New Earth Review: Simplexity Health rebooted
New Earth officially launched in September 2013 and operates in the health and wellness niche. Despite the new name, New Earth is actually a relaunch of a relaunch with the company initially starting out as Cell Tech back in 1982.
Founded by Daryl Kollman and Marta Cartman (married at the time, divorced in 2002), Cell Tech and its various incarnations have quite a colorful history.
In 1982, Kollman founded a business that harvested, processed, and sold blue-green algae as a nutritional supplement. Kollman designed harvesting equipment and was the business’s inspirational leader, while Carpenter ran day-to-day operations.
In 1990, Kollman and Carpenter became the sole owners of the business, using the trade name Cell Tech. The business operated through two subchapter S corporations, The New Earth Co. and The New Algae Co., which were each half-owned by Kollman and Carpenter.
In the mid 1990s disaster struck for the company, after the
Oregon Department of Agriculture banned the sale of algae products for human consumption that contain one part per million of microcystin.
It was later revealed in a 2010 tax case against the company that this banning had a devastatingly negative impact on Cell Tech’s sales revenue.
The microcystin regulation was an immediate public relations disaster for Cell Tech. Sales fell as customers worried that Cell Tech’s food supplements were unsafe.
In 1990, Cell Tech had sales of about $10 million. From 1990 to 1996 Cell Tech grew rapidly through its network of individual distributors selling directly to customers.
By 1996, Cell Tech’s gross receipts were more than $193,000,000. Cell Tech’s products were sold across the United States and Canada through 350,000 individual distributors.
Cell Tech then suffered what Kollman’s attorney calls a “perfect storm” of troubles: “In 1997 Cell Tech found itself with millions of dollars of worthless inventory, plummeting sales, harvesting capabilities that far exceeded the new lower demand, and state and federal tax liabilities that greatly exceeded the [company’s] dwindling income or cash reserves.
In 1997, Cell Tech’s gross receipts were about $113 million, down more than $80 million from 1996. In 1998, gross receipts were about $69 million; in 1999, $52 million; and in 2000, $37 million.
In August 1999, as part of an attempt to save the business, Cell Tech became a publicly traded corporation, Cell Tech International, Inc. After the reverse merger in August 1999, Kollman no longer had a role in managing the business. Carpenter became president and CEO of Cell Tech International.
In October 1999, Cell Tech International entered into a financing agreement with a private investor. (Kollman and Carpenter) then each owned more than 40% of the shares of Cell Tech International.
As the company continued its downward spiral, by late 2004 the terms of the financing agreement granted the private investor ownership of more than 90% of the company. (Kollman and Carpenter’s) ownership share correspondingly dwindled to about 3% each.
In 2002, Kollman brought a lawsuit in state court against Carpenter, Cell Tech International, the private investor, and other defendants. After a jury trial, the state court issued a judgment awarding Kollman $40 million in damages against Carpenter and another defendant.
The damages were based on the jury’s verdict that Carpenter breached a fiduciary duty to Kollman by entering into the financing agreement that diluted the value of Kollman’s stock in Cell Tech International.
Kollman also apparently ‘went to prison for tax evasion‘ in connection with the above case.
While all that was happening, Cell Tech was also sued in 2001 by “Teachers for Truth in Advertising”.
In their California filed complaint, the organisation listed 30 claims they objected to on the grounds that they were ‘false, misleading or deceptive’.
Such claims included
- that the general American food supply was nutrient deficient
- Cell Tech’s algae products provided increased physical energy, shiny hair, sound sleep, extra vitality, enhanced brain activity, intestinal cleaning, improved absorption of nutrients, elimination of digestive disturbances, a reversal of the ageing process and the elimination of headaches
- that use of Cell Tech’s algae products resulted in a decrease in cholesterol levels of up to 75%
- that use of Cell Tech’s algae products would result in the improvement of conditions caused by chronic fatigue, fibromyalgia, hypertension, attention deficit disorder, ear infection (in children, mostly), depression, viral infections, including HIV and irritable bowel syndrome
In 2003 a Californian judge ruled that all of the sourced marketing statements from Cell Tech and its affiliates were “deceptive”, banned the use of Cell Tech’s products in the state and ‘ordered Cell Tech to refund the full purchase price to California consumers who purchased its algae products between October 1997 and September 2002‘.
For more information on the judge’s order and a complete list of misleading statements cited in the Teachers for Truth in Advertising lawsuit, see MLM Watch.
In April 2005 the family of ex-Cell Teach employee Melissa Blake filed a lawsuit against Cell Tech after Blake died in 2003 from liver and kidney failure.
In the lawsuit, Blake’s family alleged
the company supplied her with algae products that contained toxic levels of microcystins.
Blake worked for the company as a receptionist. The suit papers state that
(a) the autopsy report showed liver and kidney damage suggestive of exposure to toxins that occur with Blue Green Algae called microcystins, and
(b) tests on Cell Tech products found in Blake’s home found high amounts of microcystins.
Ruling that the family’s expert testimony was inadmissible, a judge ruled against Blake’s family. The decision was appealed twice in 2009, however in both appeals the original ruling was upheld.
These lawsuits are largely credited with the renaming of Cell Tech to Simplexity Health in 2006. Ocean Malandra over at eHow even goes as far to claim
Cell Tech Super Blue Green Algae is an algae from Klamath Lake in Oregon that was marketed aggressively by pyramid type network marketers for years.
Cell Tech changed its name to Simplexity in 2006 and stopped marketing the blue green algae under that name following several lawsuits.
On the now defunct Simplexity Health website, the company cited ‘Zubair Kazi, owner of Kazi Management‘ as ‘the company’s majority shareholder‘ and Bob Underwood as CEO.
With the launch of New Earth there’s no mention of Zubair Kazi or Bob Underwood on the company website. No idea what happened to Underwood but he seems to have been replaced by Bilal Ruknuddeen as CEO of New Earth.
Ruknuddeen (full name “Mohammed Bilal Ruknuddeen”) comes over from Simplexity Health, where he served as Managing Director.
I’m not entirely sure when he joined Simplexity (seems to be around 2009), but on their now defunct website the company credited him as a member of Simplexity’s Board of Directors, responsible for
expanding (Simplexity) internationally with accomplishments in opening offices in United Arab Emirates and United Kingdom.
