Jamberry Nails Review: Nail art meets MLM
For me fake nails have always been hit and miss. Kinda like breasts, some people prefer natural fingernails (perhaps with a modest paint if the occasion calls for it) and others don’t mind going all-out nuts (nails so blingy they leave you blind).
Personally I find the latter category a bit tacky (on both fronts!) but each to their own.
Hoping to combine the sale of fake nails comes Jamberry Nails. Read on for a full review of this recently launched MLM opportunity.
In conducting my research into Jamberry Nails, I uncovered a few peculiarities that left me a bit confused.
The Jamberry Nails website credits three sisters, Christy, Kerri and Lyndsey (‘the Jamberry Sisters’) as being the founders of the company. Here’s the general marketing spiel used to pitch this version of the story:
Christy, Keri, and Lyndsey thought of the concept behind Jamberry nails while spending a typical day at the salon getting their nails done.
They wanted to create a product that would allow women to get the latest designs in nail art without having to go to a salon each time and spending so much for every mani-pedi session.
Being young mothers themselves, the sisters decided to introduce their revolutionary product in a direct sales format to give other women a chance to be fashionable while earning a decent income without the demanding work hours of running a full-scale business.
No further information is given as to who these three sisters are or what their history (if any) in network marketing is. This version of Jamberry Nails is credited as being ‘a new direct sales company’ and was founded in January 2012 and appears to be based out of Utah.
Wind back to October 2010 and it you’ll find that some guy called Adam Hepworth is also credited with founding Jamberry Nails.
Adam Hepworth is CEO and founder of Jamberry Nails as well as co-founder of Bluehouse Ski Company.
Bluehouse is a Salt Lake based snow ski manufacturer currently in its 5th season where Adam has served as lead product engineer, winning awards for his designs.
His latest venture, Jamberry Nails, launched in Oct 2010 and has quickly become an industry leader in finger and toenail fashion. He majored in Portuguese at BYU and had aspirations of becoming a dentist before the entrepreneurial bug took over his career path.
Adam Hepworth however is not mentioned anywhere on the Jamberry Nails website. Suspiciously (for a business) both jamberrynails.com and jamberrynails.net have their registration information set to private, so ownership is unclear.
Meanwhile Hepworth lists Jamberry Nails as an interest on his Facebook page,
which strongly indicates it’s one and the same company.
What I imagine happened is that these three sisters have launched (relaunched?) Jamberry Nails as a MLM company after working out some deal with Hepworth.
Jamberrynails.net was registered on the 5th December 2011 whereas jamberrynails.com was registered in August 2010. The .com supports Hepworth founding the company in 2010 whereas the .net supports the three sisters story. Currently the .com redirects to the .net, effectively meaning that the two companies if they existed separately are actually one and the same.
Why the company doesn’t clarify this or explain exactly what happened on their website is a mystery.
The Jamberry Nails Product Line
Jamberry Nails retail what they call ‘nail shields’. Marketing jazz aside, what you’re looking at are essentially heat-activated adhesive nail covers that come in a variety of different designs.
These nail shields cost $15 a pop with ‘each sheet of Nail Shields do(ing) 2-3 sets of fingers or toes‘. Jamberry Nails claim that their nail shields typically last 2 weeks on fingernails and 6-8 weeks on toenails.
The Jamberry Nails Membership Ranks
Within the Jamberry Nails compensation plan are eight membership ranks. Note that in the following listing of these membership ranks, Product Volume (PV) is 65% of the retail sales volume. Group Volume (GV) is the total group volume of a distributor and their downline.
The Jamberry Nails membership ranks along with their qualifications are as follows:
- Associate Consultant – 300 PV and 900 GV.
- Senior Consultant – 300 PV, 900 GV and at least 2 personally enrolled distributors.
- Star Consultant – 500 PV, 2,000 GV and at least 4 personally enrolled distributors
- Director – 500 PV, 6,000 GV and at least 6 personally enrolled distributors (2 of which must be Star Consultant or higher).
- Senior Director – 500 PV, 15,000 GV and at least 8 personally enrolled distributors (4 of which must be Star Consultant or higher).
- Star Director – 1,000 PV, 25,000 GV and at least 12 personally enrolled distributors (8 of which must be Star Consultant or higher).
