Peach Review: Computer algorithm fitted bras
Peach are based out of Massachusetts in the US and operate in the women’s clothing niche.
Heading up the company are co-founders Janet Kraus (CEO) and Derek Ohly (COO).
Janet Kraus (right with Ohly) does have some corporate experience (she founded Circles in 1997 and Spire in 2007), however Peach appears to be her first MLM venture.
Derek Ohly founded Zyrra back in 2004. Zyrra marketed bras and lingerie and was the precursor to Peach.
As per an interview with Xconomy back in 2010, Ohly appears to be pretty savvy when it comes to bra fitting.
I didn’t expect to end up in the world of bras, and here I am,” says Ohly, a graduate of Babson College’s MBA program (a likely story).
“I have designed them, sewn them, fit them, and sourced them. As I like to put it, I have a PhD in bras.”
I wasn’t able to pinpoint precisely when Zyrra became peach, but it appears to have taken place around mid 2015.
Read on for a full review of the Peach MLM opportunity.
Peach is a continuation of Zyrra’s flagship bra-fitting system.
As per the Peach website, Peach compile
thousands of data points from real women, in person, and used machine learning to build an algorithm that recommends the best fitting bra.
These are the same tools Google uses to translate languages and Netflix uses to recommend movies.
On the manufacturing side of things, these data points are used to
create hundreds of patterns and samples, we fit and grade each size by hand, and we wear test each style on women of all shapes, sizes, proportions, and ages.
The end result is a design process that is truly breakthrough.
Whereas Zyrra manufactured custom-made bras, Peach fit women to their existing range.
Peach affiliates (referred to as “stylists”) play the role of fitter. According to Hourglassy, in a typical Peach fitting
The stylist has a client put on an unlined bra-like contraption that gives absolutely no lift or support.
My guess is that this “fit bra” helps ensure consistency of measurements across fitters and clients.
The stylist then takes 10 points of measurement, including the typical rib cage and over bust, but also nape to waist, around the back, across the front of the chest, and apex to apex.
Bras featured on the Peach website start as low as $24 for a “seamless love-it bralette and top out at $88 for a “chantelle rive gauche 3-part cup underwire bra”.
Peach has also expanded beyond Zyrra’s initial bra offering, with the company also marketing women’s panties, tops, bottoms, outerwear, sleepwear, shapewear, accessories and bags.
There are too many individual products to cover here but Peach do offer a full retail catalog on their website.
The Peach Compensation Plan
The Peach compensation plan pays affiliates to sell Peach’s products to retail customers.
Residuals are initially paid out via a three-level deep unilevel team, which is expanded to a deeper Generational Bonus at higher affiliate ranks.
MLM Commission Qualification
To qualify for MLM commissions a Peach affiliate must generate at least 500 PV a month
PV stands for “Personal Volume” and is sales volume generated by retail orders and an affiliate’s own purchase of product.
Peach Affiliate Ranks
There are eleven affiliate ranks within the Peach compensation plan.
Along with their respective qualification criteria, they are as follows:
- Stylist – sign up as a Peach affiliate
- Senior Stylist – qualify for MLM commissions and recruit and maintain at least one MLM commission qualified affiliate
- Lead Stylist – generate and maintain 700 PV a month and recruit and maintain at least two MLM commission qualified affiliates
- Executive Stylist – generate and maintain at least 900 PV a month, maintain at least two personally recruited MLM commission qualified affiliates and have 2500 GV in total monthly downline volume
- Director – generate and maintain 1200 PV, maintain at least two qualified legs and have 4000 GV in total monthly downline volume
- Senior Director – maintain 1200 PV, maintain at least three qualified legs and have 7000 GV in total monthly downline volume
- Executive Director – maintain 1200 PV, maintain at least four qualified legs and have 12,000 GV in total monthly downline volume
- Partner – maintain 1200 PV, maintain at least four qualified legs, personally recruit at least one Executive Director ranked affiliate and have 20,000 GV in total monthly downline volume
- Senior Partner – maintain 1200 PV, maintain at least four qualified legs, personally recruit at least two Executive Director ranked affiliates and have 40,000 GV in total monthly downline volume
- Lead Partner – maintain 1200 PV, maintain at least four qualified legs, personally recruit at least two Executive Director and one Partner ranked affiliates and have 100,000 GV in total monthly downline volume
- Executive Partner – maintain 1200 PV, maintain at least four qualified legs, personally recruit at least two Executive Director and two Senior Partner ranked affiliates, have personally recruited at least one Executive Director ranked affiliate within the last twelve months and have 250,000 GV in total monthly downline volume
GV stands for “Group Volume” and is sales volume generated by an affiliate’s downline.
A “qualified leg” is a unilevel leg in which at least one affiliate is generating 1000 GV or more a month.
Peach pay affiliates a retail commissions of “up to 25% of the retail value of” products purchased by retail customers.
If an affiliate generates 2400 PV or more in a month they achieve “Power Seller Bonus” for that month.
Power Seller Bonus qualified affiliates receive a bonus PV rate on all retail orders taken that month:
- generate 2400 PV and earn a 5% Power Seller Bonus for that month
- generate 4000 PV and earn a 7% Power Seller Bonus for that month
- generate 5000 PV and earn a 10% Power Seller Bonus for that month
Peach pay residual commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Peach cap payable unilevel levels at three, with commissions paid out as a percentage of sales volume generated across these three levels.
- Senior Stylists earn 3% on level 1 (personally recruited affiliates)
- Lead Stylists earn 4% on level 1
- Executive Stylists earn 6% on level 1 and 2% on level 2
- Directors earn 8% on level 1 and 3% on level 2
- Senior Directors earn 9% on level 1, 4% on level 2 and 2% on level 3
- Executive Director and higher ranked affiliates earn 10% on level 1, 5% on level 2 and 2% on level 3
A generation in the Peach compensation plan is defined when an Executive Director or higher ranked is found in a unilevel leg.
