A Leisure Life Review: $465 travel product plans?

A Leisure Life launched in 2014 and are based out of the US state of Utah.

Heading up the company is CEO Kim Rimmasch, who has a noticeably vague corporate bio on the A Leisure Life website:

Mr. Rimmasch brings years of CEO experience to the A Leisure Life team. His experience and expertise brings an outstanding amount of strength and leadership to an exceptional executive management team.

At the time of publication, no less than seven social profile links below Rimmasch’s A Leisure Life bio were non-functional.

In an A Leisure Life marketing video, Rimmasch (right) shares that he’s

been in the vacation business for over thirty-three years. I started in 1980.

I’ve been able to develop some of the finest resorts in the country. Locally here in Utah I’ve developed East Canyon, Kimble, condos, Power Ridge Village, Bear Lake.

I’ve developed condos in Wolf Creek and St George, Yellowstone. I’ve had an opportunity to develop condos up and down the pacific coast.

I’ve had an opportunity to be a consultant in the business for many years. I started right on the line as a sales-person, with a company with hundreds and hundreds of sales people.

One of the largest vacation businesses in the country, and was able to be pretty good. I worked my way up to manage a store and later over three stores, later over six stores.

I Became the Vice-President of that company and I’ve pretty much been the Chief Executive Officer, the CEO or Executive Vice-President since then, of many companies.

I wasn’t able to find an MLM history for Rimmasch, suggesting A Leisure Life is his first MLM venture.

Read on for a full review of the A Leisure Life MLM business opportunity.

The A Leisure Life Product Plan

A Leisure Life market access to travel discounts, available through a “product plan”.

The core product of A Leisure Life are the condominiums available via the timeshare industry that the general public may use for vacationing at very affordable prices so a week vacation is now affordable for families, once again.

Hotels are included in the accommodation selections. Over 140,000 hotels worldwide are included in this offering.

Also, all the major cruise lines with their total cruise lists are available to Members. Even excursions are included.

This product plan is sold retail for $49 with an ongoing $27.99 a month subscription.

Affiliates are also required to purchase plans when they sign up, costing $99.99 and then $59.99 a month as a basic affiliate or $499.99 and then $99.99 a month as a Premier affiliate.

Of note is the A Leisure Life website also mentions a ” merchandise selection from hundreds of brand names at wholesale pricing”, however no specific information about this merchandise is provided. Nor is there any mention of the merchandise in the A Leisure Life compensation plan.

The A Leisure Life Compensation Plan

The A Leisure Life compensation plan revolves around the sale of “product plans” to retail customers, along with the recruitment of new A Leisure Life affiliates.

Commissions are paid upfront, as well as residually on ongoing monthly subscription fees.

Retail Membership Commissions

Retail commissions in A Leisure Life are paid out on the sale of memberships to retail customers.

A flat $10 a month per customer is paid out directly, with $2 paid up one level through the upline (to the affiliate who recruited the affiliate who made the sale).

A residual commission on retail membership is also available, paying $4 a month to the affiliate who made the sale and $1 to their immediate upline.

This residual commission is paid for the life of the A Leisure Life retail customer membership (monthly).

Note that in order to receive the upline commission, that affiliate must be at the Emerald or higher rank. If they are not, the system will search upline and pay the upline bonus (both initial and residual) to the first found Emerald ranked affiliate.

Recruitment Commissions

A Leisure Life affiliates are paid to recruit new affiliates, with commissions paid out based on the Customer Acquisition Bonus (CAB) rank, and the membership level a newly recruited affiliate signs up for.

Qualification criteria for CAB affiliate ranks is tied to points generated via the sale of A Leisure Life memberships to affiliates.

An Affiliate membership ($65) generates 65 points and a Premier membership ($465) generates 465 points.

