Pure began as Genesis Pure, an MLM company launched in 2009.

Heading up Genesis Pure was CEO and Chairman Lindsey Duncan, until the FTC went after Duncan for fraud in 2014.

In the wake of the FTC’s lawsuit, Genesis Pure scrubbed any mention of Duncan from their website.

Duncan settled the FTC’s allegations for $9 million in January, 2015.

I’m not exactly sure when Genesis Pure was renamed Pure. but the first Pure branded video appeared on their company’s YouTube channel on June 23rd, 2017.

Today Pure is headed up by Daren Hogge.

Hogge first appeared on BehindMLM in June 2016, as founder, President and CEO of Q Sciences.

In August 2018 we published an updated Q Sciences review, noting Hogge was nowhere to be found.

There’s no mention of Darren Hogge and whether he’s still involved with Q Sciences is unclear.

I did try to research if he’d left and why but turned up nothing.

Further research reveals Hogge was appointed CEO of Pure in December, 2016.

Read on for a full review of the Pure MLM opportunity.

Pure Products

In addition to being Chairman and CEO of Genesis Pure, Lindsey Duncan was also “head formulator” of their product line.

This was a major problem for the company when the FTC went after Duncan.

I’m not sure how they ultimately dealt with it, but I do note that some of Pure’s products were marketed in Genesis Pure.

A ton of new products have also been added, expanding Pure’s product range substantially.

Pure markets a range of products spanning nutrition, weight loss, performance, seasonal support, hydration and skin care.

There are now far too many Pure products for me to list individually. The company does however provide a neat “product overview”, which I’ve reproduced below:

Note that despite its length, Pure stipulates that the above list “is not all inclusive”.

A full product list with retail pricing is provided on Pure’s website.

The Pure Compensation Plan

Pure’s compensation plan pays affiliates for making retail sales.

Residual commissions are paid through a binary team, with a generation bonus adding depth beyond two binary team sides.

Additional performance-based bonuses are also available.

Pure Affiliate Ranks

There are fifteen affiliate ranks within Pure’s compensation plan.

Along with their respective qualification criteria, they are as follows:

  • Affiliate – sign up and maintain MLM commission qualification
  • Bronze Director – generate and maintain 500 GV in monthly weaker binary team side volume
  • Silver Director – generate and maintain 1500 GV in weaker side and 2000 GV in stronger side (max 1500 GV from any one leg) monthly binary team volume
  • Gold Director – generate and maintain 3000 GV in weaker side and 4000 GV in stronger side (max 3000 GV from any one leg) monthly binary team volume
  • Platinum Director – generate and maintain 5000 GV in weaker side and 7000 GV in stronger side (max 5000 GV from any one leg) monthly binary team volume
  • Sapphire Executive – generate and maintain 7500 GV in weaker side and 10,500 GV in stronger side (max 7000 GV from any one leg) monthly binary team volume
  • Ruby Executive – generate and maintain 10,000 GV in weaker side and 15,000 GV in stronger side (max 10,000 GV from any one leg) monthly binary team volume
  • Emerald Executive – generate and maintain 15,000 GV in weaker side and 20,000 GV in stronger side (max 13,000 GV from any one leg) monthly binary team volume
  • Diamond – generate and maintain 20,000 GV in weaker side and 35,000 GV in stronger side (max 15,000 GV from any one leg) monthly binary team volume
  • Blue Diamond – generate and maintain 30,000 GV in weaker side and 50,000 GV in stronger side (max 20,000 GV from any one leg) monthly binary team volume
  • Presidential Black Diamond – generate and maintain 30,000 GV in weaker side and 75,000 GV in stronger side (max 25,000 GV from any one leg) monthly binary team volume
  • Chairman Black Diamond – generate and maintain 30,000 GV in weaker side and 150,000 GV in stronger side (max 50,000 GV from any one leg) monthly binary team volume
  • Ambassador Black Diamond – generate and maintain 30,000 GV in weaker side and 300,000 GV in stronger side (max 100,000 GV from any one leg) monthly binary team volume
  • Crown Diamond – generate and maintain 30,000 GV in weaker side and 500,000 GV in stronger side (max 125,000 GV from any one leg) monthly binary team volume, and recruit and maintain at least for Blue Diamond or higher ranked affiliates

GV stands for “Group Volume” and is sales volume generated by an affiliate and their downline (binary team).

