New Life Sciences Review: New age nutrition with retail non-compliance
New Life Sciences appear to be based out of Japan and operate in the weight loss and nutritional supplement MLM niches.
The company website lists product return addresses for the US and Europe (Germany), however Saitama, Japan is the only physical address provided.
New Life Science’s Terms and Conditions meanwhile suggest the company is actually based out of Texas:
The State of Texas is the place of the origin of this Contract and is where the Company accepted the offer of the Applicant to become a Distributor and where the Distributor entered into the Contract with the Company.
Why New Life Sciences don’t provide a corporate address in Texas on their website is unclear.
New Life Sciences initially launched as Asia Sciences back in 2014. The switch to New Life Sciences appears to have taken place around mid 2016. I was unable to find a reason for the name-change.
Heading up the company is CEO Rick Creighton (right).
As per Creighton’s New Life Sciences corporate bio;
Mr. Creighton has spent over 20 years in the Direct Selling industry as a distributor and building highly successful teams.
His largest team exceeded 250,000 distributors!
He is also a former owner of a Direct Sales Company with sales in over 70 countries.
On his LinkedIn profile Rick Creighton cites his location as Austin, Texas. He is also listed as the co-founder of New Life Sciences.
Prior to founding Asia Sciences in 2014, Creighton was involved in BodyExtreme.
BodyExtreme was a nutritional supplement MLM company Creighton co-founded in 2000. At some point BodyExtreme seems to have integrated with TelExtreme, a cell service MLM opportunity.
Read on for a full review of the New Life Sciences MLM opportunity.
New Life Sciences Products
New Life Sciences market a range of weight loss, nutritional supplement and “water enhancement” products.
- BodyDrive – “stimulate the immune system with anti-inflammatory, antibacterial, antifungal, ingredients with the purpose of detoxifying the body and loading it with super nutrition”, retails at $44.95 a box
- Cellular Tea – herb-based tea beverage, retails at $56.95 a box
- Total Body Tea – “a powerful source of antioxidants and other great natural ingredients”, retails at $44.95 a box
- Ideal Pitcher – ” changes your questionable tap water into the cleanest, mineral rich and best tasting pitcher water available” (compensation plan suggests retail cost is $99.95)
- LeanUs Coffee – “a powerful source of natural metabolic enhancers and natural weight management ingredients”, retails at $44.95 a box
- Shower System – “creates a noticeably different shower experience that will leave you feeling refreshed and relaxed”, retails at $139.95
- Water Ionizer – H2 water infuser with 13 stage filtration system, retails at $2895.95
The New Life Sciences Compensation Plan
The New Life Sciences compensation plan pays affiliates for selling products to retail customers and newly recruited affiliates.
Initial commissions are paid out via a unilevel team, with residuals paid out via a binary team.
Several generational matches and monthly bonuses are also available.
New Life Sciences Affiliate Ranks
There are nine affiliate ranks within the New Life Sciences compensation plan.
Along with their respective qualification criteria they are as follows:
- Affiliate – recruit at least two affiliates (one on either side of the binary team)
- Team Leader – make two sales on either side of the binary team (retail or recruited affiliates) totaling 50 PV
- Manager – make three sales on either side of the binary team (retail or recruited affiliates) totaling 70 PV and have a monthly downline volume of 2500 GV (no more than 40% from any one unilevel leg)
- Director – make four sales on either side of the binary team (retail or recruited affiliates) and have a monthly downline volume of 7,500 GV (no more than 40% from any one unilevel leg)
- Executive Director – make five sales on either side of the binary team (retail or recruited affiliates) and have a monthly downline volume of 17,500 GV (no more than 40% from any one unilevel leg)
- Presidential Director – make six sales on either side of the binary team (retail or recruited affiliates) and have a monthly downline volume of 40,000 GV (no more than 40% from any one unilevel leg)
- Presidential Elite – make seven sales on either side of the binary team (retail or recruited affiliates) and have a monthly downline volume of 100,000 GV (no more than 40% from any one unilevel leg)
- Crown – have a monthly downline volume of 250,000 GV (no more than 40% from any one unilevel leg)
- Crown Elite – have a monthly downline volume of 500,000 GV (no more than 40% from any one unilevel leg)
PV stands for “Personal Volume” and is sales volume generated by retail sales and an affiliate’s own product purchases.
GV stands for “Group Volume” and is PV generated by an affiliate’s downline.
New Life Sciences affiliates are paid a commission when they sell products to retail customers.
The New Life Sciences compensation plan states that retail commissions ‘can range from as low as $5 up to $1,000 depending on the sale‘.
