whole-world-logoThere is no information on the Whole World website indicating who owns or runs the business.

Whole World do however reveal they are based out of Russia. Russian registration numbers are provided on the Whole World website, along with a corporate address in Saint Petersburg.

The Whole World website domain (“wholeworld.biz”) was registered on April 27th 2013, with Gold Line Company Limited listed as the owner.

Gold Line International was the precursor to Whole World, with the company dropping Gold Line International branding in 2013.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

The Whole World Product Line

Whole World has no retailable products or services, with affiliates only able to market Whole World affiliate membership itself.

The Whole World Compensation Plan

The Whole World compensation plan sees affiliates pay a $5 service fee and then $100 to qualify for commissions.

$100 payments within Whole World are tracked through a multi-level queue system.

whole-world-pyramid-queue-certificateWhole World affiliates print out this queue on paper certificates, which they then use to recruit new affiliates with.

The certificate can be printed out and given to anyone as an invitation to the system.

Whole World affiliates can also invite people online via a supplied referral link.

A Whole World queue certificate has seven names on it. Payments are made to Whole World who distribute funds to these seven names as follows:

  • $15 to the first affiliate on the list
  • $5 to the second to sixth affiliate on the list and
  • $10 to the seventh person on the list

Whole World keep the remaining $50 of every $100 gifting payment deposited.

Once payment is verified a Whole World affiliate is issued a certificate of their own, with their name appearing in the seventh queue position.

The affiliate at the top of the previous queue is scratched, with the six remaining affiliates all moving up a position.

Upon recruitment of new Whole World affiliates, the process repeats itself over and over again.

Joining Whole World

Affiliate membership with Whole World is $105.


Whole World bill themselves as an “International development program of public charity”.

In reality Whole World is a matrix-based pyramid scheme with a traditional chain-letter element.

An official promotional video for Whole World reveals a 5×7 matrix powers the backend:


This explains why affiliates are able to recruit online as well as offline (back in the day, offline pyramid schemes had no online component).

With nothing being marketed or sold to retail customers, the only identifiable source of revenue entering Whole World is affiliate fees.

That payments are made solely on the recruitment of new affiliates makes Whole World a pyramid scheme.

For every $100 paid into Whole World, $50 is paid out via the Whole World matrix and the company’s owners keep the other $50.

As with all pyramid schemes, once recruitment of new affiliates dies out so too will commission payments.

Being a matrix-based system, this will manifest itself by way of residual matrix payments slowing down before collapsing entirely.

This appears to have already happened in 2013 with Gold Line International, prompting the company to reboot as Whole World.

Personally I’d have thought the demographic of people who’d fall for silly pyramid scheme queue certificates to be all but extinct.

Then again, Whole World wouldn’t be doing it if they weren’t convincing someone out there they were legit.