Keep It 100 fails to provide ownership or executive information on its website.

Keep It 100’s website domain (“”), was registered on March 29th, 2023.

One name we can tie to Keep It 100 is Terrence Pounds Sr.:

The registered owner of Keep It 100’s domain is “Keep It 100”, through an address in Toledo, Ohio.

The same address was used to register the business “Vapor World & CBD 4 Real”.

BBB records reveal Pounds is the owner of Vapor World & CBD 4 Real:

The same address is also tied to Truth Ministries Global:

Truth Ministries Global’s FaceBook page links to the YouTube channel “Money, Ministry and Motivation Passive Income”…

…which features videos narrated by Pounds.

While Money, Ministry & Motivation might have its origins in religion, these days Pounds uses it exclusively to promote Ponzi schemes:

As per his personal FaceBook page, Terrence Pounds is based out of Toledo, Ohio.

Putting all of this together, we have Terrence Pounds Sr. running Keep It 100 from Toledo, Ohio.


Update 23rd July 2023 – Unknown to me at the time of publication is Pounds was also indicted for COVID-19 loan fraud in 2021.

Pounds pled guilty to fourteen counts of criminal activity related to fraudulently obtaining EIDL and PPP loans.

Pounds appears to have launched Keep It 100 while out on bond awaiting sentencing. /end update


Update 25th July 2023 – Terrence Pounds now claims he isn’t running Keep It 100/end update


As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

Keep It 100’s Products

Keep It 100 has no retailable products or services.

Affiliates are only able to market Keep It 100 affiliate membership itself.

Keep It 100’s Compensation Plan

Keep It 100 affiliates invest $100 or more in cryptocurrency. This is done on the promise of 10% a day paid for 10 business days.

25% of the original investment is also returned, bringing Keep It 100’s total advertised return to 125% after 10 days.

Keep It 100 pays referral commissions on invested cryptocurrency down three levels of recruitment (unilevel):

  • level 1 (personally recruited affiliates) – 5%
  • level 2 – 2%
  • level 3 – 1%

“Representative” qualified Keep It 100 affiliates earn 7% on level 1, 3% on level 2 and 1% on level 3.

Note that Keep It 100 does not provide Representative qualification criteria on their website.

Joining Keep It 100

Keep It 100 affiliate membership is free.

Full participation in the attached income opportunity requires a minimum $100 investment in cryptocurrency.

Keep It 100 Conclusion

Keep It 100 is a simple Ponzi scheme. Cryptocurrency is deposited into a “liquidity protocol” (crypto bro speak for “admin account”), which is used to pay withdrawal requests.

Despite Keep It 100 being that simple, Terrence Pounds does make a token effort to hide fraud in Keep It 100’s marketing.

We are heavily invested in digital assets, mining operations, staking protocols, decentralized applications, arbitrage & crypto ai robots as well as various pamm accounts.

These sound like the ruses used by the various other Ponzi schemes Pounds is promoting.

Vortic United is a Russian MLM crypto Ponzi scheme run out of Turkey.

On the regulatory front we’ve already established Pounds is based out of the US.

In June 2023 SimilarWeb tracked over 400,000 visits to Keep It 100’s website, of which roughly 30% is attributable to the US.

Keep It 100 makes no attempt to mask its passive returns investment opportunity. This is straight from Keep It 100’s website FAQ;

What is the yield on my investment?

You will receive 10% per day for the entire investment period of 10 business days. Then we will release 25% of seed capital back as well.

The revenue yields with the 25% principal return included on the end resulting in 125% ROI. The full investment breakeven is 10 business days.

Keep It 100’s passive returns investment scheme constitutes a securities offering. In the US securities are regulated by the SEC.

Neither Keep It 100 or Terrence Pounds are registered with the SEC. This means that at a minimum, Keep It 100 is committing securities fraud.

As per the SEC, securities fraud and Ponzi schemes go hand in hand:

Many Ponzi schemes involve unlicensed individuals or unregistered firms.

Despite its “no rug pull or scam guarantee”, Keep It 100 isn’t above the basic laws of mathematics.

Affiliate recruitment inevitably dying down will starve Keep It 100 of ROI revenue.

This will eventually lead to a collapse, resulting in the majority of Keep It 100 affiliates losing money.


Update 29th July 2023 – Keep It 100 has collapsed.


Update 5th April 2024 – Terrence Pounds was sentenced to 7.8 years in prison on March 20th.

As part of his judgment, Pounds will also have to pay back $4.2 million in restitution.