No mention of Ruknuddeen’s past appointment in Simplexity Health is made on the New Earth website, possibly indicating that the company is trying to once again distance itself from a previous brand name.
Read on for a full review of the New Earth MLM business opportunity.
The New Earth Product Line
Continuing the Cell Tech and Simplexity Health product offering, New Earth offer a series of products that revolve around what they call “Wild BlueGreen” algae.
New Earth claim that their Wild BlueGreen algae is
The only pure, edible, abundant, sustainable wild blue-green algae in the world.
Essentials
Box of 30 satchets which each contain five capsules:
- 1 Wild Bluegreen Body
- 1 Wild Bluegreen Mind
- 1 Acidophilus
- 1 Bifidus
- 1 Enzymes
Wild
Box of 30 satches which each contain eight capsules containing a “premium algae blend”, “premium mushroom blend” and “premium sprout blend”.
Edge
Three varieties of blue-green algae blends targeting cell recovery, “heightened focus and mental clarity” and “maximum energy”.
Thrive
“Targeted nutrition” that covers “immune system support”, “cardiovascular system support”, “nervous system support”, “natural healing” and “stem cell nutrition”.
At the time of publication New Earth do not provide the retail prices of any of their products on the company website.
A replicated online shop exists, however it demands to know which New Earth affiliate “referred” you before it will let you enter the shop.
An “I was not referred by anyone” option exists on the page, however if selected the website dumps visitors on the “contact” page rather than provide access to New Earth’s online store.
Note that the above storefront is only accessible via the “teamnewearth.com” website, the primary New Earth company website (“newearth.com”) makes no mention of an online store.
The New Earth Compensation Plan
New Earth offers affiliates an autoship heavy compensation plan, paying out retail commissions, residual commissions via a unilevel and a series of performance bonuses.
Active Qualification
In order to qualify for certain commissions in New Earth an affiliate must be “active”. New Earth define active affiliates as those who
have either a minimum 100 BV in autoship volume or at least 150 in personally purchased volume.
Note that personally purchased volume only includes an affiliates own purchases, not those of their customers.
Retail Commissions
New Earth offer retail commissions on all product sales made to retail customers (non-affiliates).
New Earth define retail sales as ‘the difference between the retail and wholesale price‘.
Note that retail commissions are also offered on autoship retail customers (preferred customers), paid out at a rate of 20% of the sales volume generated by the order.
Preferred Customer Bonus
In addition to the 20% volume commission an affiliate earns on their preferred customer orders, they can also qualify to earn off the autoship orders of their downline’s preferred customers.
This is calculated via an affiliate’s unilevel rank (see below under “residual unilevel commissions”), with affiliates paid 5% of their downline’s preferred customer orders down a maximum of 5 levels of recruitment.
- Bronze – 1 level
- Bronze 1 – 2 levels
- Bronze 2 – 3 levels
- Silver 5 – 4 levels
- Silver 10 – 5 levels
Autoship Recruitment Commissions
Dubbed the “Get 3” bonus, New Earth pay out affiliates on the recruitment of affiliates who sign up with a monthly 100 PV autoship order.
If a New Earth affiliate has three personally recruited affiliates on autoship in any given month, at the end of the month they are paid $50.
If a New Earth affiliate has three personally recruited affiliates on autoship who in turn each have three personally recruited affiliates on autoship, they earn $300.
If a New Earth affiliate has three personally recruited affiliates, who each have three personally recruited affiliates who also have three personally recruited affiliates, all on monthly autoship, they earn $1200.
Note that only one of the above Get 3 Bonus commissions are paid out as they are not accumulative.
Affiliates can however, via recruitment, build multiple groups within the Get 3 Bonus, with each group paying out one of the three above bonuses subject to the group meeting the respective Get 3 qualification requirements.
First Order Bonus
New Earth’s First Order Bonus is paid out weekly on the first order of a newly recruited affiliate (the order must be made when they sign up).
Up to 1000 Business Volume (BV) are payable, with the affiliate who recruited the affiliate making the order earning 25% of the volume of the order. The recruiting affiliate’s immediate upline (the affiliate who recruited them) also makes 15%.
To qualify for the First Order Bonus a New Earth affiliate must be “active”. To qualify for the direct upline bonus an affiliate must have signed up
with an initial order of at least 500 BV or accrued 1000 in Personal Team Volume.
Personal Team Volume is Group Volume (GV), and is defined as the sales volume generated by an affiliate’s downline.
Residual Unilevel Commissions
Residual commissions in New Earth are paid out using a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1).
If any recruited level 1 affiliates recruit new affiliates of their own, they are then placed on level 2 of the original affiliate’s unilevel team. If any level 2 affiliates recruit new affiliates they are placed on level 3 and so on.
Using this unilevel compensation structure, New Earth pay out on the BV generated down a maximum of nine levels of recruitment. How many levels and how much of a percentage of generated volume is paid out depends on affiliate’s “unilevel rank”.
