eComelize operates in the ecommerce MLM niche. The company provides corporate addresses in Delaware and Spain on its website.

The US address is residential and used by at least one other business. The Spanish address is a “business center” in Malaga.

I can confirm eComelize has no physical business operations in the US.

Heading up eComelize is founder and CEO Jan-Eric Nyman (right).

Nyman’s MLM roots date back to the Unaico SiteTalk pyramid scheme. More recently, Nyman gained notoriety as part of Duncan Arthur’s OneCoin dev team.

After OneCoin collapsed, Arthur rebranded his work there and continued to develop it as Bycoi.

ByCoi (BYC) was created as a cryptocurrency and is controlled, operated and owned by BCB Coinstrike Limited in London, United Kingdom.

Our goal is to make BYC a global utility cryptocurrency.

Bycoi was launched as an ecommerce alternative to OneCoin, without the baked in Ponzi scheme.

Although OneCoin was pitched to OneCoin investors with a 1:1 BYC token match, Arthur was adamant Bycoi would not be promoted via MLM.

This was throughout 2019 and initially Arthur retained his OneCoin development team to work on Bycoi.

That relationship however has since fractured.

In a video recorded February 22nd, Arthur identifies himself as the “creator, owner and sole shareholder of the Ovid brand “and just about every company behind it”.

Ovid is the ecommerce platform Bycoi is attached to (think OneCoin’s DealShaker).

Arthur goes on to claim “people have tried to take over (his) platform”.

[1:04] The staff I worked with, and we’ve had a very close relationship, have come to be very close together.

We launched a special-purpose vehicle, in fact two of them, in order to try and raise some capital to develop the platform.

Two things happened;

The first is that the platform has not been developed. Whatever happened to the money, I don’t know.

The second is that it was missold by two Norwegians, from OneDealerin Norway, who were acting without authority.

I’ve had to separate from that. I cannot be associated with it.

Arthur goes on to claim his companies are being cloned.

He doesn’t name Nyman in the video, but three weeks ago did serve him with an intellectual property theft cease and desist:

Putting two and two together, it seems Nyman has gone rogue and is or intends to launch eComelize on Arthur’s Bycoi platform.

eComelize wants to take the dynamics of e-commerce and the vision of new payments methods and systems to a global audience.

A group of experienced networkers decide to look for the best product out there, without trying to invent one by themselves.

One that is not trying to put all the fancy stuff on top that really gives no meaning to the everyday person. When we visualized into the future, it all came together. eComelize was then born.

A recent post on Jan-Eric Nyman’s Facebook page suggests he’s based out of Malaga.

This would appear to confirm eComelize is operated out of Spain.

Read on for a full review of eComelize’s MLM opportunity.

eComelize’s Products

eComelize has no retailable products or services, with affiliates only able to market eComelize affiliate membership itself.

eComelize’s Compensation Plan

eComelize’s compensation plan focuses on affiliates paying a fee to sign up.

Commissions are paid when they then recruit others who do the same.

Note that eComelize’s compensation plan does contain various ranks, however the company fails to provide specific rank qualification criteria.

Recruitment Commissions

eComelize affiliates receive 10% of membership fees paid by personally recruited affiliates.

Residual Commissions

eComelize pays residual commissions via a binary compensation structure.

A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):

The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).

Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.

Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.

As affiliates are directly and indirectly recruited into the binary team, their membership fees generate sales volume.

At the end of each week eComelize tallies up new sales volume on each side of the binary team.

Affiliates are paid between 2% (eComelize Free) and 20% (eComelize Advanced) of weaker leg volume.

Note that only percentage ranges are provided, eComelize do not provide specific residual commission rates.

Once paid out on, sales volume is matched against the stronger binary team side and flushed.

Leftover volume on the stronger binary team side carries over. Note that carry over volume is stored for 180 days before being flushed.

Matching Bonus

eComelize pays a Matching Bonus on residual commissions earned by personally recruited affiliates.

The Matching Bonus is paid out via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

The Matching Bonus is paid out across ten levels, however specific percentages on each level are not provided.

Team Brick Bonus

The Team Brick Bonus is a recruitment bonus, paid when two personally recruited affiliates recruit two new affiliates each with the same membership package (4 packages in total).

Specific Team Brick Bonus rates aren’t provided, only a range of €25 to €100 EUR.

Presumably the higher the matched packages the higher the Team Brick Bonus paid out.

Builder Bonus

Manager and higher ranked affiliates earn a share in 2% of eComelize’s company-wide weekly revenue.

Car Bonus

Gold and higher ranked affiliates qualify for a monthly Car Bonus.

The Car Bonus starts at €500 EUR for Gold ranked affiliates and caps out at €2500 EUR.

Note that rank qualification criteria and Car Bonus payouts above Gold rank are not provided.

Incentive Getaway

Diamond and higher ranked affiliates receive a “corporate trip for 5 days” incentive.

President Pool

President ranked eComelize affiliates qualify for a share in a “revenue share pool”.

Specific details are not provided.

Joining eComelize

eComelize affiliate membership ranges from free to €2790 EUR.

  • eComelize Free – no cost
  • eComelize Lite – €490 EUR
  • eComelize Basic – €990 EUR
  • eComelize Plus – €1970 EUR
  • eComelize Advanced – €2790 EUR

The more an affiliate spends on membership fees, the higher their income potential via eComelize’s compensation plan.


Although eComelize’s affiliate memberships are bundled with “store vouchers”, they don’t have anything to do with the compensation plan.

100% of commissions eComelize pays out are tied to recruitment, making the company a pyramid scheme.

How this is going to work with Bycoi when Duncan Arthur and Jan-Eric Nyman are at loggerheads I have no idea.

It’s hardly a stable foundation to build an MLM company off of. And that’s on top of the usual pyramid caveats.

What I’m not clear on is if eComelize intends to use Ovid or some other ecommerce platform.

Duncan Arthur mentions an attempt to clone his companies, but I’m unclear on whether that was just an attempt to gain control of Ovid or an actual 1:1 cloning.

In any event, as far as evaluation of eComelize as an MLM opportunity goes, it doesn’t matter.

While thankfully eComelize isn’t pitching bycoi as a “bitcoin killer” investment opportunity, the potential is still there. Well, perhaps not if Arthur remains in control of it – which brings us back to loggerheads.

I suppose there’s nothing stopping Nyman from launching his own token and attempting to continue where OneCoin left off.

Failing which, eComelize is a simple pyramid scheme that will collapse when recruitment inevitably implodes.


Update 12th July 2022 – As was inevitable, eComelize collapsed and generated a loss for the majority of participants.

Now Jan-Eric Nyman is funnelling eComelize victims into his new scheme, BinaryTorrent.