Arego Life Review: Modulating serotonin = happiness on demand?
Arego Life operates in the nutritional supplement MLM niche.
The company is based out of Utah and headed up by co-founders Don Coplin, Jim Douville and Adam Baadsgaard.
In his Arego Life corporate bio, Don Coplin is cited as a “retired dentist” and “avid researcher and formulator”.
Douville appears to have left Rain International sometime in late 2017 or early 2018. I wasn’t able to establish why.
Adam Baadsgard also came over from Rain International. He was promoting the company as a Black Diamond up until late 2017.
Arego Life was founded a few months later in March 2018.
Read on for a full review of the Arego Life MLM opportunity.
Arego Life’s Products
Arego’s flagship product is Adapt X.1, which they market as a “patented adaptogen youth formula”.
Arego Life’s ADAPT X.1 includes patented Adaptenol which helps naturally balance each of the 14 serotonin neuro-pathways.
Arego Life claim taking Adapt X.1 “can lead to”
- improved sleep
- mood management
- boost immune function
- skin health
- fat metabolismArego Life’s Adapt X.1 produictffffffffffff and
- anti-aging benefits
In support of these claims Arego Life cites a number of patents held by Seroctin Research & Technology, Inc.
There’s also a study of a sleep aid supplement marketed by Savanna Health.
On his LinkedIn profile, Don Coplin cites himself as a Manager of Savanna Health since 2012.
I wasn’t able to work out the specifics but presumably there’s a link (business or personal) between Savanna Health and Seroctin Research & Technology Inc.
Adapt X.1 retails at $70 for a 1 oz. bottle. Preferred retail customers on monthly autoship pay
There are 220 sprays per bottle of Adapt X.1, with consumers directed to take 6 to 10 sprays a day.
This amounts to one bottle of Adapt X.1 lasting roughly twenty-two to thirty-six days.
Arego Life’s Compensation Plan
Arego Life mixes a healthy retail focus with residual commissions paid out via unilevel and matrix teams.
There are also several performance-based bonuses available.
Arego Life Affiliate Ranks
There are twelve affiliate ranks within Arego Life’s compensation plan.
Along with their respective qualification criteria, they are as follows:
- Advisor – generate $1000 in accumulated unilevel team volume
- Manager – qualify for residual matrix commissions, generate $2500 in accumulated unilevel team volume
- Regional Director – maintain residual matrix commission qualification and generate $5000 in accumulated unilevel team volume
- Regional Executive – maintain residual matrix commission qualification and generate $10,000 in accumulated unilevel team volume
- Regional Partner – maintain residual matrix commission qualification and generate $20,000 in accumulated unilevel team volume
- National Director – maintain residual matrix commission qualification and generate $40,000 in accumulated unilevel team volume
- National Executive – maintain residual matrix commission qualification and generate $80,000 in accumulated unilevel team volume
- National Partner – maintain residual matrix commission qualification, recruit and maintain at least two National Directors or three Regional Partners, and generate $150,000 in accumulated unilevel team volume
- Global Director – maintain residual matrix commission qualification, maintain at least two personally recruited National Directors or three Regional Partners, and generate $300,000 in accumulated unilevel team volume
- Global Executive – maintain residual matrix commission qualification, maintain at least two personally recruited National Directors or three Regional Partners, and generate $500,000 in accumulated unilevel team volume
- Global Partner – maintain residual matrix commission qualification, maintain at least two personally recruited National Directors or three Regional Partners, and generate $1,000,000 in accumulated unilevel team volume
- Beachcomber – maintain residual matrix commission qualification, maintain at least two personally recruited National Directors or three Regional Partners, and generate $2,000,000 in accumulated unilevel team volume
Note that required no more than 60% of required unilevel team volume can be counted from any one unilevel team leg.
MLM Commission Qualification
To qualify for residual unilevel commissions, an Arego Life affiliate must recruit at least one affiliate and generate $55 PV a month.
To qualify for residual matrix placement, an Arego Life affiliate must enroll at least three customers a month (minimum 1 bottle of Adapt X.1 purchase).
Initial residual matrix commission qualification is a one-time requirement.
After initially qualified, an Arego Life affiliate qualifies for residual matrix commission recruiting and maintaining three affiliates who are residual unilevel commission qualified (see above).
As with placement qualification, residual matrix commission qualification is one-time.
Arego Life affiliates earn a 25% commission on bottles of Adapt X.1 sold to retail customers.