There are eleven New Earth unilevel ranks in total and, along with their respective qualification criteria, they are as follows:
- Bronze (generate 500 GV and recruit at least one affiliate) – 2% on level 1
- Bronze 1 (generate 1000 GV and recruit at least two affiliates) – 2% on level 1 and 3% on level 2
- Bronze 2 (generate 2000 GV (max of 1200 from any one unilevel leg) and recruit at least 3 affiliates who each generate a minimum of 200 GV) – 2% on level 1, 3% on level 2 and 6% on level 3
- Silver 5 (generate 5000 GV (max of 3000 from any one unilevel leg) and recruit at least 3 affiliates who each generate a minimum of 500 GV) – 2% on level 1, 3% on level 2, 6% on level 3 and 5% on level 4
- Silver 10 (generate 10,000 GV (max of 6000 from any one unilevel leg) and recruit at least 3 affiliates who each generate a minimum of 1000 GV) – 2% on level 1, 3% on level 2, 6% on level 3 and 5% on levels 4 and 5
- Silver 20 (generate 20,000 GV (max of 12,000 from any one unilevel leg), recruit at least 3 affiliates who each generate a minimum of 2000 GV and have two or more Silver 5 or higher ranked affiliates in your downline) – 2% on level 1, 3% on level 2, 6% on level 3 and 5% on levels 4 to 7
- Gold 50 (generate 50,000 GV (max of 30,000 from any one unilevel leg), recruit at least 3 affiliates who each generate a minimum of 5000 GV and have three or more Silver 5 or higher ranked affiliates in your downline) – 2% on level 1, 3% on level 2, 6% on level 3 and 5% on levels 4 to 8
- Gold 100 (generate 100,000 GV (max of 60,000 from any one unilevel leg), recruit at least 3 affiliates who each generate a minimum of 10,000 GV and have five or more Silver 5 or higher ranked affiliates in your downline) – 2% on level 1, 3% on level 2, 6% on level 3, 5% on levels 4 to 8 and 3% on level 9
- Gold 200 (generate 200,000 GV (max of 120,000 from any one unilevel leg), recruit at least 3 affiliates who each generate a minimum of 20,000 GV and have ten or more Silver 5 or higher ranked affiliates in your downline) – same as Gold 100
- Platinum 500 (generate 500,000 GV (max of 300,000 from any one unilevel leg), recruit at least 4 affiliates who each generate a minimum of 50,000 GV and have twenty or more Silver 5 or higher ranked affiliates in your downline) – same as Gold 100
- Platinum M1 (generate 1,000,000 GV (max of 600,000 from any one unilevel leg), recruit at least 4 affiliates who each generate a minimum of 100,000 GV and have twenty-five or more Silver 5 or higher ranked affiliates in your downline) – 2% on level 1, 3% on level 2, 6% on level 3, 5% on levels 4 to 8 and 4% on level 9
Leadership Pools
New Earth’s Leadership Pools consist of 4% of the company’s global sales volume and are paid out quarterly.
There five pools in total, starting at the Gold 50 unilevel rank up to the Platinum M1 rank.
Each pool is paid out pro-rata according to an affiliate’s personal unilevel GV. The higher GV an affiliate and their downline generates the higher their share in the respective Leadership Pool they qualify for.
Unilevel qualification volume varies between the pools with the Gold 50 pool only counting 5 unilevel levels, the Gold 100 pool 7 unilevel levels and the Gold 200 pool 9 unilevel levels.
The Platinum 500 and Platinum M1 pools count down an unlimited number of unilevel levels.
Note that no single affiliate is able to earn over 33% of any given pool’s total payout.
In order to qualify for shares in New Earth’s Leaders Pools, an affiliate must initially qualify for a full “Get 3” commission (recruit 3 affiliates on autoship who recruit three who recruit three), and either maintain that status or requalify for the Get 3 at least once annually.
Joining New Earth
Basic affiliate membership to New Earth is $50, payable annually.
Affiliates optionally are able to purchase a “Business Builder” pack, which qualifies them for the upline commission component of the First Order Bonus (see compensation plan break down above).
New Earth’s Business Builder packs range in price from $500 to $1000.
Conclusion
Off the bat I’m going to put aside New Earth’s long and detailed history in the MLM sector. I’ve provided Cell Tech and Simplexity’s respective history’s as best I’ve been able to piece them together, so readers are able to make of that what they will.
New Earth appears to be a “clean” reboot with new management however with that said I believe Zubair Kazi still owns the company.
Product wise affiliates are either going to be able to convince people they should be chowing down on blue-green algae or they won’t. I think the “ew” factor will probably play as larger a role as the health benefits as a deciding factor for consumers, so that could pose a challenge for affiliates when marketing New Earth’s products.
Whether or not this explains the heavily tilted favouring of recruiting affiliates and signing them on autoship I’m not sure, but it’s unfortunately a core mechanic of New Earth’s compensation plan that pops up over and over again.
First and foremost is the worrying “Get 3” bonus payout. To qualify you as an affiliate have to be “active”, which means purchasing a set amount of product each month either on autoship or of your own accord.
Then in order to get paid the Get 3 bonus, you have to recruit new affiliates and whack them on an autoship order. If they recruit affiliates who do the same, your bonus increases, down three levels of recruitment.
Simply put, the Get 3 bonus alone draws the rest of the New Earth compensation plan into dangerous pyramid scheme territory. By offering affiliates a direct recruitment-driven commission combined with a mandatory autoship requirement, the company fosters a recruitment focused environment.
As such, the motivation behind any New Earth affiliate’s product purchases is then called into question. The argument that they are buying product due to perceived value in said product is hard to make when commissions are directly tied into their purchases and the purchases of those they recruit.
What’s even worse is that the Leadership Bonus only pays out if an affiliate has maxed the Get 3 bonus. If we simply what that qualification means, an affiliate has to recruit 3 autoship affiliates, who recruit 3 autoship affiliates each who also recruit 3 autoship affiliates each.
Thus the expectation at the upper end of the New Earth compensation plan is that an affiliate will have, via direct and indirect recruitment, a total of thirty-nine autoship affiliates under them.
This emphasis on recruiting autoship affiliates is further re-enforced by New Earth with their core “active” commission qualification being restricted to an affiliates own purchases. Taken from the New Earth compensation plan,
retail volume does not count toward the volume it takes to qualify you as active.
This naturally only encourages an affiliate to sign themselves up for an autoship order, without which if they fail to keep track of their purchases, they lock themselves out of commissions.
Typically volume qualification includes retail volume however New Earth explicitly exclude this volume, leaving only an affiliate’s own financial contribution the only way for them to qualify as active.
Offsetting the recruitment and autoship focus however is the interestingly effective way New Earth pay out on their preferred customer orders. Not only do affiliates get the upfront 20% volume commission but there’s also a five level residual built into it as well.
This I thought was nicely done and, if one ignored the glaring focus on recruitment and autoship elsewhere in the plan, does demonstrate some attention to the retail side of the business.
All in all I think from an MLM business point of view New Earth is going to come down to affiliate autoship recruitment focus playing off against preferred customer focus.
Unfortunately I don’t think offering five levels of residual commissions on preferred customer volume is going to be enough to offset the rest of the compensation plan.
With everything outside of retail and preferred customer commissions tied into either an affiliate’s own purchases, recruitment of new affiliates and/or signing up to autoship, over time I think it’s clear this will dominate how New Earth’s affiliates market the business. Inadvertently this will also extend out to the company culture new and prospective affiliates are exposed to.
Footnote: New Earth began their prelaunch campaign back around May 2013, under the name “The Alpha Launch“.
