Nueva, aka Nueva Life, fails to provide ownership or executive information on its website.

Nueva’s website domain (“nuevalife.com”), was first registered in 2005. The private registration was last updated on April 14th, 2025.

While Nueva’s website doesn’t disclose ownership or executives, it does state the company is a “reinvention of Social Retail”.

The business we built… the community we nurtured… the income we created — all disappeared overnight.

“Social retail” was a marketing campaign of Modere. Modere collapsed in April 2025, which coincides with Nueva’s website domain being registered the same month.

In a June 2025 video titled, “Nueva scam exposed: They don’t want you to see this Zoom meeting“, Julie Anderson comments on an official Nueva marketing webinar:

Left to right and clockwise we have; DJ Barton, Tony Zolecki and John Melton.

  • DJ Barton – co-founder of Levarti
  • Tony Zolecki – former Modere promoter
  • John Melton – former Modere promoter

Pending Nueva disclosing ownership and/or executive details (failing to do so is an ongoing violation of the FTC Act (disclosures)), Barton, Zolecki and Melton appear to be the fact of Nueva for now.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

Nueva’s Products

Nueva markets access to an undisclosed discount travel booking engine.

Nueva Travel is a premium digital membership platform offering wholesale access to luxury travel experiences across the globe.

From hotels and cruises to curated escapes and all-inclusive resorts, it unlocks the lifestyle customers dream of—at a fraction of the cost.

Access to Nueva Travel costs $199 and then $39.99 a month.

Nueva’s Compensation Plan

As of July 2025, Nueva hides compensation plan details from consumers.

The following Nueva compensation breakdown is provided courtesy of DeeCee on YouTube.

Retail Commissions

There are eleven affiliate ranks within Nueva’s retail commissions.

Along with their respective qualification criteria, they are as follows:

  • Promoter – sign up as a Nueva affiliate, refer and maintain one retail customer and generate 1 to 299 CP a month
  • Bronze – refer and maintain three retail customers and generate at least 300 CP a month
  • Silver – refer and maintain five retail customers and generate at least 1000 CP a month
  • Gold – refer and maintain ten retail customers and generate at least 2000 CP a month
  • Platinum – refer and maintain fifteen retail customers and generate at least 3000 CP a month
  • Platinum 1 – refer and maintain twenty-five retail customers and generate at least 5000 CP a month
  • Platinum 2 – refer and maintain thirty-five retail customers and generate at least 7000 CP a month
  • Platinum 3 – refer and maintain forty-five retail customers and generate at least 9000 CP a month
  • Platinum Black 1 – refer and maintain fifty retail customers and generate at least 15,000 CP a month
  • Platinum Black 2 – refer and maintain seventy-five retail customers and generate at least 30,000 CP a month
  • Platinum Black 3 – refer and maintain one hundred retail customers and generate at least 50,000 CP a month

Note that in order to count towards rank qualification, retail customers must be “active”. It’s assumed this means they have placed a product order over the past month.

Which Nueva retail rank an affiliate qualifies for each month determines their retail commission rate:

  • qualify at Promoter and receive a 15% retail commission rate
  • qualify at Bronze and receive a 20% retail commission rate
  • qualify at Silver and receive a 24% retail commission rate
  • qualify at Gold and receive a 28% retail commission rate
  • qualify at Platinum and receive a 30% retail commission rate
  • qualify at Platinum 1 and receive a 32% retail commission rate
  • qualify at Platinum 2 and receive a 34% retail commission rate
  • qualify at Platinum 3 and receive a 36% retail commission rate
  • qualify at Platinum Black 1 or higher and receive a 40% retail commission rate

Nueva Affiliate Ranks

There are twelve affiliate ranks for the rest of Nueva’s compensation plan.

Along with their respective qualification criteria, they are as follows:

  • Consultant – sign up as a Nueva affiliate
  • Team Leader – recruit one affiliate and generate 2000 GV (max 1500 GV from any one recruitment leg)
  • Senior Team Leader – have one Team Leader or higher in your downline and generate 6000 GV (max 4000 GV from any one recruitment leg)
  • Director 1 – maintain one Team Leader or higher in your downline and generate 12,000 GV (max 8000 GV from any one recruitment leg)
  • Director 2 – have two Team Leaders or higher in your downline and generate 25,000 GV (max 15,000 GV from any one recruitment leg)
  • Director 3 – have three Team Leaders or higher in your downline and generate 50,000 GV (max 35,000 GV from any one recruitment leg)
  • Executive 1 – maintain three Team Leaders or higher in your downline and generate 100,000 GV (max 70,000 GV from any one recruitment leg)
  • Executive 2 – maintain three Team Leaders or higher in your downline and generate 200,000 GV (max 140,000 GV from any one recruitment leg)
  • Executive 3 – have three Senior Team Leaders or higher in your downline and generate 400,000 GV (max 280,000 GV from any one recruitment leg)
  • Executive 4 – rank qualification not provided
  • Executive 5 – rank qualification not provided
  • Executive 6 – rank qualification not provided

Note that when there is more than one required recruited affiliate, each must be in a separate recruitment leg.

GV stands for “Group Volume”. GV is sales volume generated by a Nueva affiliate (retail sales and their own orders), as well as their downline.

Recruitment Commissions

Nueva pays a commission on the first product order made by recruited affiliates.

