Sevinity operates in the nutritional supplement MLM niche.

A corporate address isn’t provided on Sevinity’s website. As per Sevenity’s website Terms of Use however;

All arbitration proceedings will be held in Collin County, State of Texas.

Heading up Sevenity we have three co-founders; Kevin Fournier, Danelle Meoli and Ken Downey:

Kevin Fournier teamed up with Ray Faltinsky to launch FreeLife in 1995. In late 2013 Fournier and Faltinsky teamed up again to launch L’dara International.

In 2017 FreeLife and L’dara International were sold off to Youngevity.

Fournier resurfaced in 2021 as President of CTFO, aka Changing the Future Outcome.

Danelle Meoli popped up on BehindMLM radar in 2022, as co-founder of Awakend.

There’s no sugarcoating the disaster Awakend was and Meoli’s role in it.

Next to the quickly forgotten about NFT gimmick, Awakend’s biggest problem pertained to licensing of its flagship Zenith supplement. Amid ongoing litigation, Meoli took to social media in October 2022 to spread misinformation.

Sometime after that Meoli disappeared, with Awakend going on to collapse in June 2024.

I don’t believe Meoli ever publicly addressed what happened to Awakend or her role in it.

Ken Downey’s LinkedIn profile reveals a corporate history in circuit boards (2010 to present) and plastics (2019 to present). As far as I can tell Downey doesn’t have MLM executive experience.

Read on for a full review of Sevenity’s MLM opportunity.

Sevenity’s Products

Sevenity’s flagship product is a supplement called Eternafy.

With seven powerful cellular activators in one clean-label formula, eternafy goes beyond basic support to help activate your body’s natural ability to repair, restore, and rebuild at the cellular level.

Eternafy retails at $135 for a bottle of 60 capsules. A twin-pack is also available for $250.

Sevenity’s Compensation Plan

Sevenity’s compensation plan pays on sales of Eternafy to retail customers and recruited promoters. Sevenity promoter packs also generate commissionable sales volume.

Sevenity Promoter Ranks

There are seventeen promoter ranks within Sevenity’s compensation plan.

Along with their respective qualification criteria, they are as follows:

  1. Senior Brand Partner – generate and maintain 50 PV and 300 GV a month
  2. 1K – generate and maintain 100 PV and 1000 GV a month, and recruit one Senior Brand Partner generating at least
  3. 2K – generate and maintain 200 PV and 2000 GV a month, and have one Senior Brand Partner or higher in your downline generating at least 500 GV a month
  4. 5K – generate and maintain 250 PV and 5000 GV a month, and have two 1K or higher promoters in your downline
  5. 10K – generate and maintain 300 PV and 10,000 GV a month, and have two 2K or higher promoters in your downline
  6. 20K – maintain 300 PV a month, generate 20,000 GV a month and have two 2K or higher promoters in your downline generating at least 4000 GV a month
  7. 35K – generate and maintain 350 PV and 35,000 GV a month, and have one 1K and two 5K or higher promoters in your downline
  8. 50K – maintain 350 PV a month, generate 50,000 GV a month and have one 2K promoter generating at least 3000 GV a month, and two 5K or higher promoters generating at least 6000 GV a month in your downline
  9. 75K – maintain 350 PV a month, generate 75,000 GV a month and have three 5K or higher ranked promoters in your downline (two 5Ks or higher must be generating at least 7000 GV a month)
  10. 100K – maintain 350 PV a month, generate 100,000 GV a month and have three 10K or higher ranked promoters in your downline
  11. 150K – maintain 350 PV a month, generate 150,000 GV a month and have three 10K promoters or higher in your downline generating at least 15,000 GV a month
  12. 200K – maintain 350 PV a month, generate 200,000 GV a month and have three 20K promoters or higher in your downline
  13. 300K – maintain 350 PV a month, generate 300,000 GV a month, and have three 20K promoters or higher in your downline generating at least 25,000 GV a month
  14. 400K – maintain 350 PV a month, generate 400,000 GV a month and have three 35K promoters or higher in your downline
  15. 500K – maintain 350 PV a month, generate 500,000 GV a month, and have three 35K promoters or higher in your downline generating at least 45,000 GV a month
  16. 750K – maintain 350 PV a month, generate 750,000 GV a month, and have three 50K promoters or higher in your downline generating at least 60,000 GV a month
  17. 1M – maintain 350 PV a month, generate 1,000,000 GV a month and have three 75K promoters or higher in your downline

PV stands for “Personal Volume”. PV is generated by product sales to retail customers and a Sevenity promoter’s own orders.

