Better Planet Paper Review: Sustainable toilet rolls and paper towels
Better Planet Paper provide no information on their website about who owns or runs the business.
The Better Planet Paper website domain (“betterplanetpaper.com”) was privately registered on August 18th, 2016.
Further research reveals Scott Kufus claiming to be the Founder and CEO of Better Living Paper on his LinkedIn profile.
With my keen focus on eco-consciousness, I founded Better Planet in 2017 to revolutionize paper consumption to make sustainability more practical.
Why there’s no information about Kufus on the Better Living Paper website is unclear.
Kufus (right) credits himself with “over 33 years in sales and relationship marketing experience”.
This includes corporate roles and affiliate memberships with
- Video Plus – National Video President of Sales
- The Peoples Network – Executive Director (distributor)
- AdvoCare – National Sales Trainer
- OxyFresh – Sales Advisor
- Univera Life Sciences – Vice President of Sales & Marketing
- GeneWize – Co-founder and Vice President of Sales & Marketing
- SnackHealthy – Co-founder
- Family Vacation Network – Co-founder & Marketing Strategist
- World Ventures – Technical Sales Consultant
- Purium – Field Sales Trainer
Read on for a full review of the Better Planet Paper MLM opportunity.
Better Planet Paper Products
Better Planet Paper refer to themselves as a “paper co-op” and market a range of toilet paper and paper towels.
- Personal Potty Pack – $36 for 24 “soft 2 ply rolls”
- Family Combo Pack – $60 for 24 toilet paper rolls and 12 paper towel rolls
- Small Business Pack – $88 for 24 toilet paper rolls and 24 paper towel rolls
Better Planet Paper claim their products are forest friendly (recycled, sustainable pine), with plans to introduce ‘bamboo, hemp and other options as they present themselves.‘
Better Planet Paper ship both affiliate and retail orders are for free within the US.
The Better Planet Paper Compensation Plan
Better Planet Paper pay affiliates when they generate sales to retail customers and recruited affiliates.
MLM commission qualification
Better Planet Paper affiliates must have at least five active retail customers and/or affiliates to qualify for MLM commissions.
To be considered active, a retail customer or affiliate must have placed an order within the previous two months.
Better Planet Paper Affiliate Ranks
There are five affiliate ranks within the Better Planet Paper compensation plan.
Along with their respective qualification criteria they are as follows:
- Class 1 – have at least five active retail customers and/or affiliates
- Class 2 – have at least fifteen active retail customers and/or affiliates
- Class 3 – have at least twenty-five active retail customers and/or affiliates
- Class 4 – have at least fifty active retail customers and/or affiliates
- Class 5 – have at least one hundred active retail customers and/or affiliates
Better Planet Paper pay residual commissions on retail customer orders via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Better Planet Paper define generations within each unilevel leg when an affiliate of the same rank is found.
Eg. the first generation within a leg of a Class 2 ranked affiliate’s unilevel team is defined when another Class 2 affiliate is found in that leg.
This caps off the first generation for that leg, with the second beginning thereafter.
If a second Class 2 ranked affiliate is found in the same leg, the second generation is capped off and the third begins.
If no other Class 2 ranked affiliates exist in the leg, the second generation extends down the full length of the leg.
Using this generational model, Better Planet Paper pay residual commissions on up to three generations per unilevel leg.
- Class 1 affiliates earn 5% on three Class 1 generations
- Class 2 affiliates earn 4% on three Class 2 generations
- Class 3 affiliates earn 3% on three Class 3 generations
- Class 4 affiliates earn 2% on three Class 2 generations
- Class 5 affiliates earn 1% on the first, 2% on the second and 3% on the third Class 5 generations
Each paper order a Better Planet Paper affiliate puts through generates a Patronage Points bonus:
- Class 1 affiliates receive a 5% Patronage Points bonus
- Class 2 affiliates receive a 4% Patronage Points bonus
- Class 3 affiliates receive a 3% Patronage Points bonus
- Class 4 and 5 affiliates receive a 2% Patronage Points bonus
According to the Better Planet Paper website Patronage Points can be redeemed at a “redemption center”.
