Over the years BehindMLM has published three separate Seacret Direct reviews. The third and latest Seacret Direct review was published in August 2020.

Consistent across all of BehindMLM’s reviews has been Seacret selling products rooted in Dead Sea salts and minerals.

Seacret Direct still sells these products but they aren’t the core of the company any more. A visit to Seacret Direct’s website is now dominated by “Viago”.

Viago came across my desk via a reader tip off. I went looking for an official explanation of Seacret Direct’s branding and came up blank.

Seacret Direct’s

  • linked official FaceBook page isn’t available (or has been deleted)
  • official Twitter profile has been posted on since July 2023
  • official YouTube channel hasn’t had a video posted on it since May 2023
  • official Vimeo account hasn’t had a video posted on it since June 2022
  • linked official Instagram page isn’t available (or has been deleted)

There’s no reference to the Viago rebranding on Seacret Direct’s website. The company website’s “about us” page still reference Seacret Direct and the Dead Sea products.

I thought maybe Seacret Direct had been sold off but Izhak Ben Shabat (right) and Dani Solomon are still listed as co-founders.

Note the original Seacret Direct co-founders have always only been cited as Ben and Mody Ben Shabat – not sure what’s going on there.

Marketing from (former) Seacret Direct promoters suggests the rebranding took place in late July 2024.

BehindMLM last reported on Seacret Direct a few months after our third review. At the time Seacret Direct was in the process of acquiring WorldVentures.

That deal fell through, with WorldVentures going to file for Chapter 11 bankruptcy by the end of 2020.

Seacret Direct launched Club Seacret, its own in-house discount travel booking offering, in early 2021.

Like Seacret Direct, Club Seacret has been rebranded to Club Viago.

Club Viago membership starts at $99 a month for the basic offering (discount travel booking plus telemedicine).

Club Viago Plus costs $149 a month and adds $50 product credit and an annual “50/50 Getaway Award”.

There’s also a $450 Viago Prelaunch Pack with no details:

In our third and most recent Seacret Direct review, we praised the company for finally shifting away from autoship recruitment.

Eight years on from our original Seacret Direct review, and I’m satisfied the autoship recruitment focus of the compensation plan has been addressed.

Seacret Direct retail customers are given plenty of loyalty incentives, including tiered credit, a retail referral commission, discounts and free shipping.

To be clear, it’s still possible for a Seacret Direct affiliate to sign up, get on autoship, focus on recruiting others who do the same and max out the compensation plan.

This is an ongoing problem the company needs to address.

Unfortunately Viago and Club Viago compensation plan details are hidden from consumers. This leaves us unable to effectively evaluate Viago and Club Viago’s current offering.

If the focus in Viago has shifted from selling actual products to discount travel memberships however (WorldVentures was a pyramid scheme), I suspect retail is once again not a priority.

Pending confirmation of Viago’s compensation plan BehindMLM will consider putting together a full review. At time of publication however Viago’s launch is a bit of a mess.

At the very least put out a public statement as to what is going on and the status of the company. Then set up a proper Viago website and ditch the recycled Club Seacret website (it makes no sense to have two company websites).

Full disclosure, including public access to compensation plan details, is basic MLM compliance.

Seacret Direct has been around since 2005 (that’s nineteen years). Izhak Shabat definitely knows better so I’m not sure why the Viago rebranding has been presented so poorly.

 

Update 22nd September 2024 – As per a recent FaceBook post from serial Ponzi promoter Luigi Bruni (who seems to have dropped Aurum with a quickness), Viago is holding a prelaunch event over October 25th to 27th.

Perhaps we’ll get some answers then. Hat tip to the FaceBook group CashFX (in association with EverFX) Scam – Now What!?.