25% is paid out on a retail customers first order. 25% continues to be paid out on residual retail orders, provided the customer is ordering at least $110 worth of Adapt X.1.
New Customer Pool
Arego Life take 25% of all retail customer volume and place it into the New Customer Pool.
Arego Life affiliates earn shares in the New Customer Pool by enrolling new retail customers each month.
- enroll a new retail customer within seven days of signing up = 4 shares per new customer
- enroll a new retail customer within eight to thirty days of signing up = 3 shares per new customer
- enroll a new retail customer within thirty-one to sixty days of signing up = 2 shares per new customer
- enroll a new retail customer over sixty days of signing up = 1 share per new customer
New Customer Pool shares are awarded each month and expire the month they are paid out on.
A new Arego Life customer is a retail customer who places their first order in any given month.
Arego Life affiliates are paid a 25% commission on their own Adapt X.1 orders.
Arego Life affiliates are paid a 25% on the first order placed by personally recruited affiliates.
Residual Commissions (unilevel)
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Arego Life caps payable unilevel team levels at ten.
Residual commissions are paid out as a percentage of sales volume generated across these ten levels as follows:
- level 1 (personally recruited affiliates) – 3%
- levels 2 and 3 – 3%
- levels 4 to 6 – 4%
- levels 7 and 8 – 5%
- level 9 – 2%
- level 10 – 1%
Residual Commissions (matrix)
Arego Life pays residual matrix commissions out via a 3×13 matrix.
A 3×13 matrix places an Arego Life affiliate at the top of a matrix, with three positions directly under them (level 1):
These three positions form the first level of the matrix.
The second level of the matrix is generated by splitting these first three positions into another three positions each (9 positions).
Levels three to thirteen of the matrix are generated in the same manner, with each new level housing three times as many positions as the previou matrix level.
Residual commissions are paid out at a rate of 40% of 25% of residual retail customer order volume generated by matrix team members.
Residual retail customer orders are counted from the second order placed by retail customers.
Recruited affiliate volume (internal purchases) are also paid out on, if the total PV generated by a placed matrix affiliate exceeds $110 PV for that month.
Check Match Bonus
Arego Life pays a Check Match Bonus on residual matrix commissions earned by personally recruited affiliates.
The Check Match Bonus is calculated as a 100% match on the 40% of 25% paid residual matrix commission volume.
Early Movers Bonus
If a new Arego Life affiliate qualifies as Manager within 60 days of signing up, they receive an iPador $300 cash Early Movers Bonus.
Company Founders Pool
Arego Life takes 20% of 25% sales volume generated by the sale or purchase of Adapt X.1, and places it into the Company Founders Pool.
Arego Life fail to provide specific details of the Company Founders Pool in their compensation plan documentation.
20% (of the 25% – $2.80 per $55 bottle) will be paid into a matrix similar to the ACC, that is company-wide, which primarily benefits those who helped build Arego Life in its beginning stages and who continue to engage and build long term.
The above description, taken verbatim from Arego Life’s compensation documentation, suggests the Company Founders Pool is a recruitment-based bonus.
The Lifestyle Bonus is a monthly payment that starts at the Regional Director rank.
- Regional Directors receive a $100 monthly Lifestyle Bonus
- Regional Executives receive a $200 monthly Lifestyle Bonus
- Regional Partners receive a $400 monthly Lifestyle Bonus
- National Directors receive an $800 monthly Lifestyle Bonus
- National Executives and higher receive a $1000 monthly Lifestyle Bonus
Global Bonus Pools
Arego Life places up to 5% of monthly company wide-sales volume into three rank-based Global Bonus Pools.
- National Partners and higher receive a pro rata share in a 1% Alps Pool
- Global Directors and higher receive a pro rata share in a 1% Alps Pool
- Global Executives and higher receive a pro rata share in a 1% Denali Pool
- Global Directors and higher receive a pro rata share in a 1% Denalis Pool
- Beachcomers receive a pro rata share in a 1% Everest Infinity Pool
Pro rata shares are calculated across eight unilevel team levels for National Partners and Global Directors.
Global Executive and Global Director pro rata shares are calculated across fifteen unilevel team levels.
Beachcomber pro rata shares are calculated across all unilevel team levels.
Joining Arego Life
Basic Arego Life affiliate membership costs $49.95.
New Arego Life affiliates can also opt to sign up with a $149.95 Executive Kit.