The company does not specify what Patronage Points are redeemed for (presumably more products).
Joining Better Planet Paper
Better Planet Paper affiliate membership is $50.
Unless you’ve got one of those fancy French named contraptions, there’s no question that toilet paper is something everybody needs.
Although wide open to a plethora of jokes an innuendo (which can be used to advantage), toilet paper sort of makes sense when paired with an MLM opportunity.
Pretty much everybody needs toilet paper and it’s a repeat consumable.
The key factor on whether the business model is viable though is if Better Planet Paper can compete with supermarkets.
Free delivery goes some way to level the playing field, however what you can get locally is of course going to vary.
The environmental impact angle is also a factor in the equation, as even if Better Planet Paper does wind up costing a bit more, some people won’t mind paying the premium.
Better Planet Paper claim for every order they process they “plant a tree”. In addition to responsible paper-sourcing, that might convince people to pay a few bucks more.
And if Better Planet Paper works out less, do you really have an excuse not try it out?
These are all points that work in favor of a Better Planet Paper affiliate.
On the compensation side of things, you’ve got a basic generational unilevel. A simple plan for a simple product.
There is the risk of chain recruitment if the majority of Better Planet Paper customers are affiliates.
The good news is this is easy to evaluate as a potential affiliate. What you want to find out is whether or not at least 50% of their required orders (as per their affiliate rank) are retail (non-affiliate orders).
To make things easy, here’s the corresponding amounts for each Better Planet Paper affiliate rank:
- Class 1 – at least three active retail customers
- Class 2 – at least eight active retail customers
- Class 3 – at least thirteen active retail customers
- Class 4 – at least twenty-five active retail customers
- Class 5 – at least fifty active retail customers
Anything less and you’re probably looking at a business you’ll wind up having to pair the income opportunity with to market and sell the products. That’s definitely something you want to avoid.
Currently the “we all wipe” is the selling phrase to intro people into the business.
So the rest just say they are in the “recycled paper business” as an intro.
Just trying to wrap my head around this type of business that has a team of 1000’s pushing this buying family packs.
Plus getting free paper – so how many will have a garage full of paper?
I don’t know if you can mlm everything or can you?
A quick search brought up several options if you want green paper for half the price. Here’s one:
$36 for 48 rolls/500 2-ply sheets – Free Shipping Made in America
Versus Better Planet
$36 for 24 rolls/300 2-ply sheets
I can’t speak of the quality comparison. FWIW, Amway no longer sells toilet paper. Wonder what they already know? Even brainwashed people aren’t willing to spend money on over-priced poop paper?
Whats wrong with the three seashells? 😛
As the saying goes “One can sell anything via MLM”. “For how long?” – is the question.
“Seventh Generation” 100% recycled bathroom tissue (2-ply white) in 24 pack is only $11 at Walmart in the US.
Selling $11 product for $36… That’s some expensive **** flushed down the drain.
Again..go to Ebay and save like 90% in this case….
Ridiculous…but hey if people want to pay that amount then so be it…
Always…Always…Make Ebay your best friend….then Amazon…when buying ANYTHING and you will see what we mean…
I like the idea of sustainable TP. Planting a Tree with every order AND I believe I can find 3 people who also want sustainable TP, my order is then FREE.
Seventh Generation, Ebay, Costco, Amazon, Sams Club +++ NONE offer FREE TP with referrals let alone planting a tree with each order.
30,000 trees are cut down each day just to make TP… Recycled Paper, Bamboo and Hemp make GREAT TP. I LIKE ***FREE*** and help the planet all at the same time. Talk about the ultimate consumable 🙂
And that’s illegal. It’s called “referral sales”, and most MLM participants are VERY surprised to find that it’s ILLEGAL to offer discount/rebate contingent upon finding other prospective customers. Tsk, tsk, tsk.
See reference to MLMlaw.com, operated by MLM lawyer.
