Is Mark McCool the CEO of LiveSmart 360?
Foreword: The order report generator linked to in this article has been taken offline sometime in the last week (16/05/2010) by Cyberwize. /end foreword
When I was doing my initial research into the new MLM company LiveSmart 360, Mark McCool first popped up on my radar when I visited smartline360.com.
Currently the domain smartline360.com is pointing to a ‘403 – forbidden page’ but last week it was pointed at a website titled ‘Get to know Mark McCool’. Additionally the domain registration for smartline360.com was public at that stage too and Mark McCool was listed as the registrant.
In the last week the ‘Get to know Mark McCool’ website was pulled and the domain registration for smartline360.com has been switched to private.
At the time I couldn’t find a link between Mark McCool, Cyberwize and LiveSmart 360 so I took it at face value and wrote it off as marketing co-incidence.
Turns out there’s a much more stronger link between the three then I first thought.
Reader ‘FBI wannabee’ left an interesting comment yesterday on my original Smartline 360 article;
Hi there
substitute the (??) in http://www.lockyourspot/?? with these numbers, you’ll know who run the 360 ^_^. Start with lowest number plz.
Following this message is a list of some 25 referral numbers which reveal some very interesting names.
The first two numbers, 4280001 and 4280002 came up with ‘Orphanage Orphanage’ and ‘Pass it on’. These both appear to be just dummy testing accounts of some kind as I wasn’t able to find any relevance to the terms.
The 4280003 referral number pops up as Cyberwize.com, the company Mark McCool is the CEO of. 4280005 then comes up as ‘CyberWize Corporate’.
A little co-incidental methinks.
Here’s some other interesting numbers and names that popped up;
4280017 – ‘CyberWize Marketing Canada’
Self explanatory
4280018 – Ken Turnbow
This blog post by Mark McCool dated January 25th, 2010 states that
Gold Executive Ken Turnbow. Ken was the first IBO with CyberWize over 10 years ago, and today I’m happy to announce he’s also first to become a 5-Star Founding Executive!
IBO stands for ‘Independent Business Owner’. Seems Turnbow was Cyberwize’s first signup.
4280021 – Joel and Jeanell Peterson
A Joel and Jeanell Peterson both made product orders of quantity ‘500’ from Cyberwize back in May 2007.
On the pre-launch website ‘Lock Your Spot’ LiveSmart 360 bill themselves as a ‘brand new company’. With Cyberwize corporate and members of Cyberwize making up the top level of referrals this claim seems to be a bit misleading.
Mark McCool’s Cyberwize company are obviously pretty heavily invested into the launch of LiveSmart 360.
So why the relaunch?
I don’t know how up to date it is but if you have a close look at the Cyberwize order report generator I linked to before, you’ll see the last order placed by a Cyberwize IBO appears to be on the 29th March, 2010 by a Jean Gilbo.
In 2008 270 Cyberwize product orders were placed. In 2009 this number dropped to 26 and in 2010 the total orders placed appears to be just 3.
There’s a pretty clear pattern developing here.
If the order generator is accurate, I guess plummeting sales is a good a reason as any for Cyberwize to relaunch as LiveSmart 360.
I encourage people to research the following search terms, with regards to some of the other people behind smartline360 :
“shawn mueller”
“electrolife labs”
“mike potillo”
“mike potillo video”*
*with funny “dropping everything their doing misspelling on the green screen background.
I cannot recommend enough the eplatinum entry about Shawn, as the picture is simply priceless.
I learned about Shawn and Mike from the “Who” tab on the lockyourspot site. Shawn is an absolute piece of work. My favorite quote is from the zoominfo site, which is sourced by ElectroLife Labs, his own now-dead company, and shows his true humility:
“Dr. Mueller reflects upon his life and his award winning efforts as a labor of love in order to educate the many who care about their health. Perhaps this outlook on life is his greatest contributing factor towards his abundant success and popularity in the eyes of so many people as a nationally recognized motivational teacher in the evolving world of health.”
How do I get into your new website?I signed up already.How much is it to sign up to the new 360?
Hi Mal, not sure what you mean?
What exactly have you signed up to? I haven’t launched any new websites recently that I’m aware of!
having worked for Cyberwize (internally, not as a rep) in the past I can tell you that they are 100% crooked.
Mark McCool is a (removed) and will take advantage of anyone naive enough to let him. Do not trust any business venture with his name attached. He jumped ship when he knew Cyberwize was failing, leaving it in the hands of those that made him his fortune.
You have been warned.
I was under the impression McCool retained ownership of Cyberwize and simply relaunched the company as LiveSmart 360. Cyberwize doesn’t seem to be operating now, the website redirects to LiveSmart 360. Additionally a lot of the product line is similar if not the same.
Care to provide any examples of ‘crookedness’ you witnessed whilst working for Cyberwize?
Mark McCool is a user of the users. Trust him but only as far as you can see him. His wife is no better…but boy does she thinks she’s better. A haughty brat at best. Anyone who gets involved with those two people most likely will be swindled.
Hello,
We are sorry to read a few of these malicious comments. We feel everyone on the LiveSmart 360 team is valuable and hold high business and personal standards for integrity, honesty, and hard work.
We earnestly ask you to bring to us any legitimate concerns you have, no matter the topic or how sensitive you think it may be, we have nothing to hide.
Thank you and have a great day,
LiveSmart 360
Why not start by addressing some of the concerns right here?
@LiveSmart 360
Why the assumption that the comments made were written with the intention of harming LiveSmart?
If someone writes about their own personal experience how is that malicious if they simply want to inform others? Or is it LiveSmart 360 company policy to label any and all criticism as malicious?