Note that no more than 150 PV from a Sevenity promoter’s own orders can be count towards required monthly PV.

GV stands for “Group Volume”. GV is PV generated by a Sevenity promoter and their downline.

Note that no more than 60% of required GV can come from any one recruitment leg.

Also note that from 1K and higher, required downline promoters must be in separate recruitment legs and are only counted across the first three levels of recruitment.

Fast Start Bonus

The Fast Start Bonus pays 35% on sales volume generated on first-month orders from personally referred retail customers and recruited promoters.

Fast Start Rank Commissions

Sevenity takes 27% of commissionable on Fast Start Bonus orders.

This 27% in sales volume is paid out to 1K and higher ranked promoters as follows:

  • 1Ks receive 3%
  • 2Ks receive up to 6%
  • 5Ks receive up to 9%
  • 10Ks receive up to 12%
  • 20Ks receive up to 15%
  • 35Ks receive up to 18%
  • 50Ks receive up to 21%
  • 75Ks receive up to 24%
  • 100Ks and higher receive up to 27%

Note that the above percentages are “coded”, meaning higher ranked promoters earn the difference between their rank rate and lower ranked promoters in their downline (hence the “up to”).

Percentage differences are paid out until a 100K or higher promoter is found, at which point the remaining percentage balance (up to 27%), is paid out.

Note that because 100K and higher ranked promoters receive the full 27% Fast Start Rank rate, nothing is ever passed up on their own Fast Start Bonus qualified orders.

Customer Retention Bonus

The Customer Retention Bonus is a retail customer bonus Sevenity pays on retail customer order volume after their first month.

Customer Retention Bonus rates are determined by total retail sales volume a Sevenity promoter generates each month:

  • generate 1 to 149 PV in monthly retail customer volume and receive a 5% Customer Retention Bonus that month
  • generate 150 to 499 PV in monthly retail customer volume and and receive a 10% Customer Retention Bonus that month
  • generate 500 to 749 PV in monthly retail customer volume and and receive a 15% Customer Retention Bonus that month
  • generate 750 to 1249 PV in monthly retail customer volume and and receive a 20% Customer Retention Bonus that month
  • generate 1250 to 1749 PV in monthly retail customer volume and and receive a 25% Customer Retention Bonus that month
  • generate 1750 to 2499 PV in monthly retail customer volume and and receive a 30% Customer Retention Bonus that month
  • generate 2500 or more PV in monthly retail customer volume and and receive a 35% Customer Retention Bonus that month

Note that while required PV is calculated monthly, the Customer Retention Bonus is paid weekly.

Residual Commissions

Sevenity pays residual commissions via a unilevel compensation structure.

A unilevel compensation structure places a promoter at the top of a unilevel team, with every personally recruited promoter placed directly under them (level 1):

If any level 1 promoters recruit new promoters, they are placed on level 2 of the original promoter’s unilevel team.

If any level 2 promoters recruit new promoters, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Sevenity caps payable unilevel team levels at seven, on the caveat that all recruited promoters across these seven levels are Senior Brand Partner or higher.

If that’s not the case, volume is still counted but the system goes down however many levels until a Senior Brand Partner or higher is found. Volume across these levels still counts towards residual commissions.

