Linking GiveOpp, TheNewOpp, RFS & Axiom Marketing
Despite having seemingly launched on July 4th, GiveOpp seems to have had a pretty non-existent launch as far as MLM companies go.
GiveOpp still has no solid web presence and marketing wise the company seems to be relying solely on it’s few distributors to get the word out. As far as company support goes if I was marketing the product I’d be pulling my hair out at the lack of it given by GiveOpp.
…or would I?
Over the last few weeks a number of things have started to add up regarding GiveOpp and might explain the deafening silence from the company itself.
Our journey starts with the emergence of TheNewOpp (sound similar to any other companies you know of?). TheNewOpp.com domain was registered back in 2007 by Retro Hosting, which I’ve previously established is a company owned by Don Glanville.
Similar to the GiveOpp website, TheNewOpp.com doesn’t let you progress any further without punching in some personal details. Thankfully one BehindMLM reader was kind enough to recently forward on a funnel link.
Here you can read a bit more about the business opportunity offered via TheNewOpp. Not surprisingly it’s in stark contrast to the ‘feel good save-the-world’ charity image thus far presented by GiveOpp distributors via social media.
There’s a video produced by ‘Quicklister productions’ watchable in the top right corner of TheNewOpp funnel page. The pinnacle of just what GiveOpp and TheNewOpp about I believe is contained therein. Particularly the footage of one gentlemen counting his hard earned thousands from the ‘happy truck’.
Of additional interest on this funnel page is the prominence of Tom and the ‘Keep life simple… Be a Tom’ slogan. This slogan is currently featured over the GiveOpp.com website without any explanation as to what it means.
Scrolling down to the very bottom of the sales pitch you’ll also note that there’s a clickable link over a logo belonging to something called the ‘Inner Circle Council’. Clicking this logo brings up a peculiar little manifesto which is presented in image format, so it’s not copy and pasteable.
Manually typing out the first sentence of the manifesto however (surely they knew publishing at as an image was pointless), reveals that the exact same manifesto, word for word, was first published as the mission statement for the company, Axiom Marketing Alliance.
Having no idea who they were, or why they shared the same mission statement as TheNewOpp (and presumably GiveOpp), it came as slight surprise to see that the CEO of the Axion Marketing Alliance was none other than Don Glanville.
Don Glanville’s name seems to be popping up everywhere everytime I do any research into GiveOpp.
Clicking on the ‘Featured Systems’ section of the Axiom Marketing Alliance website brought up another familiar name, Quicklister. This was the name of the production company credited with producing the video on the TheNewOpp funnel website.
Quicklister’s product description didn’t really grab my attention but one of the other ‘featured systems’, the ‘Reverse Funnel System’ did.
A few people had mentioned the Reverse Funnel System in connection with Don Glanville in the comments of my original article on GiveOpp, so I decided to take a closer look at it this time.
The Reverse Funnel System (RFS) was created back in 2007 by Ty Coughlin and Don Glanville. The idea was that instead of funneling lots of leads to your marketing site and hoping for conversions, you instead charged people $50 to access any information and the small number of leads that got through were more likely to convert into sales.
The RFS was billed as an automated system and the only requirement for the distributor utilizing the system was to advertise and drive traffic to their funnel page.
Distributors using the RFS paid a $300 a month subscription fee to use the system and it is alleged that at it’s peak, Ty Coughlin was making around $400,000 a month off the system alone.
At the time of release the RFS was bundled with the income opportunity Global Resorts Network, but seemingly it could be applied to any opportunity – and currently that opportunity appears to be GiveOpp, or TheNewOpp or whatever they’re going to call themselves tomorrow.
You’ll note that $50 is currently the asking price for any information on GiveOpp once you’ve sent them some personal details. No information is provided about the opportunity unless this criteria is met.
BehindMLM readers have stated that the next step is coughing up around $3000 to join the opportunity. Interestingly this is about the same price that followed the $50 initial investment when the RFS was being used with the Global Resorts Network (GRN).
Another sign pointing to the use of the RFS is that GiveOpp themselves don’t appear to be doing any direct marketing of their company. With the idea that distributors using the RFS have nothing to do except advertise the company themselves, why would they?
With the RFS in place GiveOpp can rely on its distributors to market the system without any cost to the parent company nor them having to lift a finger.
This appears to be what’s currently going on, only the process is being hampered due to lack of membership numbers. Also I’ll admit I’ve still got no idea what the actual product(s) is/are that GiveOpp are selling. Readers have mentioned it’s got something to do with a travel club but what exactly that entails I’m yet to see.
Regardless it’s a far cry from the ‘save the world’ charity advertising that’s thus far been employed by GiveOpp associates. Behind this facade appears to be nothing more then a nuts and bolts make money machine that was first introduced three years ago, eventually died off and now seems to be being relaunched.
I think part of the reason it’s massively failed thus far is that the idea isn’t new this time. I’ve openly stated numerous times that I refuse to hand over $50 just to find out basic information on a company I may or may not be interested in joining, and I suspect I’m not alone.
In the internet marketing world of 2010, this I believe is the biggest challenge facing the GiveOpp team and I don’t see it as one they’re going to overcome anytime soon.
The sales conversion rate might be great but I just don’t believe they’re going to get the traffic to their respective advertising websites to make the business sustainable.
What I do suspect will happen however is a repeat of what happened before with the RFS. A small bunch of people will initially turn over a profit but eventually the system will be over run by those who’ve spent thousands on advertising only to see abysmal conversion rates. This in turn will lead to the system once again collapsing on itself.
I guess we’ll have to see how this all pans out.