On the New Earth website the phrase “everytime you say wild someone will listen” triggered my memory as it was similar to the “we are the wild ones” marketing hype the Alpha Launch were pushing in their marketing video.
Not having checked on the Alpha Launch for a while I visited their YouTube channel where I confirmed New Earth were indeed behind the Alpha Launch:
The above video was uploaded on July 31st yet since then has only garnered 131 views, indicating that The Alpha Launch never really took off as a prelaunch marketing campaign.
I recall this company implemented the stairstep breakaway plan during their Cell Tech and Simplexity incarnations if my memory serves me right.
Well I’ll be! I buy the SBG Zymes and have been since the Cell Tech days of the 90s but during the Simplexity Health time, I bought fewer. I benefited from them.
With one remaining bottle, I went online to order and was sent to New Earth. Googling Simplexity Heath found me reading some VERY interesting articles – not good. I will no longer be ordering enzymes.
This is goodbye and I wished I had investigated this product before. Thanks for informing the public.
I was introduced to the Alpha Launch in late July. With my lengthy knowledge of networking / MLM I immediately scoured the Internet for company information. Though not in great detail as you have provided but I found the history back to Cell Tech.
During the prelaunch I continually asked about effectiveness of the products and all I would get was “they are great products”. To me, saying “great products” is a subjective term. I would then ask about the history of the company and about Mr. Kazi. I don’t know if you mentioned it but Bilal is Mr. Kazi’s nephew.
I could not get any details from the prelaunch people about Kazi. I found it odd that very little information was divulged about a company’s owner. I then came across this:
http://www.crainsdetroit.com/article/20130324/AWARDS01/303249987/kfc-realco-two-llc-star-partner-enterprises-llc-kazi-foods-stephen
My conclusion: Since I cannot find any verifiable testimonies on the effectiveness of the products (I even found a former Simplexity associate and they gave the products a thumbs down.) and more importantly that it seems like New Earth is just a rebranding of a failing Cell Tech / Simplexity brand, I am going to pass on the “opportunity”.
I wasn’t aware Bilal Ruknuddeen was Zubair Kazi’s nephew, that is new information and indicates that Kazi is still the majority shareholder of New Earth.
Well I think all the companies need one more opportunity and i seen that happen before with other mlm and they are fine now.
1st, thanks for the history. 2nd, all capitalism is a pyramid scheme. With Network Marketing, the 99% have a chance at making a living consuming products we love and selling to people who also get benefit or they wouldn’t buy the product, whatever it is. Duh.
I personally did get healed of chronic fatigue with Cell Tech products and have met literally a thousand people who did feel better, got more energy, better sleep, etc. The list of benefits is long. If you eat high quality nutrition it follows that your body responds.
I dropped out went it went to Simplexity, so don’t know about that or New Earth. But I might just check in.
That’s just a cop out.
False. If the comp plan requires purchases then that can sway the motivation behind a purchase.
With autoship being such a heavy focal point in New Earth there’s probably more than a few affiliates just buying product to qualify for commissions.
I’ve been trying to track down the new Cell Tech guys. I always knew it was a pyramid scheme, but I was more interested in the effects of the product.
I had never had such an awesome health energy buzz! I would take 8 or 10 and feel so awesome and have been looking for this product ever sense.
I tried the “body” Klamath Lake BG Algae and wasn’t too impressed. Im not sure if I’m going to shell out almost 50 bucks to see if the “mind” is going to give me the energy I’ve been looking for.
Any feedback would be great!
I joined this MLM when it was still Cell Tech. Prices were good, and the products improved my overall health.
However, some months ago I noted that the same prices applied to only half the amount in each container. That is, instead of purchasing, say, 250 tablets for $30, the count was reduced to 125 – but for the same cost as 250 count.
I’ve emailed them with questions about Spirulina Algae, but never received an answer.
Additionally noted, Cell Tech used to display a seriously detailed list of ingredients. This is imperative and very useful for the customer.
New Earth Life Sciences doesn’t provide enough info for me to place my confidence in their products.
The shipping cost is outrageous.
All in all, the products seem good, but there’s not enough detailed info as provided by Cell Tech. I may not return. Have recently purchased other algae products from an excellent store – locally.
What more can I say.
Who was the Olympic athlete that sponsored cell tech algae?
I’m currently finishing off the last of the simplexity health products as feel they are overpriced and not as effective in supporting my personal health.
Been using the products over 25 years. They are excellent. Had to provide them to my ex for 3 years as part of the divorce settlement.
The implication of toxicity was flat out absurd. The products have always been what they said they are.
Used them with 4 children until they left home. All are normal with no known brain damage. All graduates of college now.
No drug users. All productive citizens and 2 married, 1 grandchild so far. Maybe the products provided reverse toxicity?
As far as the other dirty business. Hey…..that’s life among humans. Man’s sinful and greedy nature arises once again. So what else is new?
(Ozedit: Offtopic derail attempt removed)
As far as the MLM part goes, do your own due diligence and make your own decision. The products are excellent, but MLM ain’t for everyone. Good products however and in no way are they toxic nor ever were.
Would endorse the use of the products as a consumer however and glad that I use them and will continue to do so regardless of claims otherwise. Have tried a lot of alternatives but the algae alone is still the best of the lot IMHO.
Have also tried some of the newer New Earth products and have found them to be high quality as well. If I would recommend one though it would be the core algae product whose quality is still quite excellent and unique.
Personal anecdotes don’t change the fact that Cell Tech products contained microcystin and were toxic.
And how nice of you to dismiss tax fraud and marketing deception with religion. With a mindset like that, no wonder you have no qualms about poisoning your children.
@tfjnow,
can you tell me where you are getting your Cell-Tech algae currently?
I too started eating the Alpha and the Omega in the spring of 1990 and ate it every day for the next 15 or so years, then went broke ranching and had to quit ordering it.
I experienced INCREDIBLE benefits from the algae. It cured my hypoglycemia, my food cravings and constant hunger, and helped me to lose 25 pounds and keep it off. Not to mention the incredible energy it gave me.
I never did believe those claims about the toxins in it. I knew my algae DID not make me toxic!
Please let me know where you are getting your algae! I have been to several sites that claim they sell it, including Simplexity and the company that replaced that one and keep hitting dead ends. Thanks so much!
