eComelize Review: Former OneCoin dev goes rogue
eComelize operates in the ecommerce MLM niche. The company provides corporate addresses in Delaware and Spain on its website.
The US address is residential and used by at least one other business. The Spanish address is a “business center” in Malaga.
I can confirm eComelize has no physical business operations in the US.
Heading up eComelize is founder and CEO Jan-Eric Nyman (right).
Nyman’s MLM roots date back to the Unaico SiteTalk pyramid scheme. More recently, Nyman gained notoriety as part of Duncan Arthur’s OneCoin dev team.
After OneCoin collapsed, Arthur rebranded his work there and continued to develop it as Bycoi.
ByCoi (BYC) was created as a cryptocurrency and is controlled, operated and owned by BCB Coinstrike Limited in London, United Kingdom.
Our goal is to make BYC a global utility cryptocurrency.
Bycoi was launched as an ecommerce alternative to OneCoin, without the baked in Ponzi scheme.
Although OneCoin was pitched to OneCoin investors with a 1:1 BYC token match, Arthur was adamant Bycoi would not be promoted via MLM.
This was throughout 2019 and initially Arthur retained his OneCoin development team to work on Bycoi.
That relationship however has since fractured.
In a video recorded February 22nd, Arthur identifies himself as the “creator, owner and sole shareholder of the Ovid brand “and just about every company behind it”.
Ovid is the ecommerce platform Bycoi is attached to (think OneCoin’s DealShaker).
Arthur goes on to claim “people have tried to take over (his) platform”.
[1:04] The staff I worked with, and we’ve had a very close relationship, have come to be very close together.
We launched a special-purpose vehicle, in fact two of them, in order to try and raise some capital to develop the platform.
Two things happened;
The first is that the platform has not been developed. Whatever happened to the money, I don’t know.
The second is that it was missold by two Norwegians, from OneDealerin Norway, who were acting without authority.
I’ve had to separate from that. I cannot be associated with it.
Arthur goes on to claim his companies are being cloned.
He doesn’t name Nyman in the video, but three weeks ago did serve him with an intellectual property theft cease and desist:
Putting two and two together, it seems Nyman has gone rogue and is or intends to launch eComelize on Arthur’s Bycoi platform.
eComelize wants to take the dynamics of e-commerce and the vision of new payments methods and systems to a global audience.
A group of experienced networkers decide to look for the best product out there, without trying to invent one by themselves.
One that is not trying to put all the fancy stuff on top that really gives no meaning to the everyday person. When we visualized into the future, it all came together. eComelize was then born.
A recent post on Jan-Eric Nyman’s Facebook page suggests he’s based out of Malaga.
This would appear to confirm eComelize is operated out of Spain.
Read on for a full review of eComelize’s MLM opportunity.
eComelize’s Products
eComelize has no retailable products or services, with affiliates only able to market eComelize affiliate membership itself.
eComelize’s Compensation Plan
eComelize’s compensation plan focuses on affiliates paying a fee to sign up.
Commissions are paid when they then recruit others who do the same.
Note that eComelize’s compensation plan does contain various ranks, however the company fails to provide specific rank qualification criteria.
Recruitment Commissions
eComelize affiliates receive 10% of membership fees paid by personally recruited affiliates.
Residual Commissions
eComelize pays residual commissions via a binary compensation structure.
A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):
The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).
Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.
Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.
As affiliates are directly and indirectly recruited into the binary team, their membership fees generate sales volume.
At the end of each week eComelize tallies up new sales volume on each side of the binary team.
Affiliates are paid between 2% (eComelize Free) and 20% (eComelize Advanced) of weaker leg volume.
Note that only percentage ranges are provided, eComelize do not provide specific residual commission rates.
Once paid out on, sales volume is matched against the stronger binary team side and flushed.
Leftover volume on the stronger binary team side carries over. Note that carry over volume is stored for 180 days before being flushed.
Matching Bonus
eComelize pays a Matching Bonus on residual commissions earned by personally recruited affiliates.
The Matching Bonus is paid out via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
The Matching Bonus is paid out across ten levels, however specific percentages on each level are not provided.
Team Brick Bonus
The Team Brick Bonus is a recruitment bonus, paid when two personally recruited affiliates recruit two new affiliates each with the same membership package (4 packages in total).