With that caveat in mind, Sevenity pays residual commissions across seven unilevel team levels based on rank:

  • Senior Brand Partners earn 10% on level 1 (personally recruited promoters) and 5% on level 2
  • 1Ks earn 10% on levels 1 and 2
  • 2Ks earn 10% on levels 1 to 3
  • 5Ks earn 10% on levels 1 to 3 and 7% on level 4
  • 10Ks earn 10% on levels 1 to 3 and 7% on levels 4 and 5
  • 20Ks earn 10% on levels 1 to 3, 7% on levels 4 and 5 and 5% on level 6
  • 35Ks earn 10% on levels 1 to 3, 7% on levels 4 and 5 and 5% on levels 6 and 7
  • 50Ks earn 10% on levels 1 to 3, 7% on levels 4 and 5, 5% on levels 6 and 7 and 2% on level 8
  • 75Ks earn 10% on levels 1 to 3, 7% on levels 4 and 5, 5% on levels 6 and 7 and 3% on level 8
  • 100Ks earn 10% on levels 1 to 3, 7% on levels 4 and 5, 5% on levels 6 and 7 and 4% on level 8
  • 150Ks and higher earn 10% on levels 1 to 3, 7% on levels 4 and 5, 5% on levels 6 and 7 and 5% on level 8

Matching Bonus

Sevenity pays a Matching Bonus on residual commissions down two levels of recruitment:

  • 10Ks earn a 10% match on level 1 (personally recruited promoters)
  • 20Ks earn a 12% match on level 1 and 4% on level 2
  • 35Ks earn a 14% match on level 1 and 6% on level 2
  • 50Ks earn a 16% match on level 1 and 8% on level 2
  • 75Ks earn an 18% match on level 1 and 10% on level 2
  • 100Ks and higher earn a 20% match on level 1 and 10% on level 2

Note that for 35K and higher ranked Sevenity promoters, in order to earn the full Matching Bonus, a promoter must be at the same or higher rank than the promoter the Matching Bonus is being earned on.

If that’s not the case, the Matching Bonus is paid out at the 20K rank rate.

Rank Achievement Bonus

Sevenity rewards promoters for qualifying at 5K and higher with the following one-time Rank Achievement Bonuses:

  • qualify at 5K and receive $350
  • qualify at 10K and receive $750
  • qualify at 20K and receive $1500
  • qualify at 35K and receive $2500
  • qualify at 50K and receive $3500
  • qualify at 75K and receive $6000
  • qualify at 100K and receive $10,000
  • qualify at 150K and receive $15,000
  • qualify at 200K and receive $20,000
  • qualify at 300K and receive $30,000
  • qualify at 400K and receive $40,000
  • qualify at 500K and receive $50,000
  • qualify at 750K and receive $75,000
  • qualify at 1M and receive $100,000

Global Bonus Pool

Sevenity takes 2% of company-wide sales volume and places it into the Global Bonus Pool.

Each quarter the Global Bonus Pool is distributed to 100K and higher ranked promoters through shares:

  • 100Ks receive two shares
  • 150Ks receive 3 shares
  • 200Ks receive 4 shares
  • 300Ks receive 7 shares
  • 400Ksreceive 10 shares
  • 500Ks receive 15 shares
  • 750Ks receive 20 shares
  • 1Ms receive 30 shares

Joining Sevenity

Sevenity promoter membership costs range from $20 to $749:

  • Brand Partner – $20 annually
  • Ignite Founders Bundle – one bottle of Eternafy and one month of Sevenity Success Suite for $149 and then $20 annually after the first year
  • Empower Founders Bundle – two bottles of Eternafy and one month of Sevenity Success Suite for $279 and then $20 annually after the first year
  • Elevate Founders Bundle – four bottles of Eternafy and two months of Sevenity Success Suite for $509 and then $20 annually after the first year
  • Visionary Founders Bundle – six bottles of Eternafy and three months of Sevenity Success Suite for $729 and then $20 annually after the first year

Sevenity Success Suite is a marketing tool, standalone costs of which are not disclosed.

Sevinity Conclusion

While comparing Sevenity to Awakend might be unfair to Kevin Fournier and Ken Downey, who as far as I know had nothing to do with the company, it’s kind of hard not to.

Danelle Meoli being so heavily involved in Awakend’s disaster launch practically necessitates it. More so given Meoli was the face the Awakend who just disappeared when the going got tough.

I’m not saying Meoli is 100% responsible for Awakend’s failure. That too would be unfair, but we just don’t know. Nobody involved in Awakend has publicly spoke up or publicly addressed what happened.

The Awkakend baggage Meoli carries over into Sevenity could easily be shed by Meoli addressing the elephant in the room. But for some reason that hasn’t happened.