Note that for “machines” (presumably the water ionizer), the New Life Sciences compensation plan states affiliates must be “machine qualified” earn retail commissions.
Machine Qualified requires an affiliate to purchase a machine or sell two machines to retail customers.
New Life Sciences affiliates who aren’t Machine Qualified only receive half of the $1000 commission generated ($500 is passed up to the first Machine Qualified upline affiliate).
Some product packages generate a five-generation deep residual retail commission, paid out via a unilevel compensation structure.
Residual retail sales are paid out via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
The residual commission is initially paid down an unlimited depth across all unilevel legs.
Once an Executive Director or higher ranked affiliate is found in a leg however, that caps off the first generation.
From there residual retail commissions are paid down four levels from the level the Executive Director is on (for that leg only).
The five generations paid out are ranked-based as follows:
- affiliate who makes the sale = tier 1 commission
- next downline affiliate = tier 2 commission
- first downline Director affiliate = tier 3 commission
- second downline Director affiliate = tier 4 commission
- first downline Executive Director affiliate = tier 5 commission
Although not explicitly clarified, I believe higher ranked affiliates collect tiers below their rank (although only one tier commission is paid per affiliate).
Examples of tier commission rates provided in the New Life Sciences compensation plan include:
- H2000 Ionizer filter ($2895.95) – $1000 tier 1 commission, $200 tier 2 commission, $100 tier 3 commission, $50 tier 4 commission and $100 tier 5 commission
- Pro 1 Package (3 filter machines for $8985) – $1000 tier 1 commission, $400 tier 2 commission, $300 tier 3 commission and $200 tier 4 and 5 commission
- Pro 2 Package (five filter machines for $14,975) – $1500 tier 1 commission, $400 tier 2 commission, $300 tier 3 commission and $200 tier 4 and 5 commission
- Pitcher Party Packs ($209 & 299.95) – $20 tier 1 to 5 commission
- Pitcher ($99.95) – $10 tier 1 commission, $5 tiers 2 to 4 commission and $10 tier 5 commission
New Life Sciences pay recruitment commissions using the same residual model as retail commissions (see residual retail commissions above).
Examples of recruitment commissions paid out include:
- Director Pack – $50 tier 1 commission, $40 tier 2 commission, $20 tier 3 and 4 commission and $30 tier 5 commission
- Team Leader Pack – $30 tier 1 commission, $20 tier 2 commission and $10 tiers 3 to 5 commission
New Life Sciences pay residual commissions via a binary compensation structure.
A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):
The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).
Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.
Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.
Each 150 GV generated on both sides of the binary team (referred to as a “cycle”) generates
- $15 per cycle up to Presidential Director and
- $22.50 per cycle for Presidential Elite and higher ranked affiliates
Unmatched volume on the stronger binary side is carried over.
Note that weekly binary earnings are capped based on affiliate rank:
- Affiliates and Team Leaders are capped at $1000
- Managers are capped at $1500
- Directors are capped at $2000
- Executive Directors are capped at $2500
- Presidential Directors are capped at $3500
- Presidential Elites are capped at $7500
- Crowns and Crown Elites are capped at $10,000
Residual Commission Matching Bonus
Manager and higher ranked New Life Sciences affiliates qualify for a four-generation deep matching bonus on residual binary commissions.
A Residual Commission Matching Bonus generation counts Manager or higher ranked affiliates, paying on up to four generations based on rank:
- Manager ranked affiliates receive a 10% match on one generation (capped at $1500 a week)
- Director ranked affiliates receive a 10% match on one generation (capped at $2000 a week)
- Executive Director ranked affiliates receive a 10% match on two generations (capped at $2500 a week)
- Presidential Director ranked affiliates receive a 10% match on two generations (capped at $3500 a week)
- Presidential Elite affiliates receive a 10% match on the first and second generations and 15% on the third (capped at $7500 a week)
- Crown affiliates receive a 10% match on the first and second generations, 15% on the third and 20% on the fourth (capped at $10,000 a week)
- Crown Elite affiliates receive the same percentage match as Crowns without a weekly cap
Team Leader Residual Bonus
The Team Leader Residual Bonus ‘pays 10% of Unilevel BV for 4 compressed generations of Team Leaders.‘
It’s kind of confusing but I think that refers to a standard four-level deep unilevel team.
Team Leader Residual Bonus payments appear to be based on affiliate spend within those four levels, excluding anything that has an attached retail commission (which makes no sense).
