BehindMLM first reviewed Novae back in 2016. The company we reviewed no longer exists, with Novae rebranding as “Novae: The Credit and Money Company” early last year.

Novae’s name-change coincided with the company joining the DSA. To keep things simple we’ll continue to refer to the company as Novae Money.

At the request of a reader back in October, today we’re revisiting Novae for an updated review.

The Company

Novae originally operated from the domain “wearenovae.com”. Today Novae Money operates from “novaemoney.com”. The domain was first registered in 2014 but the private registration was last updated on December 5th, 2025.

Novae Money is based out of Georgia and was founded by Reco McDaniel (right).

It’s noted that today McDaniel cites himself as “Reco McCambry” on Novae Money’s website.

Not sure what’s going on there but McDaniel/McCambry goes by “Reco McDaniel McCambry” on social media. It’s Reco M. McCambry on LinkedIn.

BehindMLM covered McCambry’s MLM history in our original Novae review. Seeing as McCambry is still running Novae as Novae Money, there’s nothing to update there.

To its credit, neither Novae or Novae Money appear to have received any regulatory warnings or enforcement actions since launch.

Novae Money’s Products

At some point Novae Money got rid of its “Sprayology” vitamin sprays to focus on its financial offerings.

From Novae Money’s website;

Novae is a fintech company that provides greater access to credit, capital, and entrepreneurship for consumers and small businesses nationwide.

To that end, Novae Money’s website lists financial services targeting consumers and businesses:

Consumer Finance

  • Debt Help – “helping reduce your monthly debt payment by up to 50%”
  • Credit Cards – “compare and choose offers from top providers to find the credit card that suits your needs”
  • Personal Loans – “submit one application and be considered by 30+ banks without hurting your credit score!”
  • Life Insurance – access to Policygenius “to help you find the perfect life insurance policy that fits your needs and budget”
  • Will Estate Plan – “customized, state-specific Wills for individuals or couples”, retails at $199 for individuals or $299 for couples
  • Trust Estate Plan – “create a Living Trust online that covers everything”, retails at $499 per individual or $599 for couples
  • Savings Accounts – “compare the Top Savings Accounts of 2025”
  • Auto Loan Refinance – “get matched with auto loan refinancing offers in less than 60 seconds”
  • Student Loan Refinance – “get matched with student loan refinancing offers in less than 60 seconds”
  • myNovaeCredit Monitoring – “learn How to BUILD, TRACK, and BOOST Your Credit Score with myNovaeCredit Monitoring”
  • myNovaeDisputes Manager – “makes fixing your credit and potentially increasing your credit score a simple process”
  • No Interest Cash Advance Loans – “access up to $150/day, with a max of $750 between paydays”

Small Business Finance

  • Business Credit – “separate your business from your personal credit with a proven, step‑by‑step system”, retails at $995 for a DIY Suite or $2495 for a Guided Suite (“personal coaching & support” with a “$50,000 funding opportunities guarantee”)
  • Business Funding – “Novae offers funding for businesses in all 50 states nationwide”
  • Consumer Financing – “offer financing options with Novae to increase your conversions and revenue and pay 0% merchant fees”
  • Business Debt Help – “reduce business debt payments up to 90%”
  • Grants and Govt Loans – “get access to the most relevant funding for your organization“
  • Free Business Registration – “form your LLC without the hassle, worry-free … only pay state fees, we’ll take you through every step”, additional $299 “Essential” and $499 “Elite” upsells available
  • Business Essential Services – “we and our trusted partners offer a suite of products and services to help get your business moving”
  • Vacation Incentives Program – “harness the power of vacation incentives”, $99 to $495 annual subscription based on incentives chosen (incentive certificates must be given away, can’t be sold)

As is typical with financial services, upfront pricing is not provided for most of Novae Money’s services. This is due to the personalized nature of the services offered.

I’ve included retail pricing above where available. The other services either act as a funnel to Novae Money promoters or require submission of personal details for a quote.

Novae Money’s financial services platform can also be white labeled for $24,995 or co-branded for $2499 to $4499.

Finally I’m noting Novae Money’s compensation plan also references “inspirational MP3s”. These cost $15 with no details provided.

Novae Money’s Compensation Plan

Novae Money pays commissions on financial services sold to retail customers and recruited promoters.

Novae Money’s compensation plan ties residual commissions to rank. A Car Bonus and additional bonuses are available for higher ranked promoters.

Note Novae Money’s compensation plan caps commission per customer at “$3000+”. Earnable commissions on recruited promoters is “up to $600”.