Not exactly. You are helping yourself by ripping off three other people asking them to pay a ridiculous amount for toilet paper – so yours is “free”.
Not very nice. Are you targeting your friends and family?
Funny, the first new business guaranteed to go down the toilet, the perfect business to review on this forum where all such businesses listed have gone down the toilet. lol
I laugh every time I think of it, after all, what is the most consumable product of all? Food is #1 and toilet paper is #2, so you need to wipe your butt just about as much as you have to eat, seems to go together as I see it, in one end out the other and this has to make you laugh, sure got me laughing the more I read about it.
Hey finally an MLM where you won’t be filling your garage with useless pill, potions and lotions.
Everyone uses toilet paper and this could be a great fund raiser.
Yeah because people need to buy toilet paper mlm style.
BIG FAIL from the word go!
This idea is very intriguing. I’ve seen all kinds of products sold through MLM for the last 30 years and almost ALL of them were over priced compared to retail stores, ebay or Amazon.
So, after looking a little deeper I found that anyone can join the company for free, so I did.
Then you can look around in their member’s area and see all their training, support and marketing materials.
I found a video by Kevin Harrington, the Shark Tank guy from season 1 and the Inventor of the infomercial when he did the Ginsu Knife 30 years ago. He says this will be his career’s greatest and his first Billion Dollar win.
Most testimonials aren’t worth the website they are printed on; but a recommendation from someone like Harrington who has had numerous multi million and hundred million dollar successes means a lot more!
Besides the price argument everything else seems good about this company. And about price, Price is an interesting thing…
Why would someone pay more money the first time than perhaps they are used to and buy these products when paper products are everywhere even if they are not environmental?
Product purchases of all kinds are competitive, and most people buy products they want because they like them, they are convenient, they are priced well, or a friend recommends them because they are curious about the benefits.
Why buy organic fruits and vegetables when non organic is much cheaper, larger and more colorful?
Millions of people are realizing pesticides cause diseases and sickness and even cancer. They choose it because its healthier, and so might be buying Better Planet Paper.
Healthier for the planet?
Why would you ever go to a restaurant, and buy food or wine if you could buy them at the store and cook at home, it costs much more to drink and eat out right?
Convenience that’s why.
Why do people buy cars for $75,000 or more when there are plenty of nice cars for $25,000? Why buy a home that costs $300,000 to a few Million when you can live in homes for $100,000?
Preference in style or need.
Why spend $1,100 for a first class air ticket when you will get there at the same time on the same plane for $300? Comfort correct?
Millions pay more for flights every week.
Why buy skin care products for $80- $200 a jar when CVS and Walgreens and Walmart have dozens of choices for $10-15.00?
Quality perhaps or results or habits or vanity!
Why go watch a movie at the theater for $9 – $12.00 a ticket and pay $20.00 more dollars for popcorn and a Coke when it will be at RED box in 2 – 3 months for $1.00 and you can get a 2 liter bottle and a box of popcorn for $5.00?
The experience of seeing on the big screen, the desire to be entertained the benefit from watching with others as a community?
As you can see, people are making decisions every day, all day to buy things that make sense to them.
With Better Planet Paper they offer a solution of convenience, an opportunity to get it free and a 100% choice to make a difference on this planet.
Change your brands, change your world earn some money. Looks like a winner to me.
Blah, blah, blah, blah, blah.
And there it is!
Free product and make money opportunity.
So much talk about the product, and nothing about the act of MLMing. Might as well only talk about the brand and price of tequila in a drunk driving death.
Being very careful not to allow negative to influence my way of thinking this forum (topic) is very informational and points me into believing this is a good company thank you!
My husband and I have been happy members for over a year with Better Planet Paper. We have met the leadership team and some of the investors and feel privileged to share a common passion to help our environment.
The majority of enrollees are simply customers who pay zero annual membership fee, want quality sustainably processed paper delivered to their door – AND plant a tree with each order via the Taller Tree Foundation.
