Dynamic Impact Review: One24 cloned, no retail
Dynamic Impact was founded in mid 2012 and appears to be based in the US. The company does not provide a corporate address nor disclose where they are operating out of and additionally, Dynamic Impact’s website domain registration is set to private.
Marketing material from Dynamic Impact does include a corporate address, however this is just a virtual office address provided by “Quest Workspaces”:
Despite ambiguity as to where Dynamic Impact are headquartered, the company is upfront on the management side of things with Vincent Cataldi named as company CEO and founder.
I’m not sure whether this is supposed to be some sort of joke or not, but for reasons known only unto themselves, Dynamic Impact have (badly) photoshopped Cataldi’s head onto a suit to use as an official corporate photo of Cataldi:
For starters, unless I’m mistaken that suit is obviously computer generated. A near identical suit appears in a supposed photo of “Ravishankar Raghavan” from Mumbai based Indian legal firm, “Majmudar and Co.”:
Noticeable the Dynamic Impact image is of a much higher resolution, prompting me to believe we might be looking at a stock “suit” photo both Dynamic Impact and CNBC’s Money Control have used.
Meanwhile Cataldi’s head might actually belong to an actual Vince Cataldi, however I was unable to locate a verifiable source. The closest I got was tracking it down to having been ripped from a “Sonico” social network profile (photo right).
Despite Dynamic Impact claiming that Cataldi ‘has now been continually active in (network marketing) for over 20 years’, I wasn’t able to find much. Infact, MLM wise Cataldi’s name only popped up in conjunction with the company One24 (a heavily recruitment orientated opportunity).
Speaking at One24’s “Summer Bash”, Cataldi was named as a “consultant of One24” on the event’s marketing material:
Given this, Cataldi does seem to be a real person however why Dynamic Impact are using photoshopped images to represent him on their website isn’t clear.
As for the rest of the executive staff, Phillip Georgeson (Communications Director) and Conrad Loreto (Medical Director) both also come from One24. I’m not sure whether John Rines (Media Director) or Karilyn Zapata (Customer Care Director) have a history in MLM but if they do, I was unable to find any specifics.
Read on for a full review of the Dynamic Impact MLM business opportunity.
The Dynamic Impact Product Line
Dynamic Impact have one flagship product, that being a “meal replacement” shake mix called Dynamic Fuel.
Dynamic Impact claim Dynamic Fuel
is a key group of nutrients designed to ACCELERATE the nutritional benefit of everything in the formula.
Dynamic Fuel includes Blue Green Algae, Chlorophyll, along with polysaccharides from aloe vera and noni (morinda citrifolia). These are special nutrients that can help your body work better through increased bioavailability.
I couldn’t find a quoted price for a bottle of Dynamic Fuel. That said the Dynamic Fuel compensation plan does mention an initial order cost of $82.99, with a monthly ongoing order cost of $62.99. What specifically order-wise the company is referring to however is unclear.
The Dynamic Impact Compensation Plan
The Dynamic Impact compensation plan makes no differentiation between retail and affiliate sales, offering company affiliates upfront and residual commissions on the sale of both. Two monthly bonuses are also made available to affiliates, with specific qualification criteria for both.
Fast Start Bonus
Dynamic Impact pay out $10 per new Dynamic Fuel order placed with them (both affiliate orders and retail).
Additionally $2 is also paid out to an affiliate’s upline, going up 5 levels (the affiliate who recruited the affiliate making the sale, the affiliate that recruited that affiliate and so on and so forth).
Residual Income in Dynamic Impact is paid out using a unilevel compensation structure. A unilevel compensation structure places an affiliate at the top of a unilevel team, with each recruited affiliate placed directly under them (level 1).
Any new affiliates recruited by level 1 affiliates become level 2 affiliates and so on and so forth down an infinite number of levels, with each leg working independently from the other unilevel legs.
Using this compensation structure, Dynamic Impact pay out 2% on all earnings of affiliates placed within the first 9 levels of an affiliate’s unilevel structure (a minimum of two personally recruited affiliates must exist for payouts on levels 5-9).
