Zenith Gold operate in the gold MLM niche and name Lenny Bruce as Operations Director of the company.

No specific information about Bruce is provided, but the company does claim he has

extensive experiences in the fields of exploration, finance, development, mining & marketing (and a) proven track record of success in grassroots discovery in acquiring and developing undervalued assets and in building corporation.

I myself was unable to find any third-party information about Bruce with respect to Zenith Gold.

Further research reveals these claims are copy and pasted from a 2008 Lydian International press-release:

As far as I can tell Lydian International is a legitimate mineral exploration company that has nothing to do with Zenith Gold.

The word “companies” in the original copy above was replaced by “corporation” by Zenith Gold. Once can safely assume the rest of the content on the Zenith Gold website is also spun from other sources.

The Zenith Gold website domain (“zenithgolds.com”) was privately registered on July 21st, 2014.

Given the lack of information provided about Lenny Bruce and the stolen copy and paste content, it’s highly likely that Zenith Gold’s Lenny Bruce doesn’t actually exist.

A corporate address in the British Virgin Islands is provided on the Zenith Gold website, however this appears to belong to a shell company provider.

Alexa currently estimate that 92% of traffic to the Zenith Gold website originates out of Malaysia. It follows that whoever is actually running Zenith Gold is thus also based out of Malaysia too.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

Zenith Gold Products

Zenith Gold has no retailable products or services, with affiliates only able to market Zenith Gold affiliate membership itself.

The Zenith Gold Compensation Plan

Zenith Gold affiliates invest on the promise of a 0.5% to 2% daily ROI.

Affiliates are paid a 30% referral commission when personally recruited affiliates invest.

Residual Commissions

Zenith Gold pay residual commissions via a binary compensation structure.

A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):

The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).

Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.

Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note that there is no limit to how deep a binary team can grow.

Zenith Gold investment generates points, at a rate of 25% of the value of the amount invested.

Eg. a $100 investment into Zenith Gold generates 25 points.

Zenith Gold tally up points generated via investment across the binary team, with affiliates paid a 40% commission on matched point volume.

Unmatched points on the stronger binary side are carried over to the next pay period (undisclosed).

Matching Bonus

Zenith Gold affiliates earn a matching bonus on residual binary commissions, tracked via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Zenith Gold cap payable unilevel levels at five and pay a 5% matching bonus across these five levels.

Placement Bonus

The Placement Bonus is paid out via a 2×20 matrix.

A 2×20 matrix is the same structure as a binary team, capped twenty levels deep.

Positions in the matrix are filled via direct and indirect recruitment of Zenith Gold affiliates.

The Placement Bonus is paid out at a rate of 1% of investment volume across the matrix.

Car Bonus

Zenith Golds reward affiliates who encourage downline investment with the following BMW Car Bonus rewards:

  • generate 125,000 points on both sides of the binary team within three consecutive months and receive a BMW 3 Series car
  • generate 500,000 points on both sides of the binary team within three consecutive months and receive a BMW 5 Series car
  • generate 2,000,000 points on both sides of the binary team within three consecutive months and receive a BMW 6 Series car

Joining Zenith Gold

Zenith Gold affiliate membership is free, however affiliates must invest in order to participate in the Zenith Gold income opportunity.

If a minimum investment amount exists it is not disclosed on the Zenith Gold website.

Conclusion

Zenith Gold claim to be

one of the key investor in Canadian-based mid-tier gold producer that owns and operates the Mulatos Mine in Mexico, one of the lowest cost gold mines in the world.

Beyond the above paragraph, no specific details are provided.

This is inline with the BVI address and lack of information provided about who is running Zenith Gold.

Another thing that doesn’t add up is the “buy online” link on the Zenith Gold website. It’s a referral link for a German gold buying website.

If anyone purchases gold via the link the anonymous Zenith Gold admin gets a cut, but the website itself doesn’t appear to have anything to do with Zenith Gold.

The website is entirely in German, opening up the possibility that while Zenith Gold primarily targets Malaysians, the admin is actually German.

Simply put, Zenith Gold is set up less like a reputable company dealing in gold, and more like a disposable money laundering outfit.

The purported business model also doesn’t pass the Ponzi logic test.

If Zenith Gold is already an investor in a gold producing company generating wealth to the tune of up to 2% a day, what do they need affiliate funds for?

The only verifiable source of revenue generation is affiliate investment, the use of which to pay a daily ROI makes Zenith Gold a Ponzi scheme.

As with all Ponzi schemes, once affiliate recruitment dries up so too will newly invested funds.

This will see Zenith Gold unable to meet its ROI obligations, at which point the company will collapse.

Owing to the math behind Ponzi schemes, the majority of Zenith Gold affiliates will ultimately lose money.