Maverick The Collection Review: Retail focused fast fashion
Maverick The Collection operates in the fashion clothing MLM niche.
Maverick the Collection was launched on or around early 2019. The company is headed up by founder and CEO, Stephanie Lynn Jonas.
Jonas describes herself as a
devoted wife, boy mom and previous team leader of the one of the most well known clothing names in the business.
That’d be LuLaRoe, which Jonas appears to have joined on or around late 2016.
Maverick The Collection’s official FaceBook page is actually Jonas old LuLaRoe page repurposed.
We can see Jonas left LuLaRoe in late 2018, going on to launch Maverick The Collection less than six months later.
I wasn’t able to ascertain why Jonas left LuLaRoe. LuLaRoe was going through a turbulent time in 2018, perhaps that had something to do with it.
There also appears to be a bit of shade thrown in Jonas’ Maverick The Collection corporate bio;
(Jonas) wanted to created a(n) MLM company that truly resembled a boutique, rather than a company that mass produces the same 15 styles over and over again.
She wanted variety, quick turn around and the ability to offer smaller quantities to her stylists.
One could surmise these were faults Jonas found with LuLaRoe’s “leggings lottery” business model.
Read on for a full review of Maverick The Collection’s MLM opportunity.
Maverick The Collection’s Products
Maverick The Collection market a range of women’s clothing.
The clothing section of Maverick The Collection’s website is a series of photos of women in clothing. There’s no details or pricing provided.
The company does state it “offer(s) 15 new styles every two weeks so be sure to be constantly checking our new inventory!”
I’m not sure if that means it’s updating these photos every two weeks or wherever it keeps track of current inventory.
With a bit of wrangling I was able to gain access to a Maverick The Collection “dropshipping” website.
Here we can actually see the current catalog with pricing.
Note that while materials used in Maverick The Collection’s clothing are provided, the company doesn’t disclose where it’s clothing is made.
There is a “shop merch” section on Maverick The Collection’s website. This contains shoes and various Maverick The Collection branded clothing.
Note the shoes aren’t Maverick The Collection branded.
Retail pricing is provided for all items in Maverick The Collection’s merchandise catalog.
Maverick The Collection’s Compensation Plan
Maverick The Collection’s compensation plan focuses on sales to retail customers.
Retail volume is paid out directly as retail commissions. Residual commissions are capped at foru unilevel team levels.
There’s also one-time and ongoing rank based bonuses available.
Maverick The Collection Affiliate Ranks
There are seven affiliate ranks within Maverick The Collection’s compensation plan.
Along with their respective qualification criteria, they are as follows:
- Stylist – sign up as a Maverick The Collection affiliate, to qualify for MLM commissions must be MLM commission qualified (see below)
- Lead Stylist – be MLM commission qualified and generate and maintain $1500 GV a month
- Senior Stylist – generate and maintain $1000 PV and $5000 GV a month
- Master Stylist – maintain $1000 PV a month and generate and maintain $15,000 GV a month
- Director – maintain $1000 PV a month and generate and maintain $50,000 GV a month
- Senior Director – maintain $1000 PV a month and generate and maintain $150,000 GV a month
- Master Director – maintain $1000 PV a month and generate and maintain $300,000 GV a month
Note that all Maverick The Collection ranks are applied the month they are first qualified for.
To qualify for MLM commissions, a Maverick The Collection affiliate must generate at least $500 PV a month.
PV stands for “Personal Volume”. Maverick The Collection strictly defines PV as retail sales, using a $1:1PV ratio.
GV stands for “Group Volume”. GV is the sum total of an affiliate’s PV and that of their downline.
Note that from Senior Stylist, no more than 50% of required GV can be counted from any one recruitment leg.
Maverick The Collection affiliates earn retail commissions on the sale of products to retail customers.
Maverick The Collection calculates retail commissions as “the wholesale price paid and the retail price”.