There are seven CAB ranks in total, with their respective qualification as follows:

• Quartz – cumulatively generate at least 465 points
• Emerald – recruit at least three affiliates and cumulatively generate at least 1395 points
• Sapphire – recruit at least six affiliates and cumulatively generate at least 2790 points
• Ruby – recruit at least nine affiliates and cumulatively generate at least 4185 points
• Diamond – recruit at least twelve affiliates and cumulatively generate at least 5580 points
• Double Diamond – recruit at fifteen affiliates and cumulatively generate at least 6975 points
• Triple Diamond – recruit at least eighteen affiliates and cumulatively generate at least 8370 points

Using the above rank qualification criteria, commissions are then paid out on the recruitment of A Leisure Life affiliates as follows:

Affiliate ($65)

• pays $16 base commission (must be Quartz ranked)
• Emerald – $5
• Sapphire – $4
• Ruby – $3
• Diamond – $2
• Double Diamond – $2
• Triple Diamond (5 payments) – $1

Premier ($465)

• pays $115 base commission (must be Quartz ranked)
• Emerald – $33
• Sapphire – $28
• Ruby – $23
• Diamond – $19
• Double Diamond – $14
• Triple Diamond – $9
• Tier 2 Triple Diamond (4 payments) – $5

Note that these are coded bonuses, meaning the affiliate who did the recruiting is always paid the base commission.

The system then begins to search the upline, incrementally paying out the coded bonus as it finds affiliates at the specified ranks.

Note that the final payments are multiple payments to Triple Diamond ranked affiliates. The Affiliate membership pays 5 Triple Diamond payments, the Premier pays one $9 commission and four $5 commissions.

Residual Recruitment Commissions

Regular A Leisure Life affiliates pay $59.99 a month and Premier affiliates pay $99.99.

These fees are commissionable and paid out via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any affiliates on level 1 recruit new affiliates, they are then placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

A Leisure Lie cap payable unilevel levels at ten, with how many levels an affiliate is paid down determined by how much they pay each month in membership fees:

• Affiliate ($59.99 a month) – 2% on levels 1 and 2, 4% on level 3 and 4 and 5% on level 5
• Premier ($99.99 a month) – 2% on levels 1 and 2, 4% on level 3 and 4, 5% on levels 5 to 8 and 4% on levels 9 and 10

Matching Bonus

Earnings by recruited affiliate are matched in A Leisure Life, with commissions paid out down five levels of recruitment.

How many levels of match A Leisure Life affiliate can earn on is determined by how much they pay in monthly affiliate membership fees:

• Affiliate ($59.99 a month) – 10% on levels 1 and 2
• Premier ($99.99 a month) – 10% on level 1 to 3 and 5% on levels 4 and 5

Differential Override

The Differential Override in the A Leisure Life compensation plan is poorly explained and makes little sense.

It appears to be a percentage bonus on unilevel sales volume, paid out according to total accumulated GV:

• 10,000 GV = 1%
• 20,000 GV = 2%
• 50,000 GV = 3%
• 100,000 GV = 4%
• 200,000 GV = 5%
• 500,000 GV = 6%
• 1,000,000 GV = 7%
• 2,000,000 GV = 8%
• 3,000,000 GV = 9%
• 5,000,000 GV = 10%

How often the bonus is paid out isn’t mentioned, but affiliates can purportedly earn the difference in GV based on their rank and that of their downline.

I believe this is external to regular unilevel commissions, however how the differential bonus is paid out periodically (unilevel commissions are paid out monthly), given it’s based on total accumulated volume is unclear.

Dream Incentive

The Dream Incentive is a cash bonus paid out based on group sales volume of an affiliate’s downline.

This volume includes sales of membership to retail customers and recruited affiliates, with a bonus paid out at the following Group Volume (GV) milestones:

• 250,000 accumulated GV – $25,000 ($1250 to sub-affiliates)
• 500,000 accumulated GV – $50,000 ($2500 to sub-affiliates)
• 750,000 accumulated GV – $75,000 ($3750 to sub-affiliates)
• 1,000,000 accumulated GV – $100,000 ($5000 to sub-affiliates)
• 1,500,000 accumulated GV – $150,000 ($7500 to sub-affiliates)
• 2,000,000 accumulated GV – $200,000 ($10,000 to sub-affiliates)
• 2,500,000 accumulated GV – $250,000 ($12,500 to sub-affiliates)
• 5,000,000 accumulated GV – $500,000 ($20,000 to sub-affiliates)
• 7,500,000 accumulated GV – $750,000 ($37,500 to sub-affiliates)
• 10,000,000  accumulated GV – $1,000,000 ($50,000 to sub-affiliates)

The sub-affiliate bonus is paid out to an affiliate’s “top 10 sub-affiliates”. There’s no information about how these top sub-affiliates are ranked, but one would assume it’s tied to their own GV production.

Note on conflicting compensation plan information

There’s a chart at the end of the official A Leisure Life compensation plan documentation that contradicts what is written elsewhere in the document.

