In reporting on Velovita’s acquisition of Jeunesse earlier this month, I very much felt like something was amiss.

Marketing suggested Velovita had only acquired rights to certain regions, putting a question mark on the rest of Jeunesse’s business.

This was on top of allegations made by Jeunesse co-founder Randy Ray in October, placing former Jeunesse CEO at the center of a conspiracy to allegedly defraud him out of millions.

In response to our Velovita acquisition article, a BehindMLM reader brought up Greenway Global’s claims of Jeunesse ownership.

This was the first I’d heard of Greenway Global having anything to do with Jeunesse so I looked into it and, sure enough, there it was:

My research eventually led me to a lawsuit filed by Velovita against Greenway in November. Case filings shed light on the matter, with Kevin Giguere allegedly in the middle of yet another scheme to misappropriate millions.

Named defendants in Velovita’s November 4th filed Complaint are:

  1. Greenway US, LLC
  2. Greenway USA, LLC
  3. Jeunesse Global Holdings LLC
  4. Jeunesse LLC, dba Jeunesse Global
  5. Jeunesse Inc
  6. Kevin Giguere
  7. Suntitle Services Inc., dba Title Services and
  8. John Roby

In its lawsuit Velovia confirms it “acquired certain assets of Jeunesse” in October 2024.

This includes Jeunesse LLC, Jeunesse Global Holdings, LLC, and all of their direct and indirect wholly-owned subsidiaries.

Those companies came with Jeunesse’s worldwide affiliate and customer database, as well as patents, marketing assets (Jeunesse’s website etc.), product registrations, business licenses and existing product inventory.

The crux of Velovita’s lawsuit is the allegation that Greenway Global has

been misleading Jeunesse distributors and customers into believing they own the Jeunesse Assets and stating that they, not Velovita, have the right to sell and market Jeunesse products.

Velovita claims it sent Greenway Global a cease and desist via email on October 29th.

Twelve hours after the email was sent, Greenway Global is alleged to have sent another email to Jeunesse distributors, claiming they were partnered with the company.

[Greenway Global is] actively encouraging former leaders and employees of Jeunesse to misrepresent to other Jeunesse distributors that the Defendants own the Jeunesse Assets to persuade these distributors to transition to Defendants.

In its defense Greenway Global claims it “entered into contractual agreements” with Jeunesse. These agreements purportedly predate Velovita’s acquisition.

Velovita naturally dispute’s Greenway Global’s alleged agreements, claiming;

Neither Jeunesse Inc. nor its parent company, VIP Global Stars, Inc., nor any of its subsidiaries ever effectuated an agreement with Defendants, as Defendants failed to meet the expectations outlined in the agreements.

Even if there was a valid agreement, which there was not, the Defendants did not perform on their promises.

For example, the Defendants only paid $2.1 million of the $10 million they committed to.

As to the expectations, Greenway Global claims it “acted within [its] rights … [and was] fraudulently mislead by the Jeunesse CEO, Kevin Giguere.

From Greenway Global’s October 31st response to Velovita’s cease and desist;

All actions taken by Greenway have been based on legal grounds and in accordance with contracts and agreements signed by Kevin Giguere on behalf of Jeunesse and Greenway.

Furthermore, it appears that your company is now claiming ownership of property and assets that are subject of the contracts and agreements entered into between Giguere/Jeunesse and Greenway.

Greenway denies any tortious interference with the contractual or business relationships of Velovita, as all actions taken by Greenway were pursuant to contracts and agreements to which it is a party.

Greenway intends to take all necessary actions to recover the funds wrongfully obtained by Jeunesse and Giguere.

In an affidavit from Giguere, attached as an exhibit by Velovita, he states;

I began nationations with Greenway in June of 2024 to purchase certain assets of Jeunesse Inc., such as database information for specific countries only rather than the entire Jeunesse database.

Despite exchanging multiple drafts, Greenway submitted documents to me for final signature that I later discovered did not comport with our negotiations.

Greenway misrepresented to me that the terms of these agreements were in line with our oral conversations, which I relied upon in executing the agreements.