We already help in our community with environmental groups so it was comfortable for us to pay the annual $50 member fee (much less than my Amazon Prime fee!) and share the story in our area.
As a member, we can take part in diverse revenue sharing opportunities – our choice but not at all mandatory.
Because BPP is not paying for advertising in retail markets, members and customers can get free product (with 3) and free shipping (with 5) by bringing on other like-minded customers.
I have no minimum order required, have to buy paper products somewhere so it was simple to change our brand and enjoy free delivery and product. We are excited to see additional products coming to Better Planet Paper as well as a fund-raising and commercial division in 2019.
We opt to remain educated on our environment and knowledgable on solutions easy for individuals to adopt. Better Planet Paper continues to be an excellent organization to help us do just that!
And there it is again!
Guess you are not “most” people just looking to save the planet and have TP delivered to their door. If you were, you would just order it cheaper from Amazon, and not support MLMing which has been responsible for so many scams.
PUTTING FOOT CLEARLY IN MOUTH I FIND THAT THIS COMPANY/ OWNER IS VERY HIGH ON MY LEVEL OF LOW IS TOO GOOD FOR YOU RATING.
THE COMPANY FELL FLAT ON ITS FACE AND WENT OUT OF BUSINESS THEN TRIED TO PULL A FAST ONE AND START CHARGING CUSTOMERS WITHOUT CONSENT!
GETTING INTO A FALLING OUT WITH SPONSOR WASN’T THE MAIN REASON WHY I FEEL THE COMPANY IS NOT A GOOD CHOICE FOR ANYONE I FIND MYSELF IN LITERAL DISBELIEF AS THEY ARE ATTEMPTING TO ACT LIKE ALL IS WELL AND RELAUNCH AGAIN.
GODBLESS THOSE SUPPORTERS!!!
THIS IS ONE OF THE WORST OPPS I HAVE HAD THE CHANCE TO LOSE MONEY WITH VERY VERY DISAPPOINTING.
THE COMPANY WAS FOUNDED ON A JOKE AND THEY EVEN USED THE JOKE IN PITCHES HOWEVER THAT WAS EXACTLY WHAT THIS COMPANY SEEMED TO BE IS A JOKE.
WHEN I WIPE MY ASS I THINK OF YOU BETTER PLANET! 🙂
Pay double what Amazon sells, and Amazon’s paper is actually certified by SFI to be responsibly sourced…
(30 rolls 2-ply for $20, Amazon’s Solimo brand)
I looked through the entire website and didn’t see ANY sourcing certification, just a bunch of blahblah about “partners with” various forestry and conservancy organizations, and some vague promise about planting trees.
It was fishy then (2 years ago), it’s still fishy now. It’s pretty obvious it’s just generic toilet paper covered in in green feel-good message and inflated prices to cover commission paying.
POSTED BY CORY CRABB WHEN COMPANY WAS OPEN…
I also got to the bottom of the problems they are having. The biggest reason for the current delay is that their main investor was in a plane crash – see links:
They are still in the hospital and will be for many more months to come. One has a broken back, broken arms and legs, one lost an eye, burns over a large portion of their bodies, just about every imaginable problem and injury you could imagine after just barely surviving a plane crash!
So that put the company in a financial situation that has caused many of the current delays. Not Just bad timing but bad for business.
A previous potential investor lost his home a couple years ago in the Florida Keys due to a Hurricane that leveled his house. Because of that, Scott Kufus, owner and CEO of Better Planet Paper had to spend just about every penny he had just to get the company up and running.
There was another investor who put in some capital but they knew they would need more.
The company has an immediate need to pay vendors and cover operational costs. The owner was in Texas last week meeting with potential investors and is going back there next week to meet with about 7 VC’s to try to replace the money the guy from the plane crash can’t do, until he recovers enough to write a check or do a bank transfer if they are ever interested once they recover.
It might be a long long time for them to recover. Your heart has to go out to them after you read their story!
In the meantime, the owner needs someone to make a fast Bridge loan which he would offer Convertible Debt, Equity, or just a great ROI for a short term loan.
