LumiVitae fails to provide ownership or executive information on its website.

LumiVitae’s website domain (“lumivitae.com”), was first registered in 2015. The private registration was last updated on October 13th, 2023.

Based on snapshots from the Wayback Machine, it appears LumiVitae’s website went live on or around December 2023.

Nuno Nina is mentioned on LumiVitae’s website but there’s no mention of him being founder of the company.

To confirm that I had to head over to Nina’s personal website:

Nina is believed to be a Portuguese national. He is best-known in the MLM industry for being behind Healy World’s nonsensical “information field” devices.

Healy World is still around but its website has seen a dramatic 78% reduction in traffic over the past few months.

While Nuno Nina is LumiVitae’s founder, he himself isn’t running the company.

LumiVitae is headed up by Australian national Taryn Lee.

Perhaps not surprisingly, Lee is a former Healy World distributor:

LumiVitae doesn’t provide a corporate address on its website. LumiVitae’s website Terms of Service however does cite “LumiVitae, LDA” and states its website “is controlled and operated from within Portugal”.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

LumiVitae’s Products

LumiVitae markets a €488 EUR “CellPower” hydrogen water bottle.

Note LumiVitae’s website had the same CellPower bottle going for €511 in late 2023.

According to LumiVitae’s website, its CellPower bottle

  • is designed by Nuno Nina
  • features a “new proprietary membrane [to] optimize pure and safe hydrogen production”
  • contains magnets to “mimic the magnetic field of the Earth’s core”
  • is able to blast “energy, recovery and LumiVitae” frequencies into the water
  • features LED lighting that is “is not intended to directly affect the water but rather ourselves”

When put together, you get this LumiVitae marketing spiel;

This bottle is expertly engineered to produce water enriched with bioavailable molecular hydrogen.

Inside, it captures the profound secrets of the universe, generating hydrogen-rich drinking water and infusing it with the sun’s life-giving frequencies, giving to the name liquid light.

To ensure balance, its base is grounded within the Earth’s magnetic field, creating a harmonious equilibrium that mirrors the intrinsic connection between nature, water and you.

Despite first hitting the market back in 2020 (more on that in the conclusion of this review), there are no peer-reviewed medical studies pertaining to the CellPower water bottle.

LumiVitae’s Compensation Plan

LumiVitae’s compensation plan revolves around the sale of CellPower water bottles to retail customers and recruited affiliates.

Residual Commissions

LumiVitae pays residual commissions via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

LumiVitae caps payable unilevel team levels at eight.

Residual commissions are paid as a percentage of sales volume generated across these eight levels as follows:

  • level 1 (personal retail customers and recruited affiliates) – 25%
  • levels 2 and 3 – 5%
  • level 4 (generate 2000 GV to unlock over a rolling 6 month period, or for four consecutive months to permanently unlock) – 5%
  • level 5 (generate 12,500 GV to unlock over a rolling 6 month period, or for five consecutive months to permanently unlock) – 5%
  • level 6 (generate 50,000 GV to unlock over a rolling 6 month period, or for six consecutive months to permanently unlock) – 2.5%
  • level 7 (generate 150,000 GV to unlock over a rolling 6 month period, or for seven consecutive months to permanently unlock) – 1.5%
  • level 8 (generate 300,000 GV to unlock over a rolling 6 month period, or for eight consecutive months to permanently unlock) – 1%

GV stands for “Group Volume”. Group Volume is sales volume generated by sales of CellPower bottles to retail customers and recruited affiliates (1 EUR = 1 GV).

Note that required GV to unlock higher unilevel team ranks is accumulated.

E.g. for level 6 a LumiVitae affiliate must generate 50,000 in accumulated GV volume once a month over a rolling six month period.

Hitting 50,000 GV in a month unlocks level 6 for 6 months, during which 50,000 GV in a month must be hit again to continue earning down six levels.

Matching Bonus

To qualify for the Matching Bonus, a LumiVitae affiliate must have unlocked residual commissions at level 5 or higher (for qualification criteria see “Residual Commissions” above).

The Matching Bonus is paid out as a percentage of residual commissions earned on up to four unilevel team levels.

  • qualify for level 5 residual commissions and receive a 5% match on levels 1 and 2 of your unilevel team
  • qualify for level 6 residual commissions and receive a 5% match on levels 1 to 3 of your unilevel team
  • qualify for level 7 or 8 residual commissions and receive a 5% match on levels 1 to 4 of your unilevel team

Diamond Monthly Bonus Pool

LumiVitae takes 3% of company-wide sales volume and places it into a Diamond Monthly Bonus Pool

LumiVitae affiliates qualify for shares in the Diamond Monthly Bonus Pool based on the following criteria:

  • generate 250,000 PV a month = 1 share
  • generate 600,000 PV a month = 2 shares
  • generate 1,500,00 PV a month = 3 shares

Note that instead of a typical PV definition (personal sales and orders), LumiVitae defines PV as “an internal LumiVitae currency for global commission calculations”.

This equates to the sale of a CellPower bottle coming to 400 PV.

