moore-fund-logoThere is no information on the Moore Fund website indicating who owns or runs the business.

Provided on the Moore Fund website is a certificate of incorporation for “Moore Property Investment Co Limited”. The certificate was issued by the Companies House in the UK back 1993.

A UK Certificate of Incorporation costs £15.

Whether or not Moore Property Investment Co Limited has anything to do with Moore Fund is unclear. What is clear however is that Moore Fund was only launched recently.

The Moore Fund website domain was registered on the 29th of September 2014. Listed as the domain owner is a “Rob Moore”, with an address in Lancashire in the UK also provided.

A YouTube channel named “Rob Moore” was registered on January 11th 2015 to promote Moore Fund, but other than that Rob Moore, as represented in the Moore Fund domain registration, doesn’t appear to exist.

Alexa traffic estimates show an uptick of activity in January 2015, which syncs with affiliate promotion of the company.

This all indicates that Moore Fund was only launched recently.

Casting further doubt on the authenticity of the company is the fact that Alexa lists the top five countries providing visitors to the Moore Fund website are Saudi Arabia, Ukraine, Russia, India and Pakistan.

India in particular stands out, as a UK company registration is a favorite among scammers of Indian origin.

What is clear is that there’s little to no activity surrounding Moore Fund taking place in the UK. As such, it would appear Moore Fund exists in the UK in name only.

Reading between the lines, I’d suggest Moore Property Investment Co Limited might be a real company but that Moore Fund has nothing to do with it.

There is no provided correlation between property investment and the Moore Fund MLM business opportunity, ditto how Moore Property Investment Co might fit into the Moore Fund business model.

Whoever is actually running it has likely just “borrowed” the company’s registration certificate, registered a domain using the “Moore” name and operate independently.

As always, if a MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

The Moore Fund Product Line

Moore Fund has no retailable products or services, with affiliates only able to market affiliate membership to the company itself.

The Moore Fund Compensation Plan

The Moore Fund compensation plan revolves around affiliates investing between $15 to $99,999 in “investment plans”. Advertised ROIs on the Moore Fund website range between 190% and 1195%.

How much of a ROI is paid out depends on how much a Moore Fund affiliate invests and which plan they opt to invest in:

  • Beginner ($15-$50,000) – 190% ROI over 60 days
  • Pro ($15-$50,000) – 903% ROI over 365 days
  • Premier ($1000-$50,000) – 1049% ROI over 365 days
  • Elite ($5000-$99,999) – 1195% ROI over 365 days

Referral commissions are offered on investments made by personally recruited affiliates, payable down three levels of recruitment:

  • Beginner to Premier level investments – 10% on level 1, 3% on level 2 and 1% on level 3
  • Elite level investments –  15% on level 1, 6% on level 2 and 1% on level 3

Joining Moore Fund

Affiliate membership with Moore Fund is free, however affiliates must invest between $15 to $99,999 to participate in the company’s compensation plan.

As such, the defacto minimum affiliate cost to join Moore Fund is $15. Additional initial investment will add to this cost.


Under the guise of functions as some sort of property investment firm, Moore Fund simply take new affiliate investment and use it to pay off existing investors.

Nothing is being sold or marketed to anyone (not even affiliates), with Moore Fund operating a simply Ponzi investment scheme.

Affiliates invest between $15-$99,999 on the promise of advertised ROIs of up to 1195%.

As long as new investors continue to jump on board and invest, Moore Fund will be able to pay its advertised ROIs.

Once new investment dries up, as it inevitably does in any Ponzi scheme, Moore Fund will struggle to keep up with its ever-growing ROI liabilities.

A review of Moore Fund’s withdrawal policy suggests they expect this to happen roughly two months from the date of launch:

Can I cancel my investment or withdraw principal anytime?

Yes, Anytime. You just have to contact the support department and ask for cancelling your investment.

There is a 50% withdrawal fee in case of requesting withdraw within 15 days of investment. 25% fee within 30 days of investment and no 10% withdrawal fee within 60 days of withdrawal.

No fee for principal investment withdraw if you ask it after 60 days of investment.

The idea is to keep funds trapped in the system for at least two months, after which actual withdraws will be requested by affiliates.

Two scenarios will play out at that point. Either the anonymous owner(s) of Moore Fund will just up and run with everyone’s money, or they’ll honor some initial withdrawal requests in the hope this will attract new investors.

They’ll probably then give it a few weeks and if new investment funds don’t pick up, do a runner.

At that point, anyone with funds still trapped in the system (likely to be the majority of investors if withdrawals are stalled or kept pending), loses out.

Alexa traffic estimates to the Moore Fund website indicate that interest in the scheme is already on the decline, one month out of launch.

I’d be very surprised if the scheme makes it to the three-month mark without collapsing first.