Given the level of secrecy surrounding the GiveOpp business opportunity I wasn’t quite sure what to expect come launch date July 4th.

Up until now, unless you were willing to divulge personal information to a member of the company, specific information such as detailed information on company products and the compensation plan have remained tightly under wraps.

Amazingly July the 4th came and went and it would appear nothing’s changed.

The website has changed from a beta members only page to an updated members only login page. There’s still a complete lack of company information on the website.

Infact the only noticeable difference is the introduction of the ‘Be a Tom today’ graphic and slogan. What this means though is anyone’s guess.

A google search for ‘be a tom today’ returns no results. With several prominent members of GiveOpp known Scientologists, cynics would suggest the slogan is a tongue in cheek reference of Tom Cruise, a noted Scientologist himself.

GiveOpp’s Facebook account hasn’t published anything since June 30th and it’s a similar story over at the company’s Twitter account where the last tweet is dated June 22nd.

Anyone would think the GiveOpp launch never happened.

At this stage I’m not sure what exactly the company is playing. Is the lack of a launch or general information deliberate or is there something going on behind the scenes?

The ‘contact us directly before we give you any information’ policy GiveOpp have employed so far might have worked in prelaunch but maintaining this strategy probably won’t work in the long run.

The whole idea of marketing is to get your company name out there and expose it to as many people as possible. In an age of skepticism and people wanting to conduct their own research, requiring them to hand over personal information just to find out what the company is about seems to go against a successful business marketing model.

If GiveOpp can pull it off though more power to them, my money however is on this being entirely unintentional. For now though I guess we’ll just have to wait and see.

As of yet I’m unaware of any announcement from GiveOpp even acknowledging that the company has officially launched.