Zennoa operate in the health and nutrition MLM niche and are based out of Utah in the US.

The Zennoa company website lists six founders of the company; John Wadsworth (CEO), Kim Asay (Chairman), Joseph Wadsworth (President), Brad Reese (CSO), David Kasteler (CMO) and Brandon Lloyd (CFO).

John Wadsworth (right) first appeared on BehindMLM as co-founder and President of Tahitian Noni.

Tahitian Noni was founded in 1996 and today goes by the name Morinda.

Kim Asay, Joseph Wadsworth were also involved in Morinda. Brad Reese was Executive Vice President and COO of Avisae until July, 2016.

In a 2011 interview with the Salt Lake Tribune, John Wadsworth claimed Tahitian Noni adopted the MLM business model because he and his partners “ran out of money”.

Wadsworth left Morinda in December of 2015.

Read on for a full review of the Zennoa MLM opportunity.

The Zennoa Product Line

Zennoa’s flagship product is “Core Care”, a capsule based supplement.

Zennoa’s Core Care Omega Blend is a targeted full-spectrum blend of Omega fatty acids designed to give your cells the nourishment they need to properly support your body.

There is nothing superficial about Core Care. The ingredients, which include Himalayan Sea Buckthorn Berry, Norwegian Cod Oil, Cranberry and Pomegranate seed oils, are ethically sourced from the world’s best providers.

Zennoa retail Core Care at $59.95 for a bottle of 90 softgel capsules.

The Zennoa Compensation Plan

The Zennoa compensation plan pays affiliates on sales of Core Care. Commissions are paid out both directly and residually via a unilevel compensation structure.

One interesting component of the Zennoa compensation plan are wave groupings, which reward affiliates for building specific groups of affiliates within their downline.

Zennoa affiliates are also paid to recruit new affiliates who sign up with a Success Pack ($299).

To qualify for MLM commissions, all Zennoa affiliates must maintain 150 PV a month (excludes Pipeline Sales Bonus).

PV stands for “Personal Volume” and is sales volume generated by Zennoa affiliate’s own product purchases and that of their retail customers.

Zennoa Affiliate Ranks

There are twelve affiliate ranks within the Zennoa compensation plan.

Along with their respective qualification criteria, they are as follows:

  • Zen 1 – have a downline generating at least 500 GV a month (no more than 70% from any one unilevel leg)
  • Zen 2 – have a downline generating at least 1000 GV a month (no more than 70% from any one unilevel leg)
  • Zen 3 – have a downline generating at least 2000 GV a month (no more than 70% from any one unilevel leg)
  • Zen 4 – have a downline generating at least 5000 GV a month (no more than 65% from any one unilevel leg)
  • Zen 5 – have a downline generating at least 10,000 GV a month (no more than 65% from any one unilevel leg)
  • Zen 6 – have a downline generating at least 20,000 GV a month (no more than 65% from any one unilevel leg)
  • Zen 7 – have a downline generating at least 50,000 GV a month (no more than 60% from any one unilevel leg)
  • Zen 8 – have a downline generating at least 100,000 GV a month (no more than 60% from any one unilevel leg)
  • Zen 9 – have a downline generating at least 200,000 GV a month (no more than 60% from any one unilevel leg)
  • Zen 10 – have a downline generating at least 500,000 GV a month (no more than 55% from any one unilevel leg)
  • Zen 11 – have a downline generating at least 1,000,000 GV a month (no more than 55% from any one unilevel leg)
  • Zen 12 – have a downline generating at least 2,000,000 GV a month (no more than 55% from any one unilevel leg)

GV stands for “Group Volume” and is PV generated by downline affiliates.

Note that from Zen 7 onwards, at least 10% of the required monthly GV must be sourced from outside an affiliates two strongest unilevel legs.

Retail Commissions

Zennoa affiliates are paid a $10 commission for every bottle of Core Care purchased by a retail customer.

Recruitment Commissions

If a newly recruited Zennoa affiliate signs up with a Success Pack ($299), the affiliate who recruited them earns a $50 commission.

Residual recruitment commissions are paid out via a unilevel compensation structure.

A unilevel compensation structure places a Zennoa affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Zennoa cap payable unilevel levels at five. Each time a new Success Pack affiliate is recruited by an affiliate on the first five levels of a unilevel team, a $12.50 commission is paid out.

Residual Commissions

Residual commissions in Zennoa are paid out via the same unilevel compensation structure as residual recruitment commissions.

With residual commissions however, payable unilevel levels are extended to ten as follows:

  • Zen 1 – 3% on level 1 and 4% on level 2
  • Zen 2 – 3% on level 1 and 4% on levels 2 and 3
  • Zen 3 – 3% on level 1 and 4% on levels 2 to 4
  • Zen 4 – 3% on level 1 and 4% on levels 2 to 5
  • Zen 5 – 3% on level 1 and 4% on levels 2 to 6
  • Zen 6 – 3% on level 1 and 4% on levels 2 to 7
  • Zen 7 – 3% on level 1 and 4% on levels 2 to 8
  • Zen 8 – 3% on level 1, 4% on levels 2 to 8 and 3% on level 9
  • Zen 9 and above – 3% on level 1, 4% on levels 2 to 8, 3% on level 9 and 2% on level 10

Mentor Bonus

The Mentor Bonus is a generation bonus payable to Zen 8 and higher ranked Zennoa affiliates.

