Digital Downline fails to provide ownership or executive information on its website.

Digital Downline’s website domain (“digitaldownline.com”), was first registered in 2004. The private registration was last updated on August 23rd, 2024.

Further research reveals two Digital Downline LLC shell companies recently registered:

  • Digital Downline LLC was registered in Washington through an agent using a Lafayette Oregon address on September 16th, 2024
  • Digital Downline LLC was registered in Oregon through the same Lafayette Oregon address by Brandon Brown on October 22nd, 2024

On social media Brandon Brown cites his location as British Columbia, Canada.

In Digital Downline marketing videos Brown has posted to social media, he cites himself as the company’s founder:

Why this information isn’t disclosed on Digital Downline’s website is unclear.

Of note is Digital Downline also appearing to be marketed as “High Ticket Franchise”.

Brown appears to have a long history in digital marketing. Recent schemes he’s been involved in include Fearless Entrepreneur and Attraction Marketing Pro.

On the MLM side of things Brown is a high-ranked Enagic distributor:

Enagic markets Kangen water filters that cost thousands of dollars.

Of note is the above Enagic marketing material claiming Brown recently moved to California from Canada.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

Digital Downline’s Products

Digital Downline has no retailable products or services.

Affiliates are only able to market Digital Downline affiliate membership itself.

Digital Downline affiliate membership provides access to video trainings from Brandon Brown.

Digital Downline’s Compensation Plan

Digital Downline does not provide consumers with compensation details on its website.

The following compensation details are put together form various off-site Digital Downline marketing presentations.

Digital Downline affiliates pay monthly fees ranging from $100 to $2000:

  • Mentee – $100 and then $80 a month
  • Apprentice – $250 and then $200 a month
  • Recruiter – $500 and then $400 a month
  • Top Producer – $1000 and then $800 a month
  • Elite – $2000 and then $1600 a month

Commissions are paid when they recruit others who do the same.

Referral Commissions

  • recruit a Mentee tier affiliate and earn $40
  •  recruit an Apprentice tier affiliate and earn $100
  • recruit a Recruiter tier affiliate and earn $200
  • recruit a Top Product tier affiliate and earn $400
  • recruit an Elite tier affiliate and earn $800

Referral commissions are paid out monthly as long as recruited affiliates continue to pay fees each month.

Matching Bonus

Digital Downline pays a 100% Matching Bonus on referral commissions earned by personally recruited affiliates.

Joining Digital Downline

Digital Downline affiliate membership costs between $100 to $2000 and then $80 to $1600 a month:

  • Mentee – $100 and then $80 a month
  • Apprentice – $250 and then $200 a month
  • Recruiter – $500 and then $400 a month
  • Top Producer – $1000 and then $800 a month
  • Elite – $2000 and then $1600 a month

Digital Downline Conclusion

With nothing marketed or sold to retail customers, on the surface Digital Downline presents itself as a simple MLM pyramid scheme.

I did see a “Student” option in some marketing videos but this is never addressed. It appears to be a token attempt as pseudo-compliance.

You sign up, pay fees and earn commissions on recruitment of affiliates who do the same.

Left opaque in the Digital Downline marketing presentations I watched was whether affiliates have to buy-in to a tier to earn from it.

Typically affiliates who recruit someone who has bought into a tier they haven’t lose the commission to someone who has bought in.

If we look at how payments are made into Digital Downline, we find newly recruited affiliates directly paying existing affiliates:

This makes Digital Downline an MLM gifting scheme, which is essentially a pyramid scheme variant.

Note that for every initial gifting tier buy-in across Digital Downline, Brown takes a cut (this is why the monthly gifting payments are less than the original qualification buy-in).

It should be also be noted that participation in illegal gifting schemes violates the TOS of PayPal, credit card processors, CashApp and Zelle.

In addition to gifting schemes being outright illegal across the US, Digital Downline affiliates are also putting their personal payment accounts at risk of termination.

Speaking of termination, whether Enagic are aware one of their top-ranked US distributors is running an illegal gifting scheme on the side is unclear.

Gifting schemes investigated and prosecuted as fraudulent business opportunities by the USPS, FTC and DOJ.

Breaking down regulatory compliance, when you have participants paying participants in MLM you’re running a gifting scheme.

Additional potential FTC Act violations Digital Downline is committing include:

  • failure to disclose company ownership information to consumers; and
  • failure to disclose compensation details to consumers
  • failure to offer consumers a refund

As per Digital Downline’s refund policy;

The purchase of a package from the Digital Downline library and the Digital Downline membership fee is NON-REFUNDABLE.

The MLM gifting business model renders whatever is attached to the model, digital marketing videos in this instance, irrelevant. Think of it like the old “but we have products!” pyramid scheme defense.

A relatively recent example of a gifting scheme being taken down by US authorities is Blessings In No Time (BINT).

The FTC filed suit against BINT’s co-founders in June 2021. The DOJ followed up with criminal charges in November 2023.

Another example is 8 Figure Dream Lifestyle. Initially taken down by the FTC in 2019, the 8 Figure Dream Lifestyle defendants settled for $31.9 million in 2020.

The DOJ followed up with 8 Figure Dream Lifestyle arrests in January 2024.

As with all MLM gifting schemes, once Digital Downline recruitment dries up so too will gifting payments.

This will eventually cause a collapse, resulting in the majority of participants losing money.