@K. Chang
Because the intention was never to reply to any criticism but to instead give the impression that LiveSmart are actively engaging in social media.
The motive is still the same, to resolve any criticisms behind closed doors.
As I read the above comments it makes me so sad to know that Mark & Jeanine McCool are still in the MLM business. We also had the unfortunate opportunity to work with them for years and find out over and over the lack of integrity and character they possess. They preach from the bible and would take your last dollar. You have been warned as stated above. MLM is a great industry unless you get in the wrong company. There are so many other choices be wise.
I suggest that anyone reading negative comments about a company or it’s Leaders should do their own due diligence before “believing everything you hear and not what you see.”
Many people make negative comments out of jealousy or because they “tried” a Network Marketing business and quit before they won.
I suggest getting some CDs or books by Art Williams and reading his philosophy on “Winners NEVER Quit an Quitters NEVER Win.” Whiners usually dwell and wallow in their failure, easily blaming everyone else.
Actually, any one who reads both negative and positive comments should make a tally on which side’s argument is more convincing, with properly supported FACTS, and which side is using weasel arguments like logical fallacies make their case. THAT is the side you should ignore.
There’s nothing wrong with positive attitude. However, stubbornly ignoring reality with positive thinking mumbo-jumbo will only get you hurt.
Oh, and Chris… I recommend “Crap Detector” test on all articles, not just negative ones. Often, I find the “positive” stuff to be MORE crap than the negative ones.
http://randomrantsbykc.blogspot.com/2011/02/heres-my-version-of-crap-detector.html
@Chris
I agree, and that’s exactly why sites like BehindMLM exist.
You’re implying that anyone can ‘win’ any MLM opportunity, isn’t that a bit misleading?
And as for jealousy, trying marketing business’, wallowing in failure and blaming everyone else, good thing none of that applies to the articles written here hey!
I find it so interesting that all the vitriol comes fro people who won’t even give their names. Like “sad” and “warning360.”
How does anyone know they aren’t another company just trying to foul someone’s reputation or ruin an opportunity for those willing to get off the sofa and go to work instead of whining and complaining.
How do any of these “people” know what’s in anyone’s heart or how they really feel or think.
With all he chaos in the world today many people are on the edge of complete ruin with the economy in the dire condition it’s in.
All he complainers would serve themselves by finding a way to make a difference in a positive way instead of using disguised words to hurt others.
And Oz-your article is truly vague and what does it really mean? And since you are in Australia, what good are you doing by posting this anyway?
There are enough really BAD companies out there, and those usually go under within a few short months. I just don’t get it.
How about removing this page and going after someone who truly deserves it? A kind act will come back and give you a real gift you never would have expected.
Okay, you’re in Taiwan. Even more confusing. I still don’t get how you can feel good about being judge and jury by posting some negative garbage’ from obscure folks who obviously have a very clear agenda.
What happened to the good in people?
If you come away from any of my articles not understanding what I really feel or think, something’s wrong with your comprehension ability.
Because I’ve been quite transparent about this. And you’re certainly not the first person to pull the ‘waaah, they all work for other companies…’ line.
Take it in context, this particular article was published before any official announcements had been made regarding 360. Now the information is common knowledge but at the time a tight lid was being kept on everything.
What does where I am have to do with anything? Solid information is good information.
I wasn’t going after anyone, merely providing information about LiveSmart while they were in prelaunch as they themselves refused to do it.
Yes, yes… and if I forward your comments to 10 people I’ll also get laid too right and all my wishes will come true.
Huzzah!
Your problem is with my article or the subsequent comments published by third parties?
@Chris Mollinari — if you have some solid information, please share them. Else, you’re just making a fool of yourself. Thus far, I’ve yet to see a single rebuttal from you, merely a lot of veiled and unveiled insults.
I see NO solid information here, just whining from “disguised” people.
How abot YOU giving some solid proof. You posted it and allowed “sad” and other “pretend” people to post their supposed complaints.
No “veiled” insults at all, you must be reading someone else’s posts. The original “article,” makes no sense at all. Maybe this, perhaps that, whatever.
Which “whining” are you referring to, specifically?
Oh, and don’t confuse me with Oz. I’m on a different continent.
@Chris
At the time of publication, Mark McCool wasn’t publicly listed (as far as I know) as the CEO of LiveSmart 360. Following a check of published referral names on the LockYourSpot website, the company name Cyberwize popped up, of which Mark McCool was at the time the CEO of.
As noted, this wasn’t the first time his name had popped up in relation to LiveSmart 360 and given there was no publick acknowledgement of his involvement in LiveSmart, I proposed he was indeed the CEO of LiveSmart 360.
If the technical aspects of the ‘evidence’ in the article are too much for you to comprehend, that’s understandable, but hardly a reason to declare it makes ‘no sense at all‘
I can’t help but notice you’re the head of your own PR firm… and out of everything published on BehindMLM this particular article seems to have caught your interest.
Is there a professional relationship between Chris Molinari Media and LiveSmart 360 and/or Mark McCool that needs to be disclosed here?
There’s certainly enough evidence to support such a theory.
I hope your PR efforts extend beyond simply publishing baseless commentary here and numerous useless press releases for Mark McCool and LiveSmart 360.
@Kasey
If claiming we all work for competing companies doesn’t work, standard practice is to then claim we’re all the same person.
Perhaps Mr. Molinari claims to be one of those “online reputation managers”…
That would be Ms. Molinari, thanks so much.
Pardon me for the MORF. I’ve been MORF’ed a few times. 😀
So… didn’t answer the question.
Are you genuinely outraged at the commentary here as Chris Molinari the concerned netizen or are you genuinely outraged as Chris Molinari the paid lackey of Mark McCool and LiveSmart 360?