Did MyDailyChoice acquire Syntek Global?
Given the current global situation, some of you probably saw this coming a mile away:
A reader sent in a recent livestream by Candace Byrd Davis. In it she’s promoting “Fuel Factor X”.
None of this is really newsworthy on its own, but then a specific pitch from Davis caught my attention.
Fuel Factor X is not … going to be the same thing that you find in Advanced Auto. It’s not going to be the same thing that you find in AutoZone.
Here’s why: This particular product here has a chemistry that is backed by a Nobel Prize that was won back in 1973.
So the chemistry of this product is exclusive to our company … it’s exclusive to us.
Wait a minute… I’ve heard this pitch before.
I punched “fuel saver nobel” into Google and sure enough Syntek Global came up.
Here’s the exact same “Nobel Prize from 1973” marketing pitch:
Syntek Global launched in 2007 with its flagship “Xtreme Fuel Treatment”. The branding is different but the bottle is remarkably similar to My Daily Choice’s Fuel Factor X bottle.
But hang on, if Candace Davis’ is to be taken at face value, Fuel Factor X is exclusive to My Daily Choice.
Cool. So what happened to Syntek Global then?
About a week ago Syntek Global’s public and distributor backoffice websites were pulled. They’ve been down and remain down at time of publication.
I went looking for an official corporate announcement but couldn’t find one. Which is strange.
What tipped the scales of probability for me was, prior to launching My Daily Choice, Josh Zwagil was a Syntek Global distributor.
BehindMLM noted this in our 2015 My Daily Choice review.
What’s crucial to point out here is that Syntek Global operated as a pyramid scheme. In the company’s own words;
Sponsoring new distributors and helping them do the same is key to building volume in your organization.
While they might have risen drastically recently, it’s not like gas prices have gotten any cheaper since I reviewed Syntek Global in 2011.
So why didn’t Xtreme Fuel Treatment ever take off outside of the recruitment-driven MLM opportunity? How hard can it be to sell fuel savings???
And therein lies the rub.
In the absence of an official corporate announcement, here’s as close as I was able to unofficially confirm My Daily Choice has acquired Syntek Global;
A FaceBook account bearing the name “Xtreme Fuel Treatment USA – Syntek Global”, introduced Fuel Factor X as “the new XFT” on March 27th.
If you visit the domain in the post, you’re redirected to a My Daily Choice “Independent Affiliate” website:
I’ll leave it there, save to say the regulatory environment has evolved since Syntek Global’s heyday.
My Daily Choice is based out of the US. Given the current gas market I’m certain this is an area the FTC is anticipating shenanigans in.
This could be a problem is Fuel Factor X demonstrably falls short of its marketing claims.
Earlier today MyDailyChoice announced “MDC 2.0”:
Seeing as I haven’t revisited the company since 2015, I’ve queued MyDailyChoice up for a review update. I’ll leave an update on the outcome below when it comes up.
Thank you for info.
Please update on MDC and Syntek.
As far as I know My Daily Choice hasn’t publicly confirmed acquiring Syntek Global.
I think they’re just going to stick with the “hey guys, new product that isn’t really new” marketing.
MDC has made it clear that this is the original FXT formula – no one is trying to say it isn’t.
If they were being clear about it, surely the first step would be announcing acquisition of Syntek Global?
Instead Fuel Factor X is being presented as a new product. I had to go digging to suss out the Syntek Global connection.
Not being marketed as new, if so not by design!!
All of the material I have been shown on the product clearly tells me that this product has been around, was in great demand 2008 – when gas prices spiked, its being promoted today for a few reasons, it will reduce harmful emissions, save you money on gas by burning less fuel and a slower burn, also it has been proven safe, beyond safe, to very helpful in prolonging engine wear, I just don’t know why people want to take everything that can be good and make it a bad thing. So exhausting!
Why would people that run companies LIE TO YOU ABOUT WHAT THIS DOES FOR THEIR COMPANY?,
automotive dealers, farm managers, race car drivers love the extra horse power!
Any who… don’t let these haters steal your goals and dreams. Getting married, going to collage, having children, working 5 of EVERY 7 you have is NOT THE ONLY WAY TO SUPPORT YOUR FAMILIES! You are allowed to be different.
They weren’t being deceptive. And if they were here’s a bunch of excuses!!
If there was no intent to pass off Fuel Factor X as a new product, why change the name?
Why not just be honest? Hey guys, we bought my old company and are re-releasing their product.
So why didn’t Syntek Global ever take off beyond being an autoship pyramid scheme then? Why isn’t the product everywhere?
Yes you’re very good at regurgitating marketing but answer those questions in your own words.
That I can’t answer, you’d have to ask them. All I can do is point out deception when I see it.
And with that you’ve undermined your entire comment. Such a shame.
I’ll reply however, its not the way I normally choosse to spend my time.
You ask questions about the way its marketed, call it deception, all negative. You might choose to market it one way, another company would market it a different way, if the product performs it doesn’t matter if they ANNOUNCE themselves as rebranding an old product, that dumb! (Ozedit: marketing spam removed)
Princess, you came on here to make excuses for questionable conduct. Let’s not pretend anyone sought you out.
I asked two very specific questions:
You dodged these with marketing spam. It’s OK if you don’t know the answers, just say so and we can move on.
Nothing worse than a shill coming up with excuses to justify concepts they can’t grasp.
They have said it from day one this was not new..that Josh was actually an affiliate with the company that represented this product. Made millions I believe.
There is no questionable conduct. They have exclusive rights to a product that could help people save at the pump, and get paid doing so. What’s the problem with that?
There’s a screenshot from My Daily Choice’s FaceBook page from March. At the time the company announced its “newest product”.
There was no disclosure of Syntek Global or rebranding of the existing product. To this day My Daily Choice hasn’t addressed whether it’s purchased Syntek Global.
If My Daily Choice has addressed this internally since publication of this review, that’s great. But it doesn’t change the facts at time of publication.
If you have evidence of My Daily Choice confirming acquisition of Syntek Global or being honest about the rebranding circa late March or early April, feel free to provide it and I’ll update the article.
Pretending a rebranded product that’s been around for years is new and not disclosing the possible purchase of the defunct company who owns it is questionable conduct.
Josh might have made millions but if XFT was so great, why isn’t Syntek Global around today?