- Super Star Director – 1,000 PV, 50,000 GV and at least 24 personally enrolled distributors (12 of which must be Star Consultant or higher).
- Platinum Director – 1,000 PV, 80,000 GV and at least 40 personally enrolled distributors (25 of which must be Star Consultant or higher).
The Jamberry Nails Compensation Plan
Update 25th September 2015 – The following compensation plan analysis is outdated. See BehindMLM’s Jamberry Nails Review v2.0 for an up to date review of Jamberry’s compensation plan. /end update
The Jamberry Nails compensation plan offer their members retail commissions, membership rank bonuses, product and volume bonuses all with a residual income opportunity provided via a unilevel backend.
Jamberry Nails pay out their distributors a 30% commission on all retail sales of their nail shields products.
Making up the residual income of the compensation plan, Jamberry Nails utilise a unilevel compensation structure to pay out their members.
A unilevel structure places you at the top with each member you’ve personally recruited branching out into a separate leg underneath you, forming your level 1. There is no limit as to how wide your level 1 can be (as many distributors as you recruit).
Any members recruited by your level 1 from your level 2. Any members your level 2 recruit from your level 3 and so on and so forth.
Using this unilevel structure, depending on a members membership rank Jamberry Nails pay out a percentage commission on the sales volume of a unilevel team down five levels.
- Associate Consultant – 3% on level 1
- Senior Consultant – 6% on level 1 and 3% on level 2
- Star Consultant – 12% on level 1 and 6% on level 2
- Director – 15% on level 1, 9% on level 2 and 1% on level 3
- Senior Director – 16% on level 1, 10 on level 2%, 2% on level 3 and 1% on level 4
- Star Director – 17% on level 1, 11% on level 2, 3% on level 3, 1.5% on level 4
- Super Star Director – 18% on level 1, 12% on level 2, 3.5% on level 3, 2% on level 4 and 0.5% on level 5
- Platinum Director – 19% on level 1, 12% on level 2, 4 % on level 3, 2.5% on level 4 and 1% on level 5
Membership Rank Bonuses
Jamberry Nails pay out a one time membership rank bonus if a member maintains a new rank for 4 consecutive months.
- Director – $1,000
- Senior Director – $3,000
- Star Director – $5,000
- Super Star Director – $10,000
- Platinum Director – $20,000
For Jamberry Nails distributor who generate over 500 in PV, the company pays out an additional percentage bonus commission (paid out on the personal sales volume of a member).
- Associate Consultant – 1%
- Senior Consultant – 2%
- Star Consultant or above – 5%
Business Supply Credit
A product purchase rather than a cash bonus, Jamberry Nails offer all members a Business Supply Credit if they achieve over 300 PV in any given month.
This bonus is put towards product credit and is paid out at a flatrate 5% of the PV of a distributor.
The company also offers an additional $100 in product credit if a distributor exceeds 750 PV in any given month.
Joining Jamberry Nails
Membership to Jamberry Nails will set you back $99 (a one time cost).
With a product as easy to market as nail shields, it’s good to see that the Jamberry Nails compensation plan is strongly rooted in sale of the product.
That said, it’s no secret that 30% of $15 is only $4.50 and with the compensation plan only crediting 0.65 in every dollar of product sold, Jamberry Nail distributors are going to have to really push those sales through if they want to get anywhere.
At first glance the required enrolled distributor numbers seem a little excessive but when you weigh in the cost of the nail shield product and sheer amount of sales volume required to generate the group volume required, I think if you want to hit those sales targets then organically teams in excess of forty or more isn’t impractical.
Whilst marketing Jamberry Nails shield’s might be easy (it’s not like you need to really explain the product or convince people they need it or not), exposure might be a problem.
Typically, and this is reflected in Jamberry Nail’s pushing of ‘hosting parties’, distributors are probably going to initially only sell these nails after a demonstration.
Jamberry Nails do try to help with the costs of running such parties by providing product credit bonuses but that’s only after a distributor has reached 300 PV a month ($460 in actual sales).
Jamberry Nails claim that a finger application of their shields will last around 2 weeks. Even if we halve that though, that’s still only $60 a month (39 PV) from any one individual retail customer. This would mean an average acquirement of 7 customers purchasing a minimum of $60 in nail shields a month before the Jamberry product credit bonus kicked in.
