’s a Lifestyle Outlet’s supplements? Presumably with Tava the supplements were manufactured by LaCore Labs.
It’s a Lifestyle Outlet has the same products. Are they still manufactured by LaCore Labs? Are the Lloyd’s just clearing out old unsold Tava inventory?
And if LaCore Labs is manufacturing the supplements, is It’s a Lifestyle Outlet is another LaCore Enterprises company?
There is no disclosure or mention of LaCore Enterprises or LaCore Labs on It’s a Lifestyle Outlet’s website.
In addition to likely operating as a pyramid scheme, It’s a Lifestyle Outlet also violates the FTC Act on disclosures. Withholding crucial due-diligence from consumers leaves them unable to make an informed decision about an MLM opportunity.
As with all MLM pyramid schemes, once promoter recruitment dries up so too will commissions.
When a pyramid scheme inevitably collapses, the majority of participants lose money.
This happened once with Tava. Not seeing anything to suggest It’s a Lifestyle Outlet will turn out any differently.