He’ll even do this secured with wholesale inventory. He doesn’t have real estate or other hard assets to collateralize the loan but it is such a small amount considering everything else even if he did have real estate holdings I don’t think it would be appropriate to use anyway.
And of course for any “Angel Hero” investor who could act fast to cut a check or wire transfer the owner of Better Planet will do a 20 or 30 minute webinar to explain everything to the investor so they understand the potential just around the corner waiting to enrich the lucky investor who could get a piece of the company for a song because of the situation.
There are only about 1,500 to 2,000 people as affiliates in the company in the first place and then less than 50 who back orders of product at the time they halted operations and stopped billing.
It should also be noted that the Owner, CEO, COO, President nor anybody on the support staff has taken any salary in 5 or 6 months!
The small number of affiliates is both a blessing and a curse. A curse because if the company had 10,000 active customers they would have enough cash flow to cover operations.
It’s Great the people willing to wait as affiliates because those of us with the backbone to deal with startup issues like this can own the Lion’s share of the organization because we will be the ones building it without any real competition from the rest of the field.
So that’s basically the current situation.
If you know of any potential investors let the company know ASAP and we’ll get them in touch with Scott.
If You are that potential investor yourself I think you’d be massively impressed with what is planned for the near future, if you are willing to sign an NDA or do a verbal but legally binding verbal NDA over the phone with Scott we could set up that webby or call for you ASAP.
I wish the company nothing but success when they re-open for business. And contrary to Mr. Cory Crabb who tried to hijack a Facebook group and close it, and K. Chang, we all know that Amazon’s Solimo brand won’t pay you for referring anyone to them!
Price never really is the issue especially when you can get your product for free from Better Planet after referring only 3 customers so the nay-sayers and spineless need not apply.
There is also a very big difference between Amazon’s responsibly sourced Solimo brand and Better Planet’s objective to plant trees in State and National Parks never to be harvested as crops like Amazon’s source, Kimberly Clark, Unilever, Georgia Pacific or Proctor and Gamble do.
I could go on but I think you get the point.
Time will tell if the company makes it or not, but the Owner has a big heart for people and helping the environment and for that I for one wish him all the luck in the world to survive and thrive. 😉
Just a thought… maybe don’t launch an MLM company if you’re not financially ready.
And what Oz, plan on your finacial investor getting in a freak plane crash??? And so therefore don’t start a company?
How many companies wouldn’t be on the planet if all of them needed to have a few years cash on hand to operate?
And why is “Shark Tank” such a popular show; because nobody with a good idea should start a company when they don’t have the money to start or build their company?
Should the same illogic be applied to home ownership? If you need a mortgage then you shouldn’t own a home? Tell that to the banking industry and see what they say…
What does a plane crash have to do with investment? Either the money has been invested or it hasn’t.
It wasn’t. This happend about a week before the passenger was to cut a check to the company to continue operating.
Who cuts a check for investment? What is this, the 1960s?
And unless they’re dead and/or no longer wish to invest, none of this adds up.
Oz, you must be a very compasionate person.
And, if you don’t understand that to “Cut a check” is an expresion and not meant as an exact or literal action, then you have very limited business experience.
And you don’t know, perhaps to people of means writing an actual check whether certified or personal could very well be part of a business agreement.
I also didn’t mention that there would be contracts and legaly binding admendments to that contract.
Are you going to nit-pic that comment? Does your Mommy know you are using their computer on the big bad internet?
Let’s see how you feel after you are clinging to life after being in a horrific plane crash. Is it possible your priorities might change after that experience?
Ask your Mommy, she’ll explain it to you. 😉
Way to dodge the question chief. Not interested in your emotional garbage or childish insults.
Either all of this was in place prior to the crash or it wasn’t. And if it was, then business is business and contracts are still adhered to.
It takes all of two minutes to get a bank on the phone and complete a transfer. An attorney signing off on documents can happen regardless of whether someone is holed up in hospital.