And even then, it’s only 5% of the PV meaning at 300, you’re only looking at $15, or the purchase of one nail shield pack.
In the meantime it’ll be up to members to shoulder the financial cost of hosting such parties to attract retail customers. During this time members would have to be extremely careful in balancing how much they made from these parties with the cost associated with running them.
A dangerous trap to fall into would be writing off the expense of running a party an amount you’ll recover later once your business takes off, only to perpetually struggle to cover your costs, resulting in an overall continual net loss despite any profits made.
This is a real danger when you combine a low-cost product with what is essentially a sample-driven marketing strategy.
That said once you’ve got a customer, if they’re happy with the quality you can then simply market online and retention should be pretty good. Mind you, there’s nothing stopping you from marketing Jamberry Nails online but with limited brand exposure and awareness at this early stage, that might be a significant challenge (you’d be requiring large amounts of initial trust from your customers).
All in all if you’re comfortable adopting the ‘host-a-party’ approach and have a business outlook that extends beyond your friends and family then the Jamberry Nails MLM opportunity might be worth a shot at.
Update 30th June 2018 – In June 2018 Jamberry Nails collapsed.
Initially announced a proposed merger, M.Network has since acquired some of Jamberry Nails’ assets.
Either that, or you’re looking at a trademark lawsuit coming up. 🙂
Seeing as the .com is redirecting to the .net business opportunity, don’t think there’ll be a trademark disupute. Either Jamberry Nails are lying about ownership of the company with Hepworth still running it in the background or he sold the business to the sisters.
Dunno why they don’t just clarify it though. Crediting your business to “three sisters” with no business bios and business domain registrations set to private just looks dodgy.
Sorry everyone, no conspiracy. Christy (one of the sisters) and Adam are married. The sisters founded it along with Adam and he helps run the day to day operation. The sisters manage the designs, catalogs, and branding.
Ah, that would explain the whole thing. Too bad the stories are somewhat inconsistent. (Hire better ad copy writers!) 😀
So did the company launch in January 2012 or October 2010. The same company cant have been founded twice…
(or did it initially launch with no MLM model?)
Jamberry Nails did not originally launch as a direct sales (MLM) company that is why there are two launch dates.
They decided to take the direct sales approach after they saw how well the product sold and gave others the opportunity to work from home.
Thanks for clarifying that msk2u.
I really think Jamberry needs to rewrite its about page to reflect the founders and actual history of the company.
I really don’t see what the fuss about the history is. The product is wonderful, support for the product is good and isn’t the main thing supposed to be the product?
These nails are awesome and work exactly as advertised – that’s really what we should be looking at isn’t it?
The product was covered. The history was raised as there were some inconsistencies that needed to be cleared up.
So I love the idea of Jamberry nails. Super cute, easy to apply, and none of the damage that comes from acrylic nails.
Well, they suck. The first time I put them on it took about ten minutes a finger, but that was a learning curve. I eventually halved that. I got my nails on and they looked good and I was shocked as to how tightly they were on there!!
They stayed on all night. Then the next morning the heat activated nails all came off in the hot shower. I was mad.
So I wrote to jamberry and they very quickly sent me another sheet to try along with several YouTube clips for different methods of application. Exact same problem.
Don’t take a hot shower, cook near a hot stove, leave your house if it is over 100 outside, or pull a cookie sheet out of a hot oven. All these things make your heat activated nails fall off.
@Nomorediaperbags, first let me say I am an independent Jamberry Nails consultant and not an official representative of the company.
It is true some people have a hard time getting the shields to stick to their nails, and it generally has more to do with body chemistry or how much natural oils are in the nails than the application process itself.
There are several Facebook groups where consultants are constantly sharing tips and ideas on how to get the best application and how to help customers who can’t seem to get the shields to stick.
One of my own customers had the same problem and now uses a product called Sticky, a polish bonder, available from most beauty supply stores. She has been able to get her shields to last for at 2 weeks, once even longer.
Would you be interested in discussing other ideas or “troubleshoot” what may be causing your shields to fall off?
Okay, @Nomorediaperbags, I too am a Jamberry Rep and I have only had 1 lady who was not able to keep her nail shields on and that was because her nails were so curvy. I know of some others who have trouble because their nails/nail beds are oily. Both of these problems are rectifiable as the previous person points out.
