THW Global: $25 an hour for watching videos?
There is no information on the THW Global website indicating who owns or runs THW Global.
The THW Global website domain (“thwglobal.com”) was registered privately on the 29th of May, 2016.
Alexa currently estimate that 45.6% of all traffic to the THW Global website originates out of Russia. The Ukraine is the second largest source of traffic, coming at 10.3%.
This suggests whoever is running THW Global could be based out of Russia.
As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.
The THW Global Product Line
THW Global has no retailable products or services, with affiliates only able to market THW Global affiliate membership itself.
The THW Global Compensation Plan
The THW Global compensation plan claims affiliates will be able to earn ‘up to $25 per hour watching Better Than YouTube type videos.‘
THW Global affiliates who recruit new affiliates are paid $5 everytime a personally recruited affiliate earns $25.
Residual commissions in THW Global are paid out via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 2 and so on and so forth down a theoretical infinite number of levels.
THW Global cap payable unilevel levels at ten, with affiliates paid $1 per affiliate in their unilevel team ‘for each hour they spend watching BetterThanYouTube type videos‘.
Joining THW Global
THW Global affiliate membership is free.
The company does stress however that only people who are ‘over 21 with a HS Diploma‘ can join.
Similar to social media MLM companies who always claim they’re going to be the next Facebook, “we’re the next YouTube” features prominently in THW Global’s marketing.
At YouTube they pay out mega millions to people who get high traffic of people coming to their posting.
THW Global does just the opposite by paying millions to the viewers who watch content not place content.
Let’s get into a bit of content marketing 101. Do you know why YouTube pays content creators for views on uploaded content and not viewers?
Because without content there are no viewers. This is true of every advertising-based revenue model on the internet.
Content creators get paid and viewers get content. No content = no viewers.
If THW Global aren’t paying content creators, what content are they going to show their viewers?
International advertising giant needs over fifty thousands people over the age of 21 to invest up to 10 hours weekly giving comments on commercials, TV pilot programs, movie trailers, video surveys and so much more.
Over 90% can be done from any smart phone or computer anytime / anywhere 24/7. From the comfort of your home or on the road.
Advertising? So as a THW Global affiliate you’re going to be sitting there watching advertising for at least an hour to get paid.
How long before that gets old?
And as for $25 an hour, THW Global claim
most companies would pay a minimum of $1.50 a minute and sometimes more for a subscriber to watch their advertised content.
$1.50 a minute for watching ads? Who are they kidding???
If you were an advertiser, you want the largest possible audience to see your ads – and that means YouTube. So you create a campaign and it’s shown to viewers before, during and after content on the site.
Again, what content are THW Global going to be showing users other than ads. Or is it all ads?
If so, user engagement levels are going to tank, with THW Global affiliates likely to set up streams and leave their computers running. And this is “advertising” companies are willing to fork over $1.50 a minute for?
Another problem with THW Global’s model is the intent of the viewer. Nobody goes to YouTube to view ads. Viewers flock to the site to watch content, which YouTube lace with advertising.
The value of the content is what drives advertising dollars, again paying the content creators (and of course YouTube itself).
Tell a bunch of people they’ll make $25 an hour and enough of them will sit through anything. These people aren’t going to be engaged in the content though, which translates to advertising rates in the range of pennies.
Finally, let’s do some basic math.
There are currently 308,139 registered users claimed on the THW Global website. At $25 an hour per content viewed, just one hour watched by all of THW Global’s affiliates is $7.7 million dollars.
How many companies can you name that have $7.7 million dollar an hour advertising budgets?
And if we dial it back a bit further, how many global companies are going to be interested in spending millions every hour to advertise to a predominately Russian viewer-base?
THW Global is currently scheduled to launch on July 4th, after which one or more of the following will likely happen:
- content will be stolen from YouTube and low quality third-party ads will be slapped on, paying viewers peanuts
- viewers will be told “$25 an hour” was an estimate and they should be grateful for the few cents they’ve earned
- excuses will be made, nothing will launch and THW Global will join the rest of the “we’re gunna be the next …” MLM companies
On the flipside, anyone know how much an email list of 300,000+ gullible suckers goes for?
Update 28th August 2016 – Over the last day or so THW Global have revealed an updated compensation plan.
THW Global affiliates will now pay $995 and then $34.95 a month, with commissions paid out when they recruit others who do the same.