All I’m hearing is excuses for a business that’s evidently not viable. Again, none of this adds up.
It sounds like emotional fodder you’d hear on an MLM webinar. The intended audience being those who have lost money and inclined to believe anything.
None of this holds up to scrutiny.
And what did you not understand in 2 previous replies that started whith ” It wasn’t. “…
To be clear that means it was “NOT” in place prior to the crash!
Hope you are satisfied with the clarification. Either way Take Care and Happy New Year to you and yours 😉
So there’s no investment, and all you can confirm is that Better Planet Paper as a business is not viable.
No need to come up with stories about plane crashes and missing investment. That would have sufficed.
I’m not convinced the “investor” was in a plane crash; but if it’s true, someone is sure spinning a yarn.
The two crash survivors hosted an event to thank the first responders at an ice skating rink. Looks like they made a full recovery.
P.S. The crash happened in Sept. 2018.
Just when I think I might be getting too cynical… something like this happens.
Oh wells. At least my bullshit meter still seems to be working.
I was quoting from a previous post but thanks for the update none the less Char. Nice to see after a year after the crash. Nov 23, 2019.
(Ozedit: derails removed)
^^ when you can’t admit you were lying.
@Bruce, from your own words It’s Great the people willing to wait as affiliates because those of us with the backbone to deal with startup issues like this can own the Lion’s share of the organization because we will be the ones building it without any real competition from the rest of the field.
So that’s basically the current situation.
What do you mean by competition from the rest of the field?
Are you competing against each other?
No, not competing against each other in the same company that is a company that sells a product that literally everyone on earth either uses daily or wishes they did.
I apologize for not being more clear. I will endeavor to be crystal clear from now on, on this site especially so as not to create any undue confusion.
I was thinking when writing that, that you and I will not have any competition from any OTHER company selling a similar product line.
I am not aware of any other in the MLM space that sells similar paper products. (and in all fairness to this site’s admin- BPP is currently not in business without an investor)
There are of course lots of Grocery Store brands we will be competing against and as people previously were quick to point out there are lots of Amazon and Ebay products that sell the same things for a lot cheaper than Better Planet Paper will.
Of course those people will continue to pay for those cheaper products for the rest of their lives while we get ours for free and or make some money selling the product line to environmentally minded consumers.
I wrote about the price above in a previous post you can see that points out that there are many people willing to pay more for a better product than the cheapest they can find.
In fact, there was a great article by Tim Ferriss about the subject of paying too little for the cheap stuff. Here is that link for your reading pleasure:
He goes into other areas as well in his article as it has more to do with the price objective on many products and other areas of life other than paper products.
Hope that clears things up for you. 😉
There ain’t no such thing as a free arse-wipe, Adam Smith. You’re either paying for your toilet paper or your downline is.
90%+ of participants in Better Planet Paper will lose money, as in any MLM scheme, and will be paying for their upline’s toilet paper.
People are willing to pay a higher price for a better product. Not to pay a big markup to fund multiple commissions over a byzantine MLM structure.
I guarantee if there was no comp plan attached you wouldn’t have gave this a second look or paid for it in the first place.
This isn’t about saving the planet or getting free product.
You convinced yourself you can profit from the ignorance of the marketplace!
Why do people get on sites like this to voice their negative opinion about a MLM company? Most people who do so already have their minds made up.
Network Marketing isn’t perfect but it’s a great option compared to a lot of opportunities out there.
Better Planet is out to make a profit just like any other business. They chose to market a consumable product that everyone needs.
No, I don’t have any affiliation with the company. I just happened to come across the page.
Why do people do anything? Because they can and don’t need your permission to do so.
Beware the person who dodges subject matter and instead asks dumbass questions.
Sorry, Tony, but I must disagree. Statistically, you’d be better off putting money into slot machines than into a pretend MLM “business.” But don’t take my word for it, see the research hosted on the FTC’s website:
Sound judgement and negativity are not the same thing. You’re not being negative if you make a positive choice not to join a system that will cause you to lose money.