I for one, am a busy mom of 3 kids! I do loads of dishes in hot soapy water each week, not to mention hot showers & we even have a HOT tub! None of these make my Jamberry nails come off prematurely. I know people who work out regularly who wear them, people wear them on the beach, etc., and they have NO problems with them.
Certainly cooking, baking, or walking outside when it’s hot out will not cause your nail shields to fall off! Sheesh! But they’re just not for everyone, just like lipstick is not for everyone! And, that’s OKAY!! Sheesh again! It doesn’t mean you have to bad-mouth it just because it doesn’t work for you. But, clearly everyone is entitled to their own opinion and THANK GOD we live in a country who allows us this FREEDOM!!!
But more important to me than your personal experience with them @Nomorediaperbags, is the reviewers comments! Who are YOU to question the company’s credibility? Who cares if they want to keep their private info PRIVATE!?
(Ozedit: I’ll cut you off there. If I ever launch a MLM company and start asking people for money, feel free to hold me to the same standards as company owners regarding publishing anonymously).
Does it matter? The information matters and where it comes from is irrelevant. “Who are you?” is just a strawman diversion. Won’t work here I’m afraid.
When it comes to MLM companies, this is a red flag. These companies ask for money from their members and if they want to present themselves as a legitimate business opportunity, the least they can do is be upfront about who’s running things.
As someone who reviews legitimate companies to the scummiest of scams, not being upfront about who is running or owns things is a major red flag when it comes to analysis of a MLM company.
Some people are just so TRUSTING of other people nowadays…
Must be “sunken cost fallacy”.
I am a Jamberry Nails customer and i must say at first it did take me a long time to put them on. But once they were on, they were on till i took them off. I LOVE THEM, never had a problem with them, and I even found easier and faster ways to put them on that work just as well as a hair dryer.
I have 6 kids at home and I live in Texas, need i say more? Im sure you all know about the Texas heat!! My shields have never ONCE fallen off because its hot outside or i got a hot shower. I use to work at a restaurant where i would cook and wash dishes with very hot water and still nothing they would stick like glue.
If you have problems keeping them on the nails you might want to try roughing up your nail when you buff a little more to make sure all the shine is off your nail and use alcohol instead of nail polish remover and to double check and make sure the shield is not on your skin.
I use to have a problem with the shields lifting a little at the edges but i just applied more heat pushed them down and refiled and they were fine. Maybe they just aren’t for everyone. But they are defiantly just fine for me!
I am shocked to see someone dismiss the issue of company ownership and origin. A company that is not transparent, honest and forthcoming in their history makes me question their ethics and many things about the company.
I have heard great things about this product and was excited and eager to not only oat a party but also join the company. I know feel the need to pause, do more research and contemplate this endeavor more deeply.
@Debbiediano, please look at JNails comment above:
It is no secret that Jamberry Nails was founded by 3 sisters and one of the husbands. The sisters came up with the idea and the husband developed the product.
As an independent consultant with Jamberry Nails I was informed of this during my training as well as at the first party I hosted before I ever signed up.
This company has always treated its consultants very well and I hope you don’t let one article written with a negative spin dissuade you from joining this amazing company.
Wait, you hosted a nail party BEFORE you signed up and get trained?
Jamberry sucks! They were fine the first day, then after that they started to peel off.
I used the hair dryer to get them back on again. Worked for a little while. But they started peeling off got water under them. YUCKY!
I will never buy them again. Sticking to nail polish. Now let me hear all you Jamberry Rep tell me how wonderful they are. Won’t change me mind they suck!!!
I am a consultant for Jamberry. I do love the product, but I also have issues. The shields work wonderful on my toes, they literally stay for over a month! But my finger nails is a whole different story!
They don’t ‘fall off’ like complaints posted…if they are falling off, there’s an issue with application. Which comes down to who sold them to you and not giving you a proper application technique. BUT they do peal up at the corners and tips of my nails within days of applying!
I get frustrated and rip them off after about 8 days. They do severely damage your nails too! After applying the shields for 8 months on my nails, I might as well have had ‘fake nails’ on then ripped off! My nails are now brittle and chip and soft. So now, I HAVE to keep shields on so my nails don’t break off…that’s not a benefit!
