In principle mixing coffee with an aphrodisiac makes sense. Sex requires energy and coffee is probably the best known stimulant out there. So why not combine the two?

Putting people in the mood for sex and giving them the energy to do it is exactly what Magic Power Coffee have set out to do.

The Magic Power Coffee product

Magic Power Coffee retail one product and one product only, coffee designed to get you in the mood for sex.

The product Magic Power Coffee itself is aimed at those wanting an extra kick in their sex life. Ingredients wise however Magic Power Coffee doesn’t seem to be anything special, infact most of the stuff in it is probably readily available from your local supermarket.


Epimendium, commonly referred to as ‘horny goat weed’ has been available retail in most supermarkets and online for quite a while now.

The active ingredient in horny goat weed is ‘icariin’ which is typically found in concentrations of 5-60% potency in Horny Goat Weed.

Unfortunately Magic Power Coffee don’t reveal how much icarin or Horny Goat Weed feature in their coffee.


Ginseng is widely accepted as a libido enhancer and barrier against stress. It’s also found in many energy drinks on the market today, albeit in usually useless trace amounts.

Again just how much ginseng is in Magic Power Coffee is unknown so the benefits cannot be properly quantified.

Side effects of ginseng include ‘the inability to sleep’ (not a bad thing when it comes to sex), ‘other side-effects can include nausea, diarrhea, headaches, epistaxis, high blood pressure, low blood pressure, and mastalgia. Ginseng may also lead to induction of mania in depressed patients who mix it with antidepressants.’

These other side effects however are not so good. I’m assuming the amount of ginseng needed to trigger these side effects however isn’t found in Magic Power Cofee, given that most drinks on the market only contain trace amounts of the herb.


Wolfberry, also known as goji berry, don’t seem to have any real effects on libido or sexual reproduction. The inclusion of Wolfberries in Magic Power Coffee I suspect is rather due to their reported health benefits.

Wolfberries are naturally high in antioxidants, are reported to help with eyesight, be an anti-cancer and protect against cardio-vascular and inflammatory disease. Note that none of these claims have been peer reviewed through research.

Other ingredients

Along with the main ingredients listed above Magic Power Coffee also contains your standard cocktail of vitamins and supplements found in most energy/health drinks on the market today.

These include Xylitol, Provitamin A, Vitamin A, Vitamin D, Vitamin E, Vitamin C, Vitamin B1, Vitamin B2, Vitamin B6, Vitamin B12.

Marketing Magic Power Coffee

It’s important to keep in mind that unlike more traditional products marketing Magic Power Coffee presents it’s own challenges. First and foremost it’s a product aimed at adults, adults with sexual problems at that.

This is typically a hard market to break into and is well saturated with other sexually enhancing products like Viagra, Cialis, various nasal sprays and a whole bunch of other supplements.

The biggest selling point of Magic Power Coffee appears to be it’s claimed mutual benefit for both men and women. This in itself I think is a bit questionable.

Horny Goat Weed is been found to increase penile blood pressure when directly injected, this obviously has no benefit to women. Horny Goat Weed also relaxes muscle. This has an obvious advantage in reducing stress and reaching a state of calm but as far as sex goes it’s probably no more potent then just relaxing before engaging in sex anyway.

That said the effects of the coffee itself could well shadow any relaxation effect Horny Goat Weed might have on the drinker. I’ve known some people who if they drink a cup of coffee at night are involuntarily unable to sleep for most of it.

These are all questions and queries that need to be taken into consideration when thinking about marketing Magic Power Coffee.

The Magic Power Coffee business compensation plan

Magic Power Coffee’s business associate compensation plan revolves mainly around a 9 level deep matrix. There are also various other incentives offered to provide additional income streams for business associates.

I plan to go into greater detail about Magic Power Coffee’s compensation plan in a later article.


Magic Power Coffee retails for about $5 a serving. Given coffee and the primary active ingredient Horny Goat Weed are readily available I guess it comes down to whether or not you’re getting value for money.

Long term use of Magic Power Coffee might also lead to a diminishing effect (if any) of it’s active ingredients. Caffeine resistance is quite common in long term drinkers.

If you don’t have a long lasting adverse reaction to coffee that might effect you after you’ve done your business, then Magic Power Coffee might be a convenient option for you. It comes in a sachet pre-measured, all you have to do is add water.