As far as I can tell the only difference between the two options is the Executive Kit comes with two bottles of Adapt X.1.
On the surface Arego Life presents itself as having a strong retail focus;
…but it’s not without its quirks.
Arego Life’s Adapt X.1 product appears to be backed by a number of studies and tests. At least on the surface.
If you look at what the provided studies and tests cover though, you won’t find Adapt X.1 itself.
From what I gather, Don Coplin’s formulation work over the years.
In some instanced you’ll find provided patents dating back to 2009, branded as Arego Life.
That’s not to say the granted Seroctin Research & Technology patent doesn’t apply to Adapt X.1, just that Arego Life don’t specifically link provided patents and studies specifically to Adapt X.1.
From a marketing perspective I found slapping Arego Life’s logo on studies and patents dating back ten to fifteen years disingenuous.
Especially when one of the first things visitors to Arego Life’s website see is an advertised September 2019 launch conference.
I’m also not really sure what to compare Adapt X.1 to – which isn’t necessarily a bad thing.
Adapt X.1 first and foremost is marketed as a serotonin modulation supplement, which Arego Life claims “boosts happiness and promotes well-being”.
How quantifiable is any of that though? I mean if I’m feeling miserable, do I spray some Adapt X.1 in my mouth and pull a mood 360?
Heck, might I feel just as happy munching down on a chocolate bar? And it’d be a hell of a lot cheaper too…
I’m not questioning the patent/study side of what supposedly has gone into Adapt X.1, I’m just skeptical of a supplement that claims it’ll make me “happier”.
That might be a marketing challenge for Arego Life affiliates to keep in mind.
On the compensation plan side of things, while commissions are strong on initial retail orders, repeat orders have to be $110 or more.
I can’t see any practical purpose for this, other than encouraging retail customers to buy more than they’ll need. Certainly if I was a new Arego Life retail customer I’m not going to need more than one bottle for evaluation?
Another thing that didn’t make sense was paying a commission on an affiliate’s own purchases.
Offer a wholesale discount but paying a commission to an affiliate on their own order is a bit silly.
Yet another thing I didn’t understand is why are residual matrix commission qualifiers one-time?
Arego Life refer to their residual matrix commissions as the “Arego Customer Co-op”.
Therefore it follows that if there aren’t any customers, nothing should be paid out.
Instead you’ve got one-time qualifiers (which alone are great themselves), that can be ignored once qualified for.
Then so long as everyone under you in the matrix is ordering over $110 (and collecting a commission for doing so), Arego Life affiliates get paid.
The ACC Commission will pay out 25% of downline volume from customer orders (excluding first orders) and any MP orders that are above the MP’s first $110 PV for the month.
I don’t get why this is even possible in a “customer co-op”.
And just so there’s no confusion over what Arego Life classify as a customer, that much they’ve gotten right:
Customer – One who has purchased product(s) through an MP’s business center. A customer are not eligible for commissions.
A customer may upgrade to MP but cannot count volume twice.
“MP” stands for “Marketing Partner and is
An individual, couple, or an entity that has a current independent marketing partner agreement in effect with the company.
There’s no cross-over, which is great – but also a missed opportunity as far as residual matrix commissions go.
Why not get rid of the recruitment qualification aspect and just keep it at three customers (min one bottle of Adapt X.1) to qualify each month?
That’d certainly better live up to the Arego Customer Coop name.
The rest of Arego Life’s compensation plan is reasonably balanced. Rank qualification is accumulated, which is appreciated over monthly requirements.
It can lead to dropoff though (expecting to get paid for nothing), so keep an eye out for that.
One last improvement is that while it’s reasonable to account for each Arego Life affiliate purchasing a bottle of Adapt X.1 each month, there should be a retail match.
This is for unilevel residual commissions, which are otherwise a straight $55 PV qualifier.
Depending on the backend math, Arego Life might even be able to keep the rest of the comp plan as is. Well, that and the residual matrix commission qualifier change discussed above.
All in all I feel Arego Life needs to do more to tie Adapt X.1 with to the patents and studies it provides.
Explain exactly how Adapt X.1 “increases happiness and well being”, and how that’s demonstrated in the patents and studies.
I know I’d certainly be asking an affiliate pitching me Adapt X.1 for this information, so it makes sense for Arego Life to address this on their website.
Update 2nd February 2020 – Citing widespread misleading marketing claims, a court in Germany has banned Arego Life’s Adapt X.1 supplement.