Novae Money Promoter Ranks

There are sixteen promoter ranks within Novae Money’s compensation plan.

Along with their respective qualification criteria, they are as follows:

  1. Affiliate – generate and maintain 40 PV a month
  2. Senior Affiliate – maintain 40 PV a month, generate 1 or more monthly Customer Points, recruit 1 Affiliate or higher and generate and maintain 160 GV a month
  3. Consultant – maintain 40 PV a month, maintain 1 or more monthly Customer Points, recruit 3 Affiliates or higher and generate and maintain 520 GV a month
  4. Senior Consultant – generate and maintain 60 PV a month, generate 2 or more monthly Customer Points, maintain 3 personally recruited Affiliates or higher and generate and maintain 2500 GV a month
  5. Regional Consultant – maintain 60 PV, 2 Customer Points a month and 3 personally recruited Affiliates or higher, and generate and maintain 5000 GV a month
  6. National Consultant – maintain 60 PV a month and 2 Customer Points a month, recruit 4 Affiliates or higher and generate and maintain 7500 GV a month
  7. Sales Director – generate 100 PV a month, 5 monthly Customer Points, recruit 5 Affiliates or higher and generate and maintain 10,000 GV a month
  8. Senior Sales Director – maintain 100 PV a month, generate 10 or more monthly Customer Points, recruit 6 Affiliates or higher and generate and maintain 20,000 GV a month
  9. Regional Sales Director – maintain 100 PV a month and 6 personally recruited Affiliates or higher, generate 15 or more monthly Customer Points and generate and maintain 40,000 GV a month
  10. National Sales Director – maintain 100 PV and 15 monthly Customer Points, recruit 7 Affiliates or higher and generate and maintain 80,000 GV a month
  11. Executive Sales Director – maintain 100 PV a month and 7 personally recruited Affiliates or higher, generate 20 or more monthly Customer Points and generate and maintain 120,000 GV a month
  12. Vice President – maintain 100 PV a month, 7 personally recruited Affiliates or higher and 20 monthly Customer Points, and generate and maintain 160,000 GV a month
  13. Senior Vice President – maintain 100 PV a month, 7 personally recruited Affiliates or higher and 20 monthly Customer Points, and generate and maintain 240,000 GV a month
  14. Regional Vice President – maintain 100 PV a month, generate 30 or more monthly Customer Points, recruit 8 Affiliates or higher and generate and maintain 320,000 GV a month
  15. Executive Vice President – maintain 100 PV a month, 8 personally recruited Affiliates or higher and 30 monthly Customer Points, and generate and maintain 480,000 GV a month
  16. Senior Executive Vice President – maintain 100 PV a month, 8 personally recruited Affiliates or higher and 30 monthly Customer Points, and generate and maintain 640,000 GV a month
  17. Presidential Ambassador & Managing Partner (actual rank title) – maintain 100 PV a month, generate 40 monthly Customer Points, recruit 10 Affiliates or higher and generate and maintain 1,000,000 GV a month

PV stands for “Personal Volume”. PV is sales volume generated by financial services sales to retail customers and recruited Novae Money promoters.

GV stands for “Group Volume”. GV is a Novae Money promoter’s PV and that of their downline.

Note Novae Money imposes the following GV restrictions:

  • for Senior Consultant to Sales Director, no more than 50% of required GV can come from any one recruitment leg
  • for Senior Sales Director to National Sales Director, no more than 45% of required GV can come from any one recruitment leg
  • for Executive Sales Director and Vice President, no more than 40% of required GV can come from any one recruitment leg
  • for Senior Vice President and higher, no more than 35% of required GV can come from any one recruitment leg

Direct Service Commissions

Novae Money pays a commission on financial services sold to retail customers and recruited promoters:

  • CreditLikes referral – $100 per signup
  • myNovaeDisputes Manager – $100 per signup
  • NM Business Credit Finance Suite – $500 per signup
  • NM Business Credit Finance Suite DIY – $200 per signup
  • White Label Partner Program – $3000 per signup
  • Co-brand/co-brand MAX program – $500 or $900 per signup
  • Taxable referral – 50% of third-party commission
  • Novae Financing Program – $100 per signup and then $5 a month
  • Life Insurance – $50 per signup
  • Will & Trust $20 or $50 per signup
  • Business Funding – 35% of third-party commission
  • Personal Loans – 35% of third-party commission
  • Consumer Financial Products – 35% of third-party commission
  • Business Registration – $50, $100 or $150
  • EIN, trademark, business license or sales tax platform – 50% of third-party commission
  • Business Essential Services – 10% per signup
  • Vacation Incentives or bundle – $35 or $200
  • Novae Debt Help – 1% per signup
  • Business Debt Help – 50% per signup
  • Inspirational MP3s – $5 per signup

Customer Acquisition Bonus

Novae Money’s Customer Acquisition Bonus is paid on Customer Points generated through sales of services to retail customers and recruited promoters.

