holiday-cheer-logoAs per the Holiday Cheer website (“”), the President and CEO of the company is Scott Buchanan.

The Holiday Cheer domain registration also lists Buchanan as the owner, with an address in the US state of North Carolina also provided.

Due to the generic nature of the name and lack of additional information provided, I was unable to find anything further on Buchanan’s MLM history.

Read on for a full review of the Holiday Cheer MLM business opportunity.

The Holiday Cheer Product Line

Holiday Cheer has no retailable products or services, with affiliates only able to market Holiday Cheer affiliate membership itself.

Once signed up, Holiday Cheer affiliates can then purchase $30 matrix positions and participate in the income opportunity.

Bundled with each matrix position purchase is access to ‘6 bonus e-books and marketing tools‘.

The Holiday Cheer Compensation Plan

The Holiday Cheer compensation plan sees affiliates purchase $30 matrix positions, with commissions paid out when subsequently recruited affiliates do the same.

Commissions in Holiday Cheer are tracked through a series of three 2×1 matrices, with each matrix requiring two positions to be filled before a “cycle” occurs.

Each tier of the matrix has its own cycle reward as follows:

  • Matrix 1 – cycles into Matrix 2
  • Matrix 2 – cycles into Matrix 3 and provides a free position in a new Matrix 1 matrix
  • Matrix 3 – pays out $100, provides three free positions in Matrix 1 and one new position in Matrix 2

Joining Holiday Cheer

Affiliate membership with Holiday Cheer is tied to the purchase of at least one matrix position ($30).


Obviously geared to raise a bit of money before going bust by the end of December, Holiday Cheer offers up a three-tier recruitment driven Ponzi scheme.

Affiliates pay $30 on the promise of an advertised $100 ROI, funded by subsequent matrix position investment.

With no other source of revenue funding Holiday Cheer’s ROIs, the use of affiliate funds qualifies it as a Ponzi scheme.

As with all such schemes, once new affiliate investment dries up Holiday Cheer will find itself unable to meet its ROI obligations.

Being a matrix-based scheme, this will present itself by way of matrix cycling taking longer and longer. Eventually things will slow down such that the matrices stall altogether, leaving anyone who hasn’t cycled out at least once out of pocket.

Mathematically this is guaranteed to be the majority of participants.