Sevenity’s flagship product is obviously different but otherwise, Sevenity is what Awakend should have been when it launched.

No gimmicky NFT nonsense, no product formula issues with doctored studies, transparency on who’s running the company and full compensation plan details from day one.

Moving onto Sevenity’s compensation plan, the 150 PV promoter order cap for rank qualification is great but ineffective at lower ranks.

Effectively retail customer PV doesn’t matter till 2K, the third rank. While the 150 PV promoter order cap does apply to the majority of ranks, traditionally in an MLM company 90%+ of promoters never make it past the first few ranks.

It’s too early to tell what Sevenity’s promoter rank spread will look like, but if the majority of promoters are Brand Partners and 1Ks, there might as well not be a 150 PV order cap.

Of course there’s nothing stopping Sevenity promoters focusing on retail sales, but unfortunately history has shown MLM companies without retail volume quotas wind up primarily paying on promoter orders.

The quick fix here is capping a promoters countable PV for rank qualification at 50%. If Sevenity is serious about encouraging retail sales, I don’t know why they haven’t gone with that over 150 PV.

With the caveat that Sevenity is primarily paying out on retail sales over promoter orders, the rest of the compensation plan is pretty straightforward. Nothing else struck me as a red flag worth pointing out.

In fact Sevenity’s weakest point might be its Eternafy supplement. Shoutout to whoever came up with that name.

I know Eternafy is supposed to be a mangled “eternal” but my brain also reads it as “eter-naffy”. “Naffy” being slang for “unfashionable, tacky, or low-quality”.

Eternafy itself seems to just be a white labeled immune system supplement;

In a world that drains your energy, disrupts your rest, and overwhelms your immune system, eternafy ™ flips the script. This isn’t just supplementation—it’s activation.

With seven powerful cellular activators in one clean-label formula, eternafy goes beyond basic support to help activate your body’s natural ability to repair, restore, and rebuild at the cellular level.

It’s like a total-body reset powered by science and designed for real life.

OK but why am I paying $135 for a bottle of Eternafy over a plethora of similar “cell repair” supplements available?

Sevenity provides a list of key ingredients in Eternafy, which you can plug into a search-engine for comparisons.

One thing I’m a bit puzzled over is the Sevenity Success Suite.

A Sevenity marketing press-release that did the rounds about a week ago elaborates further;

Fournier has assembled an exceptional leadership team spanning field development, operations, product, compliance, and technology—purpose-built to equip Brand Partners with world-class training, tools, and hands-on support from day one.

At the center of this support is the Sevinity Success Suite—a first-of-its-kind business concierge system that lifts the burden from leaders, fosters true duplication, and eliminates common barriers like fear and doubt.

By blending mindset mastery with business skill development in a seamless, duplicable platform, the Success Suite empowers leaders to build confidently, grow their organizations, and serves as one of the industry’s most advanced duplication tools—helping Brand Partners spark interest, close sales, and drive long-term retention.

Surely “helping Brand Partners spark interest, close sales, and drive long-term retention” is in Sevenity’s best interests? Why is this put behind a money-grab paywall?

Also if Sevenity Success Suite is a support tool, why is support being withheld from promoters who’ve already paid the annual promoter fee? What does the $20 annual Sevenity promoter fee actually cover?

Another “shoot ourselves in the foot” moment is found buried in Sevenity’s website terms and conditions;

We further offer California residents the ability to tell us not to share their Personal Information with third parties for their direct marketing purposes.

To make such a request, please email us at [email address removed] and include “Do Not Share” in the subject line and your full name, email address, postal address, and, if applicable, your Brand Partner or Customer ID Number in the email message.

Why is Sevenity selling retail customer and promoter information to third-parties for “marketing purposes”? And why is it only California residents can opt out of this?

What?

As is Sevenity is a bit on the bland side but, all things considered, lacks any “showstopper” red flags. This is a good thing.

With a few compensation plan tweaks and either better explanation of Eternafy or introduction of product(s) that differentiate Sevenity, it could be an honest shot at succeeding where Awakend failed.

Set expectations accordingly, acknowledge if things don’t work out again Meoli might just disappear and, as a prospective Sevenity promoter, good luck!