Specific Team Brick Bonus rates aren’t provided, only a range of €25 to €100 EUR.
Presumably the higher the matched packages the higher the Team Brick Bonus paid out.
Builder Bonus
Manager and higher ranked affiliates earn a share in 2% of eComelize’s company-wide weekly revenue.
Car Bonus
Gold and higher ranked affiliates qualify for a monthly Car Bonus.
The Car Bonus starts at €500 EUR for Gold ranked affiliates and caps out at €2500 EUR.
Note that rank qualification criteria and Car Bonus payouts above Gold rank are not provided.
Incentive Getaway
Diamond and higher ranked affiliates receive a “corporate trip for 5 days” incentive.
President Pool
President ranked eComelize affiliates qualify for a share in a “revenue share pool”.
Specific details are not provided.
Joining eComelize
eComelize affiliate membership ranges from free to €2790 EUR.
- eComelize Free – no cost
- eComelize Lite – €490 EUR
- eComelize Basic – €990 EUR
- eComelize Plus – €1970 EUR
- eComelize Advanced – €2790 EUR
The more an affiliate spends on membership fees, the higher their income potential via eComelize’s compensation plan.
Conclusion
Although eComelize’s affiliate memberships are bundled with “store vouchers”, they don’t have anything to do with the compensation plan.
100% of commissions eComelize pays out are tied to recruitment, making the company a pyramid scheme.
How this is going to work with Bycoi when Duncan Arthur and Jan-Eric Nyman are at loggerheads I have no idea.
It’s hardly a stable foundation to build an MLM company off of. And that’s on top of the usual pyramid caveats.
What I’m not clear on is if eComelize intends to use Ovid or some other ecommerce platform.
Duncan Arthur mentions an attempt to clone his companies, but I’m unclear on whether that was just an attempt to gain control of Ovid or an actual 1:1 cloning.
In any event, as far as evaluation of eComelize as an MLM opportunity goes, it doesn’t matter.
While thankfully eComelize isn’t pitching bycoi as a “bitcoin killer” investment opportunity, the potential is still there. Well, perhaps not if Arthur remains in control of it – which brings us back to loggerheads.
I suppose there’s nothing stopping Nyman from launching his own token and attempting to continue where OneCoin left off.
Failing which, eComelize is a simple pyramid scheme that will collapse when recruitment inevitably implodes.
Update 12th July 2022 – As was inevitable, eComelize collapsed and generated a loss for the majority of participants.
Now Jan-Eric Nyman is funnelling eComelize victims into his new scheme, BinaryTorrent.
Update 5th August 2024 – This article originally contained a link to the cited February 2020 video featuring Duncan Arthur.
This video was recently deleted from YouTube. The channel hosting the video, Coin Corner – The One!, appears to have been deleted. As such, the previously accessible link is no longer available.
Hi – the attempt to clone companies refers to BCB Coinstrike Ltd which is Duncan’s company and holds the ByCoi blockchain as referred to in the true ByCoi WhitePaper.
The cloned company is BCB Coinstrike Holding Ltd incorporated on 7 Feb 2020. It appears that Jan-Eric subsequently fraudulently altered the WhitePaper to reflect this new company.
Also, Ovid.ie is a registered trademark at the Intellectual Property Office of Ireland – trademark number 261297. It is owned by Duncan’s company Dantir Dilela Ltd. Duncan has sent Jan Eric a cease and desist letter to stop this trademark infringement which has so far been ignored.
Not sure what their senior management team were thinking when they did all this?!!
Let’s take a short look at what “Arthur’s Bycoi platform” actually is, and in what way Nyman could have “fraudulently altered the WhitePaper” (Gary G.), shall we?
Arthur says “the platform has not been developed”. But it’s unclear whether he means the blockchain part, or the shopping site they were supposed to be building (IOW, the aborted New DealShaker but with Bycoi instead of OneCoin).
As to the blockchain part, it turns out it’s not much of anything.
They use (or plan to use, whether they’re actually operational I cannot tell) software called MultiChain. This is an entirely legitimate piece of open-source software, a distant derivative of the Bitcoin core software.
It is meant to make things easy by allowing lots of aspects of the blockchain to be changed by simply setting parameters, without having to familiarize oneself with the underlying code.
