Bluelitty Review: Water desalination ruse MLM Ponzi
Bluelitty fails to provide verifiable ownership or executive information on its website.
Bluelitty’s website domain (“bluelitty.com”), was privately registered on January 12th, 2025.
Despite only existing since early 2025, in its marketing material Bluelittly falsely represents it was founded in 2016 by “David Williamson”:
David Williamson doesn’t exist outside of Bluelitty’s own marketing.
One actual person we can tie to Bluelitty is Arichel Piedra, author of Bluelitty’s official marketing presentation:
In what appears to be an act of deception, Piedra’s insider status within Bluelitty isn’t disclosed. Instead, Bluelitty presents Piedra as a promoter from Cuba:
In June 2024 Piedra was promoting EndoTech on his Instagram profile:
EndoTech is a securities fraud facilitator attached to several MLM schemes; e.g. iGenius and Daisy Global.
Piedra announced Bluelitty on his Instagram profile on January 22nd, ten days after the website domain was registered:
All signs point to Piedra running Bluelitty. Whether Piedra is running Bluelitty by himself is unclear.
In an attempt to appear legitimate, Bluelitty provides a registration certificate for “Bluelitty Limited”. Bluelitty Limited was purportedly registered in the UK on February 19th, 2025.
Due to the ease with which scammers are able to incorporate shell companies with bogus details, for the purpose of MLM due-diligence these certificates are meaningless.
As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.
Bluelitty’s Products
Bluelitty has no retailable products or services.
Promoters are only able to market Bluelitty promoter membership itself.
Bluelitty’s Compensation Plan
Bluelitty promoters invest USD equivalents in cryptocurrency.
This is done on the promise of advertised passive returns:
- Rural – invest $50 to $15,000 and receive 1.5% daily for 165 days
- Urban – invest $15,001 to $60,000 and receive 1.9% daily for 150 days
- Industrial – invest $50,001 to $150,000 and receive 2.4% a day for 140 days
Note Bluelitty charges an 8% fee on all withdrawals.
The MLM side of Bluelitty pays on recruitment of promoter investors.
Bluelitty Promoter Ranks
There are nine promoter ranks within Bluelitty’s compensation plan.
Along with their respective qualification criteria, they are as follows:
- Bronze Club – generate $5000 in downline investment on both sides of the binary team
- Silver Club – generate $25,000 in downline investment on both sides of the binary team
- Gold Club – generate $50,000 in downline investment on both sides of the binary team
- Platinum Club – generate $80,000 in downline investment on both sides of the binary team
- Ruby Club – generate $125,000 in downline investment on both sides of the binary team
- Emerald Club – generate $300,000 in downline investment on both sides of the binary team
- Diamond Ambassador – generate $500,000 in downline investment on both sides of the binary team
- Platinum Ambassador – generate $1,000,000 in downline investment on both sides of the binary team
- Crown Ambassador – generate $5,000,000 in downline investment on both sides of the binary team
Referral Commissions
Bluelitty pays a referral commission on cryptocurrency invested by personally recruited promoters.
Referral commission rates are determined by how much a Bluelitty promoter invests:
- Rural tier promoters receive a 9% referral commission rate
- Urban tier promoters receive a 10% referral commission rate
- Industrial tier promoters receive an 11% referral commission rate
Residual Commissions
Bluelitty pays residual commissions via a binary compensation structure.
A binary compensation structure places a promoter at the top of a binary team, split into two sides (left and right):
The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).
Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.
Positions in the binary team are filled via direct and indirect recruitment of promoters. Note there is no limit to how deep a binary team can grow.
At the end of each day, Bluelitty tallies up new investment on both sides of the binary team.
Residual commissions are paid as 12% of new investment on the weaker binary team side.
Note that Bluelitty caps daily residual commission earnings based on how much a promoter has invested:
- Rural tier promoters can earn up to $1200 a day
- Urban tier promoters can earn up to $4800 a day
- Industrial tier promoters can earn up to $12,000 a day
Franchise Upgrade
By paying an additional fee, Bluelitty promoters receive commission boosts as follows:
- pay $15,000 and receive a 3% referral commission bonus, reduced 5% withdrawal fee, $3000 daily residual commission cap boost and $150 monthly payment
- pay $60,000 and receive a 5% referral commission bonus, reduced 3% withdrawal fee, $7000 daily residual commission cap boost and $150 monthly payment
Rank Achievement Bonus
Bluelitty rewards promoters for qualifying at Bronze Club and higher with the following one-time Rank Achievement Bonuses:
- qualify at Bronze Club and receive $100
- qualify at Silver Club and receive $1000
- qualify at Gold Club and receive $3000
- qualify at Platinum Club and receive $6000
- qualify at Ruby Club and receive $9000
- qualify at Emerald Club and receive $18,000
- qualify at Diamond Ambassador and receive $34,000
- qualify at Platinum Ambassador and receive $85,000
- qualify at Crown Ambassador and receive $100,000
Joining Bluelitty
Bluelitty promoter membership is free.
Full participation in the attached income opportunity requires a minimum $50 investment.
Bluelitty solicits investment in various cryptocurrencies.
Bluelitty Conclusion
Bluelitty represents it generates external revenue through fictional water desalination operations:
I say fictional because Bluelitty uses a stock photo to represents its claimed desalination operations:
With no verifiable source of external revenue, new investment is the sole source of verifiable revenue entering Bluelitty.
Using new investment to pay ROI withdrawals would make Bluelitty a Ponzi scheme.
As with all MLM Ponzi schemes, once promoter recruitment dries up so too will new investment.
This will starve Bluelitty of ROI revenue, eventually prompting a collapse.
Math guarantees that when a Ponzi scheme inevitably collapses, the majority of participants lose money.
