Alex Morton to front Levarti reboot, ELYT Lifestyle
Levarti as an MLM opportunity has collapsed. That said, it appears Levarti as it recently existed is a far cry from the MLM company BehindMLM reviewed in late 2023.
Levarti originally launched as an MLM travel opportunity with “Levarti coins”. Somewhere along the line the MLM side of Levarti stalled.
In place of the MLM opportunity, Levarti paid personal referral commissions on travel booked through RSI Vacations.

In 2026 the non-MLM side of Levarti will continue with new travel partner I Love Travel Company.
Levarti co-founder Jake Kevorkian stated on a December 27th Levarti webinar that ditching RSI Vacations would mean a “better experience” and “better support” for promoters.
We’re gonna get better service, better training [and] better support on every single level with I Love Travel.
I Love Travel Company is owned by Michael and Katie Catlow.

From the company’s website;
The I ❤️ Travel Company helps travelers plan and book unforgettable vacations with less stress and more value — while empowering travel advisors to build profitable, purpose-driven businesses through ongoing education, mentorship, and support.
As far as I can tell 2025 was a quiet year for the I Love Travel Company. It’s official FaceBook page hasn’t been updated since February 2025. I Love Travel Company’s Instagram page is even worse, having been abandoned in June 2024.
Nonetheless, on the December 27th webinar Michael Catlow represented he had bought into the non-MLM side of Levarti through a merger.

The Catlows are former promoters of the collapsed WorldVentures pyramid scheme. The Catlows were congratulated for hitting One Star Director in PlanNet Marketing in February 2024:

I Love Travel Company’s official FaceBook page was created in January 2023, so there appears to be some overlap.
The MLM side of Levarti will be rebooted as ELYT Lifestyle in February 2026.

Same Levarti co-founders, with Alex Morton exclusively signed on to lead ELYT Lifestyle’s promoters.

On the previously referenced December 27th webinar, Levarti co-founder DJ Barton waxed poetic about locking Morton in.
Back in early October there was an individual that jumped into my DMs on Instagram, who’s made north of seventy million dollars in the network marketing profession in the last fifteen years.
I didn’t respond right away because I didn’t know necessarily how to start thinking. [This] individual sent me his phone number in my DMs and said, “Hey, this is confidential. Keep this quiet but I’m looking to make another big run in my career.”
And anybody that’s in the top one percent of network marketing knows who this individual is. And some people who aren’t in the top know of him as well. But everybody always dreams of having somebody of his caliber partnering up with you on an opportunity, because everything they touch turns to gold. I jokingly say he’s got the Midas’ touch.
The last two companies he helped build, one was a hundred thousand people in a very short period of time. The other one was two hundred thousand people just recently. He resigned in early November.

I took a different approach with him when he got in my DMs. I more or less started just becoming his friend. And he started asking me about the travel industry and digital products and what his next move was. And he believes that travel is the biggest opportunity in the network marketing profession.
It’s digital, it’s sexy. Every product-based company sells it, or not sells but gives it away as an award for top ranks or promotions or team events, whatever it might be.
So he understands what all of you already know, which is great. And he started going down a list of all the travel companies in the network marketing profession. He started going through all the companies in the product-based side that also offer travel.
He got offered six figures, seven figures to join those companies. And so I took the approach with him, it’s hard to see the picture when you’re in the frame. Let me just help you navigate this as a friend.
I never once pitched him Levarti. Never really brought it up till the very, very end. Because for a couple of reasons.
One, I wanted to get to know him. I wanted to be a true genuine human being to help him navigate. And long-term build a friendship with him, because you just never know when an opportunity would arise.
And I also knew that everybody he was talking to was pitching the hell out of him. And convincing him to go to their company, and bashing and trash-talking all the other companies in the industry.
So while they were all in that lane, I went over on this lane and we just started talking every single day. And as we vetted all the companies, I connected him with vendors, suppliers. I didn’t have a scarcity mindset, we got him in front of the right people.
But then at the very end, about thirty days into it, I said, “Before you make a decision, let me run an idea by you.”
And I said, “I’m not going to pitch you Levarti, although I think it’d be great if you joined us.”
The reason why I didn’t pitch Levarti is because the primary focus is the host travel agency. And his business, ninety-five percent of his downline that he’s built over the last fifteen years, are international. So it wasn’t congruent for what our model was, and what his downline was accustomed to doing.
So I said, “If this is going to be your last run, why don’t we start a new company. You can be the face of it, we’ll work out a deal to where you’re getting paid like an owner and a consultant concept. And I’ll bring my partners on; myself, Bart and Jake. And we’ll build a company that will support your growth.”
Because he’s like, “I’m not a corporate guy. I don’t want to run it. I want to be on tour.” He goes all around the world, does big events. Travels the world, signs people up.
Sidenote: He’s helped seven hundred people make at least a hundred grand or more a year in network marketing. And his top guy makes about forty-five million bucks year to date. So he’s crushing it. He’s a duplication machine. He’s got credibility.
Some of his closest friends he shares the stage with, guys like Ed Mylett, Grant Cardone and uh, one of his very close, close friends is a health nut called Gary Brecka. If you don’t know any of those names, he’s definitely in the “who’s who” category.