This payout can be extended under the following conditions:
- level 10 (7%) – have personally recruited at least 3 affiliates and generate $5000 monthly in your unilevel team
- level 11 (2%) – have personally recruited at least 3 affiliates and generate $10,000 monthly in your unilevel team
- level 12 (2%) – have personally recruited at least 3 affiliates and generate $15,000 monthly in your unilevel team
- level 13 (2%) – have personally recruited at least 3 affiliates and generate $20,000 monthly in your unilevel team
- level 14 (2%) – have personally recruited at least 3 affiliates and generate $30,000 monthly in your unilevel team
- level 15 (2%) – have personally recruited at least 3 affiliates and generate $40,000 monthly in your unilevel team
- level 16 (2%) – have personally recruited at least 3 affiliates and generate $50,000 monthly in your unilevel team
Note that for levels 10 and above, only 75% of the qualifying monthly sales volume can be generated by any one individual unilevel leg.
The Dynamic Impact Builder’s Pool is made up of 3% of global company sales, with shares allocated to affiliate’s based on their qualification in the pool.
To qualify for a share in the Builder’s Pool, Dynamic Impact affiliates must personally recruit three new affiliates, who personally recruit 3 new affiliates each, who also recruit three new affiliates each.
As long as this recruitment structure is maintained within an affiliate’s unilevel team, an affiliate qualifies for a share in the Builder’s Pool.
Dynamic Impact’s Partnership Pools are made up of 10% of the company’s global sales and are split into 10 separate pools (each pool consists of 1%).
Affiliates qualify for a share in the pools by achieving specific global sales quotas within their unilevel team (including personal sales):
- Pool 1 – $1000
- Pool 2 – $2500
- Pool 3 – $5000
- Pool 4 – $10,000
- Pool 5 – $25,000
- Pool 6 – $50,000
- Pool 7 – $100,000
- Pool 8 – $250,000
- Pool 9 – $500,000
- Pool 10 – $1,000,000
Note that only 75% of qualifying sales volume can come from any one individual unilevel leg.
Joining Dynamic Health
Membership costs to Dynamic Health are not explicitly clarified on the company website. Marketing material for Dynamic Health however suggests that company membership is $82.99 for the first month and then $62.99 thereafter.
Included with company membership appears to be a bottle of the company’s flagship product Dynamic Fuel.
Although not surprising given the histories of three of Dynamic Impact’s five named executives, quite obviously the time spent at One24 by Vincent Cataldi, Conrad Loreto and Phillip Georgeson has heavily influenced the forming of Dynamic Impact.
For starters, there’s a noticeable similarity between Dynamic Impact’s Dynamic Fuel and One24’s Natraburst:
Both are dietary replacement shakes, share similar packaging, are similarly priced ($62.99 and $69.95) and contain mostly the same ingredients (although in subtlety differing amounts).
Compensation plan wise however there is a noticeable difference between the two companies, with Dynamic Health making no mention of retail sales in their compensation plan material.
Infact looking at the Dynamic Impact compensation plan, it appears the only sales being generated by the company are internal consumption sales, with the company making no distinction between retail and affiliate orders.
As per the compensation plan, if you want to buy Dynamic Fuel you pay the company $82.99 for your first order and then $62.99 each month thereafter.
Both the fact that there is no true retail in Dynamic Health and the fact that affiliates are paid on the acquisition of new affiliates recruited into the company are separate red flags.
Additionally the Builder’s Pool is an out and out recruitment bonus, and due to the lack of retail, so too are the Partnership Pools.
In saying that, I noted that with a $9.95 retail order commission cap paid out (regardless of the size of the order), One24’s retail commissions appeared to be nothing more than a token offering, with the real focus being on recruitment of new affiliates.
In doing away entirely with a retail offering, it appears a group of ex-One24 affiliates are now trying to cement the focus on recruitment of new affiliates via Dynamic Health.
Similar dietary shake product, same recruitment orientated focus, different company name…
IMHO, $82.99 includes $20 application fee to join, making this a pretty blatant “product-based pyramid scheme”.
BTW, here’s your original suit picture:
Or at least they used the same source for stock photo. The picture seem to have the same vertical dimension and the suit, other than the tie color and background color, is identical.
Three different instances pretty much confirms it must be a stock photo from somewhere, without a head I’m guessing.
(never mind the vertical dimension comment, but all other details regarding the suit checks out)
Error level analysis indicates there’s an odd halo around the face itself, suggesting Photoshop implant.
Did you notice though, their Medical Director, Dr. Leto, is certified in acupuncture, not nutrition?