Good info about the history of Cell-Tech by the way. I always wondered what happened.
and you have what independent studies that back your ridiculous claims up?
This is all so interesting , As I worked for Cell tech / New earth co from 1995 to 2001.
some of the info / comments here are true, others are pure lies. it still pain’s me to remember how the Klamath falls community was so ignorant and backwords when I worked there.
I was a supervisor for the Kollmans and worked for them directly for the last few years. All that time I was allotted all of their Super blue green Algae each month and also got free bottles of samples sent back.
I was racing bikes at the time and needed the energy that the Algae provided, in 97 when I had a bad crash racing in Ashland Or, I found out just what it could do.
The crash tore all the skin off my lft arm and half my left leg where I slid and went down bad on a Granit curve just up from the park. not only did I scab up in a matter for days, Over time the scars healed and the hair grew back and now it is hard to tell it even happened.
NO I am not selling their products I just found this site looking into the “New” New earth company as some of my friends still work there.
Bottom line ” Do your homework”. Cell Tech spent 11 million on that harvest building on the “C” canal and it produced Pure filtered SBG Algae with No toxins.
However a couple of other Algae companies on the lake at the time were scooping up some of the Algae’s with no way to spin / clean it and I know several people got sick.
Side note, The owners at the time Daryl and Marta worked their ass of building that company and everybody wanted a piece of the Pie , including the IRS , UPS, Crooked investors from NJ. and despite hiring half the town Klamath falls treated them like shit.
I enjoyed working there and was treated well and even though I knew many things about the company I never talked about it till now.
As far as I am concerned that Company saved that town from drying up and blowing away, Seriously I never met so many Brain Dead inbread Rednecks before I moved to K Falls.. Cheers..
Friends of mine recommended the New Earth Mind and Body tablets. I’ve been taking them for about two years. They really do make a difference.
The Mind tablets, in particular, really do boost energy and focus. But I’m curious to find out more.
I thought I’d check out the company and see if anyone has analyzed the actual content of their Blue Green Algae tablets. Supplements are a slippery business. So sad to see the controversies here.
So, I still don’t have any access to recent actual research on this supplement, and I would really love to see it.
I’m using the products because they seem to work, and have done so for the last two years very reliably. No negative side effects. And it doesn’t bother me that human failings are involved in how it all came to be.
But it would be nice to 1. get some actual current data from an independent analysis of the product (I have to “trust” that someone is checking on the quality of their production, lacking any independent analysis);
2) Information about how the company is being run.
Having said that, count me in as a voice using the product for two years with good results (more energy, more focus…not life changing, but certainly helpful, in combination with other personal efforts at diet and lifestyle changes).
Hello, just a note of thanks for all the info and background history. I found this as I was looking for an alternative for Probiotics as my usual supplier has run out, and may not be carrying them any further. And before them, I got mine from SimplexityHealth (fka CellTech).
I personally benefited from taking CellTech products in the 90’s, as a consumer. I simply stopped taking them as my finances took a turn for the worse, otherwise I would have never stopped taking them.
In fact, I was looking them up for Probiotics not for myself, but for a friend who asked me who I recommended for that.
Anyways, back then when I was taking CellTech products, I’d heard about the controversy regarding that toxin, and was quite satisfied with how it was ensured to NOT be in the CellTech products.
And I was also made aware that other companies harvesting the blue-green algae there on Upper Klamath Lake were not taking the precautions that CellTech was to ensure no such toxins were in the product.
So I find it hard to believe any CellTech product ever came to be found with this toxin within it, UNLESS that was ‘planted’ there in order to conduct a ‘smear’ campaign by those who stood to gain from our loss of this ‘health resource’.
So were it true that this toxin was ever found in CellTech’s products, I would not hesitate to believe it could have been planted there.
Sometimes the truth is stranger than fiction, isn’t that right?
Perhaps there is a movie here in the making …
I was interested to read some of the above posts.
I have used AFA supplements in the past and have always been concernend about the level of toxins in them despite feeling that they were doing me good provided I didn’t take them for more than a few months at a time. And no, I am not a distributor of any AFA based supplement products.
It wasn’t until I found some disturbing research by independent scientists in Germany that I decided then and there the risk of causing liver damage in the long term was too great.
I had been experiencing unpleasant symptoms with my liver for several months which is why I started researching AFA toxicity in the first place.
It wasn’t until I stopped taking the AFA supplements the pain gradually disappeared over the next three months.
Anecdotal perhaps… but I’m sure as hell never going to consume a product that has been found to be contaminated with such a powerful toxin as mycrocystin
Here is the link to the research for those that are doing their due diligence on consuming or recommending any AFA algae based supplement.
mobile.nutraingredients.com/Research/Study-warns-against-sale-of-toxic-algae-supplements#.UYe4frVwrmc
I also came across this page: hallgold.com/stemenhance-trademark-facts.htm which seems to be dedicated to warning the users of AFA to be careful about the potential toxicity of AFA.
Perhaps the publisher of the page has had adverse reactions to the use of AFA. Certainly has gathered a lot of excellent information on the subject.
As the previous poster notes “Sometimes the truth is stranger than fiction”. Perhaps somewhere in the murky waters of the AFA debate someone will come up with research somewhere that actually does show AFA supplements are completely safe.
Until such time as a supplier can give me a guarantee in writing a supplement based on AFA is completely free of toxic varieties of blue/green algae then I’ll let others take the risk of wrecking their livers.
My liver is certainly thanking me for stopping the use of AFA supplements.
My husband and I have been taking the SBGA since 1995. We are now 82. We are both in reasonably good heath. We hardly ever et a cold, but if we do, it lasts only 3 or 4 days.
I keep hearing about our grandkids having colds for weeks at a time, but all cannot afford the algae or don’t really believe ys.
We take only the whole algae.. took the essentials quite a while but had to give it up as our soc. sec. won’t stretch that far.
Our grandson now 21 said the agae helped him concentrate…he is ADHD. I share some o ours with him. We have the LST of ingredients published by cell Tech. All the Vitamins and minerals except vitamin K. Works for us!
SBGA is only found in Klamath Lake, Lake Titicaca and Lake Chad. Don’t know the Asian lake location. One lake on each continent.
The first green thing on the planet. Info by Daryl Kollman years ago. Have faith and trust the algae.
