Bode Pro Review: Can BK Boreyko resurrect Vemma post FTC?
BK Boreyko is best known in the MLM industry for founding Vemma back in 2004. At its peak, Vemma was doing hundreds of millions of dollars in annual sales.
In 2015 the FTC shut Vemma down for being a pyramid scheme.
The case played out in court until December 2016, wherein Vemma reached a settlement agreement with the FTC.
In addition to $237 million dollar partially suspended and $470,136 payable fines and the surrender of various real estate and business assets, Vemma and Boreyko agreed to cease pyramid scheme business practices.
About a month after the FTC Vemma settlement, Boreyko (right) announced a new MLM business venture, Bode Pro.
Read on for a full review of the Bode Pro MLM opportunity.
The Bode Pro Product Line
BK Boreyko refers to the Bode Pro’s product range as nutritional nootropics.
For those unfamiliar with the term, nootropics
are drugs, supplements, or other substances that improve cognitive function, particularly executive functions, memory, creativity, or motivation, in healthy individuals.
Bode Pro’s specific line of nutritional nootropics include
- Happy – energy drink mix “designed to make you feel focused and give you a different kind of energy”, also acts as a hair, skin and nail supplement
- Bode Pro Burn – energy drink protein supplement (available premixed in a can or as a powder mix)
- Bode Pro Shake – fitness and weight management shake
- Bode Ionic – liquid plant source mineral supplement
- Bode Strong – vitamin and nutrient supplement, available in a single-serve packet or in a 32. oz bottle
- Bode Energy – natural caffeine based energy drink range with a “full dose of clinically studied vitamins, plant-sourced minerals and phytonutrients” (available as premium, sugar-free and bold (50% more caffeine))
At the time of publication retail pricing for Bode Pro’s products was not available.
Bode Pro will launch with powdered versions of their products in March. The rest of the product range is expected to be released over the next three to six months.
The Bode Pro Compensation Plan
The Bode Pro compensation plan combines direct retail commissions with a unilevel residual backend that pays seven levels deep.
Bode Pro Affiliate Ranks
There are twelve affiliate ranks within the Bode Pro compensation plan.
Along with their respective qualification criteria, they are as follows:
- Influencer – be a Bode Pro retail customer and refer one new retail customer to the business (meeting this qualification permits a Bode Pro retail customer to sign up as an affiliate), also must remain retail commission qualified
- Gold Influencer – remain retail commission qualified and have at least two retail customers
- Platinum Influencer – remain retail commission qualified and have at least four retail customers
- Platinum Influencer (MLM commission qualified) – as above plus generate 150 GV a month
- Star Platinum – generate 500 GV a month
- 1 Star Platinum – generate 2500 GV a month (no more than 60% counted from any one recruitment leg)
- 2 Star Platinum – generate 10,000 GV a month (no more than 60% counted from any one recruitment leg)
- 3 Star Platinum – generate 20,000 GV a month (no more than 60% counted from any one recruitment leg)
- 4 Star Platinum – generate 100,000 GV a month (no more than 60% counted from any one recruitment leg)
- 5 Star Platinum – generate 200,000 GV a month (no more than 60% counted from any one recruitment leg)
- Elite Influencer – generate 350,000 GV a month (no more than 60% counted from any one recruitment leg)
- Ambassador Influencer – generate 500,000 GV a month (no more than 60% counted from any one recruitment leg)
Retail customers count towards the above qualification criteria provided they purchase and continue to purchase at least 25 BV worth of product each month.
BV stands for “Business Volume” and is used to measure sales volume generated by Bode Pro product orders.
GV stands for “Group Volume” and is sales volume generated by retail customer orders and that of downline affiliates.
Retail Commission Qualification
Bode Pro affiliates must maintain 50 PV in sales volume each month.
PV stands for “Personal Volume” and is sales volume generated by retail orders and that of personally recruited affiliates.
At least 25 PV of the required 50 PV must be sourced from one or more retail customers ordering Bode Pro products.
Retail commissions start at 15% and increase to 25% as a Bode Pro affiliate acquires more customers.
- Gold Influencer – 20% retail commission
- Platinum Influencer – 25% retail commission
MLM Commission Qualification
Only Platinum Influencer and higher Bode Pro affiliates can earn MLM commissions.
To qualify for MLM commissions 50.01% of a Platinum Influencer or higher ranked affiliate’s monthly GV must be derived from retail customer sales.
Residual Commissions in Bode Pro are paid out via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Bode Pro cap payable unilevel levels at seven, with commissions paid out as a percentage of GV generates across these levels.
