jerky-direct-logoAs per the Jerky Direct website;

Jerky Direct was founded on the three core principles in 2004, and saw amazing growth.

A few years after the company was launched, its parent company forgot about it. The distributors were left on their own to build their business and grow their teams.

Attrition started to take over and Jerky Direct slowly started to decline until July, 2016 when the company announced they were closing their doors.

There was a group of distributors who saw the power behind Jerky Direct. They realized it offered an opportunity to start a home business that was unlike any other. They knew that Jerky Direct had to continue!

Jerky Direct was purchased and relaunched in August of 2016, keeping the core principles that made the business successful and adding everything else the company would need to grow.

daniel-jay-ceo-owner-jerky-directDaniel Jay (right) is identified as CEO and Owner of Jerky Direct.

Born and raised in the Suburbs of St. Paul, Daniel has always had a passion for Network Marketing, Home Business and Entrepreneurship.

Jerky Direct was one of the first businesses he joined in 2004 while in college receiving his Bachelor’s Degree.

When Daniel got the news that Jerky Direct was closing, he knew that God was opening up a door for him at the exact right time.

In a video uploaded to a YouTube account bearing Daniel Jay’s name, Jay states:

I have worked online for the last 13 years in the home business, multilevel marketing, network marketing, niche websites, everything you could name.

For the last thirteen years I’ve tried to make money online … but I’ve never figured out how to make it work for me.

In addition to Jerky Direct, Jay is/was an affiliate with Empower Network.

Read on for a full review of the Jerky Direct MLM opportunity.

The Jerky Direct Product Line

jerky-direct-beef-jerky-originalJerky Direct sell beef jerky they claim is made by a

Master Jerky Maker (who) has been meticulously fine tuning the perfect Beef Jerky for the last 16 years.

Countless sleepless nights, Thousands of Taste Tests and finding the freshest ingredients available have all led to where we are now.

Nowhere on their website do Jerky Direct disclose who their “Master Jerky Maker” is.

Fresh Ingredients, Minimally Processed, NO Nitrates or Artificial Ingredients.

Our Jerky is like you took a Steak-House Steak, Cut it Thin and Marinated it to Perfection to create the best Jerky Products you have eaten!

We take pride in Every bag that is shipped out of our USDA Certified Kitchen.

Jerky Direct’s beef jerky flavors available include original, teriyaki, mesquite smokes and sriracha.

Jerky Direct’s jerky retails for $21.75 for a “product pack”, containing two 2.5 oz (~70 g) bags of jerky.

The Jerky Direct Compensation Plan

The Jerky Direct compensation plan pays affiliates to sell product packs to retail customers.

Residual commissions are paid out via a unilevel compensation structure and Jerky Direct affiliates are also paid when newly recruited affiliates place a wholesale order.

Commission Qualification

Jerky Direct affiliates must buy or sell a product package to earn commissions.

Recruitment Commissions

When a new Jerky Direct affiliate places their first product order, the affiliate who recruited them is paid $5 per product pack ordered.

Residual Commissions

Residual commissions in Jerky Direct are paid out via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):


If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Jerky Direct cap payable unilevel levels at seven. Commissions are paid out on retail sales and second month and beyond affiliate orders.

The commission rate for the sale of a product pack is $5, which is split over seven unilevel levels as follows:

  • level 1 (personally recruited affiliates) – 40% ($2)
  • levels 2 and 3 – 5% (25 cents)
  • level 4 – 20% ($1)
  • levels 5 and 6 – 5% (25 cents)
  • level 7 – 20% ($1)

Joining Jerky Direct

Jerky Direct affiliate membership is $15.95.


The legitimacy of Jerky Direct hinges on retail sales of the company’s product packs, weighed against affiliate orders (internal consumption).

Jerky Direct offer up a simple and straight-forward MLM opportunity, and the good news is ascertaining whether there’s significant retail sales activity taking place is easy.

For his part Daniel Jay is adamant Jerky Direct affiliates sign up for autoship and self-qualify for commissions.

I always recommend people, when you’re signing up for the business, be a product of the product.

If you’re not willing to buy your product, you’re going to have a hard time trying to sell it to somebody else.

So I always recommend people to get on the autoship, to get on that right away so that when they have it every month they’re qualified for commissions.

Affiliates can qualify for commissions via a retail sale but seem unlikely to do so.

I want to state clearly that there’s nothing wrong with affiliates purchasing product, nor is there anything wrong with affiliate autoship.

Compliance issues however can arise if that is all that is taking place within an MLM company. With respect to Jerky Direct, that would be affiliates on autoship being the primary source of sales revenue.

Ascertaining whether that’s the case is straight-forward. As a prospective Jerky Direct affiliate just ask your potential upline how many retail orders they’re taking each month.

Weigh that against how many affiliates ordering product each month they’ve personally recruited and you’ll have your answer.

What you want to look for is a healthy mix of affiliate and retail orders, preferably weighted toward retail orders.

If the affiliate is heavy on recruited affiliate orders and has little to no retail activity taking place, it’s indicative of a product-based pyramid scheme.

As to Jerky Direct’s product itself, as someone who enjoys jerky himself, let me say that jerky quality is highly subjective. Definitely taste test Jerky Direct’s products, which you should easily be able to order (or even sample if you’re lucky) from your prospective upline.

Bear in mind that the online jerky industry is quite established at this point, so be sure to check out compare Jerky Direct with what’s available both nationally and locally in your area.

Good luck!