basic-reset-logoAccording to the Basic Reset website,

Basic Reset is a division of BioGenyx, which was started by Fred and Kim Kaufman in 2002, but now have expanded as an outlet to bring life-changing products to the world.

The Basic Reset website domain was registered in March 2014, with the company going on to officially launch from Tennessee two months later.

fred-kaufman-founder-basic-resetSo the story goes,

After over-coming his own life-long health problems in 1969, Fred, became highly motivated to have a better understanding of what causes us to lose our health, but even more importantly, how to regain good health.

Ten years later, Fred was overcome with an insatiable curiosity to research why people get cancer, even though he didn’t know anyone with cancer and had no family history.

It all came to light about 5 years later, when his own mother was diagnosed at the Mayo Clinic with 4th stage melanoma.

She was given no hope with only a few months to live. Fred stepped up to help his mother through nutrition and supplementation, and she was totally healed in just a few months.

Fred believes that God was leading him to know how to help his mother, and was greatly encouraged to continue learning all he could to help others with debilitating and life-threatening diseases.

Fred began to help many others through his knowledge of natural health remedies while working in 2 medical clinics as a nutritionist, and in 1995, he spoke at the International Cancer Conference in Stockholm Sweden.

In 1994, Fred learned about coral calcium through a Swedish scientist, which led Fred to be the first person to import the product into the U.S. The testimonials were amazing which further motivated Fred to keep seeking natural ways to help people.

Two years later, Fred met Kim, and in their very first phone conversation, she shared with him information that was an important key for Fred to invent the liquid mineral product Ionyte.

Fred and Kim had a strong connection through their faith in God, and their hearts to help others through natural health remedies.

After 3 months, with the phone as their only means of communication, they finally met in person, and married 12 hours later!

Fred and Kim are dedicated to supplying quality products at affordable prices.

Back in 2008 Kaufman launched Aqualyte Water as a standalone business opportunity. Affiliate marketing reveals Aqualyte Water to have used a matrix-based compensation plan.

Today the Aqualtye Water domain is defunct.

Read on for a full review of the Basic Reset MLM business opportunity.

The Basic Reset Product Line

Basic Reset operate in the health and wellness and homecare MLM niches, with a number of products marketed on their website.

  • Ionyte – “a powerful electrolyte of coral minerals combined with organic complexes from plants”, retails at $19.95 for a 120ml bottle
  • Aqualyte – “a sachet (tiny tea bag) of specially processed coral minerals”, retails at $19.95 for a box of 30 sachets (makes 15 gallons of Aqualyte)
  • Bee Gold – “nature’s most complete food”, retails at $15.95 for an 8oz pouch
  • Beta Factor – “a powerful immune booster”, retails at $74.95 for a bottle of 50 capsules
  • Body Mass Reset – “our customers report significant fat loss of up to a pound a day”, retails at $39.95 for a 2 fl oz bottle
  • Miracle Facelife Masque – “a skin-tightening mask with a unique blend of soothing and revitalizing botanical ingredients”, retails at $39.95
  • Primo Java – “made from the finest organic Arabica beans (and) contains extracts of organic Mangosteen plus extracts of four different organic Reishi mushrooms”, retails at $19.95 for a pouch of thirty servings
  • Earth Wash – “an eco-friendly, plant-based cleaning product”, retails at $7.95 for 2 fl oz bottle
  • Garden Miracle – “when sprayed on plants Garden Miracle increases plant growth and produce in the garden”, retails at $7.95 for a 2 fl oz bottle

More detailed product descriptions are available on the Basic Reset website.

The Basic Reset Compensation Plan

Basic Reset products are commissionable down three levels of affiliate recruitment, paid out via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):


If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Basic Reset cap payable unilevel levels at three, with commissions paid out as a percentage of product orders made as follows:

  • level 1 (personally recruited affiliates) – 35%
  • level 2 – 10%
  • level 3 – 5%

Retail commissions aren’t explicitly mentioned in Basic Reset’s compensation plan material, however it is assumed retail customer orders attract the same 35% commission as level one unilevel affiliates.

Joining Basic Reset

Affiliate membership with Basic Reset is free.

The company claims there are/is

NO startup costs, NO inventory to stock (and) NO mandatory auto-ship or purchases to qualify (for commissions).


On the MLM side of things, Basic Reset looks to be a pretty straight-forward three-level affiliate compensation offering.

It costs nothing to sign up as a Basic Reset affiliate, with retail sales possible and there not really being any overbearing incentive to solely focus on affiliate recruitment (which in and of itself pays nothing).

With there being no volume requirements, a genuine desire to purchase products pushes sales through on the affiliate side of things. In the absence of the income opportunity, the same also holds true for retail customer orders.

Unfortunately on the product side of things, compliance issues are evident.

Take for example the following, taken verbatim from the Basic reset website:

Once you put a sachet of AquaLyte into any kind of water, that water is quickly transformed into “healing water”.

Typically health and wellness product descriptions by MLM companies are accompanied by the following FDA disclaimer:

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

This disclaimer appears once on the Basic Reset website, at the bottom of the Aqualyte product page.

It’s buried under six testimonials which claim Aqualyte heals back pain, shoulder pain, vision loss, pain associated with Multiple Sclerosis, body rashes and cures arthritis.

Broader testimonials presented on the Basic Reset Testimonial website page are no better:

I have suffered for 22 years with CIDP (Chronic Inflammatory Demyelinating Polyradiculoneuropathy) – The disease has made it very difficult for me to walk.

My whole body feels numb. You could poke me with a pin and I wouldn’t feel it.

In less than 30 minutes of drinking only about 8 ounces of water with AquaLyte and Ionyte, I could feel the shoes on my feet, and the wind blowing on my legs!

I stood up and walked without first having to steady myself, and to everyone’s amazement I wasn’t strangely kicking out my left leg! -Laura Dodd

I felt I was waiting to die, but praying for God to help me.

I was on 26 medications, and within weeks of drinking water with AquaLyte and Ionyte, I was off all meds!

I was healed of 4 autoimmune disorders; lupus, sjogrems syndrome, fibromyalgia with brain fog, and rheumatoid arthritis.

I was facing joint replacement in my right hip and these products gave me a new back! Also, I had a huge bone spur disappear in my foot.

My total list of healings besides the autoimmune disorders include coronary and pulmonary dysfunctions and deterioration, asthma and allergy issues, MS, hot flashes, bladder enigmas, kidney and gall stones, brain chemistry issues and memory loss, vertigo, spastic colon, constipation, acid reflux, nausea, and blood disorders.

AquaLyte and Ionyte saved and sustained my life! -Lynda Hatcher

There are a boatload of similar medical related testimonials splashed all over Basic Reset’s corporate Facebook profile too.

Now to be clear, I’m not questioning the accuracy of the above testimonials. That’s not the point of contention here.

From an MLM regulatory compliance standpoint however, clearly Basic Reset products are being marketed and sold on the premise that they can “treat, cure or prevent” disease.

This is the sort of thing that gets you fined hundreds of thousands, if not millions of dollars by the FDA.

And if your whole marketing campaigns are based on medical claims, with you having to publicly admit your products don’t do what you’ve claimed they do for years, there goes your credibility.

Whether Basic Reset are aware of the glaring compliance issues on their website and related marketing material is unclear.

As a prospective affiliate though, I certainly wouldn’t be willing to take on that risk until these compliance issues are rectified. Failing which it’s only a matter of time before someone at the FDA takes notice.