The negotiated terms were as follows:

Greenway was to pay Jeunesse $3 million dollars for selected countries of the Jeunesse database and $7 million dollars to Jeunesse to be paid on a monthly basis for a total of $10 million dollars, plus fund a Jeunesse event in Singapore, and purchase millions of dollars’ worth of inventory on behalf of Jeunesse.

In exchange, Jeunesse was to deliver the inventory to Greenway’s selected warehouse and transfer the database information and selected trademarks from the agreed upon countries.

Notwithstanding the misrepresentations, Greenway still failed to perform its obligations under any agreement or negotiated terms by only paying $2.1 million of the $10 million dollars promised and failing to collect the inventory.

As a result, Greenway did not and could not take legal title to any of the Jeunesse Assets.

Despite Greenway’s shortcomings in fulfilling its obligations, it improperly and incorrectly communicated to all Jeunesse Distributors that it had acquired Jeunesse and subsequently published an article in Business For Home, which I did not authorize.

It’s unclear why Giguere handed over Jeunesse’s database, much the less Jeunesse’s entire database, if Greenway had failed to pay as agreed.

My attorneys sent a cease-and-desist letter on behalf of Jeunesse, demanding that it remove the article at the time and cease its improper behavior, but Greenway refused.

The Jeunesse Assets were sold to a third party under a confidential Asset Purchase Agreement.

Upon information and belief, the Jeunesse Assets were then sold to Velovita.

Jeunesse Inc. is no longer the legal owner of the Jeunesse Assets, and it does not have the authority to transfer them to another party, such as Greenway at this time.

Of note is Kevin Giguere being the primary beneficiary of the purported Jeunesse Greenway agreement. From a letter of demand sent by Jeunesse’s lawyers to Greenway in August 2024;

By way of this notice, Jeunesse demands that within 24 hours of this letter, Greenway deposit the contemplated purchase price of $10 million into escrow …

The $10 million in escrow will then be disbursed as follows:

  • $1 million to Terry Lacore
  • $1 million to Brian McMullin
  • $550,000 to Vitaquest
  • $400,000 to United One
  • $200,000 to Uniwell
  • $200,000 to Dr. Nathan Newman
  • $50,000 to Dr Giampapa
  • $2 million to Ryan Jumonville and
  • $4.6 million to Kevin Giguere

Giguere is currently a named defendant in a separate lawsuit filed by Jeunesse co-founder Randy Ray.

Ray alleges Giguere was part of a conspiracy to seize control of Jeunesse and steal millions from him.

Defendants’ actions prove that they intend to keep targeting the Jeunesse database and sell Jeunesse products using inventory and trademarks owned exclusively by Velovita.

To that end, Velovita sought temporary and permanent injunctions against Greenway Global. Compensatory damages, special damages and legal costs were also sought.

On November 15th Velovia was awarded its requested Temporary Restraining Order (TRO) against the Greenway defendants.

The TRO prohibits the Greenway defendants from:

  1. soliciting Jeunesse distributors and customers;
  2. “holding themselves out as the owner of or utilizing Jeunesse Assets”; and
  3. defaming Velovita or Jeunesse.

On November 18th Greenway filed its answer to Velovita’s complaint. Attached was a counterclaim, naming Velovita, Jeunesse entities, Kevin Giguere, Suntitle Services and John Roby as defendants.

I don’t know why the need for secrecy but both Velovita’s Complaint and Greenway’s counter-claim cite whoever purchased and sold Jeunesse to Velovita as “John Doe”.

This cited John Doe is a defendant in both Velovita’s Complaint and Greenway’s counterclaim.

Greenway claims Giguere contacted it in May 2024 to beg for money.

Via a phone call on May 29, 2024, Jeunesse’s CEO Giguere reached out to Greenway Global Vice President Dany Loaroque asking for help.

Giguere informed Laroque that Jeunesse was having difficulty paying commissions to its distributors and might not survive unless it immediately received a large influx of cash needed to ensure payment of those commissions.

It should be noted these claims mirror those made by Randy Ray in his lawsuit against Giguere.

