MLM Reviews @ BehindMLM

Whale AI Review: “Click a button” Ponzi scams move to Telegram

Whale AI has no website, it operates through a Telegram bot going by “Whale-AI” (@WhaleAi8_bot). As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.


Trojan Review: Telegram bot crypto securities & commodities fraud

Trojan fails to provide ownership or executive information on its website. Trojan’s website domain (“trojan.com”), was first registered in 1995. The private registration was last updated on December 15th, 2024. Through the Wayback Machine we can Trojan’s website went live in December 2024.  So this appears to be around the time the domain was purchased. [Continue reading…]


AI-UP Review: Stolen identity “click a button” Ponzi

AI-UP fails to provide ownership or executive information on its website. AI-UP’s website domain (“ai-up.top”), was AI-UP has already attracted the attention of financial regulators. The Central Bank of Russia issued an AI-UP pyramid fraud warning on February 10th, 2025. As always, if an MLM company is not openly upfront about who is running or [Continue reading…]


Etherforce Review: Twelve-tier matrix cycler Ponzi

Etherforce fails to provide ownership or executive information on its website. Etherforce’s website domain (“etherforce.io”), was privately registered on November 9th, 2024. Some registration details are visible, such as the country code for Malaysia. Given the registrant’s organization is “bnbchain” though, the authenticity of the details is questionable. SimilarWeb tracked ~2700 monthly visits to Etherforce’s [Continue reading…]


Mining Memes Review: Crypto mining “click a button” Ponzi

Mining Memes fails to provide ownership or executive information on its website. Mining Memes’ website domain (“miningmemes.com”), was registered with bogus details on January 19th, 2025. Of note is Mining Memes’ website domain being registered through the Chinese registrar Alibaba (Singapore). As always, if an MLM company is not openly upfront about who is running [Continue reading…]


DNX Group Review: Renting robots ruse Ponzi scheme

DNX Group fails to provide ownership or executive details on its website. DNX Group operates from two known website domains: dnxgroup.com – registered in January 2023, private registration last updated on December 25th, 2024 dnxgroup.online – privately registered on December 27th, 2024 From this we can surmise DNX Group purchased its .COM domain in or [Continue reading…]


Swych Review: Mark McCool reboots LiveSmart 360

Swych launched in 2019 and operates in the nutritional supplement MLM niche. Swych operates from two website domains: swych.com – first registered in 2008, private registration last updated on April 29th, 2024 swychlife.com – privately registered on July 2nd, 2020 Heading up Swych we have co-founders Mark and Jeanine McCool (right). BehindMLM first came across [Continue reading…]


GIG Dece Review: Serial scammers milk Ponzi script

GIG Dece fails to provide verifiable ownership or executive information on its website. While GIG Dece does provide a list of executives, they are fictional names represented by stolen profile photos: BehindMLM came across Gig Dece in our MetaAIBox review from a few days ago. The same scammers are behind both schemes. Interestingly MetaAIBox is [Continue reading…]


Celion Hub Review: Jonathan Sifuentes fronts another MLM pyramid

Celion Hub fails to provide ownership or executive information on its website. Instead, Celion Hub’s entire website combines AI generated slop images with (probably also AI generated) copy. Over on Celion Hub’s official YouTube channel we learn three serial fraudsters are behind the company; Jonathan Sifuentes, Alfredo Villanueva and Alex Moreno Trujillo. Jonathan Sifuentes is [Continue reading…]


Stapbucks Review: Stolen identity “click a button” Ponzi

Stapbucks fails to provide ownership or executive information on its website. Stapbucks’ website domain (“stapbucks9.net”), was registered with bogus details on February 2nd, 2025. Of note is Stapbucks’ website domain being registered through the Chinese registrar Alibaba (Singapore). As always, if an MLM company is not openly upfront about who is running or owns it, [Continue reading…]