There is no information on the CoolFund website indicating who owns or runs the business.

The CoolFund website domain (“”) was privately registered on November 15th, 2016.

A marketing video on the CoolFund website is hosted on a YouTube account bearing the name “Ronald Cruz”. The account has no other content and appears to have been recently created to promote CoolFund.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

The CoolFund Product Line

CoolFund has no retailable products or services, with affiliates only able to market CoolFund affiliate membership itself.

The CoolFund Compensation Plan

CoolFund affiliates gift bitcoin to eachother via a 3×4 matrix.

A 3×4 matrix places an affiliate at the top of a matrix, with three positions directly under them:

These three positions form the first level of the matrix. The second level of the matrix is generated by splitting each of these positions into another three positions each (9 positions).

The third and fourth levels of the matrix are generated in the same manner, housing 27 and 81 positions respectively.

A complete 3×4 matrix houses 120 positions in total.

A CoolFund affiliate begins by signing up and gifting 0.002 BTC to the affiliate who recruited them.

This payment qualifies the affiliate to receive 0.002 BTC from two affiliates directly or indirectly recruited into the first level of their matrix.

Gifting payments across CoolFund’s four matrix level tiers are as follows:

  • level 1 – gift 0.002 BTC to the affiliate who recruited you and receive 0.002 BTC from two subsequently recruited affiliates
  • level 2 – gift 0.004 BTC and receive 0.004 BTC from four affiliates
  • level 3 – gift 0.02 BTC and receive 0.02 BTC from eight affiliates
  • level 4 – gift 0.15 BTC and receive 0.15 BTC from sixteen affiliates

Joining CoolFund

CoolFund affiliate membership is tied to a minimum 0.002 BTC gifting payment to the affiliate who recruited you.

Full participation in the CoolFund income opportunity costs 0.176 BTC.


The program is decentralized, meaning the owners of Coolfund have no profit to share since they don’t have access to any funds.

In fact, money is not paid to their account but instead, you will send the money directly to your friend’s bitcoin wallet. So this is not a ponzi scheme it is not any form of investment.

Be that as it may, affiliates paying affiliates still makes CoolFund a cash gifting scheme.

What the anonymous owner(s) won’t tell you is that their preloaded positions, through passups on each matrix tier, will collect the lion’s share of deposited funds.

This is how matrix-based gifting schemes work, with the use of bitcoin all but guaranteeing those scammed will not be able to get their money back.

As with all cash gifting schemes, once recruitment of new affiliates drops off so too will newly deposited funds. Once recruitment ceases entirely, CoolFund will collapse.

At that point the majority of affiliates lose money and the anonymous CoolFund admin(s) do a runner.