This also allows blockchains quite different from the Bitcoin model to be created, such as entirely proprietary ones, where all tokens are mined by just one party.
While the Bycoi website acknowledges this, they do try to suggest they’re more than just another user of a piece of free software: on the bycoi.io site there’s a link simply labelled “Github”, clearly trying to suggest they’ve developed software of their own.
The Github repository that points to is in fact MultiChain’s one (it’s a company, not a community project).
As to how it works, it’s very simple from the user standpoint. Let’s say someone wanted to set up a blockchain called, oh, why not, OzCoin. They’d need a computer with a static IP address. After downloading the MultiChain software, and if they’re happy with the out-of-the-box default settings, they’d simply type:
multichain-util create ozcoin
Then, to start the new blockchain actually running, type:
multichaind ozcoin -daemon
This will create the genesis block and set the first node running. They’d now have a fully functional, one-node blockchain.
Adding more nodes is simply a matter of downloading the sofware on those machines and using the same multichaind -daemon command, but adding the IP address of an already-running node.
Their white paper explains how it works, and how it is different from other blockchain models, in very general, non-technical terms.
The Bycoi white paper is mostly a crude cut-and-paste job of that paper, with some added stuff which appears to be more copypasta, and a very few perfunctory insertions of their own name.
I say crude, because this results in something that is both pointless, and meaningless.
Pointless, because they could have just given a link to the Multichain website and left it at that. Meaningless because it lacks the information that would tell us how their blockchain is set up, IOW what parameter values they have chosen (unless I missed something vital when looking through the document).
One short example. MultiChain has a parameter called ‘mining diversity’. The white paper says this:
So if you want a total monopoly (perfectly legitimate, depending on your purpose), with only one entity being able to “mine” (which in that case of course doesn’t require any special effort, they can create blocks at will), you set that value to 0.
The Bycoi people (if there are more than just Duncan Arthur) do not say what value they’ve set it at. They’ve just blindly copied the whole thing.
To summarize: that white paper tells us nothing at all about Bycoi. Just what one could “fraudulently alter” in what is just a heap of general copypasta from other freely available documents beats me.
What would be interesting to have someone explain, is: is there currently a functioning MultiChain-based blockchain on which their supposed coin already lives? If so, under what parameters has it been set up, how many nodes are there, who owns those, and who controls which nodes can join the network?
Without that information, it’s all smoke and mirrors, and we have absolutely no idea what it is Duncan Arthur and his former business partners are squabbling about.
It’s quite possible that there is absolutely nothing there, except a company name and a registered trademark. There certainly is no EU trademark on Bycoi.
Arthur does have it registered in Ireland. If that’s the only registration there is, everyone in the world is free to use that name for themselves, except in Ireland.
Using a freely available piece of software like MultiChain doesn’t create any intellectual property. So it’s completely unclear to me just what it is that he wants his former buddies to “cease and desist” from.
Dear PassingBy,
I’ve appreciated your comments before, thank you.
As regards trademarks, a trademark issued in any EU country is applicable in any EU country. A trademark registered anywhere can be enforced in terms of the WIPO process and is relatively easy through courts.
You might not be able to find a registered trademark because it takes a while to register as some countries are faster than others and are being processed. The general rule is that it belongs to whoever claimed it first and has the best show of legal ownership.
A first application is as enforceable as a registration. Also, in countries where the English derive law applies, the holder can claim “copyright” without any form of registration.
This doesn’t apply to the US of course but is enforceable in the EU as the Irish law enforces it as much as the UK.
Thank you
This might be somewhat far-fetched, but let’s put it out there, for the sake of entertainment, if not anything else.
