PassPass operates in the ecommerce discounts MLM niche.

The company is based out of the US and headed up by co-founders Edgel Groves Jr. (CEO) and Kristopher Groves (President).

As far as I can tell, Edgel Groves doesn’t have any prior MLM experience. Kristopher Groves is a former Kyani promoter.

PassPass is run through PassPass LLC, a purported Texas registered company.

Read on for a full review of PassPass’ MLM opportunity.

PassPass’ Products

PassPass markets access to an savings platform app. The company also refers to itself as a “giveaway” company.

Categories on PassPass’ savings platform are hotels, parks & tickets, car rental, flights, events, eat, play, shop and hot deals.

To quote Kristopher Groves on a July 2025 PassPass marketing presentation;

We are the number one viral giveaway platform in America.

What does that mean? Guys there’s plenty of sweepstakes companies out there that run one-off sweepstakes or giveaways or whatever it is. We run any kind of sweepstakes, any kind of giveaway.

We do cash, trips, cars, experiences, all sorts of different stuff. And we put it in one easy to use application that anyone can use throughout the US.

In order to enter PassPass’ giveaways, users must “check in” to the company’s app daily.

Access to PassPass’ app is via a monthly or annual subscription:

  • Gold – $20 a month, access to twenty giveaway entries a day and 2000 PassPass points a month
  • Platinum – $49 a month, access to fifty giveaway entries a day and 5000 PassPass points a month
  • Diamond – $99 a month, access to one hundred giveaway entries a day, 10,000 PassPass points a month, “member only giveaways” and “Diamond Club”
  • Diamond Yearly – $999 annually, access to one hundred giveaway entries a day, 10,000 PassPass points a month, “member only giveaways” and “Diamond Club”

All of PassPass subscription tiers provide access to the savings platform. Points are able to be used in the savings platform, however specifics aren’t disclosed.

PassPass’ Compensation Plan

PassPass’ compensation plan pays on the sale of app subscriptions to retail customers and recruited promoters.

Commissions are also paid on PassPass promoter recruitment.

Referral Commissions

PassPass pays a referral commission on app subscriptions to retail customers and recruited promoters.

Referral commissions in PassPass are paid down two levels of recruitment (unilevel):

  • level 1 (personally referred retail customers and recruited promoters) – “up to 30%”
  • level 2 – “up to 15%”

Note the “up to” part of referral commissions is not explained.

As long as referred retail customers and PassPass promoters maintain an app subscription, referral commissions are paid out monthly.

Recruitment Commissions

PassPass pays $50 per promoter recruited.

Fast Start Bonus

The Fast Start Bonus rewards PassPass promoters on personal sales volume over their first thirty days:

  • generate 500 PV and receive $125
  • generate 1000 PV and receive $275
  • generate 2000 PV and receive $625
  • generate 5000 PV and receive $1825
  • generate 10,000 PV and receive $3950
  • generate 20,000 PV and receive $8450
  • generate 50,000 PV and receive 23,450

PV stands for “Personal Volume”. PV is generated via app subscription sales and PassPass promoter recruitment.

PassPass’ compensation documentation states Promoter recruitment generates 200 PV. Retail app subscription PV equivalents are not provided.

Joining PassPass

PassPass promoter membership is either:

  • Ambassador Diamond – $149 and then $99 a month; or
  • Ambassador Diamond Yearly – $999 annually

Both options include a monthly or yearly Diamond app subscription.

PassPass Conclusion

PassPass is essentially a lottery combined with a typical MLM discount platform opp.

For some reason PassPass doesn’t want to acknowledge it’s an MLM company. On a July 10th PassPass marketing webinar, Kristopher Groves incorrectly stated;

No we’re not network marketing. No we’re not MLM.

In addition to retail app subscriptions, PassPass pays referral commissions down two levels of recruitment. Anything that pays down more than one level (aka multi-level), is MLM.

The legitimacy of PassPass as an MLM company comes down to how many subscriptions are held by retail customers versus promoters.

Worryingly, in the previously cited marketing webinar Kristopher Groves states;

So basically if you’re paying for the yearly [Diamond] option, you’re automatically enrolled as an Ambassador.

This suggests there’s no difference between the retail and promoter Diamond app subscription tiers, i.e. retail subscribers are “automatically enrolled”.

PassPass’ marketing hook to differentiate itself from dime-a-dozen discount platform MLM companies is its giveaways. The Diamond tier maximizes entries by a factor of four (Silver) or two (Gold).

PassPass don’t disclose company-wide how many active subscribers they have at each tier. If the majority of PassPass’ monthly revenue is derived from Diamond subscriptions however, and these subscriptions are automatic promoter enrollments, that would see PassPass operating as a pyramid scheme.

Another pyramid scheme condition is if the majority of active app subscriptions are held by promoters.

This tends to be the case with “pay to access” discount platform MLM companies but again, PassPass doesn’t disclose any numbers.

The good news is you can ascertain this pretty easily with your potential PassPass upline. Ask them how many currently active PassPass subscriptions they’ve referred.

Then ask how many of them are promoter subscriptions. If they don’t have at least a 50% equivalent of currently active retail subscriptions, that PassPass promoter is running their business as a pyramid scheme.

For their part PassPass does nothing to discourage pyramid recruitment. If anything, paying recruitment commissions actively encourages a focus on recruitment over retail.

Specific to PassPass’ “giveaway” marketing model, it should go without saying that the majority of subscribers aren’t going to recoup their fees in won giveaways (there can only be one winner per giveaway).

This leaves recouping monthly fees through savings on PassPass’ discount platform. The best approach to this is to document what you’re spending over two to three months and tallying up your savings.

If you’re losing money, you’re probably better off joining a free savings platform. PassPass don’t disclose who their platform provider is, but it looks like any other white-labeled platform used in the industry.

 

Update 30th July 2025 – As per PassPass’ website terms and conditions;

In these Terms and Conditions, “we”, “us”, “our” or “Access” refers to Access VG, LLC dba Access Development, and “you” or “your” refers to you as the user of Our Platform and any customer visiting Our Platform and/or booking a reservation through us on Our Platform, or through our customer service agents.

Seeing as this was on PassPass’ own website, I took this to mean a reference to itself. Turns out it’s a copy and paste, with Access Development being “America’s largest discount network”.

On its website Access Development, dba Access, markets a white labeled travel portal, cashback rewards and discount programs. It’s assumed Access Development is behind PassPass’ savings platform. /end update

 

Approach with caution.