BioLimitless has announced it is abandoning its blockchain backoffice.

The stated reason for the decision is to “allow for customers to be able to purchase product with credit cards”.

BioLimitless’ marketing also states the change will allow “members to have a powerful back office”, suggesting its blockchain backoffice didn’t cut it.

What impact BioLimitless abandoning its blockchain backoffice will have on the business is unclear. The blockchain backoffice was a major selling point since BioLimitless’ late July prelaunch.

Outside of marketing though the idea is kind of pointless. In fact it’s probably a good thing BioLimitless isn’t broadcasting private customer data to the world.

I suspect the actual reason BioLimitless is abandoning the blockchain is due to a lack of interest.

At least initially, BioLimitless was being marketed to Daisy Global Ponzi victims. It seems there just aren’t enough suckers willing to spend more money when Jeremy Roma is still stringing Daisy Global victims along.

As of November 2024, SimilarWeb was tracking just shy of 400 monthly visits to BioLimitless’ website. Opening up credit cards is an obvious effort to expand BioLimitless beyond Daisy Global victims.

On a December 16th BioLimitless corporate call, Roma stated;

As much as I love blockchain and have been in that world for a long time, what we realized is this is a project designed to reach the masses. And the masses don’t know how to set up a crypto wallet.

Also of note is BioLimitless’ new “expert operations and infrastructure team”. It follows owner Jeremy Roma acknowledging extended “delays in [product] shipping”.

One of the issues that we ran into was our manufacturing partners did just not have the experience and the capacity to actually implement and do what Dr. Eric’s vision was.

Some of you have been waiting three, four months. Thank god the products are now arriving.

Why BioLimitless chose a manufacturer without the required experience in the first place is unclear.

BioLimitless is scheduled to launch in Dubai, the MLM crime capital of the world, on March 2nd, 2025.

As of December 2024, Roma maintains BioLimitless will have “the biggest launch that the industry has ever, ever seen.”