Note that ranks are quite significant in Pure, as they determine max weekly earnings (excludes retail commissions and the Sponsor Bonus):

  • Bronze and Silver Directors can earn up to $1000 a week
  • Gold Directors can earn up to $1500 a week
  • Platinum Directors can earn up to $3000 a week
  • Sapphire Executives can earn up to $4000 a week
  • Ruby Executives can earn up to $6000 a week
  • Emerald Executives can earn up to $8000 a week
  • Diamonds can earn up to $12,500 a week
  • Blue Diamonds can earn up to $25,000 a week
  • Presidential Black Diamonds and higher have no weekly earnings cap

MLM Commission Qualification

To qualify for MLM commissions, each Pure affiliate must generate 100 PV or more every 28 days.

PV stands for “Personal Volume” and is sales volume generated by retail orders and an affiliate’s own purchases.

Retail Commissions

Pure pays a 25% commission on sales to retail customers.

A 5% commission is paid out on preferred customer orders.

Preferred customers are retail customers who opt for a monthly standing order, in exchange for a 20% price discount.

Enrollment Bonus

The Enrollment Bonus is a recruitment commission.

Pure affiliates are paid when those they recruit sign up with an affiliate Enrollment Pack:

  • recruit a 500 PV Enrollment Pack affiliate and receive $75
  • recruit a 1500 PV Enrollment Pack affiliate and receive $300

In order to qualify for the Enrollment Bonus, a Pure affiliate must either

  1. sign up with a 500 PV Enrollment Pack and then recruit two affiliates who do the same;
  2. sign up with a 1500 PV Enrollment Pack;
  3. recruit three affiliates who sign up with a 500 PV Enrollment Pack; or
  4. recruit one affiliate who signs up with a 1500 PV Enrollment Pack

Note Pure’s compensation plan sates customers can also purchase Enrollment Packs, however they are clearly intended for affiliates.

Sponsor Bonus

The Sponsor Bonus is a 10% volume bonus on orders placed by personally recruited affiliates.

The Sponsor Bonus applies for a newly recruited affiliate’s first 90 days and is capped at $400.

Residual Commissions

Pure pays residual commissions via a binary compensation structure.

A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):

The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).

Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.

Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.

At the end of each week Pure tallies up new sales volume on both sides of the binary team.

Affiliates are paid 10% of sales volume generated on their weaker binary side.

Once paid out on, volume from the weaker binary side is matched with the stronger side and flushed.

As long as MLM commission qualification criteria is maintained, leftover volume on the stronger binary team side is carried over.

Generation Bonus

Pure pays the Generation Bonus using a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Within this unilevel structure, Pure defines a generation when a Silver Director or higher ranked affiliate is found in a unilevel leg.

This Silver Director or higher ranked affiliate caps off the first generation for that leg.

The second generation begins immediately under them, up until a second Silver Director or higher ranked affiliate is found in the leg.

If no second affiliate exists, then the second generation extends down the full depth of the leg.

Using this generation definition, Pure pays the Generation Bonus on up to ten generations.

  • Gold Directors earn a 7% Generation Bonus on one generation per unilevel team leg
  • Platinum Directors earn a 7% Generation Bonus on up to two generations per unilevel team leg
  • Sapphire Executives earn a 7% Generation Bonus on up to three generations per unilevel team leg
  • Ruby and Emerald Executives earn a 7% Generation Bonus on up to four generations per unilevel team leg
  • Diamonds earn a 7% Generation Bonus on up to five generations per unilevel team leg
  • Blue Diamonds earn a 7% Generation Bonus on up to six generations per unilevel team leg
  • Presidential Black Diamonds earn a 7% Generation Bonus on up to seven generations per unilevel team leg
  • Chairman Black Diamonds earn a 7% Generation Bonus on up to eight generations per unilevel team leg
  • Ambassador Black Diamonds earn a 7% Generation Bonus on up to nine generations per unilevel team leg
  • Crown Diamonds earn a 7% Generation Bonus on up to ten generations per unilevel team leg

Leadership Bonus

Pure takes 3% of company-wide sales volume and places it into the Leadership Bonus pool.