They have awesome patterns…But honestly…not so happy!
AND good luck making money selling these! Not possible! (Unless you have a bunch of gullible/dumb female friends!) Because once they order, they will never again! They also soon realize the shields are not so great for finger nails!
Maybe you can put transparent nail polish OVER the shields? 😉
While I was away I received the following information via email:
Probably not a good sign for Jamberry distributors if the company itself is going to start competing against them.
Exconsultant here…..they have changed their min. requirement to stay active since they were loosing consultants like crazy because the couldn’t meet the min.
Some of their top leaders, are very shady in that they actively pounced on other consultant’s leads or customers, and actively sold out of country or set up gals in other countries to sell.
The DSA states companies are to buy back inventory for up to year so consultants are not stuck with product. JN will only do so for 30 days. Why is that? Could it be that a majority of their leaders are purchasing their titles to promote and maintain them? And training their downline to do the same? The answer would be a big FAT yes!
Can you imagine them having to buy back all that inventory everyone is sitting on back, they would go out of business! Running joke is these leaders must be wallpapering with these shields!!
The Damage to nails!! Mine included! Possibly why they reformulated? I have seen and heard it all as to the type of damage it creates, so they came out with an oil. Sorry it’s not a miracle worker, it can not repair the damage that these gals act like it does, only regrowth will solve that, it just masks it.
Did you see they rebranded themselves, why would a new company need to do this? Catalog pictures of models, prior to the recent catalog (not sure of it), were all computer generated and not actual models wearing their nail shields.
Current consultants may think I was a unsuccessful bitter consultants to be posting this, and why I am posting this, I saw the writing on the wall.
Ask yourself why do they have so many Star Consultants and Directors leaving? Has your leader convinced you to purchase to make that next level which will make up for it in commissions? Did this help them to promote? This is against DSA you have now entered a pyramid scheme…
I recently attended a paddle party and won a full kit with 2 sheets of shields. I was so excited!
I have great natural nails and I fail at keeping my polish up the way I should. There are so many really cute designs and I could not wait to get them home and try them out. In fact, I booked a party when I got them because I loved the whole idea.
Reality check: they suck.
I have tried everything, watched many youtube clips, read and reread instructions, tried nail polish remover, then alcohol, using the buffing block, more heat, less heat, a cover coat… I had 1 shield stay on for 3 days, that’s the record.
I cancelled my party, as I am not mad at my friends and don’t want them throwing their money away. If I had paid for these, I would be very angry. As it is, I am very frustrated about how much time I have wasted trying to make these work. Ugh!
Oz, so glad you cut off Melissa W.! This is pretty much normal of most, not all, of JN consultants. They go into attack mode when any ounce of negativity or perception of it is stated. Especially amongst one another as consultants.
This is mainly due to the fact that JN has never discouraged this type of behavior. They never fostered their consultants to be respectful of one another, regardless of ones opinions, they are still sister consultants and should treat one another with respect and address issues with positivity.
They are allowed to rant and attack their fellow consultants, and only address that of negative statement without addressing the fact that attacking others is in fact a major negative, more so then the original statement.
So in reality JN perpetuated this type of behavior amongst its consultants. This is also why I refuse to give any indication of my name so I will NOT be viciously attacked by any of them, speaking from first hand experience!
This may be dependent on that rep’s upline and her “training”, instead of as a company culture.
That’s one problem with MLM… there is no company culture. It’s whatever the upline says it is. S/he can run it as a “let’s all help each other” nice social group, or s/he can run it as “anything I say goes, my way or the highway, worship me or else” dictatorship.
However, the “counterattack” is a common defense. It is often taught by marketing coaches/ uplines as part of “assertiveness” regime.
As for the amount of infighting, it may be signs of a personality cult, where the group leader is not to be questioned, and the concept (JN is great) is not be questioned either.
I seriously doubt the “3 sisters” could have fomented a company culture where reps attack each other for “negativity”, and I doubt they have much control over how the uplines manage their downlines either.
K. Chang – all very true and very good points. My reference was not in regards to a “team”, or I would have stated and addressed it as a team experience. But your team, leadership/dictatorship statement is spot on.
Instead my reference was to the company itself because of what I have seen and experienced on the consultants group page that is monitored by the company and its representatives.