A generation in Zennoa is defined when a Zen 8 or higher ranked affiliate is found in a unilevel leg.

This caps off the first generation, with the second generation extending down the leg until another Zen 8 or higher ranked affiliate is found.

If no other Zen 8 or higher ranked affiliates are in the leg, the second generation extends down the full length of the unilevel leg.

The Mentor Bonus itself is paid out as a percentage match on residual commissions earned by affiliates within counted generations as follows:

  • Zen 8 ranked affiliates earn a 3% bonus on one generation
  • Zen 9 ranked affiliates earn a 3% bonus on two generations
  • Zen 10 ranked affiliates earn a 3% bonus on three generations
  • Zen 11 ranked affiliates earn a 3% bonus on three generations and 2% on the fourth
  • Zen 12 ranked affiliates earn a 3% bonus on three generations, 2% on the fourth and 1% on the fifth

Pipeline Sales Bonus

The Pipeline Sales Bonus is based on personal recruitment and “waves”.

Waves are groupings of up to three levels of recruited downline affiliates within a unilevel team.

A 3×1 wave for example is a grouping of three personally recruited affiliates.

A 3x3x2 wave is a grouping of three affiliates who have three affiliates under them each who have two affiliates under them each.

The Pipeline Sales Bonus is broken up into eighteen bonus pools, each made of up 2% of Zennoa’s company-wide sales volume.

A Zennoa affiliate can qualify for a share in any one pool at any given time, based on the following qualification criteria:

  • Pool 1 – recruit one affiliate and have a monthly Pipeline volume of 10,000 GV
  • Pool 2 – recruit and maintain two affiliates and have a total monthly Pipeline volume of 20,000 GV
  • Pool 3 – recruit and maintain three affiliates and have a total monthly Pipeline volume of 50,000 GV
  • Pool 4 – maintain three affiliates, maintain a 3×1 wave and have a total monthly Pipeline volume of 75,000 GV
  • Pool 5 – maintain three affiliates, maintain a 3×2 wave and have a total monthly Pipeline volume of 100,000 GV
  • Pool 6 – maintain three affiliates, maintain a 3×3 wave and have a total monthly Pipeline volume of 200,000 GV
  • Pool 7 – recruit and maintain four affiliates, maintain a 3x3x1 wave and have a total monthly Pipeline volume of 400,000 GV
  • Pool 8 – recruit and maintain five affiliates, maintain a 3x3x2 wave and have a total monthly Pipeline volume of 600,000 GV
  • Pool 9 – recruit and maintain six affiliates, maintain a 3x3x3 wave and have a total monthly Pipeline volume of 800,000 GV
  • Pool 10 – recruit and maintain seven affiliates, maintain a 3x3x3 wave (Wave 3) and have a total monthly Pipeline volume of 1,000,000 GV
  • Pool 11 – recruit and maintain eight affiliates, generate and maintain two Wave 3 groups and have a total monthly Pipeline volume of 1,500,000 GV
  • Pool 12 – recruit and maintain nine affiliates, generate and maintain three Wave 3 groups and have a total monthly Pipeline volume of 2,000,000 GV
  • Pool 13 – recruit and maintain ten affiliates, maintain three Wave 3 groups (each with another Wave 3 group under them) and have a total monthly Pipeline volume of 3,000,000 GV
  • Pool 14 – recruit and maintain eleven affiliates, maintain three Wave 3 groups (each with another two Wave 3 groups under them) and have a total monthly Pipeline volume of 4,000,000 GV
  • Pool 15 – recruit and maintain twelve affiliates, maintain three Wave 3 groups (each with another three Wave 3 groups under them) and have a total monthly Pipeline volume of 5,000,000 GV
  • Pool 16 – recruit and maintain thirteen affiliates, maintain three Wave 3 groups (each with another four Wave 3 groups under them) and have a total monthly Pipeline volume of 7,000,000 GV
  • Pool 17 – recruit and maintain fourteen affiliates, maintain three Wave 3 groups (each with another five Wave 3 groups under them) and have a total monthly Pipeline volume of 9,000,000 GV
  • Pool 18 – recruit and maintain fifteen affiliates, maintain three Wave 3 groups (each with another six Wave 3 groups under them) and have a total monthly Pipeline volume of 12,000,000 GV

Pipeline volume is sales volume generated by a wave grouping and all affiliates placed under them (to infinity within the unilevel team).

Note that a Zennoa affiliate must be generating at least 75 PV a month to qualify for the Pipeline Sales Bonus.

Although not explicitly clarified, I believe recruited affiliates must also generate at least 75 PV a month to be counted in a wave group.