Every service except the Novae Financing monthly fee and Life Insurance generates 1 Customer Point.

Other than stating a Novae Money Promoter must generate 2 Customer Points within their first 60 days, how the Customer Acquisition Bonus is paid out is somewhat confusing.

  • Affiliates earn a $100 Customer Acquisition Bonus (on 2 Customer Points?)
  • Senior Affiliates earn $180 with an $80 override
  • Consultants earn $250 with a $150 override
  • Senior Consultants earn $380 with a $280 override
  • Regional Consultants earn $430 with a $330 override
  • National Consultants earn $480 with a $380 override
  • Sales Directors earn $500 with a $400 override
  • Senior Sales Directors earn $520 with a $420 override
  • Regional Sales Directors earn $530 with a $430 override
  • National Sales Directors earn $540 with a $440 override
  • Executive Sales Directors earn $550 with a $450 override
  • Vice Presidents earn $560 with a $460 override
  • Senior Vice Presidents earn $570 with a $470 override
  • Regional Vice Presidents earn $580 with a $480 override
  • Executive Vice Presidents earn $590 with a $490 override
  • Senior Executive Vice Presidents earn $595 with a $495 override
  • Presidential Ambassadors and Managing Partners earn $600 with a $500 override

Some notes:

  • Novae Money has an affiliate only sign up option (single-level commissions, no MLM), these promoters earn half Customer Acquisition Bonuses (including overrides);
  • Novae Money’s compensation plan states, “new Affiliates and Customers must generate a minimum amount of revenue for the sponsoring and up-line Affiliate Pros to maintain their CAB commissions” (no minimum amount of revenue is stated);
  • nobody is qualifying at Managing Partner in 60 days so it’s assumed the Customer Acquisition Bonus can still be earned if qualified for within 60 days of signing up (this isn’t explained);

Rank Commissions

Starting at Senior Affiliate, Novae Money pays a monthly Rank Commission:

  • Senior Affiliates receive $50 a month
  • Consultants receive $250 a month
  • Senior Consultants receive $650 a month
  • Regional Consultants receive $750 a month
  • National Consultants receive $1000 a month
  • Sales Directors receive $2000 a month
  • Senior Sales Directors receive $4000 a month
  • Regional Sales Directors receive $6000 a month
  • National Sales Directors receive $10,000 a month
  • Executive Sales Directors receive $15,000 a month
  • Vice Presidents receive $20,000 a month
  • Senior Vice Presidents receive $20,000 a month
  • Regional Vice Presidents receive $25,000 a month
  • Executive Vice Presidents receive $40,000 a month
  • Senior Executive Vice Presidents receive $50,000 a month
  • Managing Partners receive $110,000 a month

Residual Commissions

Novae Money pays residual commissions on some financial services.

These commissions are paid across “generations”, which isn’t defined. I’m taking this to mean it’s a unilevel compensation structure (i.e. generations = levels).

A unilevel compensation structure places a promoter at the top of a unilevel team, with every personally recruited promoter placed directly under them (level 1):

If any level 1 promoters recruit new promoters, they are placed on level 2 of the original promoter’s unilevel team.

If any level 2 promoters recruit new promoters, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Novae Money caps payable residual commissions at ten on some financial services as follows:

  • CreditLikes Referral – $3 on levels 1 to 5 and $2 on levels 6 to 10
  • myNovaeDisputes Manager – $2 on levels 1 to 5 and $1 on levels 6 to 10
  • NM Business Credit Finance Suite – $30 on levels 1 to 5 and $20 on levels 6 to 10
  • White Label Partner Program – $100 on levels 1 to 10
  • Co-Brand / Co-Brand MAX Program – $30 on levels 1 to 5 and $20 on levels 6 to 10, or $54 on levels 1 to 5 and $36 on levels 6 to 10
  • Novae Financing Program – $3 on levels 1 to 5 and $2 on levels 6 to 10
  • BusinessFunding – 2% on levels 1 to 5 and 1% on levels 6 to 10
  • Personal Loans – 2% on levels 1 to 5 and 1% on levels 6 to 10
  • Consumer Financial Products – 2% on levels 1 to 5 and 1% on levels 6 to 10
  • Novae Debt Help – .06% on levels 1 to 5 and 0.04% on levels 6 to 10

Note with respect to debt help, Novae Money promoters receive a bonus the more debt they refer;

Bonus 0.25% is given when total enrolled debt crosses over $1 million in one month and an additional 0.25% when debt crosses over $1.5 million.