Greenway goes on to claim, based on Giguere’s representations, that it “executed a confidential Mutual Cooperation Agreement” (MCA).

Among other potential terms, the MCA contemplated:

  1. the purchase by the Greenway Entities and delivery by Jeunesse of specified Jeunesse products;
  2. the licensing of Jeunesse trademarks; and
  3. the transfer of the Jeunesse network database.

Greenway claims Giguere led them to believe Jeunesse financial problems were due to “irregularity in Jeunesse’s distributor policies”.

In this regard, Giguere mislead the Greenway Entities to believe it was in both parties’ best interest for the Greenway Entities to advance payments to Jeunesse so that Jeunesse could pay its distributors and thereby hold the network of distributors together to protect Jeunesse’s goodwill pending the completion of the sale of the Jeunesse Assets to the Greenway Entities.

In reality, Jeunesse’s inability to pay its distributors was due to an undisclosed, underlying fraud described further below as the “Point Scheme”.

The referenced “Point Scheme” is laid out in detail in Randy Ray’s Complaint against Giguere.

The Kingpin Defendants implemented the Point Scheme by recruiting and directing members of the Operational Defendants to fraudulently add millions of unearned points onto sham accounts—the Network Defendants’ Jeunesse accounts.

In a nutshell, the “Point Scheme” sees Giguere and several Jeunesse insiders accused of misappropriating millions of dollars by manipulating Jeunesse’s affiliate database.

Getting back to Greenway’s counterclaim;

Unaware of the fraud, the Greenway Entities entered into two contracts to purchase Jeunesse product for $2.1 million, and between July 1 and August 19th, 2024, the Greenway Entities in fact made payments to Jeunesse totalling $2.1 million.

Again mirroring Randy Ray’s claims, Greenway claims the $2.1 million it paid Jeunesse and Giguere was misappropriated through the “Point Scheme”.

The Greenway Entities also discovered that the majority of the $2.1 million they paid Jeunesse and Giguere to pay commission to Jeunesse distributors was diverted to other parties, including Giguere personally, through [the] “Point Scheme”.

Citing promotional material from Jeunesse in July 2024 noting the Greenway acquisition, Greenway claims that, despite the cease and desist sent in late August, it

documented a number of the agreements contemplated by the MCA in a series of contracts dated September 11, 2024.

These agreements covered mutual obligations, transfer of the Jeunesse Network, transfer of Jeunesse’s trademark rights and details of the planned October 2024 Singapore marketing event.

Greenway claims the agreements also required Giguere to sign a non-competition agreement, and renounce claims made in the late August cease and desist letter.

Greenway asserts it adhered to the terms of the September agreements, while Giguere did not.

Despite the failure of Jeunesse and Giguere to perform their obligations, Aqua Title and its escrow agent, John Roby, have failed and refused to return the $900,000 escrow deposit to Greenway.

Giguere failed to obtain a letter from Greenberg Traurig withdrawing his claims in the GT demand letter. Notably, however, Giguere has admitted his claims and allegations in the GT demand letter are false and have no basis in law or fact.

In fact, Giguere sent a letter to Greenway Global’s Leonid Morgunov renouncing all claims and allegations made in the GT Demand Letter, including false claims that the Greenway Entities were obligated to deposit $10,000,000 into an escrow account in connection with the parties’ agreements.

In exchange for their fraudulent induced July and August 2024 payments to Jeunesse totaling $2.1 million, the Greenway Entities received only $32,740 worth of Jeunesse product.

Jeunesse Holdings failed to take all steps necessary to fully transfer the Jeunesse data network to Greenway US and failed to execute all agreements necessary to effect the transfer of Jeunesse trademarks.

Giguere did not execute a non-competition agreement.

The Greenway entities financed the October 26-27, 2024 EXPO event – to the tune of $2.7 million – while Jeunesse sabotaged its purpose.

In addition to many other failures to comply with the EXPO Agreement, Jeunesse did not promote the new venture between Greenway Global and Jeunesse Global, which was the purpose of the event.