Recruitment commissions are paid down two levels of recruitment:

  • level 1 (personally recruited affiliates) – 20%
  • level 2 (affiliates recruited by your personally recruited affiliates) – 10%

Residual Commissions

Nueva pays residual commissions via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Nueva caps payable residual commissions at generations per unilevel team leg.

A generation appears to be capped when a Team Leader or higher is found in a unilevel team leg. After this Team Leader or higher is found, they cap off the first generation with the second beginning immediately after.

If a second Team Leader or higher is found deeper in the leg, they cap off the second generation, with the third beginning immediately after.

If no second Team Leader or higher exists, the second generation runs the full depth of the leg.

Using this generational structure, Nueva pays out residual commissions as follows:

  • Team Leaders earn 7% on levels 1 and 2
  • Senior Team Leaders earn 7% on levels 1 to 3 and 4% on level 4
  • Director 1 earns 7% on levels 1 to 3 and 5% on level 4
  • Director 2 earn 7% on levels 1 to 3, 5% on level 4 and 4% on level 5
  • Director 3 earns 7% on levels 1 to 3, 5% on level 4 and 4% on levels 5 and 6
  • Executive 1 earns 7% on levels 1 to 3, 5% on level 4 and 4% on levels 5 to 7
  • Executive 2 earns 7% on levels 1 to 3, 5% on level 4 and 4% on levels 5 to 8
  • Executive 3 and higher earns 7% on levels 1 to 3, 5% on levels 4 and 5 and 4% on 6 to 8

Joining Nueva

Nueva affiliate membership costs are hidden from consumers.

Nueva Conclusion

In addition to employees and business partners, Modere collapsing back in April genuinely screwed over promoters.

That said it’s a bit difficult to feel sorry for them, given Modere was primarily an autoship recruitment scheme. Unfortunately Nueva is looking to be more of the same.

Regulatory issues with Modere begin with lack of disclosure pertaining to company owners and executives, compensation and joining costs.

One could argue the obviously hasty manner in which Nueva has been set up is the reason, but that’s not an excuse to violate the FTC Act.

And even then, Nueva surfaced over a month ago now. As I’m writing this on July 9th, documented disclosure failings in this review remain unaddressed.

Laughably, on its website Nueva claims to be built on transparency;

We chose reinvention. Within days, visionary leaders aligned. Conversations turned into collaboration.

A blueprint began to form — one built on truth, transparency, and total ownership.

Top down, transparency is definitely one thing Nueva doesn’t have.

As information about Nueva began to circulate publicly, those sharing the information were hit with bogus copyright strikes (e.g. DeeCee, Julie Anderson).

If you’re going to market an MLM opportunity to consumers (i.e. the public), you don’t get to control the flow of information once it’s made public. And commentary around said now public information certainly doesn’t constitute copyright infringement.

And even dumber is Nueva then using third-party created content without permission to promote itself. An MLM business stealing content to promote itself is ironically a much stronger case for copyright infringement.

The aim with Nueva appears to be to keep Modere’s top promoter downlines intact, but with said top promoters either owning the company or receiving undisclosed benefits (on top of the compensation plan).

How that’s being approached appears to be through religious affinity (again, from Nueva’s website);

The Divine Appointment

This wasn’t just a strategy. It wasn’t just timing. It was a divine assignment.

Doors opened that shouldn’t have. People aligned who never had before. The science, the systems, the support — all came together with speed and clarity that can only be described as miraculous.

We didn’t push this into existence. It was placed in front of us.

NUEVA was born through purpose, faith, and fierce intention.

What a load of marketing baloney. The undisclosed people who own Nueva created it. Pretending Nueva was some “divine appointment” is insulting to genuine religious beliefs.

Notwithstanding pretending God created Nueva is exclusionary. God help you if you sign up but later learn you believe in the “wrong” faith.

As far as I’m aware DJ Barton didn’t have a relationship with Modere. Levarti markets access to a travel discount platform and one would assume Nueva is using the same platform.

If John Melton and other top Modere promoters don’t own Nueva, there’s likely other business partners and financial backers other than Barton (whether Barton is a Nueva financial backer is not disclosed).

All of these disclosure failings are reason enough to stay away from Nueva. Then there’s the compensation plan.

Oddly, Nueva separates retail commissions from what will inevitably wind up being another version of autoship recruitment (pay a monthly fee, recruit others and get paid).

Nueva has retail commissions and that’s great, but they can be ignored in favor of (autoship) recruitment. Not so great.

And if the majority of Nueva’s company-wide revenue is sourced from recruited promoters over retail customers (highly likely given the scramble to preserve Modere downlines), Nueva is operating as a pyramid scheme.

To that end, Nueva pitches Nueva Travel as being “Comp Plan Friendly: Qualifies users for Nueva commissions”. That again is an actual quote from Nueva’s website.

The quick fix is to combine retail and residual rank requirements into one set of qualification criteria. If Modere collapsed because it didn’t have a sizable retail customer base though, you can guess why Nueva hasn’t done this.

Between disclosure failures and a compensation plan that sets itself up for autoship recruitment, Nueva is an easy avoid in its current state.

Modere collapsed for a reason. And if Nueva is being pushed as Modere 2.0 with top promoters in charge, I’m not seeing why history won’t repeat itself.

Even post-collapse Modere was financially beneficial for those running the show. Not so beneficial for everyone else.