Power Wave Bonus

The Power Wave Bonus rewards a Zennoa affiliate for building and maintaining a “Power Wave” grouping.

A Power Wave group is a 3x3x3 grouping in which each affiliate is generating a minimum of 150 PV a month (commission qualified).

  • 3×1 Power Wave = approximately $30 a month
  • 3×3 Power Wave = approximately $300 a month
  • 3x3x3 Power Wave = approximately $1000 a month

The Power Wave Bonus is a share in a pool, based on which of the three tiers above a qualifying affiliate can earn on.

Approximate monthly bonuses above are quoted directly from the Zennoa compensation plan.

Global Leadership Pool

The Global Leadership Pool is made up of 2% of Zennoa’s company-wide sales volume.

The Global Leadership Pool is split into six smaller pools, with appropriately ranked affiliates able to earn a share in one pool as follows:

  • Zen 7 ranked affiliates receive a share in a 0.5% pool
  • Zen 8 ranked affiliates receive a share in a 0.4% pool
  • Zen 9 ranked affiliates receive a share in a 0.3% pool
  • Zen 10 ranked affiliates receive a share in a 0.3% pool
  • Zen 11 ranked affiliates receive a share in a 0.25% pool
  • Zen 12 ranked affiliates receive a share in a 0.25% pool

Noa Shares

Noa Shares are absent from Zennoa’s compensation plan documentation. They are however mentioned on the affiliate signup page of the company website:

For a limited time, the Zennoa Success Pack also includes one Noa share until 12/31/2016.

For more information on Noa shares, please contact your support team.

I had to dig in a little to find out what Noa shares are about. From what I can tell it’s a share in an annual bonus pool (may be paid monthly), which affiliates can qualify for by either

  1. generating 4000 PV in a calendar year or
  2. maintaining an “Executive rank” for all twelve months of a year

Zennoa affiliates must also be on 150 PV a month autoship to keep their Noa shares.

Specific details on what the Noa shares bonus pool is made up of or what ranks constitute executive ranks within the Zennoa compensation plan were not available at the time of publication.

Joining Zennoa

Zennoa affiliate membership is available via purchase of one of two packs:

  • Basic Pack – $150 (3 bottles of Core Care)
  • Success Pack – $299 (6 bottles of Core Care)

The Zennoa affiliate signup form references an annual affiliate membership fee, however at the time of publication it appears to be glitched out (was showing $0).

Conclusion

The standout feature of Zennoa’s compensation plan is the whole wave grouping thing they’ve got going on.

Unfortunately I don’t think it’s all that innovative, at least not in a meaningful way.

For starters, Zennoa’s wave groupings are pretty complicated. What you’ve seen in this review appears to be a revised compensation plan.

I came across another Zennoa compensation plan document from mid year which had even more wave-based commissions and bonuses. It was a mess and I’d probably need double the time it took to put this review together just to make heads or tails of it.

Needless to say, even with the streamlined revised compensation plan, Zennoa isn’t a business you’re going to easily be able to explain to someone.

This is problematic because the wave groupings making up quite a large portion of the Zennoa compensation plan.

Without getting too much into it, Zennoa affiliates are basically rewarded for creating groups of 3×3 matrices within their unilevel team.

This basic concept is then expanded on to pay affiliates a series of bonuses and commissions.

The end result, as far as I can see, is a driving focus on the recruitment of affiliates to create these groupings.

Retail sales pay a direct and residual commission, but that’s it. There is no retail equivalent to the wave grouping bonuses or any retail qualifiers in the Zennoa compensation plan.

The most profitable route, as far as I can tell, would be to sign up and jump on 150 PV monthly autoship, recruit other affiliates who sign up for 150 PV autoship and convince them to build downlines.

This would of course be chain-recruitment, with affiliates thus being the primary purchases of the Core Care product.

Speaking of which, I’m no expert on dietary supplements but Core Care feels pretty uninspired.

Nothing really seems to differentiate Core Care from what you’d find in a local health store. With that in mind definitely do your homework on what alternatives are available locally and for how much.

As for the rest of Zennoa’s compensation plan, it seemed reasonably fair and balanced.

Rank advancement stood out though, as it’s primarily tied to Group Volume. Without retail volume qualifiers, Group Volume can be 100% obtained via autoship chain-recruitment.

None of this is to say Zennoa’s compensation plan is unattractive or bogged down with problems. If the chain-recruitment trap can be avoided than it’s otherwise pretty solid.

It’s just that, as a whole, I’m not really seeing anything inspiring.

Throw in the added complexity of the wave groups, and I’m not sure Zennoa’s business model is going to work.

The competing retail environment Tahitian Noni was launched under is vastly different from what it is today. There’s a lot more available and competition brings with it competitive pricing.

Given the way Zennoa has been set up, I get the feeling John Wadsworth and the gang from Morinda might not have realized this.

 

Update 2nd September 2022 – Zennoa was acquired by Ariix in 2018. Ariix was in turn acquired by NewAge in 2020.

On August 30th, 2022, NewAge filed for Chapter 11 bankruptcy.