The Team Leader Residual Bonus pays $2 across five levels:
- Team Leaders earn on two levels
- Managers earn on levels 1 to 3
- Directors earn on levels 1 to 4 and
- Executive Directors earn on all five available levels
To qualify for the Team Leader Residual Bonus an a New Life Sciences affiliate must generate 50 PV a month and have recruited at least two affiliates (one on either side of the binary team, with 20 GV on both sides).
Manager and higher ranked affiliates receive a match on Team Leader Residual Bonus, paid out on up to four Manager or higher ranked generations:
- Manager affiliates receive a 10% match on one generation
- Executive Director affiliates receive a 10% match on the first and second generation
- Presidential Elite affiliates receive a 10% match on the first to third generations
- Crown affiliates receive a 10% match on the first to fourth generations
New Life Sciences pay a $500 monthly car bonus to Executive Director and higher ranked affiliates.
The monthly Car Bonus is increased to $700 a month if the qualifying affiliate opts to cover their car in New Life Sciences advertising.
If an affiliate doesn’t wish to put the Car Bonus towards a car they can opt to receive 50% of the monthly bonus in cash.
New Life Sciences pay Crown ranked affiliates a $4000 a month Home Bonus.
The Home Bonus can also be put towards a luxury car lease, provided the car has New Life Sciences license plate frames and a rear window logo.
If an affiliate doesn’t wish to put the Home Bonus towards a home or luxury car they can opt to receive 50% of the monthly bonus in cash.
Joining New Life Sciences
New Life Sciences affiliate membership is free.
Everyone initially signs up as a retail customer. They qualify for an affiliate once they’ve recruited two affiliates.
If a new affiliate purchases a $599 to $659.95 “Director Pack”, they qualify at the Director rank for three months.
What initially struck me as off about New Life Sciences was that retail customers could become affiliates through recruitment.
Retail customers in MLM are supposed to be cut off from the compensation plan and unable to recruit and/or earn commissions.
This took me a while to get my head around but eventually I realized New Life Sciences were trying to game regulatory compliance.
By classifying everyone as an affiliate, New Life Sciences gets to count affiliates who haven’t recruited as retail customers. More importantly though, any money they send is recorded as retail revenue.
Put simply, without a clear distinction between affiliates and retail customers everyone is an affiliate.
100% affiliate in MLM equates to a pyramid scheme which, based on its current compensation plan, is how New Life Sciences is operating.
On top of this you have a poorly presented compensation plan, in which nothing works in synergy.
Rather it all feels mashed together, with the company’s own confusing explanations provided in official compensation plan documentation certainly not helping.
New Life Science’s compensation plan wholly failed my headache test and took a lot longer to dissect than it should have.
Which is a bit worrying, considering CEO Rick Creighton claims to have “a specialty in compensation plan dynamics”.
“Pay to play” is also a problem, with New Life Sciences affiliates able to buy the Director rank through the Director Pack.
Rank qualification in MLM should only ever be tied to sales performance, not how much an affiliate spends themselves.
Speaking of mashing things together, let’s move onto New Life Science’s product line.
New Life Science’s offering is squarely rooted in “new age medicine” territory, which pegs a big question mark over what the company is charging.
Some of the product packaging, the tea on the right for example, looks like someone printed it off in their garage.
Nevermind the fact that “smart atoms” appears directly below the Cellular Tea logo on the New Life Sciences website.
Smart atoms? What, as opposed to the dumb ones? Rightio…
This combined with a lack of scientific studies of any of the supposed benefits, makes New Life Sciences’ product a potentially hard-sell.
As far as the water products go. If you’re willing to shell out three grand for a small (looking) filter, you’re obviously already not trusting the local water.
No one is dropped three grand on a water filter as an impulse buy, meaning there’s likely stiff local competition.
Can New Life Science’s water filtration system compete at that price-point? Depends on what’s available locally, which I’d highly recommend checking out before committing to anything.
Given what I do know is available locally in my area, $100 for a non-mechanical water filter jug meanwhile is pretty steep.
I get the sense that everyone being an affiliate ties into the evident lack of retail viability (in my opinion) of New Life Science’s products.
If an affiliate wants to qualify for “product pack” commissions, they’ve got to either purchase the product tier themselves or make two sales (to those they’ve recruited).
There’s no reason for an affiliate’s own purchase to qualify them for commissions, other than to encourage affiliates to buy first and recruit others who do the same.
Trying to sell to others off the bat isn’t even a one for one equivalent, with the double volume requirement likely serving as an (intended?) deterrent.
If having “Asia” in the company name wasn’t the reason for the Asia Sciences re-branding, I can only imagine the business opportunity itself wasn’t taking off.
Given New Life Sciences’ compliance issues, products and overall business model – I still can’t see it happening anytime soon.
Approach with caution.