When I watched Jan-Eric’s video featuring eComelize dashboard(youtu.be/_G5ZQxtxvjU?t=832), it seemed somehow familiar looking…
The reason being that a month or more earlier, I had stumbled upon an obscure MLM-Ponzi called GreenEst Network (greenest.network), which has a pretty similiar looking dashboard. Compare:
youtube.com/watch?v=xpEjmaIxRBo
(Or what do you think, doesn’t the GreenEst dashboard bear general resemblence to eComelize dashboard, indicating that it might have come from same “factory”? )
The context in which I stumbled upon GreenEst, was that in a Finnish crime-themed forum (which contains, among great noise/nonsense, occasionally intersting rumours/tips relating to unfolding crime stories), someone out-of-the-blue claimed (murha.info/rikosfoorumi/viewtopic.php?t=27938&start=1665#p993797) that Finnish expat crooks based in Spain’s “Costa del Sol”(Malaga-Fuengirola-Marbella-etc) region had set up this pyramid scheme, because their previous source of income had dried out — and it was this case which forced them change their careers:
theolivepress.es/spain-news/2020/01/17/marbella-based-finnish-expat-charged-among-53-others-and-pop-star-in-finlands-biggest-ever-drug-trafficking-case/
Now that we possibly have a bunch of crooks based in the same region, both building pyramid schemes, and sharing a similiar looking platform — one might wonder, is it just a pure coincidence? 😉
@Rocky:
Nonsense. If that was true, there would never have been any need to create EU trademarks, and the EUIPO.
In the EU as elsewhere in the world, a national trademark is only valid in the country in which it’s registered (except for Belgium, the Netherlands and Luxembourg, which have the one Benelux register).
Making all national trademarks valid across the EU would create insurmountable problems, because there are a huge number of identical or near-identical trademarks owned by different people in member states, predating the creation of EU trademarks. Those would all start to conflict.
The only thing a national trademark protects one against at the European level is someone else registering that same mark as an EU one.
A newly-created EU trademark must not conflict with any existing national one, and vice versa. But if all Arthur has is an Irish trademark on ‘Bycoi’, someone else is free to go to the trademark registry in, say, Sweden, and register it there.
Again, nonsense. There are no worldwide trademarks. The WIPO cannot enforce anything.
All it offers is a service allowing someone to more easily register the same trademark in lots of countries, by making just one application at the WIPO, which then deals with the national registries, for those countries the applicant has chosen to register in.
They have to pay the application and registration fees in each one, of course (plus a fee for the WIPO itself), and there’s no guarantee it will be granted everywhere.
Someone might for instance already own the mark you want to register in one particular country (look up well-known cases like Budweiser or Nike for examples), or your mark may be such a common word in that country’s language it doesn’t qualify, or there may be some other national rule (for instance, in the UK the use of the word “Royal” in trademarks is restricted).
If you really think it is easy to enforce a trademark everywhere in the world on the basis of just one national registration, why on earth would anyone ever pay for more than registration in just one country, the one where it’s cheapest?
I only looked at the Irish and the EUIPO register, for the word ‘Bycoi’. Duncan Arthur has that registered in Ireland, not at the EUIPO, and he doesn’t have an application pending for one at the EUIPO either.
I obviously have no idea if he has registrations, or pending applications, anywhere else, and I’m not going to go through all the world’s trademark registers to find out.
If he did get an EU one, any ones in individual member states would be superfluous.
Applications are as easily found as actual trademarks, because that is the stage where other people can object to the registration (usually, because it’s too similar to one they own – this is what happened when OneCoin tried to register ‘OneLife’).
So they are always public for a length of time between application and either being granted or turned down. Plus, they remain publicly available even if turned down.
The whole point of a registered trademark is that it creates that legal ownership.
(a) Copyright is an entirely different form of intellectual property to trademarks.
(b) Where is copyright involved in the spat between Arthur and his former best buddies?
(c) Irish law stops at the Irish border, regardless of EU membership.
(d) Not that it really matters, but you’ve got it completely backwards.
Historically, Britain used a legal model of copyright which required registration with a government agency. If something was published without registration, it was automatically public domain.
Whoever registered something first, whether it was their work or not, owned the copyright. This model was exported to the colonies, including the future US.
It made copyright something that was limited to national jurisdictions. It also gave us the symbol ‘©’, from the stamp that was used as proof of registration.
Continental European countries mostly used a model where copyright arises automatically, at the moment someone creates a work. Whether or not it’s published is immaterial. Since no government agency is involved, this model can easily be extended across borders.
This was formally done in a treaty, the Berne Convention for the Protection of Literary and Artistic Works, signed in 1886.
Over the following century, more and more countries which had followed the British model ditched it to adopt the Berne Convention, including Britain itself.
The one major holdout was the US. It only finally made the change and joined the Berne Convention in 1989. (This has created a complicated legal status for many works published in the US prior to 1989, because the old US-only rules continue to apply to those.)