For items purchased by an affiliate and resold, this comes to around 50% of retail pricing.
For items dropshipped through a Maverick The Collection affiliate’s replicated website, this comes to 30% of retail pricing.
If a Maverick The Collection affiliate generates $2500 PV in a month, they qualify for a Retail Bonus.
- generate $2500 to $4999.99 PV in a month and receive a 2% Retail Bonus for that month
- generate $5000 to $9999.99 PV in a month and receive a 3% Retail Bonus for that month
- generate $10,000+ PV in a month and receive a 4% Retail Bonus for that month
The Retail Bonus is paid on generated PV, in addition to retail commissions earned throughout the month.
Fast Start Bonus
Maverick The Collection defines the “Fast Start Bonus” period as an affiliate’s first 100 days.
The Fast Start Bonus rewards affiliates with product credit.
How much credit is awarded is determined by how much PV a new affiliate generates during their Fast Start Bonus qualification period (100 days).
- generate 750 PV within your first 40 days and receive a $75 wholesale product credit
- generate 2000 PV within your first 70 days and receive a $125 wholesale product credit
- generate 4000 PV within your first 100 days and receive a $200 wholesale product credit
There is also a $50 upline payout if a personally recruited affiliate qualifies for any of the Fast Start Bonus tiers.
Maverick The Collection pays residual commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Maverick The Collection caps payable unilevel team levels at four.
Residual commissions are paid as a percentage of sales volume generated across these levels based on rank:
- Stylists earn 3% on level 1 and 1% on level 2
- Lead Stylists earn 3% on level 1 and 2% on level 2
- Senior Stylists earn 3% on level 1, 2% on level 2 and 1% on level 3
- Master Stylists earn 3% on level 1, 2% on level 2 and 1% on levels 3 and 4
- Directors earn 3% on levels 1 and 2, 2% on level 3 and 1% on level 4
- Senior Directors earn 3% on levels 1 and 2 and 2% on levels 3 and 4
- Master Directors earn 3% on levels 1 to 4
Rank Achievement Bonus
Maverick The Collection affiliates earn one-time Rank Achievement Bonuses for qualifying at Master Stylist and higher:
- qualify at Master Stylist and receive $500
- qualify at Director and receive $1000
- qualify at Senior Director and receive $2000
- qualify at Master Director and receive $4000
Rank Maintenance Bonus
If a Maverick The Collection affiliate maintains their Master Stylist or higher rank, they qualify for an ongoing monthly Rank Maintenance Bonus:
- maintain Master Stylist and receive $250 a month
- maintain Director and receive $500 a month
- maintain Senior Director and receive $1000 a month
- maintain Master Director and receive $2000 a month
Joining Maverick The Collection
Maverick The Collection affiliate membership is $75 and then $20 a month.
I did come across a Maverick The Collection marketing document showcasing various signup packages:
There’s no mention of these on Maverick The Collection’s website so I’m unsure if they’re still an option.
Maverick The Collection Conclusion
Maverick The Collection certainly has a targeted vibe:
While it’s easy to make fun of the boss-babe overload, there’s no denying Stephanie Jonas had a vision for her MLM company and stuck to it.
I’m in two mind about Maverick The Collection looking like a personal Instagram account at times. Simply put: Jonas is everywhere.
She’s on practically every page of Maverick The Collection’s website. Sometimes in multiple photos on the same page.
She’s the first thing you see in the compensation document, and probably all of the internal marketing documents too.
The thing is though, Jonas is always dressed in Maverick The Collection clothing. The shots are stylized sure but she’s showing off the company’s clothing.
In that sense it’s clever marketing. These are clothes Jonas herself is willing to wear and, while I don’t know how much personal input Jonas has into the individual pieces, should be a reflection of “her love of fashion”.
Fashion is of course subjective. If Maverick The Collection’s styles aren’t for you, that’s fine. I’m a guy so they’re not for me either.