Pure affiliates earn shares in the Leadership Bonus Pool based on rank:

  • Diamonds receive one Leadership Bonus pool share
  • Blue Diamonds receive two Leadership Bonus pool shares
  • Presidential Black Diamonds receive three Leadership Bonus pool shares
  • Chairman Black Diamonds receive four Leadership Bonus pool shares
  • Ambassador Black Diamonds receive six Leadership Bonus pool shares
  • Crown Diamonds receive ten Leadership Bonus pool shares

Lifestyle Bonus

The Lifestyle Bonus is a monthly ranked based bonus beginning at the Gold Director rank:

  • Gold Directors receive a $300 Lifestyle Bonus
  • Platinum Directors receive a $500 Lifestyle Bonus
  • Sapphire Executives receive a $750 Lifestyle Bonus
  • Ruby Executives receive a $900 Lifestyle Bonus
  • Emerald Executives receive a $1100 Lifestyle Bonus

Diamond and higher ranked affiliates only receive a $1100 Lifestyle Bonus if they fail to qualify for the Leadership Bonus for two weeks in a month.

Rank Achievement Bonus

Pure rewards affiliates for qualifying at the Platinum Director and higher ranks:

  • qualify as a Platinum Director and receive $1000
  • qualify as a Sapphire Executive and receive two $1250 payments
  • qualify as an Emerald Executive and receive two $1875 payments
  • qualify as a Diamond and receive $5000 and a$2500 second payment
  • qualify as a Blue Diamond and receive $5000 and two additional $3750 payments
  • qualify as a Presidential Black Diamond and receive $7500 and two additional $5000 payments
  • qualify as a Chairman Black Diamond and receive $15,000 and two additional $11,250 payments
  • qualify as an Ambassador Black Diamond and receive $25,000 and five additional $25,000 payments
  • qualify as a Crown Diamond and receive $25,000 and nine additional $25,000 payments

Additional payments require an affiliate to maintain ranks for specified periods of time.

  • Sapphire Executive to Blue Diamond must re-qualified for within ten weeks
  • Presidential and Chairman Black Diamond must be re-qualified for over two months
  • Ambassador Black Diamond must be re-qualified for over five months
  • Crown Diamond must be re-qualified for over nine months

Joining Pure

Pure affiliate membership is $25 a year.

In order to qualify for all offered bonuses and commissions faster, a Pure affiliate may sign up with an Enrollment Pack.

Pure Enrollment Packs are split into $449.95 (300 PV), $699.95 (500 PV) and $1899 (1500 PV) options.

In addition to affecting Enrollment Bonus qualification, the other difference between the Enrollment Packs is the bundled products.

Conclusion

Pure seems to have emerged mostly unscathed following Lindsey Duncan’s downfall, at least as far as their products go.

What’s offered today exceeds what was available through Genesis Pure.

Pure’s product offering competes with that of a health food store, making it easy to compare pricing and ingredients if you’re digging deeper into the products.

One thing I have to comment on though is the ridiculous notion that retail customers will buy Enrollment Packs.

Let’s call these for what they are, affiliate signup packs that trigger large upfront volume for recruiters. They also double as the easiest way to qualify for the Enrollment Bonus, creating an unnecessary focus on Enrollment Pack recruitment.

No retail customer is going to drop $2533.95 on an Enrollment Pack. It’s just not happening guys.

Outside of that silly bit of pseudo-compliance, Pure’s compensation plan is otherwise fairly balanced.

One my biggest criticisms with Genesis Pure was the revenue sharing, which is thankfully gone in Pure.

The Leadership Bonus is still based on a percentage of company-wide sales volume, but shares are allocated based on rank.

In Genesis Pure shares were tied to how much recruited affiliates spent, as well as those who recruited them. It was a compliance mess and needed to go.

On that note, Pure offers up a simplified and updated compensation plan.

In Pure commission qualification volume is left up to the affiliate to build. Recruitment criteria is present only at the top Crown Diamond rank.

That’s not to say Pure couldn’t benefit from hard monthly retail volume requirements. Maybe a 33% hard cap, 50% soft cap (50% commissions?) and 51% for full earnings.

Unless there’s something wonky with the products I’m missing, with such a large range on offer there’s really no excuse for Pure affiliates to not be generating retail sales.

Capping residual commissions based on rank is smart, as it indirectly keeps affiliates focused on their downline.

Which is great if they’re making retail sales, otherwise you wind up with affiliate autoship chains.

If you’ve done your due-diligence on Pure’s products and are now a prospective affiliate, you want to check how your upline qualifies for commissions.

If they’re generating 100 PV through retail sales, great! If they’re generating it on autoship, you want to see at least 100 PV equivalent in retail sales (this includes preferred customers).

Whatever challenges Pure has faced in the past, they’ve clearly worked through and come out the other side.

Overall I feel Pure’s biggest strength its product catalog, which provides a solid foundation for what should be a retail centric MLM opportunity.

Good luck!