Abundance 360 Ambassador Pool

LumiVitae takes 3% of company-wide sales volume and places it into the Abundance 360 Ambassador Pool.

The Abundance 360 Ambassador Pool is paid out annually based on the following criteria:

  • generate 4,000,000 in annual PV = 10 shares
  • generate 10,000,000 in annual PV = 25 shares
  • generate 20,000,000 in annual PV = 50 shares

Once again note that instead of a typical PV definition (personal sales and orders), LumiVitae defines PV as “an internal LumiVitae currency for global commission calculations”.

This equates to the sale of a CellPower bottle coming to 400 PV.

Joining LumiVitae

LumiVitae affiliate membership is free.

LumiVitae Conclusion

Healy World going into massive decline starting December 2023 and this being the month LumiVitae’s website launched isn’t a coincidence.

As far as I can tell, LumIVitae is full of Healy World distributors looking to profit off a new “frequencies” grift.

I say grift because, as with Healy World, there are no peer-reviewed studies pertaining to any claimed benefits of CellPower water bottle use.

A 2024 published “systematic review” into hydrogen water, citing many studies (none of which can be used to market CellPower bottles because they weren’t done on CellPower bottles), concluded;

Even though there is great potential in understanding the benefits of hydrogen-rich water, we still have to overcome the existing limitations.

We need well-designed studies in humans, with large sample sizes and long-term trials, to ascertain the benefits.

Also, it should be noted that, as some of the studies might have been supported by organizations with an interest in hydrogen-rich water products, there could be commercial biases in publication.

A proper conflict of interest analysis is required as we move forward.

That is the situation today, three years after Nuno Nina first launched his CellPower bottles.

If anyone had a vested interest in getting peer-reviewed studies done on CellPower bottles its Nina. But in the three years CellPower bottles have been sold to consumers, that hasn’t happened.

I’ll leave you to conclude why.

Again, as with Healy World, the lack of peer-reviewed medical studies pertaining to LumiVitae’s products hasn’t stopped promoters spouting all sorts of illegal unsubstantiated claims.

This Lumivitae promoter claims dehydration isn’t treatable:

These Lumivitae promoters are making all sorts of unsubstantiated medical claims:

And it’s not just LumiVitae promoters. Between March 10th and 24th, LumiVitae held “roadshow” corporate promotional events across Australia.

Both Nuno Nina and Taryn Lee were in attendance. So was Michelle Patrick, who works as LumiVitae’s Head of Field Education.

Tickets to attend the events were $38 AUD (~$25 USD). More importantly, this is from the roadshow promotional materials:

And this is from LumiVitae’s official YouTube channel:

Makes you wonder what illegal medical claims are being spouted LumiVitae’s corporate private FaceBook group:

As far as the MLM side of things go, LumiVitae offers up an straight-forward compensation plan.

Retail viability of a water bottle at €488 EUR ($527 USD) is extremely questionable.

We can see early promotion of LumiVitae is recruitment of Healy World promoters. Beyond that I think we’re probably only looking at affiliate recruitment. Half a grand on a water bottle without an attached income opportunity is a hard sell.

If the majority of CellPower bottle sales are to recruited affiliates, LumiVitae would be operating as a pyramid scheme.

When I first began researching LumiVitae, a €488 EUR water bottle seemed a bit random. Other than collapsing what’s left of Healy World to spruik a new equally as fruitless product, I felt there was something I wasn’t getting.

Having thought about LumiVitae a bit more though, I think I know what’s going on here.

As already established, Nuno Nina launched CellPower Water in late 2020.

CellPower Water operated from the domain “cellpowerwater.com”, up until the website was pulled in anticipation for an MLM relaunch as LumiVitae in late 2023.

What happened in 2023?

Between mid 2023 and the holiday season, social media spurred a Stanley water bottle craze.

The perfect storm of Stanley aesthetics, influencer reach, and status symbolism for bottles happened in mid-2023 with the rise of what’s known as WaterTok.

In basic terms, WaterTok was the trend of adding flavored, sugar- and calorie-free powder to H2O to help meet one’s recommended daily intake.

Videos on how to turn tap water into something that tastes like a radioactive fruit and still be “healthy,” have garnered hundreds of thousands of views and continue to this day.

Stanleys have been and continue to be one of the premier vessels of choice for those in the space.

This social media fad originated in the US but the brain rot soon spread to other countries. It’s mostly died down now among all but the stupidest of people.

To be clear, there’s nothing wrong with water bottles or drinking water. Idolizing of a particular brand to the point of fanatical idiocy though is mental illness.

Looking at the timeline of the Stanley bottle fad, it’s not hard to see Numo Nina trying to ride the grift train with by relaunching his CellPower water bottles.

I suspect there’s been a hiccup though, pushing LumiVitae’s launch timeline well into 2024. The original plan was probably to cash in on as much of the Stanley bottle craze post-Christmas.

Anyway, just a thought. At least a time-sensitive grift aimed at gullible Healy World promoters makes sense.

Otherwise LumiVitae is just selling water bottles that have already been on the market for three years, cost half a grand each and provide no verifiable health benefits.

Might want to have a think about why Healy World never took off among the general public.