This “California Acupuncture College” that “Dr.” Leto graduated from no longer exists. It seems to have existed in one time, but it closed down many years ago and the address I was able to find, 1922 Westwood Blvd Los Angeles, CA 90025, is now a supermarket.
“Dr.” Leto is NOT listed in California acupuncturist license checker
His bio says he tested acupuncture on horses, not humans…
Well you have some facts and a lot of half truths here. Let me set the record straight.
1. The suit was a photoshop implant. But it is the real Vincent.
2. We launch November first with product sales. No money has been taken from anyone.
3. We did not want to take money until the product was ready to ship.
Everyone’s first order is at retail. In order not to confuse people we decide to delay the retail product release until December. It will be $82.99. the website owner will get the $20.
4. The 3% builders pool is for those that build a team of 3 and helps them each get their 3. This structure can be made of of new or existing people. So this is completely legal and ethical.
5. All breakage from the unilevel and fast start is paid out each month to the partnership pools.
I have been full time in MLM for 17 years. I have served on advisory boards, written many compensation plans for companies, developed numerous products. I have income from 7 mlm companies. some of which I have not worked for over 10 years.
You can read more from the October network marketing jounal.
(Ozedit: removed spam)
So until then, Dynamic Impact is solely paying out commissions upon the recruitment of new members (pyramid scheme)?
If your first order gives you access to earn via the compensation plan, then you’re not a customer you’re an affiliate. You bought membership with a product thrown in.
If there is no true retail offering sans income opportunity, this is a red flag.
How do you “build a team of 3” from existing members who were in Dynamic Impact before you joined?
Quite obviously you have to “build” via recruitment. Paying out commissions on the recruitment of new members is neither legal nor ethical.
After the Zeek Rewards debacle I’m surprised Laggos’ NMBJ is still in print.
A better question is, how much did DI pay for NMBJ’s coverage? And who really footed the bill? (And by extension, how much should we trust the words printed in NMBJ?)
Unilevel, binary, upline downline, don’t dare cross line. Recruit. Recruit. Recruit. Bullstuff.
Show me a promotion that does not require recruiting and you show me a real business. Enough with these hucksters.
Ah, so the bottom of the picture was faked, but not the top.
Ah, that’s all right then.
Well, in pseudo-MLMland, it’s all right, anyway.
Can we all say “red flag to anyone looking for a real business” The head honcho is either too cheap to pay for a real profile pic or he’s just a downright liar.
Too cheap to buy a suit, actually. 😀
Commision is only paid on product sales. People can buy as much as the like. By your standard then all MLM companies are out of line.
Who are you to take such a narrow minded vew of our Industry. There is no fee to join. Just buy the product use it and if you like it recommend it to others. You will be rewarded for doing this. This is called doing business.
Have you ever heard of Amway, Shackley, or Mary Kay? i have have better things to do than listen to this non sense.
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If “product sales” provides access to earning via the company’s compensation plan, then commissions are infact paid out on the recruitment of new affiliates, regardless of what is bundled with membership.
If there’s no differentiation between retail customers and affiliates, then you’re looking at a pyramid scheme as it’s impossible to sell anything with the opportunity without recruiting people into the company.
If your customers are able to earn, they aren’t customers – they’re affiliates (they have access to earn if they recruit other people and can’t just buy the product as a true retail customer).
17 years in the industry and here we are discussing MLM 101…
The very fact that you see NO difference between “member” and “affiliate” is going to be your biggest compliance problem.
Look up “Burnlounge” and see how far it got them. They see no difference between member and affiliate (mogul) either. It’s their unofficial motto: making entrepreneurs out of music fans.
Who’s the company’s MLM consultant for legal compliance? And don’t tell me “they ain’t got one”. THAT is a red flag.
This is a friendly advice: look up relevant laws and cases before you ASSUME your founders actually know what they are doing. They may know sales, but they probably don’t know law. (I don’t either, but I looked things up)
Seems they swapped that bad Photoshop’ed ™ picture for the original T-shirt picture, bravo.
I’m sure their legal councel advised them that the faked photo could constitute false advertising and bring the SEC swooping down like a starving Turkey Buzzard.
Conrad Loreto = unlicensed acupuncturist. Look at the official State of Arizona Acupuncturist website. He is listed on their website as an imposter, unlicensed acupuncturist, practicing without a license.