When this gets out, every owner… we’ll have to make sure they’re not on suicide watch. I’m saying that like, this is a big deal. We beat everybody out there.
People are gonna be in awe that we’ve got this gentleman that’s partnering up with us.
We’ve always talked about getting this to a million dollar a month opportunity. And, y’know, I’ve got voice messages from this individual – the way that these guys operate.
I mean I’m telling you, the first thirty days we’ll have five to ten thousand people in this thing. This thing is built for speed.
This is the first time publicly we’ve shared this information. I’m actually starting to do some NDA calls, where I have an NDA and I’m doing some private calls with some big, big leaders in other network marketing companies – right now that we’re getting referred to like crazy, which is awesome.
And so if you want to go check him out on Instagram, his name is Alex Morton.
Remembering that Barton claims Morton “slid into his DMs” in October 2025, Alex Morton had settled Iyovia fraud charges with FTC for $76 million a month earlier.
The FTC alleges Iyovia, aka iMarketsLive and IM Mastery Academy, defrauded consumers out of at least $1.2 billion. Morton, through the same recruitment tactics Barton waxed poetical about, was an instrumental part of the IM Mastery Academy fraud era.

It was the second major MLM pyramid scheme Morton helped build, following Vemma across the 2000s and early 2010s. Vemma settled pyramid fraud charges with the FTC for $238 million in late 2016.
Oddly enough Barton didn’t disclose Morton’s recent FTC Iyovia fraud settlement.
From the sounds of it though, the pyramid scheme Morton helped build in IM Mastery Academy is going to be ported over to launch ELYT Lifestyle.
Another name we can attach to ELYT Lifestyle is Marc Accetta, former Director of Training at the WorldVentures pyramid scheme.
As of December 27th Barton claims he was in “final contract negotiations”, with the aim of signing Accetta as ELYT Lifestyle’s Director of Training.
Looking forward, Levarti MLM promoters will be grandfathered into ELYT Lifestyle when it launches. Any associated ongoing costs were not disclosed on the December 27th webinar.

Given the people involved, there’s a strong possibility ELYT Lifestyle is being positioned as another MLM travel themed pyramid scheme. Without reviewing ELYT Lifestyle’s compensation plan though, for now I can’t say for sure.
Oddly enough while ELYT Lifestyle is based out of the US and is run by US residents, ELYT Lifestyle OÜ was registered as an Estonian shell company on January 7th, 2026.
Yauheni Mialik is ELYT Lifestyle OÜ’s sole listed management board member. Malik is the legal and tax advisor for GTPartner, the local company used to create ELYT Lifestyle’s Estonian shell company.
Stay tuned for BehindMLM’s ELYT Lifestyle review sometime closer to its February 2026 launch.


What happened to Morton’s involvement in Jifu? I saw your reporting on it and a personal confirmation from some former Eaconomy reps who moved to Jifu because they ‘trusted Alex Morton’.
Dunno – but if you search “Jifu” and restrict results over the past month or so, you’ll see they’ve gone on a press-release spam blitz.
edit: actually the campaign seems to have been poorly executed, I’m not seeing anything when I run a search. The spam has been showing up on my news feed over the last few days though. It’s typical of when a PR agency is hired to flood the internet with marketing spam on different sites.
Two recent examples:
barchart.com/story/news/36895226/jifu-is-integrating-wellness-education-and-experiences-globally
openpr.com/news/4336525/jifu-is-integrating-wellness-education-and-experiences
I remember Alex Morton when he was a top-ranking distributor in Visalus. He’s bounced from deal to deal to deal ever since. Hi s name pops up here & there every so often.
That slimeball needs to go to jail so we can be rid of his sketchy antics!
Morton was in Visalus? Are you confusing that with Vemma?