This affiliate caps off the first generation with the second beginning immediately under them.
If no second Executive Director or higher ranked affiliate exists in the unilevel leg, the second generation runs the entire length of the leg.
Using this definition of a generation, a Peach affiliate is able to earn on up to four generations in each leg of their unilevel team.
- Partners earn 2% on the first generation
- Senior Partners earn 3% on the first generation and 2% on the second
- Lead Partners earn 3% on the first and second generations and 2% on the third
- Executive Partners earn 3% on the first to third generations and 2% on the fourth
Fast Start Coaching Bonus
The Fast Start Coaching Bonus is a 5% bonus on retail sales volume made within a newly recruited affiliate’s first three months with the company.
The Fast Start Coaching Bonus is paid to the recruiting affiliate.
Personal Advancement Bonus
The Personal Advancement Bonus rewards affiliates for qualifying at the Executive Stylist and Executive Director ranks.
- if an affiliate qualifies at the Executive Stylist rank within three months of signing up, they receive $150 in product credit
- when an affiliate qualifies at the Executive Director rank they receive $500
A 100% matching bonus is also paid out to the recruiting affiliate when the Personal Advancement Bonus is qualified for.
Team Building Bonus
The Team Building Bonus is a flat commission, paid out each month per Executive Stylist, Director and Senior Director a Peach affiliate has recruited.
- recruited Executive Stylists pay out $25 per month
- recruited Directors pay out $50 per month
- recruited Senior Directors pay out $80 a month
The basic Peach affiliate membership kit is $99.
For an additional cost affiliates can sign up with a “starter kit” to receive a discount on bundled Peach products:
- Kit 1 (bras, panties and one clothing outfit example) – $250
- Kit 2 (bras, panties and two clothing outfit examples) – $350
Additional products are also available via “add-on kits”:
- simply soft panties – $58
- signature intimates – $181
- curated bras – $187
- loungewear collection – $200
- seamless clothes – $100
- shapewear – $146
- hosiery & socks – $74
As much as I’d like to think I could learn the ins and outs of bra fitting, realistically as a guy I’m probably not going to get very far as a Peach affiliate.
This is definitely one for the ladies.
We’re saying “no thank you” to an industry that promotes an exclusive standard of beauty; instead, we’re creating the new standard, where all women feel beautiful in their own skin.
I’m almost tempted to think Derek Ohly came up with this algorithm bra fitting idea, and then turned to MLM because he himself couldn’t sell it.
In any event Peach’s algorithmic approach to bra fitting does have its fans, so there’s evidently something to it.
Our bras range from 30-05 to 52-25 (loosely translating to industry sizes of 30A to 52K).
Think you don’t fit in our size range? Think again. Nearly 80% of women come to peach wearing the wrong size bra.
One thing to watch out for though is that Peach don’t use standard bra-sizes, so if you get sized you’re locked into Peach’s lines if you want to continue to purchase bras.
As for the rest of Peach’s product lineup, they all seem to compliment the bra system – which realistically is probably going to be an affiliate’s bread and butter. So that’s a good thing.
I’m not completely sold on the whole “Google and Netflix use the same technology we do” shtick. There might be some cross-over with programming languages or back-end software used, however I don’t think fitting a bra is quite the same as translating languages or recommending movies.
Moving onto the compensation plan, quite obviously there’s an established market for Peach affiliates to tap into.
Know any female adults? There’s your market and from the sounds of it you’re not going to have to be explaining much, other than perhaps Peach’s approach to fitting.
This translates into minimum inventory required, meaning beyond purchasing some samples to close sales with, most of a Peach affiliate’s monthly PV should be derived from retail sales.
This is in line Peach’s affiliate rank PV requirements, which steadily increase to 1200 PV at the Director rank. Building a Peach affiliate business without genuine retail sales will be incredibly difficult.
Peach for their part assist an affiliate with product credit when they can, which will help to build sample inventory. I suppose a bonus here is that, while you are dealing with women’s clothes, the emphasis isn’t so much on style as substance.
That means samples will last longer as you don’t have to change them up from season to season.
Still, try to avoid the trap of wanting to buy every last item to have on hand. That will probably break the bank and the last thing you want is to decide Peach is not for you and have spent thousands on samples.
The unilevel is kept tight at three levels, retaining an affiliate’s focus on their immediate team. Deeper residuals are paid out via the Generation Bonus but that’s more a by-product of rank advancement than something that should be striven for.
The Team Building Bonus stands out a bit like a sore thumb, in that it’s a monthly passive residual based on recruited downline rank.
Typically these types of bonuses are compliance issues, but with the monthly PV requirement and low dollar value I don’t think it’ll be too much a problem (at least not when the rest of the Peach compensation plan is taken into consideration).
Certainly you can’t sign up and focus on recruiting affiliates to the Executive Stylist rank and hoping to earn a living on that.
For prospective affiliates you’re definitely going to want to “get fitted” and try Peach’s products first. At less than $100 for bras and no cost for a fitting this seems pretty reasonable.
Sample some of the other product lines if you must but the bras are the core of the business so you need to be comfortable with the fitting process and how that fits into a marketing strategy.
I’m a bit skeptical of the Zyrra fitting process having been around since 2004 and not taking off in the mainstream yet, but that might be an intentional choice on Ohly’s part.
Certainly there doesn’t seem to be much of a push to move away from traditional fitting measurements from the bigger bra manufactures.
If you’ve experienced Peach’s fitting process, loved it and feel there’s potential to market the system to every woman you know – then this might just be the MLM opportunity for you.