Up until the last page, various commissions are tied t qualification based on how much an affiliate spends each month. There is no mention of separate A Leisure Life affiliate ranks.

The rank chart at the end of the compensation plan documentation however suggests there is limiting of bonuses tied to ranks.

One example is the Matching Bonus, which is explained as follows:

The chart at the end of the compensation plan however shows that only Regional and Executive Vice-President ranked affiliates earn five levels of matching bonus:

I don’t know what the story is there, but as these ranks aren’t mentioned anywhere else in the compensation plan I’ve ignored them.

To me it looks like somebody forget to omit the ranks page at the end of the document (they were likely relevant in a previous version of the plan).

Joining A Leisure Life

Basic affiliate membership with A Leisure Life is $99.99 and then $59.99 a month.

Premier affiliate membership is $499.99 and then $99.99 a month.

The primary difference between these two affiliate membership options is income potential through the A Leisure Life compensation plan.

Conclusion

Before we get into our analysis of A Leisure Life, I have to point out that the official compensation plan documentation needs to be reworked to better represent the business.

Having conflicting information in it, along with poorly explained bonuses (eg. differential overrides) isn’t doing the company any favors.

Worse still it invites incorrect information being presented to potential affiliates, who later might find out they aren’t going to be paid in the manner which was initially presented to them.

With that out of the way, A Leisure Life presents a primarily recruitment-focused opportunity. Access to travel discounts is the service offered, with non-affiliates expected to pay $27.99 a month to retain membership.

I noted that the initial sign up cost for non-affiliates is $49, whereas Premier affiliates are charged $465.

These fees are marked “product plan”, suggesting that they are for products and services.

Off the bat some $261 of the Premier affiliate fee is paid back in recruitment commissions. So really we’re comparing $204 to $49.

That’s still roughly four times as much, so what exactly are Premier affiliates getting over retail customers?

As far as travel related services go, a “Concierge Travel Suite Plus and “World Views Package”.

No further information about either is provided on the A Leisure Life website, so I can’t give you any further details. But are they really worth an initial $155 on signup?

And having top-tier travel related services reserved for affiliates who pay hundreds of dollars, over your retail customers makes little sense. At least not in a business genuinely trying to attract retail customers…

This brings us to “pay to play”, which is pretty rife in the A Leisure Life compensation plan. If an affiliate chooses Basic membership of Premier, they are pretty much short-changed throughout most of the income opportunity.

Commissions in MLM should be based on individual and team sales performance (ideally by selling products and services to retail customers), not how much an affiliate pays in fees.

And speaking of fees, as with most MLM travel opportunities A Leisure Life rely on membership fees rather than the actual sale of travel to members and affiliates.

A fact which they are quite open about on the A Leisure Life website:

Our revenue stream is from the active monthly membership fees.

Access to discounts isn’t a viable MLM product or service, as in and of itself it’s not a tangible product.

This unfortunately drags A Leisure Life into pyramid scheme territory, as it’s highly likely most “product plan” users are going to be affiliates.

There’s distinct lack of motivation to market A Leisure Life memberships to retail customers, with affiliate recruitment paying much more (both upfront and residually).

There’s also no requirement to sell A Leisure Life memberships to retail customers, with affiliate recruitment alone qualifying an affiliate for commissions via GV.

Retail customers themselves do have an incentive to share the travel membership with others, being able to reduce their own monthly travel membership to just $7.99 a month (if they bring in four new customers).

That on its own is great, but does little for affiliates who are otherwise at a disadvantage marketing to retail customers over affiliates.

Prospective A Leisure Life affiliates are encouraged to enquire with their uplines as to how many retail customers they’ve sold “product plan” memberships to. Comparison of that number to affiliates recruited should give you an idea of how you yourself will be running your A Leisure Life business.

You can even go so far as to limit retail customers to how many a potential upline has on monthly subscription. Retail customers maintaining a monthly subscription would strong indicate perceived value with the plans.

Which, when you’re marketing access to travel discounts, is better than nothing.

Also pay attention to how A Leisure Life itself was pitched to you. Did your prospective upline lead with the travel, or was it briefly mentioned (if at all) in favor of income potential?

Also be sure to ask what, other than income potential, are the major differences between Basic and Premier A Leisure Life affiliate membership.

Feel free to share what you’re told below in the comments, as I suspect most A Leisure Life affiliates aren’t going to (or won’t) be able to directly answer the question.

Good luck!