LifePlus Review: Nutritional supplements & autoship
There is no information on the LifePlus website indicating who owns or runs the business.
The LifePlus website domain (“lifeplus.com”) was registered on the 29th of May 1995, with “Billy Evans” of “Life Plus USA” listed as the owner. A street address in the US state of Arkansas is also provided.
On the LifePlus website, the corporate address provided is an Arkansas PO Box.
Further research reveals Evans credited as LifePlus’ Chief Information Officer. Marketing material hosted on the LifePlus domain cites Billy Evans father, Bill Evans, as the founder of the company.
On a video hosted on the LifePlus website, Bob Lemon (right) is also identified as a LifePlus founder.
The same document citing Evans as a founder identifies Robert Christian as LifePlus’ current CEO. Christian’s LinkedIn profile lists his having held the position since 2006.
Prior to LifePlus Christian (right) was Senior Vice President at Professional Dental Technologies, an Arkansas dental equipment supplier.
For reasons unknown, the LifePlus website is devoid of any information about the company’s current executive management.
Read on for a full review of the LifePlus MLM business opportunity.
The LifePlus Product Line
LifePlus operate in the nutritional supplements niche, with a large range of products cataloged on their website.
Our nutritional supplements feature a wide range of high quality products.
Whatever your nutritional need, the LifePlus range aims to have something for everyone!
Featured LifePlus product categories include overall health, targeted nutrition, vitamins & minerals, antioxidants, nutrition shakes, weight management, for him, her & little ones and winning combinations.
The entire LifePlus product range is too large to list here individually, but a full catalog with retail pricing is available on the LifePlus website.
The LifePlus Compensation Plan
The LifePlus compensation plan pays out retail commissions and residuals via a unilevel compensation structure.
LifePlus Affiliate Ranks
There are four affiliate ranks within the LifePlus compensation plan.
Along with their respective qualification criteria, they are as follows:
- Bronze – recruit and maintain three commission qualified affiliates and have a downline generating at least 3000 GV a month
- Silver – recruit and maintain at least six commission qualified affiliates and have a downline generating at least 6000 GV a month
- Gold – recruit and maintain at least nine commission qualified affiliates and have a downline generating at least 9000 GV a month
- Diamond – recruit and maintain at least twelve commission qualified affiliates and have a downline generating at least 15,000 GV a month
GV stands for “Group Volume” and is sales volume generated by an affiliate and their recruited downline.
All LifePlus affiliates are required to purchase 40 PV a month worth of product to qualify for commissions.
A 25% retail commission is paid out on the sale of LifePlus products to retail customers.
Residual commissions in LifePlus are paid out via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
LifePlus initially cap payable unilevel levels at three, with commissions paid out as a percentage of sales volume generated across these three levels:
- level 1 – 25%
- level 2 – 10%
- level 3 – 5%
Note that to qualify for level 3 unilevel commissions, a LifePlus affiliate must recruit and maintain at least three commission qualified affiliates.
The Leadership Bonus is a bonus percentage paid out on an affiliate’s unilevel team volume, generated from level four onwards.
- Bronze – 3% bonus
- Silver – 6% bonus
- Gold – 9% bonus
- Diamond – 12% bonus
Monthly Pool Bonus
The Monthly Pool Bonus is made up of 1% of LifePlus’ company-wide sales volume.
To qualify for shares in the Monthly Pool Bonus, a LifePlus affiliate must recruit three or more new affiliates in a month, whilst maintaining a downline of at least three personally recruited and commission qualified affiliates.
Affiliate membership with LifePlus is free.
With a robust product offering and delightfully simply compensation plan, LifePlus on the surface appears to be a solid MLM opportunity.
Upon deeper consideration however, there is a prominent glaring issue that needs to be addressed.
If within a calendar month you are active in purchasing Lifeplus products, you then begin to qualify for referral bonuses.
Despite the existence of retail commissions, the above is how LifePlus describe commission qualification in their compensation plan.
With an autoship program in place (referred to as “ASAP”), LifePlus then describe what an affiliate must do to build their business as follows:
Bonus payments are based on the Lifeplus products that both you and the people you sponsor order.
What about retail? Shouldn’t bonus payments be focused on the sale of LifePlus products to retail customers?
The free affiliate membership doesn’t help, with it encouraging use of the business opportunity as a marketing tool rather than the merit of LifePlus’ products alone.
With this how LifePlus present their business opportunity themselves, there’s little hope that the company isn’t full of affiliates self-qualifying for commissions each month. Those commissions in turn are likely paid out on recruited affiliate’s doing the same, dragging LifePlus into product-based pyramid scheme territory.
The replacement of mandatory affiliate purchases each month with retail volume qualifiers would alleviate this, but as it stands LifePlus are treading on dangerous compliance territory (think Vemma).
Even accounting for LifePlus’ age as a company, this type of MLM business model is outdated and frowned up by regulators.
Pending a compensation and compliance review of the company, I’d approach LifePlus affiliate membership with extreme caution.