Better Planet Paper provide no information on their website about who owns or runs the business.

The Better Planet Paper website domain (“”) was privately registered on August 18th, 2016.

Further research reveals Scott Kufus claiming to be the Founder and CEO of Better Living Paper on his LinkedIn profile.

With my keen focus on eco-consciousness, I founded Better Planet in 2017 to revolutionize paper consumption to make sustainability more practical.

Why there’s no information about Kufus on the Better Living Paper website is unclear.

Kufus (right) credits himself with “over 33 years in sales and relationship marketing experience”.

This includes corporate roles and affiliate memberships with

  • Video Plus – National Video President of Sales
  • The Peoples Network – Executive Director (distributor)
  • AdvoCare – National Sales Trainer
  • OxyFresh – Sales Advisor
  • Univera Life Sciences – Vice President of Sales & Marketing
  • GeneWize – Co-founder and Vice President of Sales & Marketing
  • SnackHealthy – Co-founder
  • Family Vacation Network – Co-founder & Marketing Strategist
  • World Ventures – Technical Sales Consultant
  • Purium – Field Sales Trainer

Read on for a full review of the Better Planet Paper MLM opportunity.

Better Planet Paper Products

Better Planet Paper refer to themselves as a “paper co-op” and market a range of toilet paper and paper towels.

  • Personal Potty Pack – $36 for 24 “soft 2 ply rolls”
  • Family Combo Pack – $60 for 24 toilet paper rolls and 12 paper towel rolls
  • Small Business Pack – $88 for 24 toilet paper rolls and 24 paper towel rolls

Better Planet Paper claim their products are forest friendly (recycled, sustainable pine), with plans to introduce ‘bamboo, hemp and other options as they present themselves.

Better Planet Paper ship both affiliate and retail orders are for free within the US.

The Better Planet Paper Compensation Plan

Better Planet Paper pay affiliates when they generate sales to retail customers and recruited affiliates.

MLM commission qualification

Better Planet Paper affiliates must have at least five active retail customers and/or affiliates to qualify for MLM commissions.

To be considered active, a retail customer or affiliate must have placed an order within the previous two months.

Better Planet Paper Affiliate Ranks

There are five affiliate ranks within the Better Planet Paper compensation plan.

Along with their respective qualification criteria they are as follows:

  • Class 1 – have at least five active retail customers and/or affiliates
  • Class 2 – have at least fifteen active retail customers and/or affiliates
  • Class 3 – have at least twenty-five active retail customers and/or affiliates
  • Class 4 – have at least fifty active retail customers and/or affiliates
  • Class 5 – have at least one hundred active retail customers and/or affiliates

Residual Commissions

Better Planet Paper pay residual commissions on retail customer orders via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Better Planet Paper define generations within each unilevel leg when an affiliate of the same rank is found.

Eg. the first generation within a leg of a Class 2 ranked affiliate’s unilevel team is defined when another Class 2 affiliate is found in that leg.

This caps off the first generation for that leg, with the second beginning thereafter.

If a second Class 2 ranked affiliate is found in the same leg, the second generation is capped off and the third begins.

If no other Class 2 ranked affiliates exist in the leg, the second generation extends down the full length of the leg.

Using this generational model, Better Planet Paper pay residual commissions on up to three generations per unilevel leg.

  • Class 1 affiliates earn 5% on three Class 1 generations
  • Class 2 affiliates earn 4% on three Class 2 generations
  • Class 3 affiliates earn 3% on three Class 3 generations
  • Class 4 affiliates earn 2% on three Class 2 generations
  • Class 5 affiliates earn 1% on the first, 2% on the second and 3% on the third Class 5 generations

Patronage Points

Each paper order a Better Planet Paper affiliate puts through generates a Patronage Points bonus:

  • Class 1 affiliates receive a 5% Patronage Points bonus
  • Class 2 affiliates receive a 4% Patronage Points bonus
  • Class 3 affiliates receive a 3% Patronage Points bonus
  • Class 4 and 5 affiliates receive a 2% Patronage Points bonus

According to the Better Planet Paper website Patronage Points can be redeemed at a “redemption center”.

The company does not specify what Patronage Points are redeemed for (presumably more products).

Joining Better Planet Paper

Better Planet Paper affiliate membership is $50.


Unless you’ve got one of those fancy French named contraptions, there’s no question that toilet paper is something everybody needs.

Although wide open to a plethora of jokes an innuendo (which can be used to advantage), toilet paper sort of makes sense when paired with an MLM opportunity.

Pretty much everybody needs toilet paper and it’s a repeat consumable.

The key factor on whether the business model is viable though is if Better Planet Paper can compete with supermarkets.

Free delivery goes some way to level the playing field, however what you can get locally is of course going to vary.

The environmental impact angle is also a factor in the equation, as even if Better Planet Paper does wind up costing a bit more, some people won’t mind paying the premium.

Better Planet Paper claim for every order they process they “plant a tree”.  In addition to responsible paper-sourcing, that might convince people to pay a few bucks more.

And if Better Planet Paper works out less, do you really have an excuse not try it out?

These are all points that work in favor of a Better Planet Paper affiliate.

On the compensation side of things, you’ve got a basic generational unilevel. A simple plan for a simple product.

There is the risk of chain recruitment if the majority of Better Planet Paper customers are affiliates.

The good news is this is easy to evaluate as a potential affiliate. What you want to find out is whether or not at least 50% of their required orders (as per their affiliate rank) are retail (non-affiliate orders).

To make things easy, here’s the corresponding amounts for each Better Planet Paper affiliate rank:

  • Class 1 – at least three active retail customers
  • Class 2 – at least eight active retail customers
  • Class 3 – at least thirteen active retail customers
  • Class 4 – at least twenty-five active retail customers
  • Class 5 – at least fifty active retail customers

Anything less and you’re probably looking at a business you’ll wind up having to pair the income opportunity with to market and sell the products. That’s definitely something you want to avoid.

Good luck!