Joining Novae Money

Novae Money promoter membership is $349 and then $99 a month

Car Bonus

Novae Money rewards Senior Sales Directors and higher with a monthly Car Bonus.

From Novae Money’s compensation plan documentation:

In order to receive the luxury car bonus, Affiliate must qualify two monthly consecutively for the rank level.

After this, affiliate will receive the bonuses associate with that rank level for a luxury car of their choice that is either BMW, Mercedes Benz or Audi on the 15th of each qualified month.

  • qualify at Senior Sales Director and receive a monthly $400 Car Bonus
  • qualify at Vice President and receive a $750 monthly Car Bonus
  • qualify at Senior Vice President and receive a $1500 monthly Car Bonus
  • qualify at Regional Vice President and receive a $3000 monthly Car Bonus

Rank Achievement Bonuses

In addition to the Car Bonus, Executive Vice Presidents and higher qualify for the following Rank Achievement Bonuses:

  • qualify at Executive Vice President and receive a $3000 a month mortgage payment
  • qualify at Senior Executive Vice President and receive access to an “investment group”
  • qualify at Managing Partner and receive “company stock”

Novae Money Conclusion

Like most MLM financial services companies, Novae Money’s compensation plan fails the headache test. That is to say, trying to understand it, let alone explain Novae Money’s compensation plan to anyone, is likely to bring on a headache.

This isn’t necessarily Novae Money’s fault, it’s the result of selling a bunch of third-party financial services each with their own internal commission and bonus structures.

On a sliding scale Novae Money’s compensation plan isn’t the worst I’ve seen, but it’s definitely more complicated than a typical MLM compensation plan.

So much so that, at times, Novae Money seems confused by their own plan:

One thing that stood out is Novae Money recruitment requirements kicking in at just the second rank. We typically see this in binary compensation plans, as without two recruited there’s no binary team.

In Novae Money there’s no need for recruitment so I’m thinking this might be an indication the majority of financial service sales are to recruited promoters.

This can easily be verified by asking your potential Novae Money upline how many active retail customers they have, versus recruited promoters paying for financial services.

You’re looking for a split favoring retail customers. If it’s the other way around (plenty of recruits but hardly any retail customers), the Novae Money promoter is running their business as a pyramid scheme.

This could be the average or just that promoter – either way, avoid.

It should be noted that I brought up the same concern in BehindMLM’s original Novae review;

If WakeUpNow taught us anything, it’s that a subscription-based eclectic mix of products and services has little to no retail appeal.

Novae have swapped out WakeUpNow’s energy drink for homeopathic sprays. Whereas the Thunder energy drink was at least a consumable, Sprayology products seem more a novelty.

Close to or 100% of subscribers being Novae affiliates constitutes a chain-recruitment scheme. And given how WakeUpNow turned out, I’d be pretty surprised to learn Novae have turned that around.

Also if you yourself can’t get your head around Novae Money’s compensation plan, think twice about signing up. An MLM business shouldn’t be something you roll the dice on and hope everything works out money wise.

From Novae Money’s compensation documentation;

The average participant in this business earned $1408 in 2023.

You need to track your time, how much you’re earning on that time and where that money is coming from. If you can’t identify all three clearly, that’s a major red flag with respect to optimizing your Novae Money business.

WakeUpNow was a recruitment-driven scheme launched in 2009. With little to no retail activity taking place, WakeUpNow lost millions of dollars before finally collapsing in early 2015.

WakeUpNow is of particular significance because, a few months before it collapsed, McDaniel left WakeUpNow and launchd Novae.

I’ll wrap up with Novae Money’s offer of unregistered shares to top ranked promoters:

Novae Money is a US company and, as far as I know, Reco McDaniel McCambry is a US national.

A search of the SEC’s Edgar database reveals neither Novae Money or McCambry/McDaniel is registered with the SEC. This makes Novae Money’s offer of shares not only virtual but also illegal.

Also an MLM company offering access to a “private investment group” sounds dodgy as hell (probably also illegal as Novae Money isn’t registered as an investment advisor in the US).

Approach with caution.