SBGA, was great! Awesome health benefits! It worked great for my son who was severely ADHD and severely hyper, that diagnosis was made by one of the best Psychologist in the state of MN N.
Yes, expensive but worth every penny and the biggest mistake was when I quit consuming SBGA products, from Cell Tech!
I went on line tonight to check out the products and amazed at all the changes and hype. I guess I’m not interested in any of it without the Kollmans backing, because their products were great!
I was introduced to it by a friend from church in 1995, because of my son and at first wasn’t interested, I didn’t need to loose weight but if anything could stop my sugar crave, I could be convinced that it could help my son, who I already thought I had a strict diet.
The benefits for both my son and me were amazingly good.
Been using (whole family) since 1995. I don’t trust any company but cell tech aka new earth with the algae. I spent a week in 1996 in Klamath site.
Many many health professionals use this company. If you want good information look up Dr Jeffry Bruno. No one better he is also an author.
Well Folks…..I have much experience as a MLM in CellTech, and attended many meetings regarding the product and as far as moving up the chain, I was moving up pretty fast.
I took a trip from Florida to Illinois to pursue people that were friends and family with serious medical problems.
They all subscribed to the SBG and after a short detox period they were up and flying and their serious medical conditions like Lupus, went in remission.
What no one has touched on here is (Ozedit: conspiracy theories removed)
I was on several drugs as a business owner, and within 2 months disposed of them all after detox and eating SBG by CellTech.
I have been off SBG by CellTech since 2008 due to divorce, and going to China for my company.
When I came back I tried to find out the how’s and where’s of CelTech and never knew until tonight after seeing this story. FRANKLY, I don’t care if TRUMP files for 100 Sub-Chapters for Bankruptcy or if Cell Tech had a pyramid scheme, or if I made any money or not, because the health I saved was far more profitable than any money made from the sale of SBG.
And by-the-way. I made good income for just holding out my arm 3 feet to grab someones arm in need to improve their health and quality of life.
I have outlived almost all if my friends and family, who many were Millionaires and some mentors of mine, along with professional law enforcement friends who we are suppose to look up to for what they are taught to protect and serve, because most of my friends and professionals are told to just put the dot here and check mark there and it will all be OK.
I live alone, by choice, working out each day at the gym, with a pretty god given healthy body.
I am not over weight, and have excellent muscle mass, and all vitals are excellent. I hold a Commercial CDL for my personal use and engage today in electronics.
I GUESS MY FINAL POINT HERE IS, we ALL have to protect Gods temple , our body, and we all have to use good judgement, which is limiting consumption of good things and not over indulge.
We cannot tell our young kids to go to school anymore, cannot demand their medical records without their consent, and we cannot even put a cross in school anymore, so how does anyone think we can expect God to bless your medical health with something he gave us in the STATE OF OREGON, Lake Klamath, the purest lake in the world with the MOST NUTRITIONAL FOOD AT THE BOTTOM OF THE LAKE, in the WORLD?
Think about the Political (Ozedit: derails removed)
When you’re laying on your back in a hospital thinking a doctor can fix a bone that is broken when NUTRUTITION is the only way to cure it, because only FOOD not MEDICINE is all that can be prescribed that will work.
“THINK OF WHAT YOU JUST LOST WHEN CELLTECH WENT BANKRUPT” God Bless You ALL!!
This is the take-away from the rant above. Just another schmuck making excuses for scams.
A tax-dodging company providing unsafe products to the American people, marketed on court verified deceptive health claims.
I.e. nothing of value beyond an old fart’s anecdotal musings.
When you buy food do you know whats in it? Do you investigate it as well as this?
If New Earths stuff if hurting people or toxic wouldnt they be in trouble?
The best experience of my life was on cell techs basic products back around 1991. The feeling was too good for words.
I will never forget that and want to experience it agin but not sure they make it like they used to.
Yeah I’m pretty careful about what I eat. I think most people are.
The absence of regulatory action is not the equivalence of regulatory approval.
Only one way to find out… best of luck to you.
Many years ago my Sister was diagnosed with Cancer in 11 places. She was stage 4.
I was introduced to Cell Tech and the team ( Psychologist & Nutritionist that came with the purchase of product. That contacted my Sister weekly to discuss her situation.
Lo and behold she has been Cancer free for over 15 + years. Her Dr. told her the Chemo and Radiation killed her cancer, but the Blue green algae kept her organs and vitals so healthy that they were able to continue to attack the cancer with no break and no side affects.
I would like to know if this product still comes with the mental and nutritional support she received, that I believe with the algae SAVED her life. Please respond for I now have a Sister in law that needs this. Thank you, Linda
What on Earth is this based on?
Feel free to provide peer-reviewed studies to back up your claim that New Earth’s products “attack cancer”. What you do or don’t believe is irrelevant.
Please get your sister in law actual medical treatment.
I was a consumer of SBGA in the early 90’s and did notice increased energy, focus, and overall well being, on the core products which back then were sold individually. Now they’re sold as the Essentials pack.
Don’t know the quality of the products under the new label and management but may one day check them out.
I wanted to chime in in the benefits I received from Cell Tech products.
I have many handwritten letters from others and wish I could find my CT family.
In 1991, I drove myself to the mental facility because of postpartum depression. (Ozedit: snip, see below)
Yeah imma stop you right there.
If you can provide peer-reviewed studies showing New Earth (Cell Tech etc.) products have any effect on depression, you can share your story.
Not letting anecdotal nonsense through when it’s something as potentially dangerous as depression.
Oz,
I was sharing what the algae did for me. I’m not selling.
Everyone had a different reaction. Could be the amino acid profile matches what humans need. It balanced my hormones.
At first I slept a lot. The depression caused insomnia. After 2 weeks of detox sleep I felt so awake, confident and alive. We need more than a few minerals, SBGA has 92 minerals, amino acids and produces oxygen in our bodies.
I have an article I believe National Geographic (not affiliated with any MLM) telling about the first food consumed in Earth by dinosaurs, it was aphanizomenon flos agua.
For my own reasons, I can’t discredit the algae. Experience is my science. You will probably delete this, but I told my story.
The area of harvest and fast free drying processing were major reasons the algae was clean.
I never said you were. I was concerned about you spreading misinformation that New Earth’s products had any effect on depression.
This is potentially dangerous for obvious reasons.
