Luvv Review: Love as an MLM product?
Luvv provides no information on their website about who owns or runs the business.
The Luvv website does feature a marketing video, however the speaker of the video is not identified.
Further research reveals the speaker is Jeff Long, who in another Luvv marketing video credits himself as creator and co-founder of the company. The other Luvv co-founder(s) are not disclosed.
Jeff Long (right) first appeared on BehindMLM’s radar as the founder of AutoXTen, a recruitment scheme launched in 2011.
AutoXTen collapsed a few months after launch, with Long going to launch SMS Dailies. It too didn’t last long.
Long resurfaced in late 2015 with Get Paid Social, a Facebook spam pyramid scheme.
Get Paid Social went into decline throughout 2016, prompting Long to launch 1 Online Business in mid 2017.
1 Online Business combined a cycler Ponzi business model with social media spam. Alexa traffic estimates for the 1 Online Business show a brief hype period followed by a collapse leading into 2018.
Long launched and began promoting Luvv around April, 2018.
Read on for a full review of the Luvv MLM opportunity.
The Luvv website features no information about the company’s products and/or services.
As far as I can tell Luvv has no retailable products and/or services.
The Luvv Compensation Plan
Luvv offers three affiliate membership tiers, with commissions paid on the two memberships that cost money.
Free affiliates earn commissions when they recruit paid affiliates, however recruitment of free affiliates does not generate a commission.
Luvv’s two paid affiliate options are Luvv Supporter ($25) and Luvv Abundant Giving System ($100 annually).
What commissions and how much a Luvv affiliate earns is determined by how much they’ve paid in membership fees.
Free Luvv Affiliates earn
- $5 on personally recruited Luvv Supporters
- $10 a year on personally recruited Luvv Abundant Giving System affiliates (as long as $100 a year fees continue to be paid)
Luvv Supporter affiliates earn
- $5 on recruitment of Luvv Supporters, paid down two levels of recruitment
- $10 per year per Luvv Abundant Giving System affiliate recruited down two levels of recruitment (as long as $100 a year fees continue to be paid)
Luvv Abundant Giving System
Luvv Abundant Giving System affiliates earn $5 on recruitment of Luvv Supporters, paid down two levels of recruitment.
Commissions on recruitment of Luvv Abundant Giving System affiliates are paid out via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Luvv cap payable unilevel team levels at five, with affiliates earning $10 per Luvv Abundant Giving System affiliate recruited across these five levels.
Luvv Abundant Giving System affiliate recruitment commissions are paid out annually for as long as $100 a year fees are paid.
Luvv offers free and paid affiliate membership.
- free membership – no cost
- Luvv Supporter – $25
- Luvv Abundant Giving System – $100 a year
The primary difference between Luvv’s affiliate membership options is income potential via the Luvv compensation plan.
Jeff Long’s Luvv marketing videos present the company as some sort of movement with the aim of bettering the world.
In reality Luvv is nothing more than a pyramid scheme.
100% of commissions detailed in Luvv’s compensation plan are tied to recruitment of paid affiliates.
There are no retail commissions paid out, owing to the fact Luvv doesn’t appear to have any retailable products or services.
An MLM company paying affiliates to recruit new affiliates as its core business model is a pyramid scheme.
Anything built around that, including Luvv’s marketing pitch of “love, kindness, & positive messages”, is marketing fluff.
In the Luvv marketing videos I watched, Jeff Long goes over “love cards” and “love wear”.
Love cards are real-world postcards, that Luvv affiliates hand out in the hope recipients will sign up as affiliates.
Love wear is apparel featuring love themed prints. How affiliates acquire love wear is unclear.
Love cards are printed with Facebook meme style “love” messages, but ultimately they’re little more than a recruitment marketing tool.
Or as Jeff Long puts it;
The main objective of each (postcards and apparel) is to bring people to an awareness of our movement and invite them to participate in it.
“Participation” in Luvv boils down to paying affiliate membership fees, which fuels the company’s MLM opportunity.
Each paid Luvv affiliate receives 100 love cards. Affiliates also receive access to social media spam tools, which allow them to send out pre-written love messages.
Each of these messages has the Luvv affiliate’s referral code attached to it.
To be clear, there’s nothing wrong with trying to brighten up someone’s day with a message of love and support.
But not when it’s just a front for pyramid recruitment.
Like all pyramid schemes, Luvv will collapse once recruitment bottoms out and fees stop getting paid.