Good Energy Co. fails to provide ownership or executive information on its website.

A corporate address in Plano, Texas is provided, however this appears to be a virtual mailing address owned by WeWork.

Further research reveals Andrew McWilliams citing himself as Good Energy Co.’s CEO on LinkedIn:

McWilliams is known to BehindMLM as founder and CEO of Revital U, a coffee MLM that launched in late 2016.

A visit to Revital U’s website domain reveals it now redirects to Good Energy Co.’s website.

Good Energy Co.’s website domain (“sharegoodenergy.com”), was registered in March 2024. A few months later Revital U’s official FaceBook page was renamed to Good Energy Co.:

For all intents and purposes, Good Energy Co. is a Revital U reboot.

Prior to Revital U, McWilliams was an ACN and LuxriLife promoter. After that McWilliams signed on as CEO of Momentis.

Why McWilliams isn’t disclosed as CEO on Good Energy Co.’s website is unclear.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

Good Energy Co.’s Products

Good Energy Co. markets Revital U branded coffee, coffee capsule and “good mood” supplements:

We’ve broken uncommon grounds with this power-packed functional brew that features a potent 3-blend formulation derived from nature and driven by science.

  • Smart Caps – retails at $54.99 for 30 capsules or $94.99 for 60 capsules
  • Smart Coffee – retails at $54.99 for 25 single-serve sachets or $94.99 for 50 sachets
  • Good Mood – “your ultimate afternoon pick-me-up” mushroom energy drink, retails at $74.99 for 25 servings or $134.99 for 50 servings

Good Energy Co’s supplements are also available in discounted “mix & match” bundles.

There’s no mention of it on Good Energy Co.’s homepage but the company also resells solar energy plans:

Good Energy Co.’s solar energy provider is NuRetailCo LLC, dba Spark Energy and Via Renewables.

Spark Energy has a public affiliate program, which it’s assumed Good Energy Co. has signed up for.

Good Energy Co.’s Compensation Plan

Good Energy Co. does not provide compensation plan details on its website.

I was able to piece together the following compensation plan breakdown via an undated Good Energy Co. corporate webinar hosted by Andrew McWilliams.

Good Energy Co. Promoter Ranks

There are seven known ranks in Good Energy Co.’s compensation plan. They are as follows:

  1. Promoter – sign up as a Good Energy Co. promoter and either place a monthly product order or refer a retail customer with a standing monthly product order
  2. Executive – recruit two promoters who satisfy “Promoter” qualification criteria above
  3. Senior
  4. Regional
  5. National
  6. Global
  7. Platinum

Good Energy Co. does not openly disclose rank qualification criteria above Executive.

Referral Commissions

Good Energy Co. pays a 25% commission on first-order supplement sales volume from retail customers and recruited promoters.

After the first month referral commissions are paid at 10% to 40%, depending on how many personally referred customers (retail and recruited) a Good Energy Co. promoter has (specific rate details are not provided).

A $50 commission is paid if a referred customer submits their power bill as a potential solar customer and/or sits through a solar energy presentation.

This is increased to $100 if a Good Energy Co. promoter refers three customers within their first thirty days from signing up.

A minimum $500 or 10% of profit commission is paid out on a personally referred solar energy sale.

Residual Commissions

Good Energy Co. appears to pay residual commissions via a unilevel compensation structure.

A unilevel compensation structure places a promoter at the top of a unilevel team, with every personally recruited promoter placed directly under them (level 1):

If any level 1 promoters recruit new promoters, they are placed on level 2 of the original promoter’s unilevel team.

If any level 2 promoters recruit new promoters, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Good Energy Co. caps payable unilevel team levels at ten.

Residual commissions are paid as a percentage of sales volume generated across these ten levels based on rank:

  • Executives earn 2% on level 1 (personally referred customers and recruited promoters)
  • Senior – 2% on level 1 and 4% on level 2
  • Regional 2% on level 1, 4% on level 2 and 6% on level 3
  • National – 2% on level 1, 4% on level 2, 6% on level 3 and 8% on level 4
  • Global – 2% on level 1, 4% on level 2, 6% on level 3, 8% on level 4 and 10% on level 5
  • Platinum – 2% on level 1, 4% on level 2, 6% on level 3, 8% on level 4, 10% on level 5 and 12% on level 6

It’s a given that Good Energy Co. pays residual commissions on supplement sales. Not so clear whether there is any solar energy residual (unlikely given Spark Energy’s affiliate program).

Mentor Bonus

The Mentor Bonus pays $150 when a Good Energy Co. promoter qualifies at the Executive rank.

Good Energy Co.’s undated compensation material cites a bonus $200 promotion but it’s unclear whether this is still offered.

Finally, a $100 Mentor Bonus match is paid when a personally recruited promoter qualified for the Mentor Bonus.

Customer Bonus

Good Energy Co. pays a bonus on customer acquisition:

  • refer five new customers in a month and receive $100
  • refer ten new customers in a month and receive $250
  • refer fifteen new customers in a month and receive $500
  • refer twenty new customers in a month and receive $1000

“Customer” is not defined for the Customer Bonus but is assumed to be a retail customer or recruited promoter who places a supplement order.

Note the Customer Bonus is cited as an “August promo”. It’s unclear whether the bonus will be offered after August 2025.

Joining Good Energy Co.

Good Energy Co. promoter membership costs $199.99.

Good Energy Co. Conclusion

While I wasn’t overly impressed with its bland product offering (coffee supplements are a dime-a-dozen), Revital U impressed me with its retail focus.

Revital U’s compensation plan is heavily rooted in the generation of retail sales.

The sliding retail commission rates are great and affiliates can’t earn residual commissions unless they’ve got at least two active retail customers.

Unfortunately Good Energy Co. is a step backwards in every observable metric.

Problems with Good Energy Co. begin with ownership and executive information, which was also a problem with Revital U. I don’t know why but for some reason Andrew McWilliams doesn’t want you to know he’s running an MLM company.

Hiding compensation plan details is another major red flag. Especially if we’re going backwards from a retail-centric plan to a “customers/promoters order” grey area.

Hiding ownership/executive and compensation information leaves consumers unable to make a truly informed decision on Good Energy Co. as an MLM company.

The addition of solar is interesting but seems opportunistic. Other than “energy” puns, there’s no synergy between dietary supplements and solar power plans. I mean if you find someone interested in both, great – but I can’t see that being the norm.

Also one could make the argument that the solar energy market is a bit saturated and has been for some time. Ditto coffee I guess, which brings us to why Revital U collapsed.

Good Energy Co. literally sells Revital U branded coffee supplements…

…if Revital U ran out of retail customers to sell to, what’s changed in Good Energy Co.? It’s literally the same products + one “good mood” supplement. And solar energy.

Without the disclosure issues I’d take a bit more of a wait and see approach with the Good Energy Co. reboot. But, by McWilliams’ own admission, we’re over a year into the Good Energy Co. branding and this is what we have.

Factoring how long McWilliams has been in MLM and how long he’s been an MLM executive for though, there really isn’t an excuse.

As is, Good Energy Co. is an avoid until disclosure red flags are remedied.