Now Lifestyle Prelaunch Review: 7 Minute Workout gets a rework
As I write this the Now Lifestyle website is nothing more than an email capture page.
The Now Lifestyle website domain was first registered on November 2nd, 2015. The domain registration details were last updated on October 12th, 2015.
Joel Therien is listed as the owner, with an address in the US state of Texas also provided.
Further research reveals Therien crediting himself as President and CEO of the company.
Therien is the founder of Global Virtual Opportunities (GVO), through which he has launched a number of MLM opportunities.
Here at BehindMLM we’ve reviewed Host Then Profit (2011), 7 Minute Workout (2011), Pure Leverage 2013 and Got Backup (2015).
Read on for a prelaunch review of the Now Lifestyle MLM opportunity.
The Now Lifestyle Product Line
Now Lifestyle’s products include access to exercise challenges, weight loss and home workout programs, as well as nutrition supplements.
Now Lifestyle marketing videos suggest most, if not all of the products offered are the same or similar to 7 Minute Workout.
The online components available provide 5 separate logins.
After filling in a “fit profile”, a customized ten-day exercise training and dietary regime is generated.
The exercises derived from the fit profile are designed to be done via “Now Body”, a resistance-based home gym system.
Now Body can be used to perform eighty-five difference exercise routines.
At the time of publication no information about Now Lifestyle’s nutritional supplements were provided.
Membership costs are also not provided.
The Now Lifestyle Compensation Plan
The Now Lifestyle compensation plan combines direct and residual commissions on the sale of memberships.
Now Lifestyle affiliates earn a 50% commission per Now Lifestyle membership they sell.
Now Lifestyle affiliates earn a residual 50% matching bonus on personally recruited affiliate membership commission earnings.
Residual commissions in Now Lifestyle are paid out via a binary compensation structure.
To qualify for binary commissions, a Now Lifestyle affiliate must personally recruit at least two active qualified affiliates.
At least one new active affiliate must be recruited each month (each affiliate commission qualifies the recruiting affiliate for a month).
Up to six recruited affiliates can be “stored” at any given time (up to 6 months of commission qualification).
Note that Now Lifestyle do not disclose active affiliate qualification requirements.
A binary compensation structure places a Now Lifestyle affiliate at the top of a binary team, split into two sides (left and right):
The first level of the binary team houses two positions. The second level is generated by splitting these first two positions into another two positions each.
Subsequent levels of the binary team are generated in the same manner, with each new level housing twice as many positions as the previous level.
Positions in the binary team are filled via direct and indirect recruitment of new Now Lifestyle affiliates.
There is no limit to how deep a binary team can grow.
For every six memberships sold by the binary team (memberships purchased by retail customers or recruited affiliates), a “cycle” is generated.
A cycle must be two memberships on one side of the binary matched with four on the other. Which side two or four memberships falls on doesn’t matter.
A Now Lifestyle affiliate is paid $20 per cycle generated within their binary team.
All Now Lifestyle affiliates are capped at $40,000 a month in residual binary commissions.
When an affiliate hits the $40,000 limit, they are given an additional binary team position above their existing binary position.
This effectively allows an affiliate to double up on sales volume generated by their binary team.
Joining Now Lifestyle
Now Lifestyle affiliate membership is $49.95 annually.
Now Lifestyle appears to be a relaunch of 7 Minute Workout.
Alexa traffic statistics for the 7 Minute Workout suggest the company has been in decline for some time:
This has likely prompted Joel Therien to rebrand 7 Minute Workout assets as Now Lifestyle.
Compensation plan wise 7 Minute Workout and Now Lifestyle are pretty much the same. 50% split direct commission, 50% matching bonus and a residual binary commission.
The fitness side of the business looks pretty similar too, such that 7 Minute Workout videos appear in current Now Lifestyle promotional material.
The glaring red flag, as it was in 7 Minute Workout, is retail viability. Specifically, whether or not non-affiliates are going to purchase Now Lifestyle memberships.
The supplements might prove to be a retail wildcard, however there’s no mention of how they tie into the MLM compensation plan. This leaves a question mark over whether they will even be part of the Now Lifestyle opportunity come launch.
Whereas Now Lifestyle haven’t disclosed how much their memberships and/or supplements will cost, in 7 Minute Workout you were looking at $47 a year.
Of concern is that this is close to what Now Lifestyle are charging for affiliate membership. Whether this includes access to a fitness membership is unclear.
Regardless, retail viability is called into question by way of a mandatory 50% markup on membership fees.
As a retail customer, 50% of what you pay in Now Lifestyle membership fees is paid out as a direct commission. That means you’re paying at least 50% more than what you could be.
Is it worth it?
This is judged by how many retail memberships are sold, versus memberships held by Now Lifestyle affiliates.
As a prospective Now Lifestyle affiliate, ask your potential upline how many current retail memberships they have and weigh that against their recruited affiliate memberships.
What you want to see is a healthy spread, ideally weighted towards retail memberships.
Little to no retail memberships is indicative of a pyramid scheme, meaning Now Lifestyle are effectively paying affiliates to recruit new affiliates.
In 2013 7 Minute Workout disclosed that out of 10,000 paying members, only 1000 or so weren’t promoting the business.
With no true retail option, technically they were still affiliates but I digress.
With a 9:1 ratio of affiliates to non-affiliate memberships, 7 Minute Workout was clearly operating as a pyramid scheme as per FTC guidelines.
With little changed in Now Lifestyle’s business model, I don’t see it turning out much different.
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