Since then, the basic rules are the same the world over, and there is no longer any need for copyright registration anywhere.
Although there are forms of, optional, official registration in many countries, which it is wise to use since they can help someone prove they are the rightful owner of a copyright, should a dispute arise.
In the US, registration also still carries additional legal benefits when a copyright violation occurs (simply put: you can claim more money from the violator).
Passerby, you surprise me. As an armchair lawyer you clearly have no idea what you are talking about but have an amazing capacity to search Wikipedia.
Do you understand what the EU is? If you took a regionally sucessful brand like Hesburger and tried to open something that looked like it in a place where it had never been heard of, used their menu or something that confused someone into thinking they were in a Hesburger, in say the Shetland Islands, part of the EU, how far do you think you would get?
The holder of the copyright can sue in any part of the EU.
Why is there is there an EU copyright agency? For the same reason there is an EU medicine authority, banking authority, etc, to standardise everything and make 27 nation states apply the same thing and respect the others’ authority. You can’t just take what belongs to someone else.
Copyright and Trademarks are species of intellectual property law. Your history of what Britain may or may not have done in her “colonies” – tell an Aussie he comes from a colony, is irrelevant. IP belongs to you or it doesn’t.
With your logic a trademark needs to be registered in all 195 countries there are. You might have noticed, probably not, that nation states enforce each other’s rules when their rules match.
That is why we have things like extradition, something else for you to look up on Wikipedia.
Protecting the people who come up with things and their ideas is very much in the interests of everyone. Next you want to look up patents. Those are ideas, you’ll find, where inventions of physical things or processes are protected.
If I invent someothing, do I need 195 patents? WIPO exists because of the same reasons the the WTO exists. What case law can you produce of a country allowing someone to appropriate intellectual property can you produce? Probably very little from the civilised world.
I suggest we all crowd fund you to go and start a rip-off McDonald’s in Kinshasa
Rocky, in #3 you have erroneously claimed that
In EU, you have three options:
a) registering the trademark at national level with the corresponding national office, yielding trademark protection only in that country
b) registering the trademark with the Benelux BOIP for protection in the three countries of Benelux
c) registering the trademark with EUIPO for protection in all EU countries
Furthermore, there are 34 classes of goods and 11 classes of services according to the Nice Classification and your trademark protection is valid for 10 years only for the classes of goods and services registered (and paid for).
Your Hesburger enjoys EU-wide protection because the owners registered a EU-wide trademark in 2005 (euipo.europa.eu/eSearch/#details/trademarks/004444675) for Nice classes 28, 29, 30, 31, 32, 35, 42 and 43. If they decided to only register the trademark in selected EU countries instead, there would be no protection outside of them.
Thanks Garden. Again, why are we having this discussion? It belongs to you or it doesn’t, you can enforce if it belongs to you. That’s what the EU is.
Arthur can sue someone in Ireland and the service will be just as valid as if the person is in Bulgaria, or anywhere.
Let’s talk about more important things. Hesburger is kind of like McD’s but not really, sort of like Burger King, but puts mayonaise on everything, and uses more bacon.
Duncan Arthur is now continuing the Bycoi project under the banner of “Unica coin”.
See: coincorner.se/ByCoi-Newsfeed
I don’t know who wrote this, but this text from that feed contains some interesting allegations regarding OneCoin leaders:
What total bollocks. The first sealed indictment against Ruja was filed in October 2017. Konstantin, the man who had taken over as the public face of the business, was obviuously a prime target of the continuing investigation, and on an FBI watchlist.
The idea that his arrest in March 2019 involved a conspiracy by anyone inside OC is totally ludicrous. Konstantin showed he’s an idiot (or, to quote his own lawyer, a lunkhead) by travelling to the US, that’s all.
Whoever wrote this still seems to be in denial that OC was a criminal scam from the start, as is also shown by:
Yeah, right, a “National Bank” was cooperating with some obscure guy setting up an OC clone. Sheesh.
My bet would be Andreas Åhlin,
He is a usefull idiot (and also the “creator of coincorner”) (much like Igor Krnic) but whit the charisma of a gardenslug, so he will newer be a “rich” ponzipimp, but mimcs all the other properties of one…
Why? how knows, the only “good” aspect of being a scammers is being a filthy rich one….
good story but far away from the truth :}