- Platinum Influencer affiliates earn 5% on levels 1 to 3
- Star Platinum affiliates earn 5% on levels 1 to 4
- 1 Star Platinum affiliates earn 5% on levels 1 to 5
- 2 Star Platinum affiliates earn 5% on levels 1 to 6
- 3 Star Platinum affiliates earn 5% on levels 1 to 7
Bode Pro Star Platinum or higher ranked affiliates can earn a 5% matching bonus on residual unilevel commissions their downline earns.
The Matching Bonus is paid on up to four levels of recruitment, as per the following qualification criteria:
- one personally recruited Platinum Influencer affiliate = 5% match on level 1 (personally recruited affiliates)
- one personally recruited 1 Star Platinum affiliate = 5% match on levels 1 and 2
- one personally recruited 2 Star Platinum affiliate = 5% match on levels 1 to 3
- one personally recruited 3 Star Platinum affiliate = 5% match on levels 1 to 4
The Leadership Bonus is an additional bonus of up to 5% paid out on a Bode Pro affiliate’s downline sales volume.
- 4 Star Platinum affiliates earn a 2% Leadership Bonus
- 5 Star Platinum affiliates earn a 3% Leadership Bonus
- Elite Influencer affiliates earn a 4% Leadership Bonus
- Ambassador Influencer affiliates earn a 5% Leadership Bonus
Rank Achievement Bonus
Bode Pro reward affiliates with a Rank Achievement Bonus as they qualify for each rank within the compensation plan:
- Influencer – $5
- Platinum Influencer – $20
- Star Platinum – $200
- 1 Star Platinum – $500
- 2 Star Platinum – $700
- 3 Star Platinum – $1000
- 4 Star Platinum – $2500
- 5 Star Platinum – $5000
- Elite Influencer – $10,000
- Ambassador Influencer – $25,000
Joining Bode Pro
Bode Pro affiliate membership requires first signing up as a retail customer (placing at least one retail product order) and introducing at least one other retail customer to Bode Pro products.
A retail customer is counted so long as they’ve placed a 25 BV or more product order in the last calendar month.
Once this qualification criteria is met, Bode Pro affiliate membership is $29.95 and then $9.95 a month.
My initial reaction to BK Boreyko launching Bode Pro was that it was an attempt to somehow circumvent court-ordered retail requirements in Vemma.
Admittedly this didn’t make much sense. The FTC aren’t stupid and BK Boreyko didn’t strike me as someone bull-headed enough to think he could get away with a simple company name-change.
Having gone over Bode Pro’s business model, I’m happy to report it’s one of the most retail balanced MLM compensation plans I’ve reviewed to date.
There is the lingering doubt of whether Boreyko would have implemented a retail-centric plan like this without the FTC looking over his shoulder, but ultimately the answer to that question is irrelevant:
For better or worse, Bode Pro is the next chapter in BK Boreyko’s MLM career.
Bode Pro affiliates can’t sign up without being a retail customer themselves first. This is a great move as it familiarizes a prospective affiliate with the products (no chance of “pay this much to get a business opportunity”).
They also need to acquire and maintain at least one retail customer with a standing monthly order.
This is a key component of the retail-centric nature of Bode Pro’s business model. Marketing Bode Pro’s products to a retail audience without a direct financial incentive is a great test for prospective affiliates.
Put simply: If you can’t generate at least one retail customer before signing up as an affiliate, MLM isn’t for you.
To qualify for the MLM side of business, a Bode Pro affiliate needs to acquire at least four retail customers. Beyond that their entire organizational volume also has to be 50.01% in favor of retail.
To help affiliates generate retail sales activity, Bode Pro offers two great incentives.
The Loyalty Program rewards retail customers with up to two free products for every six months of consecutive orders.
The “Get Happy” Program gives a retail customer a free Happy product if they refer two retail customers who each other Happy in a calendar month.
For most retail customers the first option is probably of more value, hence it’s the default option for all new customers.
Retail pricing for Bode Pro’s products is currently noticeably absent. I imagine full details will be released after Bode Pro prelaunches (full launch appears to be scheduled for March).
Looking at the bigger picture, there’s no question about it. If you don’t believe in selling products to retail customers and earning a legitimate income in MLM, Bode Pro is not for you.
Vemma was undoubtedly a pyramid scheme and by owning and operating it, BK Boreyko someone who profited via pyramid scamming.
Professionally and financially, Boreyko has paid a hefty price for his actions.
Meanwhile I can guarantee at some point Bode Pro affiliates are going to have to address the Vemma issue with retail customers or potential affiliates.
My advice is not to shy away from it. Bode Pro marks a departure from Vemma and will hopefully set a new benchmark for retail volume expectations within the MLM industry.
If the products are appropriately priced and affiliates are able to build a solid retail customer-base, Bode Pro might very well even exceed the financial success Boreyko saw with Vemma.