It’s meant as a place to help, and for the most part it did or does, but if any one states or asks a question, and if the verbiage comes across as it could be perceived as negative then it becomes a feeding frenzy and the sharks come out. And it is this that JN perpetuates when even their representatives, as a monitor comes across as attacking too, whether subtle or blatant.
This is why many consultants get very turned off to this consultants group page and leaders stopped promoting their team to access it.
I just wanted to chime in and let you know that they have completely revamped the compensation plan as of June 2013. It might be worth a new review – the company is growing quickly and solidly.
I will celebrate my 2 year anniversary with Jamberry in March, and in that time have promoted to Senior Executive and part of the Founders Club. I’ve got a team of over 900 and Jamberry is my full-time job (in addition to being a SAHM with 5 kids!) I would be happy to answer any questions you may have.
Hey Noel thanks for the update. I’ll add Jamberry to my review list.
CNY has put a dent in my production for the moment but I should be back in full swing later this week or next. Whole damn country shuts down!
The jamberry nails website now explains who Adam is in the section about him. He is the CEO who worked to establish the company when his wife (one of the three sisters) and the other two sisters had a vision.
He has been involved since day 1.
Obviously not much has changed…..
Same old issues by all the current comments…..not surprised.
Looks like even with all their new marketing, rebranding, new formulation & new comp plan. The core of their problems still exist.
I think they are cute. I have occasional troubles with the brand name ones. I buy an off brand at the dollar store and I don’t have to worry about them coming off…I mean heck, they are only a dollar.
Now with that said…if someone does not want to buy them, don’t, but do not give the ones who do enjoy them grief…
MLM is a great business model. It gives people who are willing to put the work in a chance to reap a little reward.
I have been wearing Jamberry nails for six months now. If you follow the directions, the wraps stay on for about two weeks, though mine usually are grown out in 10 days.
What the website doesn’t tell you, which I figured out by asking my consultant and searching YouTube, is that nails that curve from base to tip need a different (trickier) apication method.
Without using it, nails start coming off in 2 days. As for damage, using an orange stick and some cooking oil and GENTLY pushing the oil under the wraps, my nails are left clean with NO damage.
Worst part: being hounded by my friends (consultants) to host parties and become a consultant.
Worst use part: I have big fingers, and end up unable to use some they claim are “extras” for “accent nails.”
The beef I have is with their shipping. Placed my order online on July 5th. (they charged my card July 5th) By July 15th I still didn’t have my order.
Emailed them and they went on about their shipping policy. Said they shipped July 9th. No email confirmation or tracking number. Received envelope July 16th. Packing slip said I ordered July 7th.
Two days after they charged my card. There were no dates on the envelope so I couldn’t tell when they actually mailed my order. I don’t think they tell the truth about when they ship etc. and just fall back on their shipping policy.
There is NO WAY it takes a letter 7 days to get from Utah to Michigan. I mail all the time to an island in Washington State in 3 to 4 tops. Why lie?
Article updated with link to Jamberry Nails Review v2.0.
In reply to Vickie Bermea Dec 3rd, 2012:
I thought the 3 sisters were married to the same husband.
The company make money from getting you hooked with a free 3 month website, then all the hard work you’ve done for the company for those 3 months go straight to the company meantime you have advertised Jamberry as this great company.
There’s no way to retract what these gullible consultants have advertised over cyberspace once it’s out it’s there forever. Every scammers dream hats off to you Jamberry.
I wear these nail wraps as well. Mine consistently last over three weeks until I finally remove them because the nails have grown out so far.
I’m a mom and I don’t have a dishwasher, so I have my hands in hot water every day–no problems. I take a hot shower every day, and sometimes a long hot bath at night to relax–no problems.
Recently, I’ve been out gardening and digging in the dirt with no gloves–no problems. I really think that most problems are related to poor preparation of the nails before the wraps are applied. You need a clean, dry, groomed surface to get a good application.
Furthermore, up there, someone said that the wraps damaged her nails…and also said she “rips” the wraps off when she gets tired of them.
Seriously? That would be why your nails are damaged! Remove them properly and there isn’t an issue. Twenty seconds dipped in polish remover does it for me.
When I read reviews online before buying something, I read critically. Frankly, most complaints for any product are caused by user error.
Seems Jamberry just went kaput after a supposed merger fell through.