United Games Marketing Review: Fantasy sports tokens
There is no information on the United Games Marketing website indicating who owns or runs the business.
At the time of publication, the United Games Marketing website is little more than a sign-up page.
The United Games Marketing website domain (“unitedgames.co”) was registered on the 25th of May 2016, however the domain registration is set to private.
Further research reveals United Games Marketing affiliates naming Natalyn Lewis as owner and co-founder of the company.
I wasn’t able to find any information on who the other co-founder(s) of United Games Marketing are.
Natalyn Lewis (right) is based out of Utah in the US, which is presumably where United Games Marketing is being operated from.
On the executive side of things, Natalyn Lewis was Director of Marketing for Nu Skin. After Nu Skin Lewis went on to become Corporate Consultant and Distributor Liaison with Syntek Global.
More recently Lewis worked with Asea as marketing consultant, developing Asea’s affiliate marketing tools.
Why none of this information is provided on the United Games Marketing website is unclear.
Read on for a full review of the United Games Marketing MLM opportunity.
The United Games Marketing Product Line
United Games Marketing affiliates distribute an app ‘allowing you to play along live with your favorite teams, favorite sports, and favorite friends‘.
Every Affiliate has the ability to share the United Games app with others, inviting them to download the app and join in the fun.
When they download the app from your invitation, that player will forever be linked to that affiliate
Users of the app purchase tokens, a “virtual game currency” that allows ‘you to play certain aspects of the app‘.
The United Games Marketing Compensation Plan
The United Games Marketing compensation plan is centered around app token acquisition.
Using the tokens in United Games Marketing’s app also triggers commission payments.
Commission Qualification Ranks
There are four commission qualification ranks within the United Games Marketing compensation plan.
Along with their respective qualification criteria, they are as follows:
- Zone 1 – sign up as an affiliate and continue to pay the monthly $9.95 affiliate fee
- Zone 2 – continue to pay $9.95 a month, recruit 5 Zone 1 qualified affiliates and have 25,000 in total team token volume (no more than 50% from any one unilevel leg)
- Zone 3 – no information provided
- Zone 4 – no information provided
Note that for Zones 3 and 4 the United Games Marketing compensation plan states only “TBA”. No timeline is provided.
App Token Purchase Commissions
When users of the United Games Marketing website purchase app tokens, commissions are paid out via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates go on to recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
United Games Marketing cap payable unilevel levels at nine, with commissions paid out as a percentage of app token revenue purchased across a unilevel team.
How many level a United Games Marketing affiliate can earn on is determined by their commission qualification rank:
- Zone 1 – 10% on level 1 (personally recruited affiliates) and 5% on level 2
- Zone 2 – 10% on level 1, 5% on level 2, 3% on level 3 and 2% on level 4
- Zone 3 – 10% on level 1, 5% on level 2, 3% on level 3, 2% on level 4 and 1% on levels 5 and 6
- Zone 4 – 10% on level 1, 5% on level 2, 3% on level 3, 2% on level 4, 1% on levels 5 to 7 and 0.5% on levels 8 and 9
App Token Game Commissions
When recruited affiliate and retail customers use purchased tokens in United Games Marketing games, commissions are again paid out through the unilevel team (see “App Token Purchase Commissions” above).
- Zone 1 – 5% on level 1 (personally recruited affiliates)
- Zone 2 – 5% on level 1 and 2% on level 2
- Zone 3 – 5% on level 1 and 2% on levels 2 and 3
- Zone 4 – 5% on level 1, 2% on levels 2 and 3 and 1% on level 4
A Matching Bonus is available on commissions paid to affiliates in a unilevel team.
United Games Marketing pay affiliates a match down four levels of recruitment, with commissions paid as a percentage of app token purchases and use of tokens in games:
- Zone 1 – 20% on level 1 (personally recruited affiliates)
- Zone 2 – 20% on level 1 and 10% on level 2
- Zone 3 – 20% on level 1, 10% on level 2 and 5% on level 3
- Zone 4 – 20% on level 1, 10% on level 2 and 5% on levels 3 and 4
Joining United Games Marketing
Affiliate membership with United Games Marketing is $39.99 and then $9.99 a month.
Fantasy sports is undoubtedly a large industry. The question is whether MLM can successfully carve out its own slice of the pie.
The only other fantasy sports MLM opportunity I’m aware of is Fantasy Draft. Launched in late 2015, to date Fantasy Draft has failed to make a mark on the industry.
With respect to United Games Marketing’s app, if it does what it’s supposed to then I guess it works. You download the app and gain access to UGM’s fantasy sports backend.
Purchase tokens and affiliates get paid.
The danger of the business model is affiliates getting awarded tokens when they sign up, along with the perpetual $9.95 fee.
United Games Marketing ambiguously describe the monthly affiliate fee as a “technology subscription”. My guess is that’s pseudo-compliance for “purchasing game tokens every month”.
It follows then that if the majority of token purchases in United Games Marketing originates from affiliates (not forgetting that they can also purchase them outside of their monthly subscription), UGM will operate as a chain-recruitment scheme.
There needs to be a sizeable retail customer userbase using the app, otherwise UGM is a closed-loop with little to no genuine activity outside of the income opportunity.
So far we’re not off to a good start. United Games Marketing are accepting affiliate signups but in return offering little to no information about the company.
Instead the focus is on affiliate recruitment, which will invariably set the tone and core focus of the business going forward.
Add to that a lack of retail requirements, with affiliate commission qualification only tied to recruitment app token volume (which can be obtained through recruitment).
The United Games Marketing app is supposed to go live in September, and it’s not too late to rework the compensation plan and actually make retail sales a focus.
Unless that happens, United Games Marketing is an MLM opportunity you’re probably going to get pitched on as an affiliate. Which means in order to make money, you too are going to have to get out there and recruit affiliates.
Approach with caution…
Update 2nd September 2018 – In July 2018 United Games Marketing was acquired by Investview.