In fact, Jeunesse’s Vice President, Jason Borne, who was scheduled to be the primary host of the EXPO, called in sick at 7:00am the morning of the event claiming that he needed to fly home because he was ill.

As it turns out, Borne was not sick the first day of the EXPO but instead was busy hosting a pre-planned meeting with Velovita representatives, including Velovita Kosta Gara, in Jeunesse’s Singapore office.

It should be noted here that this turn of events is particularly strange given Terry LaCore’s ownership interest in both Jeunesse and Velovita.

Through LaCore Enterprises, LaCore (right) purchased Jeunesse in January 2023. Velovita has been a LaCore Enterprises company since launch in 2020.

So in effect, we have two LaCore Enterprises companies going to extraordinary lengths to strike a secret deal between themselves, while simultaneously screwing over a third party.

Such to the extent Velovita and Kosta Gara were explicitly aware of the Jeunesse’s Greenway Singapore event obligations is unclear, ditto LaCore.

Greenway’s countersuit continues;

A large portion of the approximately $2.7 million in expenses funded by the Greenway Entities was for flights and accommodations for top Jeunesse distributors from around the world to attend and participate in the EXPO.

Many of Jeunesse’s top distributors were invited to and attended the Jeunesse-Velovita meeting rather than the EXPO, even through the Greenway Entities had paid for their flights and accommodations so that they could attend the EXPO.

This left Greenway US in a scramble to host a multi-million dollar, two-day event for 4000 people – without the promised Jeunesse products and without Borne, the scheduled Jeunesse host – only two hours before the doors opened.

The EXPO was further thrown into chaos by rumors that began circulating that Giguere had purportedly sold Jeunesse to another company, Velovita.

This was the first time the Greenway Entities had any inkling Giguere and Jeunesse did not intend to perform the Transaction agreements.

The sabotage of the EXPO by Giguere and Jeunesse caused the event to be extremely costly to the Greenway Entities and unsuccessful for its purpose.

Worse yet, it shook the Jeunesse distributors’ faith and confidence in Greenway US, a catastrophic occurrence for any MLM company.

Greenway maintains its own purchase agreements supersede that of Velovita.

The Greenway Entities have learned that Giguere and Jeunesse fraudulently concealed liens on the Jeunesse Assets, including one or more lien in favor of Velovita.

Velovita, meanwhile, has misappropriated for its own use the Jeunesse Assets that were sold to and paid for by the Greenway Entities, despite having, on information and belief, prior notice of the Greenway Entities’ prior and superseding ownership interest in the Jeunesse Assets.

Velovita is now using the Jeunesse Assets to solicit both Jeunesse and Greenway US distributors, as well as threatening American Jeunesse distributors who have promoted the Jeunesse Greenway US business venture.

All up Greenway Global claims it has

paid approximately $5.7 million in reliance on Jeunesse/Giguere’s fraudulent representations … in return, the Greenway Entities received only $32,740 worth of goods and a bunch of empty and misleading promises.

On December 9th, the court denied Velovita’s requested TRO (also dissolving the previously granted TRO).

In its order, the court determined;

Greenway had paid more than $7 million to Jeunesse in furtherance of the agreements it entered into with Jeunesse.

Velovita’s claim that Greenway has misled Jeunesse distributors is based on the fact that Greenway has acted in furtherance of the rights it acquired pursuant to the contracts it entered into with Jeunesse.

There was never any agreement in which Greenway agreed to pay Jeunesse $10 million, and this fact is confirmed in a letter signed by Kevin Giguere on September 12, 2024.

The TRO previously obtained by Velovita prevents Greenway from soliciting Velovita and Jeunesse distributors despite the absence of any non-solicitation provision or agreement in place between Velovita and Greenway.

The TRO has prevented Greenway from selling Jeunesse products that it lawfully purchased. Many of the products have a shelf life that will expire, and the products will be valueless if not sold before the shelf life expires.

[Velovita] has failed to prove with competent, substantial evidence a likelihood of success on the merits.

As of December 24th, the outcome of the dispute between Velovita and Greenway remains pending. Stay tuned for updates at BehindMLM continues to track the case.