Anecdotal stories are not a substitute for peer-reviewed studies. Y’know, actual science.
We’re in a time of many versions. People are talking about what they perceive as truth, questioning science, too. Doctors learned about formulas and don’t really say good is medicine.
I have no experience with New Earth. I was wondering what happened the SBGA so googled it and first found New Earth. They claim that they have been in this business for 30 years. Untrue.
The site is difficult to navigate. Do they remove the cell wall of the whole algae? I had questions.
It may be that the algae went through two companies after Cell Tech but I’ve lost that loving feeling. A big part of CT was the community and that’s gone. I am thankful for those years but they’re gone.
Does science measure frequency? It was high frequency food. My girls were asking what happened to BG bites, a snack with algae that they loved.
I went down the rabbit hole – and found this, no BG bites.
Does anyone with a reputation to lose?
If Cell Tech’s algae was all it was cracked up to be, sure makes you wonder why it’s not around anymore.
Divorce, maybe greed, I really don’t know. It looks like there are lots of people who had very good experiences with using the products.
Even my own mother. Her doctor asked me what she was consuming since she lived a long time after her “predicted due date” with cancer. Maybe the good components, oxygen producing algae. Maybe the 92 minerals, amino acids matching what we need?
I’m sorry for anyone that had a bad reaction. I only know my personal experiences as well as others with good results.
If only junk food and crap got this much negative attention, we might be a healthier country.
That’s a bit of a jump from “I took this and I feels good so miracle”.
The point stands, if these algae products had an actual effect on health studies would have been commissioned to confirm and we’d see them everywhere.
I mean who doesn’t like mass-market money?
Instead we have a product line that doesn’t exist any more. Funny how that goes.
The two base alge products sold in the 90’s definitely took care of my migraines.
Was so tired of the meds and the side effects that cold turkey went to the algae at 8 capsules a day of the Omega and the Sun each. Within two weeks my migraines totally went away.
I finished the bottles and grateful. After about a month I started getting slight headaches and purchased product again. Headaches disappeared again using 4 caps of each products a day.
Found out thru blood testing that my body was burning thru minerals that the algae was supplying in balance.
The nice thing about food (algae in this case) is that God puts the balances in nutrition in foods many times.
I had no flus or colds and constant energy consuming these products. Additionally when my newborn was three months old and started eating his first foods(I exclusively nursed three months and continued til 9 month nursing) one capsule of Sun was added to his applesauce everyday from then on thru kindergarten.
My pediatricion told me to continue as he steadily gained weight and never had anything but his well baby shots his whole first years.
No bronchitis..ear troubles..nothing. He was exposed to chickenpox, mumps and measles..more than once.
So yes I will continue to praise the base algae and if my newborn showed no negative effects it is proof enough for me.
His Doctor helped me check out the product or I would have never started him out on it. It was our family’s vitamin.
Feel free to provide evidence of blue algae having any effect on migraines. Anecdotal “but muh feels!” stories are not a substitute for peer-reviewed studies.
So instead of turning to actual medicine to address your diagnosis you went with god algae. Nice.
*lunatic bursts into clinic*
“DOC, HEY DOC, YOU GOTTA SEE THIS. GAVE ME SON GOD ALGAE, NO DISEASE!”
“So uh, is there anything actually wrong with him?”
“OF COURSE NOT. IT’S THE ALGAE! SHOULD I KEEP GIVING IT TO HIM?”
*rolls eyes* “Sure. But if any medically does actually go wrong with him, bring him in so we can give him some actual medicine.”
“OMEGALULZ GOD ALGAE!”
Face it, algae protected your son from colds, bronchitis, ear troubles, chickenpox, mumps and measles, just as much as it did from Santa Claus, the Easter bunny and unicorns.
I took it in the mid 90. It busted my energy and immune system. The science is there, however. In any process, there has to be control and testing to ensure.
The second point is the issue of clinic studies. This is a complex issue due to the drug companies. The main thing is alway back to basics. The amino acids the chemistry of our body is complex.
Your body natural produces toxins. Your liver filters them and your system discharges them. At least is it to do that.
We have so many toxins in your food today. Preservatives in food , pesticides, heavy metals, hell in our city water have toxins in them.
One must understand the complexity of our bodies and research the natural requirements. The development of new drugs is the underlining condition of greed money etc.
The side effects and toxins in new drugs are very concerning. Look how many drugs require your doctors to go liver tests.
If algae is processed correctly, the toxicity is null, compared to to process foods.
Nah, it’s pretty simple.
Either you provide proof or your medical claims are full of shit. That’s literally all there is to it.
Wow, so many comments. Wish i could find Mai and Peter. I went to Klamath Lake and l learned a lot by being there.
Oz what is your role in this thread? Are you a troll? lol. Ultimately people make up their own mind.
I used Cell Tech products with good effect. I don’t know New Earth and their integrity as a company. Good to learn more about what happened.
Evidently calling out people who are full of shit.
You run around making BS medical claims, sooner or later someone is going to call you out.
Hello Algae friends and OZ! It’s been a while since I posted.
Our Cell Tech celebrations in Klamath were so amazing! I’ve had many real life miracles, even at the rainbow river!
I was directed to the algae at a gig I had, in Hawaii, dressed up to the nines, ready to sing my set. I had postpartum depression (Ozedit: snip, see #33)
Dear God let reason rain down!
Oz,You are correct in saying that anecdotal stories are not a substitute for scientific studies. However, you are serving no purpose by answering people with raging sarcasm instead of courtesy.
(Ozedit: snip, see below)
Nope. People making potentially dangerous unsubstantiated medical claims need to be unapolgetically called out on their bullshit.
MLM + unsubstantiated medical claims = illegal.
Divorce, maybe greed, I really don’t know. It looks like there are lots of people who had very good experiences with using the products.
Even my own mother. Her doctor asked me what she was consuming since she lived a long time after her “predicted due date” with cancer.
Maybe the good components, oxygen producing algae. Maybe the 92 minerals, amino acids matching what we need?
I’m sorry for anyone that had a bad reaction. I only know my personal experiences as well as others with good results. If only junk food and crap got this much negative attention, we might be a healthier country.
Feel free to provide peer-reviewed studies proving New Earth’s products have any effect on cancer.
“I gave my dog New Earth products and now he’s a cat. AMAZING!”