While I don’t want to wade into a discussion about it, I will say that Maverick The Collection’s marketing photos cater to all sizes.
I’m assuming they’ve used affiliates in the available photo shoots. This gives customers an idea of what they‘ll look like in Maverick The Collection, as opposed to unrealistic expectations you sometimes get with professional models (I’m not making a derogatory distinction here, I just don’t know how else to phrase that).
While Jonas has her MLM roots in LuLaRoe and both it and Maverick The Collection sell women’s clothes (a visit to LuLaRoe’s website today shows they’ve expanded well beyond leggings), Maverick The Collection’s compensation plan puts retail front and center.
There’s no loopholes. You need to make retail sales – your own purchases and/or that of your downline won’t cut it.
Given it’s not the norm (it should be!), I’ll go over Maverick The Collection’s own PV definitions;
Your Personal Sales Volume (PSV) is the total of all retail sales volume you have achieved in a calendar month.
Personal purchases and sales to other Maverick stylists are NOT included to calculate PSV. PSV is your retail sales + affiliate sales.
I initially rolled my eyes at that last addendum, which read like a carveout. However on going and looking up Maverick The Collection’s glossary, I found this:
PERSONAL SALES VOLUME (PSV)
the total of all Sales Volume credited to a Stylist in a calendar month from orders placed with Maverick at retail prices by the customers of a Stylist who are not Stylists themselves.
Personal purchases made by Stylists are not included in PSV.
I think “affiliate sales” in that first quote is taken to mean an affiliate’s own sales. Although I’m not sure what the differentiation is between that and “retail sales”.
Perhaps it’s an error on Maverick The Collection’s part. Given the second glossary definition, it could be improved (or “affiliate sales” omitted altogether as it’s just confusing).
That aside, we have PV that is only made up retail sales. Consider residual commissions are paid on generated GV, which is based on PV – anything else you do doesn’t pay (selling to downlines, inventory loading etc.).
This is exactly what you want to see in an MLM compensation plan. No grey, just a solid retail sales driven business.
If I had one gripe with Maverick The Collection’s business model, it’s the fast fashion strategy.
We pride ourselves on extremely quick turnover of styles (and) on trend pieces.
We wanted our company to resemble a boutique as much as possible all while providing residual income to our stylists.
I know why they do it; with the advent of the internet fashion is no longer limited to seasons. But I’m still not a fan.
I’m not singling out Maverick The Collection, this is true of pretty much all fast fashion retailers. Clarification on Maverick The Collection’s manufacturing process would go some way to alleviating concern.
From a marketing perspective, fast fashion at a fortnight interval might make it difficult to keep up. While inventory loading shouldn’t be a thing, you’ve still got to know what Maverick The Collection is coming out with.
You’ve also got to stay on top of that if you want to sell clothes as intended. Here I think the dropshipping website will come in handy – but it does come at a 40% commission cost.
Maverick The Collection’s Income Disclosure Statement (last updated for 2020), shows that nobody in the company has progressed beyond Senior Stylist (click to enlarge):
The average annual income for all Stylists (includes both bonus qualified and not bonus qualified Stylists) in 2020 was $1340.59, and the median annual income for all Stylists in 2020 was $340.87.
With that in mind it’s important to decide how much of your Maverick The Collection business you want dropshipping to be. It might be easier to market and take orders but it comes at a price.
One last thing; I’m not 100% sure on what the shipping situation is in the US presently (I’m writing this mid 2022, so ignore if you’re reading well into the future (hopefully!)).
It’s possible you might order something from Maverick The Collection, only to have it be outdated by the time it reaches you (or a customer). That wouldn’t bother me but, as suggested, I’m not into fast fashion.
Outside of those inventory concerns you have a solid retail focused MLM opportunity.
Stephanie Jonas knows exactly what she wanted Maverick The Collection to be and, I think it’s fair to say, has achieved that in spades.