Alliance in Motion Review: Nature’s Way via MLM?
Alliance in motion claim on their website to have launched in 2006, however the company’s website domain (“allianceinmotion.com”) was first registered in September 2009.
As per the Alliance in Motion website,
Alliance In Motion Global, Inc., is Nature’s Way exclusive multi-level marketing company product distributor in the Philippines and other countries in the world.
With its head office in Pasig City in the Philippines, Alliance in Motion primarily appears to target the local Philippine market.
On their website Nature’s Way claim to be ‘America’s leader in herbal medicine for over 40 years‘, however the exact nature of the relationship between Alliance in Motion and the company is unclear. I found no mention of Alliance in Motion anywhere on the Nature’s Way website.
I thought perhaps the Alliance in Motion “Disclaimer” might yield further information on the relationship, however when I clicked on the disclaimer link on their website all I got was this:
Heading up Alliance in Motion is CEO and President, Eduardo Cabantog (right). On his Alliance in Motion corporate bio the company writes
Eduardo Cabantog is a graduate of Medicine from Pamantasan ng Lungsod ng Maynila, a pioneer, leader, and model institution of higher learning in the Philippines.
After acquiring his license as a Medical Doctor and serving as a company physician in one of the well-known local medical and clinical services provider for a couple of years.
He ventured into the networking business and joined other networking companies before instituting Alliance In Motion Global, Inc. in 2006.
What MLM opportunities Cabantog was involved in prior to Alliance in Motion is not clarified. I was unable to find any further information myself as there’s no online information on prior to 2006.
Read on for a full review of the Alliance in Motion MLM business opportunity.
The Alliance in Motion Product Line
Despite claiming to be the ‘exclusive multi-level marketing company product distributor‘ for Nature’s Way in the Philipines, what exactly Alliance in Motion sell product wise is a bit of a mystery.
When I visited their website, this is what their “our products” page currently looks like:
The Alliance in Motion Compensation Plan
The Alliance in Motion compensation plan pays affiliates directly on the recruitment of new affiliates, as well as residual commissions on the volume generated by recruited affiliate purchases.
Alliance in Motion affiliates are able to buy products from the company at a 25% discount. The company claims that affiliates are then able to sell purchased products at a 25% markup, pocketing the difference.
As revenue entering the company itself is only sourced from affiliates, this is not true retail.
On their website, Alliance in Motion state that one of their packages contains a business kit, website/webpage and “technology services”. No price is quoted on the cost of one of these packages.
The Alliance in Motion compensation plan advises that affiliates earn ‘$10 per package sold to a new distributor‘.
Binary Matching Bonus
Alliance in Motion pay out a matching bonus on the volume generated by an affiliate’s recruited downline. They do this by using a binary compensation structure.
A binary compensation structure places an affiliate at the top of the structure, with two teams directly under them (left and right).
Volume (via affiliate purchases and recruitment of new affiliates) generated by both teams is weighed up each day, with the company paying out a $30 commission per 1200 points of volume matched on both sides of the binary.
Alliance in Motion cap Binary Matching Bonus payouts at $480 a day.
Alliance in Motion offer 5-10% residual commissions on the sales volume generated by recruited affiliates, paid out down ten levels of recruitment.
Level 1 (personal recruits) pay out 10% with levels 2 to 9 paying out 5%.
The Stairstep Bonus is poorly explained and I don’t really understand what it is. Here’s how Alliance in Motion explain it in their compensation plan material:
It appears to have something to do with sales volume, paid out via percentage according to an affiliate’s membership rank, which in turn is based on group volume.
Royalty Income Bonus
When an Alliance in Motion affiliate reaches the Global Ambassador membership rank (1000 GV), they earn 2% of the earnings of recruited Global Ambassador ranked affiliates in their downline.
The Royalty Income Bonus is paid out down five levels of recruitment (with all affiliates required to be at the Global Ambassador rank).
Paid out to qualifying Global Ambassadors, Alliance in Motion pay out ‘a percentage‘ of its global sales volume to Global Ambassadors who generate at least 2000 GV a month
- Level 1 – be a Global Ambassador generating at least 2000 GV a month (1 share?)
- Level 2 – recruit at least three Global Ambassadors who are generating at least 2000 GV a month (2 shares?)
- Level 3 – recruit at least five Global Ambassadors who are generating at least 2000 GV a month (3 shares?)
Alliance in Motion don’t explicitly mention how
shares are allocated in their profit share, however they do stress that affiliates must have “good moral character” to qualify. They must also have purchased at least two packs each month for at least 12 consecutive months.
No details are provided on the travel incentives Alliance in Motion offers their affiliates, with the compensation plan only listing Hong Kong, the US and an “Asian trip” as possible rewards.
Joining Alliance in Motion
Affiliate membership to Alliance in Motion appears to be free, however the company’s compensation plan material states that affiliates must first ‘choose a package and sign up as a distributor‘ if they wish to participate in the MLM business opportunity.
No prices are quoted on the Alliance in Motion website, how Alliance in Motion affiliate websites peg affiliate membership at P$8680, which equates to roughly $200 USD.
Upon perusal of the Alliance in Motion website, it becomes clear that this is not an opportunity that is designed for random members of the public to stumble upon.
Crucial sections of the website are missing (products?) and the company’s compensation plan material is woefully inadequate in terms of explanation and presentation.
Rather it appears the intent is for Alliance in Motion’s affiliate’s to “spread the word”, and preferably offline seeing as the company’s own website is rather lacking.
This is reflected in the Alliance in Motion compensation plan, which ignores retail in favour of affiliate recruitment. Unfortunately every commission paid out by Alliance in Motion directly is simply the recycling of affiliate funds.
What’s worse is that affiliates are able to purchase multiple positions in the compensation plan, which is used as a marketing point by Alliance in Motion themselves.
Here you can see the projected income of an affiliate who purchases three positions in the compensation plan:
And then seven:
Whether or not there is a cap on the amount of compensation plan positions an affiliate can purchase is not specified on the Alliance in Motion website, however it is clear that these positions are what’s really being purchased rather than any attached products.
Retail in Alliance in Motion is non-existent and when coupled with recruitment commissions and a recruitment-driven profit-share (paying out a percentage of funds paid by affiliates according to specific recruitment criteria), Alliance in Motion squarely fits the definition of a pyramid scheme.
Affiliates buy into the scheme by way of “packs”, which the company provides no information on in their website or compensation plan material.
Affiliates then go out and recruit new affiliates who do the same (purchase packs), with the hope being that over time an Alliance in Motion affiliate will have enough recruited affiliates under them purchasing packs each month to earn a sizeable income.
Once the recruitment and affiliate funds being pumped into the scheme stops, so too do the commissions.
Update 8th February 2018 – The compensation component of this review is outdated.
BehindMLM published an updated Alliance in Motion Global review on February 7th, 2018.
Update 3rd August 2021 – BehindMLM has revisited Alliance in Global for an updated 2021 review.
Alliance in Motion is still a product-based pyramid scheme, however the opportunity has deteriorated significantly since publication of our second review.