See how easy that was? Unsubstantiated medical claims = meaningless and illegal as per the FTC Act.
I AM TRULY SORRY TO HEAR OF THE HISTORY OF FORMERLY CELL TECH. I USED THE PRODUCT FOR MANY YEARS AND HAD NO PROBLEMS.
I DECIDED I WANTED TO GET SOME MORE SBGA AND FOUND ALL THIS GARBAGE. I CALL IT GARBAGE BECAUSE THERE IS no WEALTH IN HEALTH.
AS TECHNOLOGICALLY ADVANCED AS WE ARE AND HAVE BECOME THERE SHOULD NOT BE A SICK PERSON ON THE FACE OF THIS EARTH. ESPECIALLY THE CHILDREN.
IT IS EASIER AND MORE COSTLY TO KEEP PEOPLE ILL THAN TO SEE THEM HEALTHY AND WHOLE. MAY GOD FORGIVE YOU ALL….
I didn’t use the product for many years and also had no problems.
Oh no, I think I the universe is coming undone…
Twenty five years ago, at the tail end of 1996, a friend handed me a small bottle with green capsules.
I had been battling perimenopausal misery for some years. My reaction was, yeah, whatever, another pill. I tried one a day, sporadically.
My friend called me up and asked me if I had felt anything. ? Can’t say I had. She encouraged me to be more consistent and gave me another bottle for Christmas, with the suggestion to take two a day.
I did, and the lights came on.
After a few weeks on 500 mg of the basic whole algae, gone was the crushing fatigue, the hair loss, the brain fog. It was life changing. I have not been without AFA since, though the source I get the products from has changed from time. There was a period when the turmoil in the company affected quality. That was years ago.
I am happy to report that the quality provided by the company formerly known as Cell Tech is once again excellent. I am not a distributor, just a happy customer.
Back in the 1800s I found a genie lamp in the middle of Antarctica.
Excited, I rubbed the lamp and some green capsules fell out.
I swallowed them all and the next day discovered my perimenopause symptoms had completely gone. And I’m a guy!
A few weeks later someone called me on my string’n’can (we didn’t have cell phones back then).
They wanted to know how I felt after taking the pills they’d left for me. I told them it was a private line, please don’t call back and hung up.
The take-away from my experience is anecdotal stories = meaningless.
There are no peer-reviewed studies pertaining to perimenopausal symptom relief and algae in a capsule.
All I need to know is if the New Earth Wild Essentials is free of liver toxic substances. I would not ask the company.
Have any independent legitimate laboratories tested it?
Thank you!
That sounds like something you’d ask the company?
Who would fund these health studies if not the companies and institutions that benefit from the results these studies provide?
Like, literally, it’s very probable that those with specific interests would fund with millions of dollars these studies to prove a specific point, and you better bet that point has to be in their favor or else they wouldn’t have invested that money to begin with.
If there is no company to sell the products, then you will not find a study to confirm the repetitive anecdotal benefits these products have had on people’s health.
That being said, you will not find any peer reviews studies until someone or some group has enough financial interest to propose, fund and create such a study in the first place to prove a point. Therefore, asking people for a study is irrelevant until the aforementioned situation arrises.
On a side note, I’ve always wondered until what point does anecdotal evidence stop being anecdotal.
Probably when peer reviews studies come out proving those anecdotes weren’t just one off situations and are actually based on science. But then again, until this happens, it’s as if anything anecdotal is just plain quackery, until it isn’t…
It’s almost as if these peer reviewed studies confirm the anecdotal evidence, and if this is true, than the anecdotal evidence to begin with wasn’t anecdotal but actually contributing to what the peer reviewed studies ended up concluding in the end.
I came across this thread because I’m doing my own research on this algae product. I see a lot of people sharing their experiences and for the most part are positive. Does this mean that it will work for me?
Not sure, and even if there was a peer review study that guaranteed the benefits, again, it still doesn’t guarantee I will get those benefits because everybody is different, meaning we have different genes, different physiological profiles that respond differently to certain triggers.
I don’t like is the MLM structure behind these products. Hard to weigh the sides. Will have to contemplate more on it.
This has not been brought up by anyone. A peer-reviewed study is a peer-reviewed study, regardless of who funds it.
Never. Anecdotal stories (not evidence) aren’t based on anything but “feels”. They aren’t and never will be a substitute for peer-reviewed studies.
And this is the problem with anecdotal stories…
Great article. My first time taking the Cell Tech products was at age 27 in the late 90s.
I had asthma and in poor health. Within a month of taking the products, my health got better and Within 3 months my asthma was totally gone. I spewed up more phlegm from my lungs than any of the 4 inhalers ever aided my asthma.
I took the products for decades and when it became “New Earth” I took it for some years then the capsules were smaller and less volume and stopped buying them. The prices went up.
My past experience with “New Earth” the products were getting stingy with the amount in each capsule. Although I’m reading alot of negative comments, it did save my life and asthma free in my 20s from adult onset asthma.
I happened to Google Cell Tech and this article came up as I was thinking of ordering products again. It may not work for everyone, but it did for me under the Cell Tech brand.
Currently, I am consuming spirulina and seaweed, but not as effective as SBGA. Back when it was called Cell Tech, it had more products and were of superior quality, but now as “New Earth,” I only have tried the “Body” and “Mind.”
As Cell Tech, I used various products with great benefits of the coq10 for periodontal; super sprouts for preventing sunburns (I can attest to it) and enzymes which stopped my allergies.
I will give the SBGA a try again and see if it is still beneficial or not.
Feel free to provide peer-reviewed medical studies proving Cell Tech products cure asthma.
I think consuming sprouts to prevent sunburn says it all really…
I have not forgotten the incredible feeling I got from cell tech products in the 90s. I had a failure as a distributor. I don’t think I was cut out for that.
so I wandered. went back many years later because nothing else I tried was anything close. but I didn’t get the incredible experience from simplexity algae.
so then I wandered again. so now I’m back knocking on this door because my best experiences have been with Klamath algae. I just ordered wild blend and I feel confident I will have a very good experience.
AI vibe to these personal experience BS noise and attempts at derail.
Now that AI Pandora’s box has been opened on here I can see this being a bit of an issue going forward.
Suggest use of an AI content detection tool (they’re free) before asking, otherwise you’ll have me running around in circles to check each time it comes up :D.