world-ad-pays-logoThere is no information on the World Ad Pays website indicating who owns or runs the business.

The World Ad Pays website domain (“”) was registered on the 23rd of July 2015, with “Sukhminder Singh” of “Classic International” listed as the owner. An address in Delhi, India is also provided.

Singh has previously launched MyBlogPays, a binary-based recruitment scheme.

MyBlogPays affiliates pay $20 to $2000 for membership, with commissions paid when newly recruited affiliates do the same.

Alexa traffic estimates for the MyBlogPays website domain suggest the opportunity never took off.

Of note is that World Ad Pays appears to have been initially launched in August as “Traffic Lagoon”, an ad-credit based Ponzi cycler.

As per a 15th August post on the World Ad Pays official Facebook page:

We have just decided to postpone the launch as this is not the correct time we feel, lot of new sites are up and we do not want to fail just because of that.

Then on the 27th of November:

Jabar Meman changed the name of the group “Traffic Lagoon Official” to “”.

Read on for a full review of the WorldAdPays MLM business opportunity.

The World Ad Pays Compensation Plan

The World Ad Pays compensation plan is a combination of recruitment and purchase of matrix cycler positions.

Recruitment Commissions

World Ad Pays affiliates pay $20 to join the company, with this fee used to pay recruitment commissions through a 2×10 matrix.

A 2×10 matrix places an affiliate at the top of the matrix, with two positions directly under them (level 1):


These initial two positions form the first level of the matrix, with level 2 generated by splitting each position into another two positions each.

Subsequent levels are generated in the same manner, down a total of 10 levels (2046 positions total).

Commissions are paid out as positions in the matrix are filled, with positions filled via direct and indirect recruitment of new affiliates.

How much of a commission is paid out is determined by what level of the matrix a position is filled:

  • level 1 – $10 per position filled (2 positions)
  • level 2 – $1 per position filled (4 positions)
  • level 3 – $2 per position filled (8 positions)
  • level 4 – $1 per position filled (16 positions)
  • level 5 – $2 per position filled (32 positions)
  • levels 6 to 9 – 50 cents per position filled (960 positions)
  • level 10 – $2 per position filled (1024 positions)

Matrix Cycler Commissions

World Ad Pay’s matrix cycler uses 2×2, 2×3 and 2×4 matrices to shuffle position purchase funds from new members to existing members.

A 2×2 matrix places an affiliate at the top of the matrix with two positions directly under them:


The second level of the matrix is generated by splitting the first level positions into another two positions each, for a total of six positions.

A 2×3 matrix adds one additional level to the matrix (14 positions), with a 2×4 adding an additional fourth level (30 positions).

Whereas World Ad Pay’s recruitment commissions are paid as the matrix fills, cycler commissions are paid out when a matrix is filled.

This is referred to as a “cycle”, with the a commission then paid out and the position “cycling” into the next tier of the cycler.

There are five tiers in World Ad Pay’s matrix cycler, with cycle commissions paid out as follows:

  • Matrix 1 (2×2, positions cost $5) – pays $10 and provides one entry into Matrix 2
  • Matrix 2 (2×3) – pays $40, provides one entry into Matrix 3 and one entry back into Matrix 1
  • Matrix 3 (2×3) – pays $100, provides one entry into Matrix 4 and one entry back into Matrix 1
  • Matrix 4 (2×4) – pays $500, provides one entry into Matrix 5 and one entry back into Matrix 1
  • Matrix 5 (2×4) – pays $10,000 and one entry back into Matrix 1

Joining World Ad Pays

Affiliate membership with World Ad Pays is $20.

Participation in the matrix cycler component of the compensation plan is an additional $5 per position purchased.


Sukhminder Singh seems intent on launching pyramid/Ponzi schemes until he gets one off the ground, with MyBlogPays and Traffic Lagoon having flopped already this year.

World Ad Pays is a continuation of Singh’s foray into the MLM underbelly, offering up a pretty stock-standard recruitment front-end with a Ponzi cycler tacked on.

The recruitment-side of World Ad Pays is pretty straight forward. You pay a fee and get paid when others pay the same fee.

The matrix cycler is Ponzi fraud, with affiliates investing $5 on the promise of an eventual $10,645 ROI.

Basic math illustrates how unlikely that is to happen, with 2129 $5 purchases required for just one position to cycle through all five matrix tiers.

Those initial 2129 positions then require 4.5 million positions to be paid out, and that’s obviously not going to happen.

As with all such schemes, once recruitment of new affiliates dies down, World Ad Pays will collapse.

The Ponzi side of the business will continue to pay out monopoly money for a while, with the recruitment matrix slowing down being the initial sign of a collapse.

Sukhminder Singh and friends have likely stacked both the recruitment and cycler matrices with a stack of preloaded positions, guaranteeing they walk away with the lion’s share of funds invested.

By design, everybody else who signs up loses out.